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Background
Castle Crow & Company is a San Francisco-based merchant banking group that
initiates transactions and makes equity investments in privately held companies.
In conjunction with nationally recognized and respected private equity sources
and financial institutions, they facilitate leveraged buyouts, management buyouts,
recapitalizations, and minority equity investments with privately held businesses
and subsidiaries or divisions of public companies.
Business challenge
Merchant banking involves a variety of different financial disciplines, including
investment banking, private equity, and corporate development. With such a diverse
array of business activities, directors and partners need to manage multiple aspects
during a transaction’s life cycle. And unlike commercial banking, there are few face-
to-face meetings. Unless closing a deal, the majority of interactions are conducted
via telephone. On average, the number of calls per day ranges from 80 to 100, so it
goes without saying that sound quality is critical.
“Some days I make over 150 calls. Basically, most of my time is spent on the phone,
so sound quality is extremely important,” said Jason Roseberry, Vice President at
Castle Crow & Company.
Originally, Castle Crow used a corded headset with their VoIP phone system.
Success Story
BUSINESS
Castle Crow invests in Plantronics
headsets to improve their customer
communications.
Castle Crow & Companycastlecrow.com
Headquarters:San Francisco, CA, USA
Industry:Merchant banking
The Situation:
Castle Crow’s business is extremely
phone intensive, and their outdated,
wired headsets resulted in feedback,
echo, and dropped calls. This reflected
poorly on their customer service. They
needed a system that would deliver
quality and comfort while ensuring a
positive customer experience
The Solution:
Plantronics CS540
Desk
“Some days I make almost 200 calls so sound quality is extremely important.”
For all-day phone users, the solution
presented many problems. It was
confining, it limited productivity, and
it hampered the quality of office life.
But when it became clear that their
older, wired headsets and dated audio
technology was resulting in lost business
opportunities, Castle Crow called on
their trusted reseller, Bridge to Bridge
Technologies (BTBT), for audio device
recommendations.
To satisfy Castle Crow’s need for a
wireless headset that would offer
excellent sound quality combined
with mobility and comfort, BTBT
recommended the Plantronics CS540
wireless headset system. The CS540
system would provide Castle Crow with
all the features they wanted.
.
castle crow leverages the
Plantronics cs540 to maximize
sound quality
The majority of Castle Crow’s
communications are with business
owners and in some cases it is the
first interaction, so creating a positive
first impression is key. These initial
conversations are instrumental in
forming ongoing relationships and
identifying investment opportunities.
While transitioning from a corded
headset to the wireless CS540 system
came with a higher price tag, Castle
Crow considered it a smart investment
for what they received: professional-
sounding audio, hands-free capabilities,
and a reliable wireless connection.
“With our previous headsets, we sounded
like we were in a tunnel. There were times
when people couldn’t hear us, and that
cost Castle Crow and the business owner
the opportunity to build a mutually-
beneficial business relationship. In our
line of work, call quality and reliability are
almost priceless,” explained Jason.
Ever since Castle Crow began using the
Plantronics CS540 wireless headset
systems, previous problems such as
audio feedback and lack of call quality
are no longer issues. Call completion
rates have also improved. In fact,
after reviewing call logs, Castle Crow
discovered that 100 percent of their
outbound calls resulted in a successful
connection — a significant improvement
to the previous 90-percent success rate.
the Benefit of wireless moBility —
and much more
In addition to its superior sound quality,
the CS540 system offers a host of other
benefits. At only 21 grams, the CS540
is the lightest DECT™ headset on the
market, delivering all-day comfort. It
provides maximum mobility by enabling
users to roam up to 350 feet from the
base. And with its simple plug-and-talk
installation, one-touch controls, and
energy-efficient power management,
the CS540 makes using the headset as
easy as 1, 2, 3.
© 2012 Plantronics, Inc. All rights reserved. Plantronics,
Simply Smarter Communications, the Sound World graphic,
and CS540 are trademarks or registered trademarks of
Plantronics, Inc. All other trademarks are the property of
their respective owners.
“The Plantronics CS540 is so comfortable I don’t even notice it on my head. I can focus on the conversation and talk to someone just as if they were sitting in my office.”
– JaSon RoSebeRRy
VICe PReSIdenT
CaSTle CRow & ComPany
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