Embed Size (px)
Citation preview
CASS Culinary Advisors
Turning around – Good Food into Great Business
To marry is easy – to keep it going is not…To open a restaurant is easy, successful running is not!…A great restaurant is foremost about great food – yes it is..…BUT restaurants are businesses first..Delivering value to owners is as important as it is to customersDo you have a constant introspection – can we do better? Can we be more profitable?
2
…..we at CASS Culinary have the answerYES..
Garnishing your business..
One stop solution
3
Comprehensive suite of services from turnaround to exit
Existing business
Entry Strategy: Market assessment, business concept, business planning, restaurant set-up
Performance Improvement: Revenue enhancement, cost management, supply chain optimization, benchmarks and audits
Growth Strategy: Franchising, fund raising, acquisitions, post merger integration
Exit Strategy: Transaction strategy, identification of strategic/financial investor, valuation, deal structuring, negotiation, closure
Existing + New business
Unique experience
4
Satyendra Shukla: Founder andCEO of leading research &financial consulting firm Four-SServices, Satyendra brings with himover 20 years of successful trackrecord in corporate finance,business planning & strategyconsulting, investment bankingand investor relations.
Arun Chopra: 38+ years of richexperience in the hospitalityand Food & Beverage sector.He was formerly CEO of JSHospitality, brand owners of thewell known Pind Balluchi Groupof Restaurants.
Arun started his career in the kitchens of the TajHotel, and rose to become the Executive Chefin quick time of 11 years. He worked with theTaj group for a total of 28 years before movinginto a managerial role as Chief OperatingOfficer for premium brands like CopperChimney, Spaghetti Kitchen, Coffee Bean andTea Leaf, Bombay Blue, Noodle Bar, GelatoItaliano and Food courts.
He has worked on investment banking and advisorymandates with 100+ Indian and global corporationsand large PE funds. Prior to founding Four-S, he wasHead of Investor Relations and a key member ofM&A and Fund raising teams of HCL Technologies.Satyendra has also worked with ICRA (Moody’sIndian Associate) for rating debt programs ofcompanies and was an Equity Analyst at EconomicTimes. He holds degrees in Economics and BusinessManagement.
Co founder & Director Co founder & Director
Combination of business ,operations and finance
5
P E G
CASS PEG CASS PEG - Positioning your business for enhanced performance, accelerated growth and successful fund raise
PoweringPerformance EnablingGrowth Gearing for Exit
6
Powering PerformanceMenu Management
Concept & Menu Mix
Product consistency as per Standard Recipes
Menu-Engineering
Revenue management
Marketing Plan to improve footfall/APC
Identifying additional revenue streams
Seat turn Optimization
Cost management
Production planning
Deep dive into major variable and fixed costs
Inventory Management
Recruitment & Training
Organizational Structure Review
Training guidelines on SOPs and code of conduct
Systems and processesStandard Operating Procedures Assessment
Mystery Audits & Customer Feedback Analysis
Performance versus budget
Work-streams encompassing overall operations
7
Enabling Growth
Business/expansion plan
Franchising
Fund-raising
M&A
Defining the optimal expansion path for the business including:• Industry landscaping to identify market opportunity• SWOT analysis with peer benchmarking• Revenue streams and costing analysis• Capital requirement and payback analysis
Defining inorganic expansion route –format/geography/cuisine etc Screening prospective targets Support in due diligence Negotiation and closure
Identifying franchisees for quick and consistent expansion Facilitating meetings/discussions Bringing on board best fit franchisees
Short listing financial investors Preparing marketing documents Facilitating meetings/discussions Deal negotiation and closure
To make the business more valuable
8
Gearing for Exit Developing transaction strategy
Preparing marketing documents – financial model, teaser, IM
Facilitating discussions/meetings
Negotiating the deal
Enabling due diligence
Closing the deal
Short listing prospective strategic/financial investors
Win for all..CASS ensuring that the businessgets its true value
CREDENTIALS
Rich experience working with
10
Private EquityHospitality
