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CastorOilDeriva.vesReaching the Next Orbit
Presentedat:OFIIndia
By:NarasimhanSanthanam,Founder,CastorOil.inMumbai,19thMay2017www.castoroil.in
CastorOilhaslessthan0.5%shareoftheglobalvegetableoilsmarket
Butitisuniqueamongvegetableoils
Howcanitadduniquevaluetomoremarketsandproducts?
AboutCastorOil.in• Marketresearchandconsul.ngteamforcastoroil&deriva.ves• Assistedcompanies,organiza.onsandgovernmentsinmakingstrategicdecisionsoncastorderiva.ves
• Publishacclaimedreportsandwhitepapers
• www.castoroil.inisapopularwebdes.na.onfortheindustry• TeambasedoutofChennai,India
Presenta.onTopics• CurrentStatusofCastorOilDeriva.ves• WhereCanItReach?• ReachingNewHeights
CURRENTSTATUS
MarketSize(2016)• Globalmarketsize
• $2.3Billion• BasicgradesandGenIderiva)ves
• $1.3billion(0.6-0.75milliontonsofoilperyear)
• GenIIderiva)ves• $600million
• GenIIIderiva)ves• $400million
CastorOil
MainGrades
CommercialFSG,BSS
FirstPressedDegummed
PharmaGrade
BlownCastorOil
PalePressedGrade
Genera.onI
DCO
Ethoxylated
HCO
12-HSA
TRO
Genera.onII
SebacicAcid
Heptaldehyde
UndecylenicAcid
Polyols
RicinoleicAcid
OtherDimerAcids
UndecylenicAldehydes
2-Heptanol
2-Octanol
Genera.onIII
ZincRicinoleate
ZincUndecylenate
Methyl12-HSA
MethylRicinoleate
MethylUndecylenate
CalciumUndecylenate
Others?
Characteris.csofDeriva.vesProductCategory TypeofProduct Margins
Basicgrades Commodity Vlow(<5%)
GenIderiva.ves ValueAddedChemical Low(5-10%)
GenIIderiva.ves ValueAddedChemical Medium(10-20%)
GenIIIderiva.ves SpecialtyChemical Medium-High(%squitevariable,authen)cdatanotavailable)
MarketSegmentsforCastorDeriva.ves
Segmentswithsignificantshortandmediumtermpoten.al• Biopolymers• PersonalCareandCosme.cs• Lubricants&Greases• Tex.les• Paints,Inks&Coa.ngsOtherSegments• Pharmaceu)cals,Health&wellness• Detergents• Food• Plas)cs&Rubber• OtherSpecialtyOleochemicals
WHERECANITREACH?
“New”Poten.alforCastorOilDeriva.ves
NEWPoten)alfor
CastorDeriva)ves
NewGEOsNewUSES
GrowthofKeyEndUserSegmentsIndustry GlobalMarketSize %Growth(CAGR)
Bioplas)cs 4.2milliontons(2016)–75%durablebio-plas)cs
10%(2016-2020)
Biolubricants $1.9billion(2015) 5.3%(2016-22)
OrganicPersonalCareProducts
$10.2billion(2015) 13%(2016-21)
OrganicSurfactants 0.36milliontons(2015) 5%(2015-23)
Greencoa)ngs $61billion(2012),est$86B(2018) 6%(2012-18)
Emerging&NewUsesManyniche,emerginguses
Segment Details
Biopolymers DiverseendusesforPAandPURin• Autocomponents• Apparel&Accessories(shoesforinstance)• Electronics• Consumerproductssuchastoothbrushes• Solar
PersonalCare • Naturalexfolia.on(HCObeads)incosme.csasalterna)vestoplas)cmicropar)cles(PEandPP)
• Premiumdeodorants,lips)cks,sunscreenlo)ons
Health&Pharma • Neuro-protec.veingredients
Others • Flameretardants• Tex)leaccessories• Sub-componentsinsolarpanelsandwindturbines• Op.cs
Emerging/NewGeographies
• Thetop3marketsforcastoroilandderiva)veconsump)onhavebeenChina,EU&USA(IndiaconsumesmostlybasicgradesandgenIderiva)ves)
• USA,alreadyasignificantconsumer,couldconsumesignificantlyhigherquan))esinnearfutureforsomederiva)ves
• Poten)alcanincreasesignificantlyinAsianmarketssuchasJapanandSKoreaandselectSAmericanmarketsintheshortterm,andperhapsincompletelynewmarketsinthemediumterm
GenII&IIIDeriva.ves-WhereCantheyReach?
$1billion
?
?
2016
2020
2025
Wheretheycanreachdependspartlyonexternaldrivers,butalsopartlyonhowtheindustry
stakeholdersmove
REACHINGNEWHEIGHTS
Drivers• Corporateaspira)onsforalowercarbonfootprint
• Market®ulatorymovestowardssaferproductsforplas.cs&packaging
• Momentuminspecificindustriessuchasautomobiles&tex)lestowardsenvironmentfriendlyop.onsfortheirproducts
• Thesustainabilitymovementamongendusers
Challenges&Constraints For New Market Crea7on for Deriva7ves
• GlobalrelianceonIndiaforCastorOilsupplies• Lowandfluctua)ngpricesofcrudeoil• Proprietarytechnologiesforderiva)vesproduc)on• TheChinaFactor• Lowmarketawarenessofthepossiblenewusesofcastoroil
• Insufficientendusermarketintelligenceforcompaniestomakedecisionsonnewproductdevelopment
• Large,andsome.mesrisky,R&Dinvestmentsrequiredforderiva)ves
LeveragingDrivers&OvercomingChallenges
Forallglobalstakeholders• Promotegreaterdiversityinthecul.va.onofcastorcrop,bothacrosstheworld,andwithinIndia.
• Focusonproductsforwhichthedriverisnotpricebutsomeu)litythatcannotbeprovidedbycrudeorsynthe)calterna)ves(health,safety,CO2abatement…)
• Focusonspecificemergingsegmentsthatshowsustainedgrowth,basedonstrategicmarketresearch.
• Creategreaterawarenessamongtargetenduseapplica)oncompaniesaboutthebenefitsofusingcastoroilfortheiringredients.
SWOTAnalysisforIndianCastorSector
• Access to supply of castor oil • Economical labour availability
• Well established trading network
• Availability of skilled human resources • Concentrated cluster of oil mills • Growing domestic market for select
derivatives
• Focussed only on commodity oil production
• Poor knowledge of end user markets • Low investments in R&D
• Emergence of alternative chemicals to castor oil derivatives
• Production of derivatives from other
countries - China, EU countries etc.