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CASUAL DINING MAGAZINEMEDIA PACK2020
01474 520200www.h2opublishing.co.uk
FEATURES LIST
PRINT - THE MAGAZINE
HIGH IMPACT CREATIVES
DIGITAL
DIRECT MARKETING
EVENTS
TESTIMONIALS
RATE CARDS
TECHNICAL SPECIFICATIONS
CONTACTS
CIRCULATION & AUDIENCE
INTRODUCTION
CONTENTS
Casual Dining Magazine is THE monthly magazine dedicated to this rapidly accelerating sector within the UK’s eating out market.The publication presents a fresh, authoritative look at the industry through topical features, operator interviews, case studies and exclusive regular opinions from leading figures.
Key decision makers are able to keep ahead of the curve with dynamic editorial covering the latest product innovations, technology and food and beverage trends. Casual Dining Magazine is the essential resource for those wanting to thrive in this lucrative market.
CIRCULATION & AUDIENCE
PRINTCIRCULATIONTOTAL: 5,253
DIGITAL CIRCULATIONTOTAL: 25,925
THE CASUAL DINING SECTOR HAS A CURRENT
ANNUAL WORTH OF
£5BN
WEBSITEMONTHLY VISITORS: 6,694MONTHLY PAGE VIEWS: 7,281
AUDIENCEA total of 31,178 copies are distributed to named senior contacts within multi-site and independent operators,
including those at owner, director, operations, purchasing, food development, brand and marketing levels. Our target audience ranges from individual operators to the largest well known groups with multiple sites...
PRINTTHE MAGAZINE
12ISSUES PER YEAR
THE CASUAL DINING SECTOR IS CURRENTLY WORTH AN ESTIMATED £5BN ANNUALLY AND
IS PREDICTED TO GROW TO £22BN
22BNCASUAL DINING VISITS WERE UP 7% FOR
THE YEAR ENDING JUNE 2018 AND SPEND IS INCREASING 4X FASTER THAN THE OVERALL
EAT-OUT FOODSERVICE MARKET
CIRCULATION
5,253
PRINTSTAND OUT DESIGN
PRINTENGAGING CONTENT
FALSE FRONT COVER
HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE
SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE
HIGH IMPACTCREATIVES
DIE CUT FRONT COVER
CARRIERCARD
First thing a reader will
see when the magazine is
delivered. Holds an
A5 advert
MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster
BOOKENDS
TIPON
TEXTUREFOIL
FINISHES
ROLLFOLD
BRANDED POLYWRAP
BELLYBAND
HIGH IMPACTCREATIVES
CONTACT US FOR MORE
OPTIONS
ADVERTORIALS
FOUR PAGECOVERWRAP
GATEFOLD
BARNDOOR
TEASERSTRIP
BOUND IN PRE-PRINTS
DIGITAL
AVERAGE PAGE VIEWS PER MONTH
7,281
AVERAGE VISITORS PER MONTH
6,694
DIGITAL CIRCULATION
25,925
CURRENTFOLLOWERS
6,000+
www.casualdiningmagazine.co.uk @CasualDiningMag
AVG DWELL TIME OF
4 MINUTES 36 SECONDS
DIRECTMARKETING
DIRECT MAIL• Anything from a flat mailer
to a premium 3D mailer• Unique enhancements to
ensure your mailer is seen and read
PRODUCT SAMPLER• Put your product in the
hands of buyers• FREE follow up service to
measure ROI
MARKET REPORT BUILDER• Bespoke research to
answer your questions• Broadcast your research
across print and digital with an editorial write up in one of our titles
• Email broadcast the report to 5,000 recipients
• You’ll receive a PDF report & a printed 8 page report
TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers
Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate
Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results
EMAIL MARKETING• Reach our database of over 25,000 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance
FEBRUARY 2021ISLINGTON METAL WORKS, LONDON
250+ ATTENDEES
EVENTS
2020 DATE TBCISLINGTON METAL WORKS, LONDON
200+ ATTENDEES
NATIONAL PIZZA AWARDSNATIONAL BURGER AWARDS
“Casual Dining is such a fantastic publication. I can’t think of another trade mag that’s so informative around what is actually happening in the market, what’s driving trends, interviews with opinion leaders. It could easily be a paid publication.”
MICHAEL FOXARYZTA FOOD SOLUTIONS EUROPE
“You guys are the leading magazine for this sector – the magazine the market needs”
ERIC PARTAKERCHILANGO
TESTIMONIALSADVERTISERS AND READERS
"Working with Casual Dining Magazine and Pub & Bar allowed us to deliver an impactful multifaceted campaign for Pepsi MAX. Covering all media platforms from online and print through to awards and events, this integrated approach has enabled us to reach and engage with an audience of key stakeholders and reinforce Pepsi MAX’s brand messaging and credentials within the Licensed & Leisure channel."
VICKY GREGORYCOMMERCIAL COMMUNICATIONS MANAGER BRITVIC PLC
"We work with H2O across various platforms including print titles – Casual Dining Magazine, Pub & Bar and Hotel F&B magazines – and their online equivalents, as well as awards and events. The range of tailored content and advice that each platform provides means that we are able to target our customers with messaging bespoke to their channel. This, for us, is invaluable in helping our customers grow their businesses."
KAREN KERSEYB2B TRADE MARKETING MANAGER HEINEKEN
“Casual Dining Magazine is the magazine I go to in order to catch up with what’s happening in the industry. It allows me to learn about trends, consumer preferences and what my peers across the UK are doing. It’s a vital magazine for the sector.”
RICHARD BOONFOUNDER AND MD HUBBOX
"Casual Dining Magazine is a terrific source of information and inspiration for UK F&B. Critically, it brims with passion for the industry, its people and its innovations. It’s made by and for the people who love our amazing industry."
MARCEL KHANDIRECTOR OF OPERATIONSFIVE GUYS UK
Casual Dining Magazine is one of thirteen industry leading foodservice titles produced by H2O Publishing.
We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.
H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.
FEATURES LISTCASUAL DINING MAGAZINE 2020SEPTEMBER SEPTEMBER AD DEADLINE:AD DEADLINE: 20/08/20 PRINTPRINT 27/08/20
Features • Technology, Apps, Epos, Table Bookings • Takeaway, Delivery & Meal Kits • Hygiene (incl. Warewashing) • The Alternatives – Dairy and Non-Dairy
OCTOBER OCTOBER AD DEADLINE:AD DEADLINE: 15/09/20PRINTPRINT 25/09/20
Features • Street food (incl. Outdoor) • The Alternatives – Gluten and Allergen-free • Breads, Bases & Buns
NOVEMBERNOVEMBER
AD DEADLINE: AD DEADLINE: 20/10/20PRINTPRINT 27/10/20
Features • Festive Season • Tableware & Glassware (Incl. Hygiene) • Consumer Spending – Exclusive Research• Tea
DECEMBERDECEMBER
AD DEADLINEAD DEADLINE: 19/11/20PRINTPRINT 26/11/20
Features • National Pizza Awards Preview • Christmas Cocktails • Class of 2020 – Products in Review
Casual Dining Magazine features are subject to change. Please contact us should you wish to reconfirm.Rosanna Spence: [email protected] Tel: 01474 520260
FEATURES LISTHOTLY ANTICIPATED
Industry 100 offers the Casual Dining reader a look into what their peers have been up to over the last 12 months and of-fers ideas and inspiration for the year ahead. The Industry 100 is published in the February issue.
Advertise in one or both of these features to get your message in front of key influencers and decision-makers in well-read features that provide operators with a benchmark upon which to measure themselves against their sector peers. Showcase your brand or product while operators are talking about opportunities to evolve their food and drink menus. Promote and demonstrate how your product or service can help casual dining operators to exceed their own customers’ expectations. Position your brands, products and services alongside premium thought-leadership editorial commentary by high-profile casual dining operators. By virtue, enjoy extended shelf life and cut-through for your messages, as these editions are referenced throughout the year. For more information on advertising in these features or for exclusive cross platform packages, please contact us.
Inside Eating Out features interviews with 15 casual dining in-dustry operators, all of whom have put forward their thoughts on current and future trends for the casual dining sector. In-side Eating Out is published in our August issue.
RATE CARDPRINT 2020
HALF PAGE
£1,650
FALSE FRONT COVER
£6,500
THIRD PAGE
£1,250
DOUBLE PAGE SPREAD
£3,950
QUARTER PAGE
£950
FULL PAGE
£2,500
BELLYBAND INTO DPS
£11K4 PAGE WRAP
£12KDIE CUT FALSE FRONT
£14K
Please ensure that your false front artwork is aligned to the standards and value of the publication.
Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements.
RATE CARDDIGITAL 2020WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500
WALLPAPER TAKEOVER £2,500 Per Month
MPU £1,100 Per Month
LEADER BOARD BANNER £900 Per Month
SKYSCRAPER £1,900 Per Month
HOSTED LANDING PAGE VIA MPU £2,500 Per Month
HOME-PAGE PEEL BACK £3,000 Per Month
MICRO-SITE Poa
CUSTOM DIGITAL CREATIVES:
EXPANDABLE BANNERS £1,800 Per Month
INTERSTITIAL £2,400 Per Month
SIDEKICK £2,400 Per Month
FLOATING ADS £1,800 Per Month
FLOOR ADS/ CATFISH £1,600 Per Month
PEEL BACK £1,500 Per Month
PEEL OFF/POP UP £2,300 Per Month
TECHNICALSPECIFICATIONS
All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.
MAGAZINE SET TO A4 210mm X 297mm
WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm
1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm
DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm
1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm
1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm
1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm
1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm
1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm
CONTACTS
casualdiningmagazine.co.uk @CasualDiningMag H2O Publishing www.h2opublishing.co.uk @h2opublishing
ROSANNA SPENCE
DIRECTOR
01474 [email protected]
H2O Publishing, Media House, 3 Topley Drive, Rochester ME3 8PZ
01474 520200 www.h2opublishing.co.uk
ANDY GIBB
DIVISIONAL DIRECTOR
01474 [email protected]
EMMA DORAN
KEY ACCOUNT DIRECTOR
01474 [email protected]