Catalog of Services - Cosmetic Promotions...Our in-store events average a 30% sales lift per day, and 39% of customers surveyed said they’d never heard of the product before our

Experts in Beauty Experiential Marketing Since 1990Makeup Artists | Sampling | POP Displays | Consumer Interaction Kits | Training

407-644-9916 www.CosmeticPromotions.com

Catalog of Services

Experts in Beauty Experiential Marketing Since 1990Makeup Artists | Sampling | POP Displays | Consumer Interaction Kits | Training


Cosmetic Promotions creates customized

experiential marketing tools for the introduction,

sampling, and training of beauty and personal care products

to retail employees and their customers.

Since 1990 we have saved our clients more than $20 million

and thousands of labor hours as their execution partner

—resulting in a 98% client retention rate

and a 100% on-time delivery record.

Our services include in-store makeup artist events,

direct sampling programs, national live product training,

point-of-purchase events and displays,

and creation of regional and

national sweepstakes & contests.

Through our shared vendor programs, we

multiply ROI while maximizing sales lift

without increasing our clients’ workload.

experts in beauty experiential marketing since 19901

Our in-store events average a 30% sales lift per day, and 39% of customers

surveyed said they’d never heard of the product before our demonstration.

Cosmetic Promotions delivers this kind of impact for you as the only agency with:

ü More than 3,000 professional makeup artists and thousands of Beauty Experts

ü Thorough understanding of widely varying state laws regarding makeup

application

ü Nationwide staffing

ü Completely turnkey events, from creation and training to management,

execution and follow-up

ü Bilingual makeup artists that match your local demographics

ü Design, printing, kitting, media placement, and fulfillment —no need to deal

with multiple vendors

beauty experts & makeup artists

of first-time purchases are the result of89%

trial or sample


www.cosmeticpromotions.com

From trade shows in Las Vegas to Manhattan’s Fashion Week, Cosmetic

Promotions supplies professional makeup artists with at least 2 years of

experience applying makeup for hundreds of retail brands. We also provide

thousands of Beauty Experts and street teams to staff trade shows and

sampling events that don’t require makeup application.

— Kathy Scott, National Account Manager

everyone really liked them.

3,000 professionalmakeup artists

The makeup artists were fabulous—

It was obvious they knew what they were doing.

experts in beauty experiential marketing since 19904 5


It's NewJanuary/February

Nail Bar May/June

Back-to-SchoolJuly/August

Beauty on a BudgetSeptember/October

Holiday NightsNovember/December

Best of BeautyMarch/April

Create your own theme!Don’t see the theme you want? We can create a custom theme and design materials for you.

Looking for ways to increase sales and still provide a good vendor ROI? One

of Cosmetic Promotions’ favorite shared programs is an exciting department

store-style “Beauty Play Date” that is customized and consistent. Shared by

multiple vendors, customers consult with a beauty professional and can

test a variety of products on demo day to find their perfect shade, scent, or

skincare regimen.

chain- customized themeddemo program

very impressive!

— Lisa Fitzsimmons, Key Account Manager

I received the recap for the first 25 HEB store demos— I appreciate the thoroughness...



Sometimes grouping stores by a specific qualifier is the best way to

move the needle. Top stores, select regions, or specific demographics...

Cosmetic Promotions can customize a program that fits your needs!

Noncompeting brands share in the event to reduce their investment and

increase sales, OR an event can be sponsored by one brand. Our “Event

In a Box” kit ensures great customer interaction and double-digit sales lift.

select- storedemo program

— Jim Forman, Shankman & Associates

impressed with outside help.

All four of the experts you sent were on-time and very professional... and I have never been more

www.cosmeticpromotions.com experts in beauty experiential marketing since 19908 9

As retailers are being pushed to increase sales with fewer resources, they turn to

Cosmetic Promotions to create and run programs that they don’t have the staff

to execute. From creation to implementation to distribution, Cosmetic Promotions

manages an array of marketing, sampling, and training programs at various

chains. This frees the category management teams to concentrate on their

core objectives. Our programs include:

ü Beauty Box programs—providing training and interaction tools to stores

ü Event day launch kits—working with vendors to ensure delivery of their kits

to the stores for specific event days

ü Shared in-store demonstrations

ü Newsletters, publications, and ongoing training

ü Customized POP displays

ü Trade show staffing and management

ü In-store and on-line digital training

a year!

340 man hoursTurning just one program over to Cosmetic Promotions to handle can save the chain more than

chain- specificprograms



Cosmetic Promotions manages Beauty Box programs for several chains.

Shared by multiple vendors and sent on a consistent timeline, the boxes

contain a wide variety of materials for store associates to share with

consumers, such as coupons, testers, and samples as well as on-going

product training. By assuming the management of these programs, we

save the vendors millions of dollars in shipping costs in addition to saving

the chains thousands of management hours and making sure that all

vendor-supplied materials meet the chains’ branding guidelines.

shared vendorbeauty boxes

25%

beauty boxes

average redemption rate for coupons distributed through our



Cosmetic Promotions works with vendors to design interaction kits for the

introduction, sampling, and training of beauty and personal care products

for retail employees AND customers. Each kit is an entire “Event In a Box” that

provides the store with everything they need to execute the event. We also

design circular/roto ads to match the event and provide a Secret Shopper

service that recaps the event for the chain and the vendors.

interaction kitsassociate & consumer

We’ve shipped more than

interaction kits without missing a deadline

3.6 million



Cosmetic Promotions began as a company creating newsletters to

train and motivate associates working in the beauty departments at

major drugstore chains. Today we design, write, and print all types

of publications—from brochures and coupon books to magazines

and training materials. We also provide translation services for

bilingual materials.

publications

Over the years, Joann has built my capacity and my business. She is simply

— Bradlee N. Farnworth, P&G

the best of the best.

chain & consumer



Need to ensure your testers or samples get to the right spot on the shelf?

Easy! Cosmetic Promotions create displays to fit your exact needs. From

gravity-fed dispensers for samples to easel cards that secure your tester

and/or brochures and coupons, we can solve any display challenge—

and at a low cost!

displayscustomized sample & tester

amazing job.— Jake Uveges, Account Executive

Kudos on another



Standee

Cubes

Shelf Talker

Dangler

Need BIG impact? Chains and vendors come to Cosmetic Promotions

when they need a way to get noticed. We can design, create, and print any

type of in-store signage. When a chain wanted a tall sign for their stores but

the pricing was prohibitive, our team designed a 55-inch standee that is

inexpensive and incredibly easy to set up. Easel cards, wobblers, danglers,

and signs for endcaps and shelves are all part of our capabilities.

POP displays

50% are unplanned

of purchasing in-store70%decisions are made

retail



Helping chains educate and motivate their store associates is one of

Cosmetic Promotions’ best services. We come up with fun, interactive,

and creative themes for chain conventions that involve and entertain the

attendees. Celebrity lookalikes, themed decor, costumes, contests, and

prizes are just part of what we can provide.

Another capability is to create, manage, staff, and execute consumer

beauty trade shows such as our Albertsons’ Beauty Expo, which featured

more than 100 beauty booths and attracted thousands of consumers.

convention & trade show staffing &management

— Leigh Harmison, Director of Sales

“can do” attitude The entire staff is reliable, flexible and most importantly has a that makes any project a pleasure.



Hi, I’m Emma, your interactive beauty consultant. go ahead, touch one of the buttons below or scan a beauty item to begin.

beauty tips and applications



Ask Emma

Brand & Product Information

select a product for more information

Helpful Tips Videosselect a video to view more tips on your favorite products!

sally hansen revlon maybelline

Vaseline Neutrogena covergirl

L’Oreal Dove Garnier

With consumers today being highly computer savvy, Cosmetic Promotions

understands how to increase digital awareness. We facilitated and

executed a 6-month pilot Beauty Advisor kiosk program, with an interactive

electronic “Emma” in 12 stores to answer questions, provide product

information, and display commercials.

Today we create content for in-store iPad and video screen programs,

including training videos for the beauty consultant and product

information they can share with the consumer to boost on-the-spot

purchases. Our capabilities include writing, filming, securing talent, and

editing all types of videos as well as designing and managing web

sites and landing pages.

digital & interactivemarketing

— Ciara Fournier, National Account Manager

amazingAgain, you are —thanks!!!!!



Cosmetic Promotions can handle all your training needs. Our services include:

ü Live product training seminars nationwide

ü Complete management; securing locations, meals, kitting, shipping,

attendee gifts, and diplomas

ü Interactive training via video or printed materials

ü Conference-call training

ü Researching, writing, and creating all types of training publications

training

Our shared training program saves chains nearly

annually

$3 million



Cosmetic Promotions has a team of professional beauty trainers

nationwide who keep attendees engaged with humor, an interactive

Audience Response system, and companion bilingual training manual.

Our methods boost retention and create a more enjoyable session for

the attendees. Our shared Product Launch Training program saves

the chain and its vendors almost $3 million annually, while effectively

training the associates on new items.

traininglive

— Lorraine Lee, Beauty Advisor

Thank you for the training and the samples! It made me a and I feel I now know about the products!

true believer

AU

DIE

NCE R

ESPONSE SYSTEM



Cosmetic Promotions has solutions for training multitudes of associates on a

regular basis. By delivering training via conference calls, interactive video, or

our “Meeting in a Box”, we can assist in on-boarding new associates and

provide consistent continuing education at very economical cost.

in- store systems forcontinuing education

— Jerry Dowell, Dowell Group

always deliver

We are certainly very appreciative of your service for many years. You on your promises.



Cosmetic Promotions knows how to get product samples into the

hands of the right target markets at an economical rate of less than

30 cents a sample. Our programs include:

ü In-store sampling

• Grand openings

• Special events

• Beauty Day Giveaway

ü Out-of-store events targeting:

• Hispanic and Latino consumers—with bilingual Beauty Experts

• African-American community

• Teen and college students

• Senior citizens

• Male sporting events

• Asian communities

• Street teams

• Cross-merchandising by placing samples in consumers’ on-line purchases

sampling

70 millionSince 1990 we’ve distributed more than

samples



Cosmetic Promotions works with dozens of beauty (and other) vendors to

provide prepackaged, ready-to-go bags with samples that ship directly

to stores for special events, including Grand Openings. No available staff

at the store? No problem! We can supply a demonstrator to come in and

distribute the bags. Events can include gift-with-purchase items, store-brand

demonstrations, and gift basket raffles.

in- storesampling programs

This event has been Colour Prevails’ marketing program to date.

— Shayna L. Yagoda, Brand Manager

most successful



Cosmetic Promotions’ sampling teams have crisscrossed the country

distributing millions of samples annually at festivals, parades, trade shows,

and fairs. We understand the local communities in every region and know

how to leverage these relationships to deliver samples into the hands of

African-American, Latino, and Asian consumers.

sampling atmulticultural events

$1.3 trillionAfrican-Americans represent

in spending power



It is a fact that Hispanics account for 16% of total U.S. sales in haircare, 14%

of overall fragrance sales, and 13% of cosmetics sales. Our experience

successfully targeting this demographic makes Cosmetic Promotions

your perfect execution partner. Our bilingual Beauty Experts distribute

samples at community festivals, fairs, and parades as well as Hispanic

clubs and trade shows.

sampling athispanic events

outspendall other demographics on the major beauty categories

Latinos



To gain the attention of the prestige 18-24 female market, we distribute

samples directly via our Sorority Visit program or by performing makeovers

at college bookstores. Other venues include sampling at beauty and

scholarship pageants and female sporting events. Capitalizing on the fact

that Millennials spend more money on-line in a given year than any other

age group, it makes sense to include product samples with their on-line

order. Cosmetic Promotions can get your beauty sample included with

those purchases with our Cross-Merchandising program.

targeting females18-24 years old

exceptional, knowledgeable

— Jill Nisson, Senior Marketing Manager

We have interviewed other demo companies... and have not found anyone as or as detail oriented as CosPro!



Gain a teen or college student as a customer and you have a customer for

life! Cosmetic Promotions’ Teen & College Student Sampling program is an

experiential marketing strategy designed to attract and retain this youth market.

We distribute samples in a variety of ways, from placing samples directly on

dorm room doors to exit sampling at popular concerts or visiting sororities with

our “Girls Night In” program.

sampling program forteen & college students

Teenagers spend an average of

10% alone on personal care items!

$80-$120 weekly. on themselves



Placing a sampling bag or hang-tag coupon directly on dorm room

doors is the most economical way to easily reach large groups of

students. Cosmetic Promotions finds colleges with high-density retail

locations nearby to bounce young customers into stores quickly. We

design the postcard and bag, integrate the vendor-supplied sample,

and handle all the distribution.

sampling atcollege dorms

— Gulam Khan, Customer Marketing Senior Manager

perfect execution! Thanks for the



Not only do we excel at placing talent in retail stores, we also

bring your message to the masses with our street teams. From

Times Square to Hollywood & Vine, we have attractive, energetic

demonstrators ready to place your product in the hands of your

target market. Cosmetic Promotions can also boost the local

buzz by placing billboard, subway, and trash receptacle ads

near the event.

sampling withstreet teams

The weeks following your giveaways we went from a daily average of about 450 website hits to

— Jesse Lawrence, Jesse Girl Cosmetics

1,100 a day!



Cosmetic Promotions is a complete marketing and advertising

agency that creates customized experiential marketing tools for the

introduction and sampling of beauty and personal care products

nationwide. Our services include:

ü Print and media ad creation and placement

ü Billboard, subway, and trash receptacle ad design and placement

ü Contests or sweepstakes for consumers or store associates

ü “Surround sound” events—from in-store displays to all types of

social media enhancements

ü Gift-with-purchase items

ü Coupons

ü Video production for on-line and TV commercials

eventsmulti - channel

$15,000 on cosmeticsThe average woman spends

during her lifetime, including $3,770 in mascara alone!



Cosmetic Promotions created, designed, and implemented a Back-to

School marketing program that included a Seventeen Magazine

spread, social media, website, gift-with-purchase, and a nationwide

model search contest. It resulted in a 150:1 return on vendor investment

and a double-digit sales lift.

magazine 360marketing

Back-to-school program delivered

54 millionimpressions at only a half-cent each!



Cosmetic Promotions can design, implement, and manage all types of

contests and sweepstakes for consumers and store associates. These

programs normally include a landing page, social media, prize distribution,

and data collection/analysis. We provide a total capability for these kinds

of specialized events—meeting state-by-state legal requirements, writing

comprehensive rules, and managing contest sponsorship to limit our

clients’ liability.

awesome recap...— Deb Remkus, Marketing Operations Specialist

contests& sweepstakes

Professionalism, attention to detail,



Department stores know that a GWP promotion is a great way to

get a big sales lift for targeted products. Now mass retailers can

add the same cachet by having Cosmetic Promotions design and

implement a gift-with-purchase program exclusively for them. We

handle all of the details, from creating a way for the consumer to

redeem their gift to sourcing and fulfillment.

purchasegift with

Thanks to you and your team for making this event work so

— William Ferry, Senior Sales Directorsmoothly.



Cosmetic Promotions understands the new wave of today’s

coupon mania. We can design, print, and distribute all types of

coupons including piggyback IRC, scratch-off tickets, coupon

books/pads, and even scent-strip coupons.

coupons

of all shoppers use coupons 45%most or all of the time

manufacturer & retailer

56


Top Row: Daryl Joseph, Assistant Warehouse Manager • Chris Altsman, Graphic Designer Eric Hillesland, Warehouse Team Leader

Second Row: Karen Bonney, Warehouse Team Leader • Christina Whitehead, Warehouse Manager Amy Fusco, Director of Finance/HR • Tom Baker, Agency Shipping Coordinator

Third Row: Sunny White, Director of Operations • Diane Burge, Executive Assistant Andrea Welzien, Graphic Designer

Front Row: Jose Amaya, Shipping Manager • Jennifer Mistkowski, Graphic Designer Kristin Bocox, Agency Director • Diego Amaya, Warehouse Team Leader • Gabrielle Marti, Agency Regional Manager • Cindi LeBlanc, National Sales Coordinator • Joann Marks, President & CEO Roseline Laventure, Warehouse Team Leader • Tracie Gilbert, VP of Sales • Ted Bondhus, Art Director

meet thecospro team

— Natalie Barras, National Account Manager

pleasure to work with!Your agency is a

98% client retention rate 100% on-time delivery

Since 1990

Experts in Beauty Experiential Marketing Since 1990

Makeup Artists | Sampling | POP Displays | Consumer Interaction Kits | Training


Documents

Catalog of Services - Cosmetic Promotions...Our in-store events average a 30% sales lift per day, and 39% of customers surveyed said they’d never heard of the product before our