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casting and communicating vision

Creating Buy-in for the Next Big Thing

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I had a vision…

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secretly I went to work…

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one night at dinner…

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“this will be great!”

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?vision

pave a long road of inspiration…before information

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what is your next big thing?

• Building project?• Multi-site?• ABF to small

groups?• New service time?• New service style?• New ministry?• Others?

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what we tend to do

• Rousing “vision sunday” sermon

• Announce initiatives

• Charge to get on board

• And we’re surprised when it doesn’t work?

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culprits of ineffective roll-out

________

“Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.”

-Evan McBroom

________

Time

Familiarity

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what’s required?

• Select a communication leader – a planner

• Slow down and map out a plan• An intentional build-up of

inspiration and information• Result = people so “get” the

vision – they see it too and are ready to help make it happen

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develop a plan

• Relational• Real• Robust

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relational

• Casting vision is never about places or programs

• Casting vision must always be about people

• Cast a vision about the people you are called to reach & love

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real

• Inspire congregation with stories of real people

• Tell stories – share testimonies• Bring vision to life with inspiration• Model the behaviors – what you

want people to do to achieve vision

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robust

• Strategically – carefully timed messages

• Creatively – beyond the normal channels

• Over time – over and over and over…

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good shepherd lutheran church

Naperville, Illinois

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Building Expansion & Enhancements

TCI & Strategic Planning

Communication Plan

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leaders’ concern

“The last time we did a building project the needs were obvious to everyone in the church. This time

the need is not as apparent. We’re

concerned people won’t ‘get it’ and won’t get behind the project.”

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good shepherd vision

To reach and transform spiritually distracted families in our local

community so they come to know and love God.

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phases of communication

• cast vision – five months• uncover strategic objectives (and

cast vision) – five months• build up to fundraising (and cast

vision) – three months

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communication plan

week by weekmessage by message

tactic by tactic

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leaders’ talking points

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leaders’ NOT talking points

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week by week

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make it relational

about peopleunique need in your

community

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cast the vision

The Naperville Nelsonsa “spiritually distracted” family

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make it real

real people we know

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make it robust

meat & seasoningsupport with all

communication tactics

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additional phases

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phase 2 - strategic objectives

• now people see the vision

• explore strategic objectives

• connect objectives (facilities and ministries) to vision

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phase 3 – build up to fundraising

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phase 4 – capital campaign

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lessons

• slow _____________________________• remember _________________________• give people time to _______, ______

to, and ________ the vision• plan in ________ and stay at it over

time• choose a communication ________ to

develop your ______

down & create a planwhere your people are

discoveradjustembrace

phasesleader

plan