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Table of Contents
Executive Summary-----------------------------------------------------------------------------------------------------------------------------3
Research-------------------------------------------------------------------------------------------------------------------------------------------5
Coded Research----------------------------------------------------------------------------------------------------------------------6
Target Publics------------------------------------------------------------------------------------------------------------------------16
SWOT analysis-----------------------------------------------------------------------------------------------------------------------17
Objectives----------------------------------------------------------------------------------------------------------------------------------------20
Programming-----------------------------------------------------------------------------------------------------------------------------------22
Sustainability Programming-----------------------------------------------------------------------------------------------------24
o Logo ----------------------------------------------------------------------------------------------------------------------25
o Officer Responsibilities----------------------------------------------------------------------------------------------26
o Member Reward Program------------------------------------------------------------------------------------------29
o Social Media for Internal Comm----------------------------------------------------------------------------------32
o Calendar of Events---------------------------------------------------------------------------------------------------33
o General Promotional Material------------------------------------------------------------------------------------43
o Social Media for External Comm---------------------------------------------------------------------------------49
o Contact List of Other Campuses----------------------------------------------------------------------------------51
o Crisis Communication Plan-----------------------------------------------------------------------------------------52
Awareness and Fundraising Programming---------------------------------------------------------------------------------54
o “Your Voice is Key” Week-------------------------------------------------------------------------------------------55
o The Big Event----------------------------------------------------------------------------------------------------------57
o 5K Information--------------------------------------------------------------------------------------------------------57
Evaluation--------------------------------------------------------------------------------------------------------------------------------------61
Member Feedback Survey-----------------------------------------------------------------------------------------------------62
Event Feedback Survey--------------------------------------------------------------------------------------------------------67
Facebook Analytics-------------------------------------------------------------------------------------------------------------65
Stewardship---------------------------------------------------------------------------------------------------------------------------------66
Volunteer Impact Sheets-----------------------------------------------------------------------------------------------------67
Community Stewardship------------------------------------------------------------------------------------------------------68
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Executive Summary
In 2009, a group of students from the University of Louisiana at Lafayette were driven by
a passion to put an end to human trafficking. This group of students founded Cajuns Against
Trafficking (CAT) with the purpose of educating ULL college students and the community of
Lafayette, LA about the horrors of human trafficking. While the original founders were still
students at the university, CAT was active on campus and within the community. When the
founders graduated and left the university, CAT died out and stayed dormant for five years. In
the fall semester of 2014, three UL students collaborated to reestablish the organization on
campus. After completing all the necessary paperwork, CAT has become an officially recognized
campus organization. CAT has also partnered with Trafficking Hope, which allows the
organization to have access to resources, tools, advice, and information regarding awareness,
sustainability, and fundraising. This relationship with Trafficking Hope is mutually beneficial
because CAT has the ability to generate more volunteers and awareness for Trafficking Hope.
This campaign addresses three areas associated with CAT: sustainability, awareness, and
fundraising. Each of these main areas is divided into two audiences, the UL community and the
Lafayette community. The general goals of awareness involve awareness of both human
trafficking itself and awareness of CAT. While these two areas are categorized separately, they
complement each other, because awareness of one area will automatically create awareness of
the other. Awareness will also increase through fundraising events as well, therefore awareness
is the overall goal of the campaign. Since the original CAT organization died out, the second
major goal of this campaign is to create a sustainability program that ensures that the
organization will survive after its current leaders graduate.
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The survival of this organization is important for saving lives. While the exact statistics
are difficult to obtain, it is estimated that there are 21 million victims of human trafficking in the
world today. The International Labor Organization estimates that human trafficking is a $150
billion industry worldwide. In Louisiana alone, 443 calls were made to the National Human
Trafficking Hotline and 69 victims of human trafficking were identified in 2013. Fortunately,
Louisiana has some of the strictest human trafficking laws in the country, but unfortunately this
fact does not put an end to human trafficking.
For these very reasons, it is crucial to run a campaign to keep CAT flourishing. Every
organization that exists to end human trafficking can reach a certain group of people. Cajuns
Against Trafficking has the potential to reach the UL community and the Lafayette community,
whereas other groups that exists cannot. CAT can use this campaign to take advantage of the
many students organizations and opportunities for engagement and become a well-known human
service organization that empowers others to make a difference.
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Research
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Research
Primary research- Interviews were conducted with four different campus organizations that are devoted to human trafficking awareness. These schools were Louisiana State University, Nicholls State University, Southeastern Louisiana State University, and Louisiana College. The campus organizations were Tigers Against Trafficking, Colonels Against Trafficking, Lions Against Trafficking, and Cats Against Trafficking, respectively. The purpose of the interviews was to get information regarding what these campus organizations are currently doing in regards to awareness, sustainability, and fundraising. An officer or leader within each organization was interviewed to order to ensure the information obtained was coming from a knowledgeable source. The interviews took place via telephone and each interviewee received the same questions.
Interview Copy- The interview was divided into sections based on the content of the questions. The categories of primary concern are membership and participation, awareness and communication, and fundraising. The following is the exact interview that was conducted with the four leaders of human trafficking awareness organizations:
Hello, my name is , and I am a graduate student conducting an interview regarding
human trafficking awareness organizations on college campuses for a public relations campaigns
class at the University of Louisiana at Lafayette. The interview should take approximately 30
minutes. This is a confidential interview for educational purposes only, so your answers and any
identifying information will remain private. I appreciate your time, and if you have no further
questions, I will begin the interview now.
Responses: The following information includes all the questions and the responses to the questions in the order asked. These responses are divided by questions for ease of decoding. The campuses are coded as 1. LSU, 2. NSU, 3. SELU, and 4. LC
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General Questions
Q1: How long has the organization been established on your campus?
1. 7 years2. 2 years3. 2.5 years4. 2.5 years
Q2: How many members are actively involved in the organization?
1. 20 active members2. 100 members3. 20-30 active members 4. 10-15
Q3: Would you say your organization is still active on campus, and how?
1. Not as active on campus as we are off campus, we don’t have a specific place where we meet on campus. Our main fundraiser is an annual 5K and we disperse the money throughout A21 and Trafficking Hope, This year we are donating some of the money from our TAT 5K to Unbound, a a church that raises awareness for human trafficking
2. Yes, active with events and awareness related activities3. Not as active as we should be4. . still active awareness, drives, stickers with hotline number, went all over Alexandria and
Pineville, awareness day for end it movement with tables and red markers, documentary
Q4: What ways would you improve your organization?
1. Talking about dispersing more authority in our leadership. Only have president and vice president but talks about senators and officers.
2. Come up with a system or process that gets more people involved on a regular basis; formal membership; periods where we aren’t actually doing things on campus.
3. Founded it, it didn’t exist, trying to bring it from nothing to something really quick so we did a lot of tabling, mass publicity, trial, and some big events to try and bring in the student body. Improve needs to happen in communication between other student organizations. Talk to the sororities, frats, organizations on campus, because there are people out there who don’t know we exist so we need to get out there and pitch it. More communication for sure.
4. getting information out about club and when meetings are, focusing more in students, more posters up about when our meetings are
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Q5: What things do you think your organization does really well?
1. 7 years2. We do a great job engaging all the different organizations that are on campus to join in
with us in our ultimate goal. All of our organizations work together.3. We put on good events; Electrik, Fun Run with neon paint and black lights. Third time
doing it, really good turn outs and raised a lot of money4. really good about keeping it God-centered, prayer meetings, really good at figuring out
what we can do to get organizations around us interested, want to connect with Tigers against Trafficking and Trafficking Hope.
Q6: What are some of the biggest misconceptions people have about human trafficking?
1. That it doesn’t happen in the States2. A. don’t believe it happens here, overseas issues
B. prostitutes are judged for what they do. They aren’t necessarily choosing this lifestyle. They have other things they want to do.
3. That it doesn’t happen here; a lot of people think that it happens in African countires with child soldiers or in India where they sell brides, they don’t realize that it does happen in Hammond, in Baton Rouge, in New Orleans, it happens to everyday people. Everybody knows at least one person who has been affected by human trafficking
4. think it happens overseas and not here, could never happen to them only the homeless, don't understand that there could be people in their classes that could be trafficked
Membership and Participation
Q7: If your campus organization has lost membership or interest, what would you say are/were contributing factors?
1. We don’t meet consistently on a certain day monthly or weekly. Might be inconvenient for scheduling or planning ahead
2. Sustainability, it’s very easy to get someone excited initially but its sustaining that excitement that is hard. Creating that spark in someone and giving them tools to engage
3. Two things 1. Organizations fault 2. Busy college life, things you have to do. As far as org. goes there is lack of opportunity to get involved, or networking opportunity and volunteer opportunities, making members feel valued and needed
4. busy schedules, not having time, try not to make it too time consuming, homework, school is a big factor, see end it movement and think this is a cultural thing; part of cultural clubs try to show that we are genuinely trying to help them
Q8: In your opinion, what are the best ways to recruit new members?
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1. Social media is a huge outlet. People want to get involved. Provides info on how to get involved.
2. You have to have a physical presence for campus events. Some of the biggest things are when freshman are coming in, do things with move-in, as well as tables and booths. Social media works but different type of engagement.
3. They are not gonna join unless they are impassioned by it, either they alrady have passion or we inform them about it and tell them this is what we can do about it. The biggest recruiting thing that we have is information. Tell people what it is and where it happens and that it does effect them.
4. do things where people have the chance to be active, posters, free food
Q9: What have you found to be the hardest thing about getting people interested in joining your group?
1. Commitment, time, accepting more responsibility on top of school work, sororities, fraternities, time
2. The overwhealmingness of everything in this world; if you are a person looking to do good and trying to find a place you can do good; there are so many organizations saying help us help us help us so you really have to allocate your time. Okay where’s my niche, who can I serve and where can I serve. You have so many people pulling you in different directions
3. Making them see that it does affect them, a lot of people just don’t care, the people that you watch in porn may not actually want to be there, half of them may be trafficking or they don’t care because it’s their addiction, they don’t care there is apathy
4. hardest thing is balancing new members with old; meaning for every new meeting we want to explain what human trafficking is without boring those who already know; try to not be repetitive
Q10: Is there a particular group or type of student that is most willing to get involved with the cause? (ex. Greeks, Athletes, Christian groups, etc.)
1. Different types of people willing to help and willing to share what they learned. Christian sorority, once people hear about it, stereotypes are shut down and people want to get involved, people can imagine it being sisters, etc. Once you give them realistic circumstances, setting the tone of it that it’s not distance place.
2. A. Christian groups, but not just a Christian thing but a human thing, B. demographically: females are much more willing to get involved than a guy would
3. Christian groups carry most of our involvement, international students especially Nepalese students because its especially common where they are from, more women are involved, we have more feelings and emotions, 80% trafficked are women\
4. not applicable (not many campus organizations); BCM biggest group on campus
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Q11: What steps do you think need to be taken in order to sustain membership and participation in the organization?
1. Keeping up with people like accountability, asking them questions about what they are doing to help the cause. Earlier today I got a call from a girl who wanted to be an officer. People are looking for that for their resumes, looking for ways to benefit others
2. Active involvement some kind of way, along with consistent communication3. Making sure that the leadership understands that they aren’t the last ones. They need to
be looking at who is next. Depends on school but our school only allows leadership position for 2 years so we need to teach them how to step up and be leaders
4. If we are just having meetings and not doing anything, I think people lose interest, make people feel like they are doing something; that they are part of fixing the problem you will keep people interested and involved
Fundraising
Q12: What fundraisers activities have you found to be most effective?
1. For the 5k, we create sponsorship packets and go out to local community and share stats and facts. We had problems in the past with donations, but if they aren’t able to donate or willing to donate financially we usually have a gym donate a year-long membership or a club or juicing bar donating things. We has people go out with packets and have the information and explain what the money is going toward.
2. Only done the 5k, super effective3. Big events, tabling gets chump change, but really big events ; 5k run brought in money,
Key to Free banquet for community high end wealthy business men and women in community
4. we did a drive for items needed for Hope House and the office, but people stole stuff, bake sale was the best; Drive for Hope; clothes, school supplies, paper notebooks pens
Q13: What fundraisers activities have you found to be least effective?
1. Something not effective would be if we didn’t have as many people show up to help with the event. We always need people to help run the event, set up the event, and tear down the event, that would be a way that our 5k would not be effective.Weather is the biggest with the 5k, time too we moved it to 4 pm and trying to get more family involvement such as an Easter Egg Hunt, popcorn machine, candy, expand it for people to come with children, people to walk with strollers, that’s what we have been trying to improve, if you can reach college students, such as friends, and different clubs, but its not easy to reach older generations.
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2. Hashtags would improve our 5k; since it’s the only thing we have done, I can’t say that there is an ineffective fundraising event. Hashtags would make it better though.
3. First semester tried Key to Free we tried tabling and giving students keys on a red necklace to wear around campus and we only raised $66 dollars for that. Any money is good money but if you have to buy keys, string, and tabling stuff, it wasn’t as effective as it should have been.
4. drive only because we didn’t monitor it well enough and people stole items
Q14: How difficult do you find it to get corporate sponsorships for events, and do you think that is necessary?
1. Absolutely necessary, first 200 people who sign up get free t-shirt and for us to do that, we have to have corporate sponsorship. We have to make a certain amount of money, that’s a really eas yway to get people to sign-up, we also have to pay our timer for race, Those are our two big things we have to pay for. People are generally very willing to sponsor , last year we went to Port Allen and met with family that owns a meat supply business and asked them to supply jambalaya for the event. I got to speak to the wife of the business and she told me she has an autistic daughter, and after I shared with her about trafficking, she was so moved by it and realized that it could be her daughters, a lot of people are able to relate.
2. Necessary and important because sponsors will cover costs of 5k and then money from runners can go toward whomever you choose; I think it’s pretty difficult because tax liability purposes, if you are a nonprofit organization and are tax exempt, people are more willing to donate because it’s tax deductible, we are not a nonprofit because the leg work to make that happen is just ridiculous; it’s hard to get business to give out of the goodness of their hearts, if I know the business personally, it becomes easier.
3. We get sponsors for Electrik run. The hardest thing is going out and asking people because you can get them to donate, organizations have money set aside for charity hardest part is asking and not giving up if people say no
4. we do not; the bigger the club gets, the more valuable sponsorships
Awareness and Communication
Q15: What awareness activities have you found to be most effective?
1. Social media, Facebook, people message us and ask us how to get involved. People from Mass Comm classes will interview us and the interviews will show in their classrooms.
2. Obscene and provocative, but in a good way; eye-cathcing things, we have a cage that we built that goes out with any events that we put statistics in. University won’t let us put people in it. People see the cage and wonder why it’s there. We wanted to act out a skit
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where girls would be pretend kidnapped in the middle of the campus, the University shut it down.
3. Social Media if used properly, you also need to do things physically if you are allowed to table do that, if you are allowed to post flyers do that, thers just a lot of leg work
4. posters and stickers, stopped and talked to the community as well. campus table with red x's
Q16: What awareness activities have you found to be least effective?
1. None really; we don’t have a lot outside of our 5k2. It is really tough to engage people; uneffective is screening movie about human
trafficking and during day we would hand out fliers and talk to people, it was more effective to talk to people when they were in front of us and could talk to them as opposed to saying hey come here at this time and place.
3. Nope we never really took numbers on what worked well4. posters put up right before break; bad timing on our part
Q17: How effective do you think your organization is at bringing awareness to the human trafficking issue?
1. I think it’s very effective, just last night I was watching a video of another group on campus called Hope for Madova, they were in our quad, and were asking people what they knew about human trafficking. Evne the people who knew stuff about it, were giving information that we had provided them in our past videos: Our promo videos for the 5K. We are bringing awareness and exposure
2. You can’t really measure effectiveness without something to compare it to, but comparing it to us not being there which would equal nothing and no awareness so in the sense of comparing having nothing vs. having us there, it’s extremely effective, but if you compare us to a bigger organization such as a nonprofit, we would not be as effective so I think we are every effective
3. We have had some really powerful success stories with awareness campaigns but I would still like to see more peole becoming aware. Since we started, I haven’t actually met a person who hasn’t heard of trafficking at leasrt a little bit
4. we do a pretty good job; definitely need improvements, cultural credits with school, open it up to community
Q18: What type of promotional material does your group use? Which do you find most effective?
1. Video with statistics, information about race, video with scenario of college student where girl winded up a victim of human trafficking. Basic video, but showed how easy
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it
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is to happen. People think I’m not that naïve or gullible. I think its important for girls to not just trust everything everyone says, and to not hang out with the wrong crowd, or put themselves in situations that affect their abilities to make good decisions.
2. A. stat sheets, shows people human trafficking stats and handed it out, really effective. Handed out fliers for the 5k, which had information but also has obscene pictures such as a lady tied up.
3. Key on red string, t-shirts, not inexpensive though4. posters, must go to chapel every week and they're announcements so we promote there
have Facebook group but not successful
Q19: Have you built any relationships with the local media and have they covered stories about your organization or its events?
1. Had event on radio, (later info on this) Partnered with Junior League always makes a donation, things in our local community.
2. Local magazine : What Now Magazine covered story on us; I was interviewed for the Nicholls radio last year
3. Lions roar has covered it (local school paper), Daily Star covered run4. Town Talk (paper in Alexandria)
Q20: What type of criticisms have you received (if any) in regards to awareness efforts?
1. No never to my knowledge, I think we could do better with campus presence and have more informational meetings.
2. None3. No criticisms from student body4. personally no, campus thinks it’s a cultural craze, heard that it’s more toward any college
group
Q21: What praises have you received (if any) in regards to awareness efforts?
1. We received a lot of encouragement and support from other organizations on campus. We are invited into sorority houses and frat houses to speak about human trafficking, especially around this time when we are trying to raise information and knowledge with people our age. We had no trouble in the past getting into those places or trying to get people to listen to us, and show this this is happening in Baton Rouge and Louisiana.
2. Praises all the time3. Lots of people really enjoy what we do and are really excited when we table and stuff.
The Director of Hope House she had human trafficking on her heart and our organization came and table at her church and she said that was confirmation of her calling and now shes the director, and I just learned that a few weeks ago.
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4. used to work for TH and they message me randomly when articles pop up and congratulate our club and what we are doing, help us out, personally I’ve had family friends and teachers comment about what we are doing and the articles
General Advice
Q22: Do you have any other advice in regards to human trafficking awareness, or student organizations dedicated to the cause?
1. It is really relevant to stay up to date especially on things going on in the government. We have been able to be there when Bobby Jindal signs laws that makes it more strict on people who participate in trafficking. Until 2008, there weren’t harsh punishments for pimps and peole involved in the human trafficking rings, and that’s why a lot of it was happening in Louisiana because no one was going to come down hard on you. It was a great thing seeing this happen while I was in college and being a part of that change happening. Be present. Getting out into classroom, getting into other organization meeting, if you can do that, you can reach so many people. Even just with fliers, we get to bring those to the running supplier stores and bring awareness to those I would not usually be able to reach. Also instill authority to those below you. Delegate responsibility to those below you so that people know what to expect.
2. Hashtags, 3becauseoneisenough, came up with that hashtag, Nothing that we are doing is in vain because what we re doing can affct one person, one life, and that is enough. It’s rally hard to do this stuff when we don’t see the fruit or the outcome, when you don’t see what you are working towards and its easy to discourage yourself , but in the middle of that if you manage to get one, however much work , money or time you put into it, it’s gonna be worth it.
3. Keep in mind that you aren’t the last ones, our aren’t just sustaining but growing. You can’t be stagnant with this, don’t get tired and share your workload. There are people around you who want to help.
4. be as active as possible even going to homeless breakfasts, shelters because they are at risk, documentaries and speakers are important
Secondary Research: A vast amount of secondary research was done in order to aid in the completion of this campaign. All of the following sections explain what research was done in order to figure out what this campaign needed.
Informal questions with old founder
For the purpose of this campaign, one of the original founders was interviewed. After speaking with her, it was determined that the organization had a sustainability issue. This
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informal questioning confirmed that practices should be put in place to develop the leadership side of our organization.
Internet search of best practices for organizations:
An informal internet search yielded information regarding the best practices that campus organizations should use to recruit and sustain members. This list included, but is not limited to the following ideas:
vision/mission statement contact tables and campus organization recruitment activities series of information meetings club fairs and gatherings personal contacts offer food make members feel like they are doing something useful
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Pri
mary
• college students ages 18-25 who have never heard of human trafficking
• Those involved in organizations,: Greek, Athletes, Religious groups, etc.
• college students ages 18-25 who have heard about humantrafficking and want to get involved
Secondary
T
ertiary
• people in the Lafayette community who have heard of human trafficking
• people in the Lafayette community who have not heard of human trafficking
• business owners and leaders in the Lafayette community
Situation Analysis
The communication efforts of Cajuns Against Trafficking were observed using a situation, or SWOT, analysis. The organization was found to have more communication weaknesses than strengths, but more opportunities than threats. This campaign will seek to eliminate or lessen the weaknesses, while taking advantage of the various opportunities in order to increase the strengths.
Strengths
One strength of Cajuns Against Trafficking is the presence of a Facebook page for member interaction. This is a good way to keep up with internal communication. Officers can let members know what is happening, while members can directly communicate with each other. This also allows for feedback and two-way communication.
Another strength is the connections that the organization has with local churches and with campus ministries. Some of the local churches around the area have agreed to help with the organization of events, as well as providing resources. Most of the officers are a part of or have been a part of one of the campus ministries on campus, Chi Alpha and the BCM. These ministries will allow us
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to reach more people by speaking at their weekly meetings. Also, Christian groups re typically willing to support causes that help other people.
One major strength is that CAT has access to Trafficking Hope and campus resources. Trafficking Hope can provide advice, education, and volunteers. Being a part of campus gives us access to a variety of resources such as the event management system and Get on Board Day.
Weakness
There are several communication weaknesses with CAT. The first, is the lack of a strong social media presence. As previously mentioned, the group page for members is good for internal communication, but having a “likable” page on Facebook would allow for more people to be reached. Also, CAT lacks a Twitter, Instagram, etc. account which would increase visibility and reach more ULL students. Another communication weakness is that this organization is brand new and not well known. It will be much harder to get name recognition for our organization because we are a brand new group on campus. This will also make it harder to generate buzz for it. It’s already hard enough to get people involved, but we have to get our names out as an organization worth being a part of. Another weakness is that the organization has struggled with sustainability in the past. There used to be people interested, but once those people graduated and left, it died out. Another major communication issue is that CAT has no promotional material available. Brochures, flyers, business cards, etc. should be made and always ready to give out to someone.
Opportunity
The best way for CAT to become a functioning, well-known organization, is to take advantage of the various opportunities available. The first opportunity involves using the media connections. Some of the officers have friends that work for KATC, which is the most well-known and respected news station in the Lafayette area. If CAT can get KATC to do a story on one of the major events, and ULL students see the story in the news, it may generate interest. The same can be said of the school newspaper, the Vermilion. CAT has connections with the Vermillion as well, which is great for coverage. Media connections are the best way for getting the word out about organizations. Another opportunity that CAT has, is to stratify the different types of groups on campus and create individual promotional material for each one. An example would be to promote specific promotional material for Greek students that focuses on how they can use this organization as their volunteer hours for their fraternity and sororities. Another opportunity that CAT should take advantage of, is connecting with other local nonprofits, specifically those that work with people who are most likely to be trafficked, such as teenagers. Taking advantage of the university EMS system is also one of the best ways to get the word out about the organization. This system is designed to allow student organizations to post their events onto an online system that will record the event into a calendar for the entire student body to see. The service is free and easy to use. Similarly, the LEAD UL Facebook page has become a popular source for posting events. CAT should take advantage of this medium as well. Another opportunity that CAT should take advantage of is creating a sustainability program for when officers graduate or leave the university.
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CAT can also take advantage of connections with other universities and do a joint event with other college human trafficking awareness groups.
Threats
The primary threat of any campus organization is the hundreds of other student organizations that exists on campus, however, CAT appears to be the only organization that specifically works to end human trafficking. Another potential threat is that people may already be involved with some type of human trafficking awareness program because LA was rated the number one state for combatting human trafficking. A third threat is the potential for the organization to die out once it gets started, based on what happened the last time this organization existed. The final threat that faces this organization is that is has no communication crisis plan. Even though it is a campus organization, there is still the potential for scandal or something to go wrong. The organization should have a plan for when things go badly or unexpectedly.
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Objectives
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Objectives
To increase membership to 30 active members by December 2015
To secure $500 in funding by December of 2015
To train three leaders to take over the organization by December 2015
Goals
Two big awareness events per semester; one campus- based and one community-based
Two fundraising events per semester; one campus- based and one community based
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Programming
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Programming
Sustainabilityo Officers
Positions Leadership training
o Members Volunteer Reward program Referral
o Internal Communication Social Media Email Officer meetings
o External Communication Social Media Promotional Material Campus Media list of organizations and leaders Crisis Communication Plan
Awareness
o Organization 2 big awareness event per semester (1 on campus, 1
community) Fall 2015
o “Your Voice is Key” weeko United Way Project (TBD)
Spring 2016o 5ko Nefarious Screening
Fundraising
o Budgeto 2 big fundraising events per year (1 campus, 1 community)
“Be the voice” key 5k (awareness and fundraising)
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Sustainability Programmingo Officers
Positions Leadership training
o Members Volunteer Reward program Referral
o Internal Communication Social Media Email Officer meetings Calendar of Events
o External Communication Promotional Material Social Media Campus Media list of organizations and leaders Crisis Communication Plan
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Logo
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List of Officer Responsibilities Page 1
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List of Officer Responsibilities Page 2
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Member Rewards Program Guidelines
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Member Volunteer
Sheet
Member Volunteer Hours
Location Name and phone number of supervisor
Tiffany Carrier
3 Mock Brothel John Doe(555) 555-5555
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Member Volunteer
Rewards ProgramMember Volunteer
HoursMeetings Attended
Events Planned/Speaking
Engagements
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Referral System Cards
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Member Facebook
Social Media
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Calendar of EventsMore Calendar: Sep, Oct, PDF Calendar
◄ July ~ August 2015 ~ September ►
Sun Mon Tue Wed Thu Fri Sat1
2 3 4 5 6 7Labor Day
8
9 10 11 12 13 14 15Leadership Preparation and Training Day1 p.m.
16 17 18 19 20 21 22
23 24Classes Start
25 26**Get on Board Day
27 28 29
30 31 Notes:** Predicted Day
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◄ August ~ September 2015 ~ October ►
Sun Mon Tue Wed Thu Fri Sat1Officers Meet for Meeting ideas
2First CAT meeting/ introduction and explanation of “Your Voice is Key” and Big Event
3 4 5
6 7 8 9Possible Meeting for “Be the Voice”
10 11 12
13 14“Your Voice is Key” Week
Poetry/ Song Open Mic
15“Your Voice is Key” Week
Key Sale for Raffle
16“Your Voice is Key” Week
Letter/ Card Writing
17“Your Voice is Key” Week
Raffle Winner Picked and Announced
18“Your Voice is Key” Week
Concert or Speaker
19
20 21 22 23 24 25 26
27 28 29 30 Notes:
More Calendar: Oct, Nov, PDF Calendar
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◄ September ~ October 2015 ~ November ►
Sun Mon Tue Wed Thu Fri Sat1 2 3
4 5 6Officers meet for meeting discussion
7Second meeting and discussion of The Big Event
8 9 10
11 12 13 14Start talking to businesses about sponsoring 5k
15 16 17
18 19 20 21 22 23 24The Big Event; Drive Set up and pick up items
25 26 27 28 29 30 31
More Calendar: Nov, Dec, PDF Calendar
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◄ October ~ November 2015 ~ December ►
Sun Mon Tue Wed Thu Fri Sat1 2 3
Officers meet for meeting discussion
4CAT meeting
5 6 7
8 9 10 11Start gathering stuff for 5K
12 13 14
15 16 17 18Chili’s Give Back Night
19 20 21
22 23 24 25Last Meeting/Thank you meeting and party for those who got enough points
26Thanksgiving Holiday
27Thanksgiving Holiday
28
29 30 Notes:
More Calendar: Dec, Jan, PDF Calendar
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◄ November ~ December 2015 ~ January ►
Sun Mon Tue Wed Thu Fri Sat1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 Notes:
More Calendar: Jan, Feb, PDF Calendar
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◄ December ~ January 2016 ~ February ►
Sun Mon Tue Wed Thu Fri Sat1 2
3 4 5 6 7 8 9
10 11 12 13Possible Start Date for School
14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 Notes:
More Calendar: Feb, Mar, PDF Calendar
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◄ January ~ February 2016 ~ March ►
Sun Mon Tue Wed Thu Fri Sat1 2 3
Get on Board Day??CAT meeting Introduction/ Recap of Last semester/ discussion of Nefarious and 5k
4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 Notes:
More Calendar: Mar, Apr, PDF Calendar
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◄ February ~ March 2016 ~ April ►
Sun Mon Tue Wed Thu Fri Sat1 2
Meeting to discuss 5k details
3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27Easter
28 29 30 31 Notes:
CAT Campaign 41
◄ March ~ April 2016 ~ May ►
Sun Mon Tue Wed Thu Fri Sat1 2
3 4 5 6 7 8 9CAT 5KTime: TBD
10 11 12 13 14 15 16
17 18 19 20Nefarious Screening
21 22 23
24 25 26 27 28 29 30
More Calendar: May, Jun, PDF Calendar
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◄ April ~ May 2016 ~ June ►
Sun Mon Tue Wed Thu Fri Sat1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 Notes:
More Calendar: Jun, Jul, PDF Calendar
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Letterhead
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General Press Release
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Brochure Front
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Brochure Back
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One-Sided Business Card
Two-sided business card
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Flyer
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Page for Public/Community
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CAT Campaign 51
Human Trafficking Awareness Contact List
Organization Name Contact Names Contact Number Faculty Advisor or additional contact
Cajuns Against Trafficking ULL
Matt Wells
Tiffany Carrier
Charliese
West
(337) [email protected]
(985) [email protected]
(337) [email protected]
Dr. Margot [email protected]
Cats Against Trafficking Louisiana College
Claire
LeMoine Zach
Fleming
(225) 810-1932
(225) 747-5844
Bobbye Roberts (318) 664-9224
Tigers Against Trafficking LSU
Mary Johnston
Johnathan Snyder
(337) [email protected]
Sarah Farley [email protected]
Lions Against Trafficking SELU
Jonathan Jee
Laura Blair
Lauren
Larson
[email protected] (985) 237-8321
(225) 245-1314
[email protected] (225) 328-2143
Ronald Traylor [email protected] (985) 981-2987
Colonels Against Trafficking
Ben Karns (985) 991-0176
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Crisis Communication Plan
A crisis communication plan should be implemented in case of an emergency or in the case that something goes wrong. The following is the procedure to be used before a crisis occurs.
1. Form a communication team: In the event of a crisis, only two people should be allowed to communicate with the media. These two people make up the communication team and consists of the faculty advisor and the communication coordinator. In the event that there is no communication coordinator position, the president shall take over these responsibilities
2. Prepare the communication team: the communication team should know exactly what to say in the instances of a crisis. They should also know the appropriate channels to reach out to including the Vermillion, and any local news outlets.
3. Prepare a binder: This should include all communication needs including numbers and press releases.
Things to do during a crisis:
1. Inform the appropriate people at the university such as marketing and communication and the public relations department. That way, they will not be surprised if someone calls about what happened.
2. Send out press release to both the university communication channel.
3. Provide information in a timely fashion
4. Make sure sympathy is expressed to any outside parties or individuals
5. Do everything in your power and communicate how you will address the issues that you cannot currently address.
6. Regardless if you feel like it was your fault or not, do what you can to help the situation and apologize.
Crisis Press Release
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Crisis Communication Press Release Example
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Awareness and Fundraising Programming
Fall 2015o “Your Voice is Key” week
o United Way Project (TBD)
Spring 2016o 5ko Nefarious Screening
Chili’s Give Back Night 2 big fundraising events per
year (1 campus, 1 community)o “Your Voice is Key”
Raffleo 5k (awareness and
fundraising)
CAT Campaign 55
Your Voice is Key Week
Explanation: Your Voice is Key is an awareness event that will be put on in an effort to get the student body to be involved with making a difference. The goal for this week is to do fundraising and allow the campus to get involved in a tangible way.
Monday September 14: An open mic night that encourages students to write/recite poetry or write/sing songs that are relevant to the theme of ending human trafficking. A sign up would have to happen in the previous week in order to make sure enough people are interested.
Tuesday September 15: There will be a key sale on Rex Street where we sell old vintage keys that people can put on their keychains or make into a necklace to remind them about human trafficking. Everyone who buys a key will be entered in a raffle. The raffle will have to be items from business such as Roly Poly, Izzo’s, etc.
Key costs: various prices but cheap set was 100 for $39.47 for 100 We sell the key/raffle for $2 and make easy profit Money goes to our organization
Wednesday: Set up on Rex Street again with pens, paper, markers, etc. and let people write letters or make cards for the victims of human trafficking. We would send them to the Hope House and to various safe houses across the country.
Thursday: Raffle Winner announced
Friday: Speaker from Trafficking Hope comes in. Logistics:
o booking speakero booking roomo promotions on social media
#yourvoiceiskey, unique tag that would bring attention to our organization and allow all pictures to get posted to one place
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Flyer for Your Voice is Key Week
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United Way: The Big Event
CAT is in the process of discussing being a part of The Big Event at ULL. The project would involve conducting a drive for items that the Hope House need for the rescued victims. The Big Event is happening on October 24, 2015.
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5K Material
Script to get sponsors
Hello,
My name is . I am calling on behalf of Cajuns Against Trafficking, an organization that is dedicated to bringing awareness to the issue of human trafficking. If you haven’t already heard of it, human trafficking is the selling and trading of human beings by means of force or coercion. Many trafficking situations involve sexual exploitation or horrible working conditions where people are forced to work for little to no pay. The average age of trafficking victims is 12-14. This issue doesn’t just happen here, but overseas as well.
Your organization can play a role in helping to end trafficking by partnering up with Cajuns Against Trafficking in our upcoming 5k. There are several levels of sponsorship, each yielding a set of benefits.
On behalf of trafficking victims everywhere, we thank you for helping us with this event. All proceeds from this event will go to Trafficking Hope, our parent nonprofit who rescues victims and educates people on human trafficking.
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Steps to Take for Running 5k
1. Find location and get city approval and so they can get cops and help with permits
2. Create a registration system such as an online program
3. Map out the course and make sure there are no issues
4. Secure business sponsorships to help with costs5. Secure food sponsorships
6. Come up with a race name and start promoting the race
7. Get health and first aid station ready8. See about getting shirts and gift prizes for runners9. Purchase awards for racers10. Secure portable restrooms or make sure it takes
place at a venue with restroom
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Thank you cards for 5k sponsors front
Thank you cards for 5k sponsors back
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Evaluation
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Evaluation
Member Feedback Survey Page 1
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Member Feedback Survey Page 2
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Event Feedback Survey
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Facebook Analytics
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Stewardship
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StewardshipVolunteer Impact Sheets
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Community Stewardship
Trafficking Hope: a certain percentage of our funding for every event will always got to Trafficking Hope (90%). We also provide volunteers to Trafficking Hope for events, and allow them opportunities to get onto our campus.
United Way: We work with them for The Big Event providing them with projects, in return they provide us with man power and community promotion.
Mutually beneficial relationships for both.
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