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Cases in
Strategic Management
A. J. Strickland III
University of Alabama
Arthur A. Thompson, Jr,
University of Alabama
John Gamble University of South Alabama
Twelfth Edition
DAI HOC QUOC GIA HA N O ^ TRUNG TAM THONG TIN THU VlgN
H McGraw-Hill mi Irwin
Boston Burr Ridge, IL Dubuque, lA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lunnpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
table of I contents
Cases in Strategic Management C-1 A Guide to Case Analysis C-2 Section A: The Manager as Chief Strategy Maker and Chief Strategy
Implementer * 1 . Steve Case, America Online and Time Warner C-17
Arthur A. Thompson, University^ of Alabama
John E. Gamble, University of South Alabama
2. Daimler Chrysler Merger (A): Gaining Global Competitiveness C-50
George Rddler, International Institute for Management Development
3. Daimler Chrysler Merger (B): Shaping a Transatlantic Company C-64 George Rddler, International Institute for Management Development
4 . Giuseppe's Original Sausage Company C-74
Micheal T. Smith, Christian Brothers University J ana F. Kuzmicki, Mississippi University for Women
Section B: Crafting Strategy in Single-Business Companies
5 . The Chinese Fireworks Industry C-90
Ruihua J any, University of Western Ontario
* 6 . Competition in the Automobile Retailing Industry C-102
Janet Parish, University of Alabama
Arthur A. Thompson, University of Alabama
* 7 . Dell Computer Corporation: Strategy and Challenges for the 21st Century C-132
Arthur A. Thompson, University of Alabama John E. Gamble, University of South Alabama
* 8 . Peapod, Inc., and the Online Grocery Business C-174 Alan B. Eisner, Pace University Nicole Belomont, Pace University
* 9 . Cannondale Corporation C-196
Romuald A. Stone, Keller Graduate School of Management John E. Gamble, University of South Alabama
* 1 0 . Competition in the Retail Brokerage Industry in 2000 C-225 Arthur A. Thompson, University of Alabama John E. Gamble, University of South Alabama
xxii
Cases for which there are case preparation exercises on Case-TuTOR J*̂
U^ L^
* 11. eBay: King of the Online Auction Industry C-263 Lou Marino, University^ of Alabama
Patrick Kreiser University^ of Alabama
12. CDnow in the Online Music Business C-295 Alan B. Eisner, Pace University^
Nicole Belmont, Pace University
* 1 3 . Callaway Golf Company C-314
John E. Gamble, University of South Alabama
1 4 . drkoop.com C-349 Nicole Herskowitz, University of Michigan
Michael Iverson, University of Michigan
Fred Howard, University^ of Michigan
Janet Mehlhop, University^ of Michigan
Pilar Speer, University of Michigan
1 5 . WingspanBank.com C-369 Laura Cooke, University of Michigan
Hyung Kim, University of Michigan
Liza Hovey, University of Michigan
Paul Rakowski, University of Michigan
1 6 . Ben & Jerry's—Japan C-384
James M. Hagen, Cornell University
1 7 . Vina San Pedro C-400
David Wylie, Babson College
Section C: Crafting Strategy in Diversified Companies
* 1 8 . Campbell Soup Company in 2000 C-423 John E. Gamble, University of South Alabama
Arthur A. Thompson, Jr, University of Alabama
* 1 9 . The Black & Decker Corporation in 2000 C-454
John E. Gamble, University of South Alabama
Arthur A. Thompson, University of Alabama
Section D: Implementing and Executing Strategy
*20 . Robin Hood C-477
Joseph Lambel, New York University
* 2 1 . Replacements, Ltd.: Replacing the Irreplaceable C-479 Lew G Brown, University of North Carolina at Greensboro Kevin B. Lowe, University of North Carolina at Greensboro Tony R. Wingler, University of North Carolina at Greensboro Don K Sowers, University of North Carolina at Greensboro
Cases for which there are case preparation exercises on Case-TuTOR.TM