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First strategy Selling price $ 170 Variable cost 35 Contribution margin 135 Fixed costs ### break-even point= Fixed costs CM per unit break-even point= ### 135 break-even point 148,148 units Selling price $ 170 break-even point ### dollars Second strategy Selling price $ 220 Variable cost 35 Contribution margin 185 Fixed costs ### break-even point= Fixed costs CM per unit break-even point= ### 185 break-even point 135,135 units Selling price $ 220 break-even point ### dollars

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1First strategySelling price$ 170Variable cost35Contribution margin135Fixed costs$ 20,000,000

break-even point=Fixed costsCM per unitbreak-even point=$ 20,000,000135break-even point148,148unitsSelling price$ 170break-even point$ 25,185,160dollarsSecond strategySelling price$ 220Variable cost35Contribution margin185Fixed costs$ 25,000,000break-even point=Fixed costsCM per unitbreak-even point=$ 25,000,000185break-even point135,135unitsSelling price$ 220break-even point$ 29,729,700dollars

2First strategyEstimated demand (units)150,000180,000200,000Selling price per unit$170$170$170Variable costs per unit$35$35$35Sales (Demand x SP)$25,500,000$30,600,000$34,000,000Variable costs (Demand x VC)5,250,0006,300,0007,000,000Contribution margin20,250,00024,300,00027,000,000Fixed costs20,000,00020,000,00020,000,000Net income$ 250,000$ 4,300,000$ 7,000,000

Second strategyEstimated demand (units)150,000180,000200,000Selling price per unit$220$220$220Variable costs per unit$35$35$35Sales (Demand x SP)$33,000,000$39,600,000$44,000,000Variable costs (Demand x VC)5,250,0006,300,0007,000,000Contribution margin27,750,00033,300,00037,000,000Fixed costs25,000,00025,000,00025,000,000Net income$ 2,750,000$ 8,300,000$ 12,000,000

3First strategyMargin of safety in unitsEstimated sales 150,000180,000200,000Break-even point148,148148,148148,148Margin of safety1,85231,85251,852

Margin of safety in dollarsEstimated sales $ 25,500,000$ 30,600,000$ 34,000,000Break-even point25,185,16025,185,16025,185,160Margin of safety$ 314,840$ 5,414,840$ 8,814,840

Second strategyMargin of safety in unitsEstimated sales 150,000180,000200,000Break-even point135,135135,135135,135Margin of safety14,86544,86564,865

Margin of safety in dollarsEstimated sales $ 33,000,000$ 39,600,000$ 44,000,000Break-even point29,729,70029,729,70029,729,700Margin of safety$ 3,270,300$ 9,870,300$ 14,270,300