catTHIS: Industry-first Solution Set to Revolutionize Catalog …frost-apac.com/BDS/whitepaper/catTHIS WP1.pdf · 2020-06-22 · 2017-2021 in local currency terms), India (7.7% growth

e-Catalog Whitepaper Report

catTHIS: Industry-first Solution Set to Revolutionize Catalog Management

15th June 2020

The History and Evolution of Print Catalogs

Since the 19th century, mail-order printed catalogs enabled sellers to reach out to a broad base of existing and potential customers. They were an important communication tool that provided customers with the information to make a more informed choice.

The global print market was worth US$389 billion in 2017, and is expected to reach US$421 billion in 2020, increasing at a compound annual growth rate (CAGR) of 2.7% over the 2017-2020 period. In particular, advertising materials such as brochures, pamphlets, and catalogs are expected to grow during this period.

Asia-Pacific is expected to grow in importance, becoming the second-largest market for marketing and commercial printing (30.9% of global market share). This is driven by strong growth rates in countries such as Indonesia (8.2% growth rate from 2017-2021 in local currency terms), India (7.7% growth rate) and Vietnam (6.2% growth rate).1 Commercial printing is expected to continue this trend in future years, growing at CAGR 2.7% from 2020-2025, with Asia-Pacific growing fastest.2

¹“Worldwide Market for Print 2.0.” Association for Print Technologies. August 1, 2019. https://postpressmag.com/articles/2018/worldwide-market-for-print-2-0/.²“Commercial Printing Market – Growth, Trends, and Forecast (2020-2025)”. Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/commercial-printing-market

Printed catalogs have been a key tool to drive sales and marketing.

2 | catTHIS: Industry-first Solution Set to Disrupt Catalog Management Platforms

Source: catTHIS, Frost & Sullivan

Note: Highlighted segments are the product lines of relevance to catTHIS’ product offerings.

Figure 2: Global Print Market Size, 2017 and 2020

Source: Association for Print Technologies

Figure 1: Structure of Printing Industry

Printing Industry

Commercial Printing

Print Packaging

BooksBrochures & Pamphlets

Catalogs

Directories

Inserts

Direct Mail

Magazines

Newspapers

Publishing PrintingMarketing/

Commercial Printing

Marketing & Commercial

Publishing

Packaging

2017

USD250B

USD79B

USD60BUSD389 BILLION

USD421 BILLION

2020

USD286B

USD74B

USD62B

catTHIS: Industry-first Solution Set to Disrupt Catalog Management Platforms | 3


Catalogs as Marketing Tools: Impact on the World Economy

Catalogs play a crucial role in marketing efforts. They allow sellers to reach out to a broad base of potential customers, without the need for consumers to initiate contact. Beyond a simple listing of products offered by the company, catalogs provide the opportunity for sellers to develop their brand image. As they are rich in imagery, they help sellers build a brand story and portray their products as being highly aspirational.

Catalogs not only guide consumer decisions, but also improve the ease of purchase. 75% of consumers find that catalogs provide them inspiration on buying and using products, and 63% find browsing a catalog easier than other methods, such as in a physical store.3

Investing in catalogs produces for sellers an average return on investment (ROI) of 2-4X for every dollar invested. Crucially, however, the ROI for top customers is markedly higher at 8-10X. Loyal customers generate an ROI for 2-3X.4 Thus, catalogs must be complemented with data analytics that enable firms to effectively identify such customer groups for more frequent and niche targeting. With such intelligence-based targeted marketing, companies can reduce the costs of reaching the end consumer. More effective targeting will also enable companies to increase the average ROI of their catalogs from the current 2-4X.

3“How to Send Catalogs.” Royal Mail. https://www.royalmail.com/business/marketing/catalogs.4David Pilcher. “Millennial Marketers and the Resurgence of the Catalog.” Freeport Press, January 3, 2018. http://freeportpress.com/millennial-marketers-and-the-resurgence-of-the-catalog/.

Source: Alix Partners

Figure 3: Average Return on Investment for Catalogs by Customer Type

8-10X

Top Customers

2-3X

Loyal Customers

1-2X

Infrequent Customers

<1X

Lapsed Customers

<1X

2-4X

Prospecting Customers

Average


The Evolution from Print to Digital

Due to widespread digitalization and popularization of cloud file storage tools such as Dropbox, Google Drive, and Microsoft OneDrive, sellers can easily store their digital catalogs and provide ready access to the latest version of their product or service brochure to their sales teams. Additionally social media platforms such as WeChat, WhatsApp, and Facebook are being leveraged as tools to distribute e-catalogs.However, the current digital age has

seen digital catalogs increasingly taking precedence over the traditional format of print catalogs.

The Data & Marketing Association estimates that in 2016, only 9.8 million catalogs were mailed in the USA, half of the 19.6 million sent out in 2007.5 The shift from print to digital catalogs is due to several key reasons that make digital catalogs more attractive to sellers.

Infrastructure Evolution

Digitalization provides great cost efficiencies. As e-catalogs do not require printing, this saves on the cost of printing and eliminates wastages from leftover printed catalogs when there are product updates. Digital catalogs also allow for much greater flexibility, as sellers can easily update details such as product lists or pricing at little or no cost. This is significantly cost-efficient, compared to the higher costs incurred for printing and distribution of print catalogs. Digital catalogs also eliminate the need for additional reprinting.

Cost Efficiency

The use of digital catalogs also significantly increases the ease of distribution. Sellers can disseminate catalogs and updated versions instantly to a wide base of customers. This eliminates the usage of additional resources, especially manpower, to distribute print catalogs manually. It also removes the time lag between the launch of a new product and its introduction to customers.

Ease of Distribution

5Kate Taylor. “The Print Catalogue Era Is over -- but Facebook Wants to Revive It on Your IPhone.” Business Insider Australia. September 11, 2017. https://www.businessinsider.com.au/facebook-new-ad-format-replace-print-catalogues-2017-9.


E-Catalogs and the Environment

Environmental and sustainability concerns are also a critical driver in promoting the growth of digital over print catalogs. With the rise of e-commerce sites selling a wide range of products, continuing to use print catalogs would cause significant environmental damage due to deforestation. Deforestation has been estimated to cause 10% of carbon emissions, making it a significant contributor to the problem of climate change.6

Rakuten296,536 products = 15.5 Ib catalogue with 2,824 pages

1.9% of a pine tree saved per catalogue

55,583.6 trees saved in total—124 acres of pine

A single page (of typical size 11x9”) of a catalog would use up approximately 0.0007% of a pine tree, resulting in great environmental harm from producing print catalogs. For example, Amazon’s catalog of 552 million products would weigh 29,000 pounds. Providing every unique visitor with a catalog would require 3.93 billion pine trees (8.75 million acres of pine forest).7 Digital catalogs thus enable sellers to contribute to saving the environment, boosting their brand image as a socially responsible company that is invested in sustainability.

6“What is the Relationship between Deforestation and Climate Change?” Rainforest Alliance. August 12 2018. https://www.rainforest-alliance.org/articles/relationship-between-deforestation-climate-change7Reduce. Reuse. Refresh. How many trees have been saved by ecommerce? WP Engine. 2017. https://wpengine.com/wp-content/uploads/2017/01/WP-EBK-ReduceReuseRefresh-final.pdf

Source: WP Engine

Figure 4: Environmental Savings from Digital Catalogs

Shop.com6.4 million products = 325 Ib catalogue with 60,000 pages

40.4% of a pine tree saved per catalogue

234,191.1 trees saved in total—520 acres of pine

Jet.com24.6 million products = 1,300 Ib catalogue with 234,000 pages

1.6 pine trees saved per catalogue

15,791,598.6 trees saved in total—3,500 acres of pine

Amazon.com552 million products = 29,000 Ib catalogue with 5.26 million pages

35.7 pine trees saved per catalogue

3,938,173,044.2 trees saved in total—8,750,000 acres of pine


Catalogs in the Age of Social Media

Social media has now become a critical outreach tool for sellers across all industries. Facebook, WeChat, WhatsApp and Instagram are amongst the leading social media and messaging providers of today. With the current proliferation of smartphones and social media, catalogs can not only be easily distributed by sellers but also shared amongst customers’ networks of contacts, further generating outreach.

In particular, Asia-Pacific has been a key source of growth for social media usage. Adoption rates are steadily rising, with the number of smartphone connections in the region expected to rise from 2.5 billion in 2017 to 3.9 billion in 2025.8

8The Mobile Economy Asia Pacific. GSM Association. 2018. https://www.gsmaintelligence.com/research/?file=28401018963d766ca37d014fa9cbffb1&download9The Digital Economy in Southeast Asia: Strengthening the Foundations for Future Growth. Washington, D.C: World Bank Publications, 2019. http://documents.worldbank.org/curated/en/328941558708267736/pdf/The-Digital-Economy-in-Southeast-Asia-Strengthening-the-Foundations-for-Future-Growth.pdf

Furthermore, 78% of consumers in Asia obtain information about goods and services through social media, and 68% go on to share this information on their own social media channels.9 Thus, sellers must leverage social media for catalog distribution.

In light of these developments, catalog distribution has begun to be integrated into top social media platforms. For example, the WhatsApp Business app enables sellers to share their catalogs with potential customers, while Facebook and Instagram also allow companies to connect product catalogs and advertisements to their social media accounts.


Source: Statista

Figure 6: Monthly Active Users (Billions) of Popular Global Mobile Messenger Apps

Source: Statista

Figure 5: Global Penetration Rates of Popular Social Media Applications

Facebook WhatsApp Facebook Messenger

Instagram Twitter Snapchat

64%

45%

37%32%

21%17%

WhatsApp Facebook Messenger

WeChat QQ Mobile Snapchat Telegram

1.60B

1.30B

1.11B0.81B

0.31B0.20B


However, social media alone cannot fulfil all of sellers’ catalog-related needs. These channels only provide a one-directional flow of information from sellers to customers, lacking the ability to provide sellers with real-time data about customer activity such as downloading and saving catalogs.

Such data is crucial in helping sellers gauge customer interest and target future marketing efforts. It also provides sellers with a one-stop platform on which they can manage and edit their catalogs before easily sharing them via various social media and messaging apps, instead of having to update the catalog on multiple platforms.

Key Challenges despite Digitalization

While social media and messaging apps are a heavily-utilized platform for distributing e-catalogs, sellers face several key challenges that negatively affect their marketing efforts.

Necessity of Manual Resending

Sellers must resend their catalogs to customers each time there is an error in the catalog, or when the catalog is updated. This is highly inefficient for sellers. It may also create fatigue in customers if they receive the resent catalogs too frequently.


Lack of Coordination Across Platforms

Due to the multitude of popular social media platforms and messaging apps, sellers will have to make use of many different digital channels when distributing their catalogs. This will complicate marketing efforts as sellers lack an easy one-stop platform to track all the information about their catalogs.

Lack of Traceability

While social media enables sellers to reach out to vast numbers of prospective customers, it does not allow them to easily track those who have received the catalogs. This is further complicated by the large number of channels used to distribute the catalogs, and reduces the efficiency of marketing efforts.

Lack of Analytics Support

Distributing catalogs online via social media and messaging apps does not provide sellers with key metrics such as downloading and saving of catalogs. Hence, sellers are unable to judge different prospective customers’ levels of interest in order to target those with higher interest levels for further marketing efforts.


Growth of Catalog Management Systems

Catalog management systems are highly useful in helping sellers manage very large volumes of product data. They enable sellers to accurately match products with the relevant product details and price, and improve catalog structuring through detailed classification of products. This helps customers to easily navigate the catalog to find their desired items. Catalog management systems also identify and amend errors in catalogs, and help sellers achieve uniformity across the product data that is relayed to various sales platforms. This ensures consistency across channels, which provides a better customer experience.

Amidst this trend of digitalization, there has been growing demand for online catalog management systems, which have additional functions enabling sellers to not just distribute but also edit and manage their digital catalogs.

The market for catalog management systems is projected to grow by over 7.51% from 2018 to 2025, reaching a market size of USD1.46 billion by 2025.10 This is due to catalog management systems having key advantages, as compared to distribution on digital platforms that strengthen sellers’ marketing and sales efforts.

Ensuring Data Accuracy

Catalog management systems have the unique advantage of helping sellers to manage all of their product data on a single, centralized dashboard. Sellers can thus easily track all the information about their catalogs. Examples include product updates and different versions of catalogs released to various countries/regions. Sellers can also track the number of shares for particular catalogs, which serves as a proxy to measure the work of sales and marketing teams. They can better estimate product demand as well through data depicting the catalogs that have higher download numbers.

Dashboarding

10“Catalog Management System Market to 2025 -Global Market Size, Development Status, Top Manufacturers, and Forecasts.” MarketWatch. September 30, 2019. https://www.marketwatch.com/press-release/catalog-management-system-market-to-2025--global-market-size-development-status-top-manufacturers-and-forecasts-2019-09-30.


Another key feature of catalog management systems is real-time catalog updating. This is critical for sellers to quickly publicize information such as new products or promotions, and enables them to quickly capture consumer attention by capitalizing on market trends.

Sellers can also easily update their tagging system to be more accurate and intuitive, to help fulfil customers’ needs by allowing them to easily find the products they are searching for. The centralized nature of catalog management systems complements the capacity for real-time updating, as sellers can seamlessly modify their catalogs.

Real-Time Catalog Updating

Above and beyond maintaining and organizing a database of product information, catalog management systems provide another crucial feature—customer tracking. In-built analytics features allow sellers to accurately track customers’ level of activity and interest through metrics such as downloading and saving of catalogs. This provides a two-way flow of information as sellers are able to build data-driven insights about their customer base.

Customer Tracking



catTHIS: The One-Stop-Shop to all E-Catalogs

The objective is to make sharing of catalogs easily done via chat apps such as iMessage, WhatsApp, WeChat, etc and build connection between customer and producer of the service or product whilst at the same time helping the environment by significantly bringing down worldwide numbers of physically printed catalogs.

Real-time catalog updates are one of the key features of catTHIS catalog management platform. For instance, companies in fast fashion constantly update their collections to stay in tune with the latest trend. catTHIS platform can help in communicating real time updates to their customers, a feature that is challenging for a conventional catalog management system due to the latter’s time-consuming process such as having to manually tag and upload a new version every time which reduces the speed of reaching the market.

catTHIS catalog management platform is superior because it allows users to manage all their catalogs in one place. Through the catTHIS app, which also comes with an online web version, users can manage and upload unlimited number of catalogs, share it easily via social media and view the entire list of potential customers who have saved catalogs.

Traditional catalog management systems, on the other hand, are generally a paid service and its’ functionalities may be limited to organizing, visual enhancement and catalog storage. Also traditional CMS are not mobile based. catTHIS on the other hand, not only offers its’ services for free, but also helps users connect to social media platform for distribution of their catalogs. The catTHIS platform is more agile and has capabilities of being intelligent in terms of generating data for analytics and enable sellers and buyers to seamlessly connect with each other.

catTHIS is a free digital Catalog Management Platform that gives its users the ability to upload and share PDF Catalogs anywhere and from any device.


The 4 Push Factors

Source: catTHIS and Frost & Sullivan

Figure 5: Key Push Factors, catTHIS

Catalogs are critical to reach prospective customers and market products & services thereby driving sales & revenues

However, challenges in effective outreach; poor & non-targeted updates and adoption of mass volume approach are significant disadvantages existing in current catalog marketing. This is overcome and addressed by this “free of charge” catalog management platform - cAtTHIS

Such a plethora of data ensures that users are willing to pay a nominal charge to ensure effective and targeted reach- in country and instantaneously

Data Repository: Since there is an ecosystem of buyers and sellers that is created every time someone uses the catTHIS platform, there is a significant database of target audience connecting sellers to relevant prospects.


Every business in this world no matter small or large has one objective i.e., to generate more sales by selling product or services. Often, this involves offering a wide range of products/ services to potential customers, and, it is critical for every business to have a catalog that summarizes all of its’ products/services in one place. In fact, studies have shown that consumers enjoy reading a magazine-like catalog and spend an average time of 15.5 minutes doing so. A good catalog allows customers to gain insights into the various products offered which is not only considered cost efficient, but also purports to build brand awareness and expand customer base. The more organized a catalog’s data is, the more it helps businesses in marketing their products and expands product discovery, serving as an avenue for sales conversion. In short, catalog plays a vital role in both sales and marketing and can be thought as a staples and a necessity for every business to grow.

Must-have Tool for Marketing and Business

Businesses use catalogs to market their products. Be it conventional or digital, every business owners will market and send their catalogs to as many potential buyers as possible. Some of the key factors driving digital catalogs are as under: Digital catalogs are more cost effective, almost free to create and duplicate because it don’t involve high printing and distribution costs. With digital catalogs, there are no limits on the number of people one can send the catalogs to as against conventional paper-based catalogs. Digital catalogs is a perfect fit for sellers who are unable to traditionally print catalogs but want to showcase their products to a larger audience creating better out-reach. Additionally, they are more convenient and offer clear technological advantage against conventional catalogs (i.e., accessibility and trackability). Customers can easily access them anywhere and anytime while sellers can keep track of recipients. Currently, everyone is promoting their catalogs via emails and chat apps (WhatsApp, WeChat, Line, etc) with no records of data and no analytics provided during this stage. catTHIS Digital Catalog Management Platform addresses these issues by serving as a bridge between the sellers’ (retailers’ / producers’ / distributors’) and buyers’ enabling seamless sharing of catalogs while keeping track of its recipients.

Digital Catalogs Management is the Future- catTHIS- A Free of Cost platform to bring together business owners and potential buyers


Given that catTHIS app is easily accessible to everyone; every business owners will be encouraged to push their catalogs to as many potential buyers as possible which will create a chain effect to contribute to a huge database of target audiences for every products and services in every country. Users can reach out to these targeted databases by purchasing credits to optimize a better use of their marketing dollars.

Repository of Catalog Management Data

As larger number of customers are on-boarded the catTHIS app, it becomes a warehouse of customer information to marketers across the globe. By offering such targeted customer information at an affordable rate to catalog owners, it serves as a powerful marketing tool to marketers across the globe. For instance, a fashion company based in United States could easily market their latest fashion season and trends to potential customers in Asia through catTHIS targeted marketing. This global reach and large database of customers is considered to be a significant push factor for potential users of this app.

As in any platform business model, the more the number of users that engage in the platform the more valuable the platform is likely to become. Going forward, catTHIS plans to monetizes its’ platform by offering its users an enhanced marketing service not only limited to targeted marketing. Eventually, the objective is to integrate catTHIS as the go-to marketing tool for all businesses across the globe.

catTHIS as a Global Go-to Marketing Tool

Catalog Sharing & Building Networks

A key benefit for catTHIS’s catalog sharing function, as outlined earlier, is that it can be easily done via social apps like iMessage, WhatsApp, WeChat, Line, etc.

Source: catTHIS

Figure 6: catTHIS catalog sharing process (Sellers Perspective)

A seller creates catTHIS user profile

Uploads a PDF catalog (with an option to embed video, snapshot, detail, etc.)

QR code is generated linked to the uploaded catalog

Share catalog via social media (e.g., WhatsApp, Facebook, etc.)

Share catalog via QR code

Sellers can identify potential customers, based on who all have saved their product (or service) catalogs on a single platform. Additionally, the platform will also provide data such as the number of potential customers that viewed the catalogs making catTHIS a promising tool for targeted marketing.

1 2

34

5



As a platform company, catTHIS creates value by facilitating exchanges between two interdependent groups, i.e., buyers and sellers. To enable the exchanges to happen, catTHIS aims to create a large,

scalable network of buyers/sellers and capabilities that can be accessed on-demand. catTHIS aims to create communities and a market with network effects that allow users to interact and transact.

Figure 7: catTHIS catalog sharing process (Recipient Perspective)

Recipients of Catalogs

Via Social Media(WeChat, Whatsapp,

Facebook, etc)

Scanning QR Code

Saving the Catalogs

Recipients View Enabled

Organize into folders Reshare

Post link via web

Sellers Automatic Notification

Chat Feature



Figure 8: catTHIS network building

Network Effect: catTHIS’ value will increase parallel with the growth in users i.e., the more the number of people that use catTHIS , the more valuable it becomes. Since catTHIS derives its value from providing access to buyers for sellers hence network effect will make this a virtuous cycle for all.

Two-Sided Network: within the catTHIS ecosystem, the service for one side of network will be free, i.e. the buyers, it will be the sellers which will provide the monetization for catTHIS. This will create a win-win for buyers, who get to use the app for free, and sellers, who get access to potential buyers at a much discounted cost of typical expense of customer acquisition.

Partner Dependencies: catTHIS plans to leverage partners, whether it is e-commerce and shopping platforms, exhibitions and event organizers, trade organizations and government agencies to encourage more users to the platform. This will reduce the time and cost of user acquisition which is typically a challenge for new technology apps.

Low Customer Concentration: catTHIS business model and revenue model will be based on larger spread of users and will not concentrate the revenue from a few potential customers. This enables catTHIS to be at a stronger bargaining power relative to both the user groups of buyers and sellers on its app.

Network Effect

A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others.

Two-sided Network

A two-sided network typically has two distinct user groups. Members of at least one group exhibit a preference regarding the number of users in the other group; these are called cross-side network effects.

Partner Dependencies

Partner dependencies is a growth strategy used to leverage the

ecosystem to gather traction and user base. catTHIS will partner

with trade organizations, e-commerce platforms and

government agencies.

Low Customer Concentration

catTHIS will have a Long Tail of customers. It will not be dependent upon any single

customer for bulk of its revenue. It has a self-serve

discrete pricing Ad product. This makes customers price

accepters than price demanders.

01

02

03

04

PROFILE


catTHIS: The Platform

Existing Features and their Uses

Figure 9: Key Features of catTHIS

Scan catalogs with QR Codes

Upload self-created catalogs

Access your catalogs on the Cloud

Save Share your catalogs with Individuals and Businesses by one-click

Build connections, check the activity of your catalogs, send updates to catalog viewers

Share

Store your catalogs all at one place

Arrange them into folders

Label your catalogs for future use

Organize

Source: catTHIS


UPLOAD

This function allows users to upload PDF Catalogs, Images, and Description. catTHIS is advantageous as it is easy for prospective customers to download the PDF file if they are interested in the catalog. The images might encourage prospective customers to look into the catalogs for further information. For potential customers that are more wired to words or data, the description of the catalog will inform the prospective buyer on whether to proceed on viewing or downloading the catalog. Therefore, at the onset, this function is using multiple methods (Visual, Descriptive and Informative) to promote the products and services of the sellers which is the main objective of catalogs.

QR SCANNER

The QR scanner allows for an easy way for scanning and saving catalogs. Users can just scan the catalogs and save it without going through the sometimes, long download and saving process. This is likely to allow for quicker progression in marketing events as the visitors can just scan through their QR scanner for marketing materials.


SHARE

The catalog can be effortlessly shared even with people who do not have the catTHIS application installed- either through whatsapp, wechat or any other such social media platforms. It is only when the receiver wants to download or view the catalog that the user has to install the app onto his mobile device. Additionally, this functionality allows catalogs to be viewed by more people leveraging on the billions of users using digital platforms such as Facebook, Twitter and so on as even their networks will be able to see the catalogs if it is being shared on their page. This allows the sellers to optimize on their advertising dollars spent on making the catalogs, thus providing cost savings to the sellers compared to other mediums of advertisement.

ANALYTICS

The Analytics function is one of the key functions of the app. It allows users to gain real-time data on the catalogs they have uploaded. The analytics function allows users to find out the number of people that have downloaded or saved the catalogs. This allows users to track and gain information on prospective customers. Their act of downloading or saving the catalog is a behavioural cue that they might have some interest in the products and services highlighted by the catalog. The probability of converting such customers into actual buyers is higher than those that show no interest. Sellers can then better target their marketing efforts on the catTHIS App by focusing on the data provided by the App to increase the success rate of their marketing campaigns.


ORGANIZE

The Organize function helps users to save their catalogs and organize them into folders. This allows users to save a large number of catalogs without the use of additional space on their mobile devices. The ability to create folders, to organize the catalogs, makes it easy for users to retrieve it later for viewing which is considered to be user-friendly to the end-user. Additionally, the user interface will make the app more appealing as the design of the app takes into consideration the user-centricity, which is a common problem among printed catalogs. Printed catalogs can run the risk of contributing to considerable clutter, something which is non-existent in the systematic arrangement and organizing feature of the application

PRIVATIZE

The 'Privatize' function enables additional approval for dedicated recipients. This allows the uploader of the catalog marked private to decide the extent of information to be shared with the receiver. The uploader/seller has the control to share additional information with selected users who seem to be potential buyers. The issue of confidentiality is also addressed here as the uploader of catalogs can choose to restrict confidential information such as trade secrets in their catalog to the general viewer. Therefore, this function enables users to customise the information that the catalog provides to different users depending on their business needs. Controlling the information flow also acts as a Marketing tool to customer-interest as customers with interest but are not allowed to view some information are likely to contact the uploader for further information allowing the sales persuasion process to begin.


VIDEO

This function allows the seller/uploader to embed a YouTube Video to better enhance the description of the catalogs. The availability of videos is likely to assist users in further understanding the product and services functionality that might be lost in translation or hard to explain in words. The video also allows the promoter to further market their products by incorporating advertising elements in the videos. The use of YouTube as the video platform also will make it easier for others to use this functionality as YouTube is a popular video sharing site and uploading the video on that site is also easy to use compared to other video sharing sites. This also increases the entertainment aspect of the process which is entertaining and informative at the same time.

NEWS AND EVENTS

This function allows users to push for news and events to selected Catalog followers. This is a great way for sellers to promote their products and services as through news and events buyers are likely to find out more about the seller offerings while keeping the conversation ongoing. This allows those buyers who are undecided to get more information on the offering so that they can buy the products and services. The events notification allows for more marketing opportunities for the seller as buyers can attend the event and participate in the marketing process such as trying out the prototype to convince them to buy from the seller.


CHAT FUNCTION

The chat function allows for two-way communication between users (buyer and sellers). This acts as a feedback loop to the seller as they can gather feedback from buyers instantly and be more responsive. This function also allows for the sales process to be faster compared to the physical catalog which requires the buyer to contact the representative from the seller for further action. Here, the sale process can begin immediately through the chat functionality. The chat function also allows buyers and sellers to build a relationship which is an important element in the sales decision making. Finally, the chat function can also act as a customer service and repeat sales channel as sellers can continuously promote their products and services with their followers (buyers) and buyers can contact their followers (sellers) for after-sales services such as maintenance services.

EDITING

The app also allows for editing updates or changes to be incorporated directly into the format in the app. Catalogs are thus automatically updated and users do not need to print a new set of catalogs which can be costly, especially if the changes are minor. Mistakes can also be corrected in real-time at no cost. This also ensures that the catalogs are stating the most updated information and allows buyers to make purchase decisions using the most updated and accurate information.

catTHIS: The Future- Enhancement Plans and Prospects


Ideation, Brainstorming on selling/marketing using catalogues and identify key problems

Figure 10: catTHIS Platform Enhancement Plans- Timeline

2015

catTHIS, currently in Phase 1 of its launch, is planning to advance its product features and offer product/services extension as a part of Phase 2 and Phase 3 of its expansion plans. While currently it is a standalone app offering e-catalog services to its customers, going forward, as a part of Phase 2, the team is planning to launch catTHIS events- an event registration app to be rolled out to exhibition organisers.

This app is expected to serve as a marketing tool for the existing catTHIS app. This app is also expected to have an added feature of verification- wherein the organiser has access to all details of the visitor who visited the exhibition. For event organisers, they get all this for free which is expected to serve as a significant impetus for them to promote the app to the audience-.

Mid-2018, Beta Version of the App was launched.

Participated in 30+ exhibitions/trade shows and conferences

2018

Phase 3: Proposed Launch of CatThis Enterprise Version

2023

Proposed IPO on Nasdaq

2025

Alpha Version of the App was

launched

Winner of awards: SPETA Innovation,

Brand Laurette, Malaysia MARA award,

100+ video testimonials from MNCs, COOs etc

2017

Phase 2: Proposed Launch of

CatThis Events

2021

Monetization

2024


Figure 11: catTHIS Events App- An Example

Phase 3- catTHIS Enterprise Version. This enables enterprise-wide sharing of catalogs, by the HQ to specific countries/regions where catalogs would be assigned to specific divisional heads and then to the field sales force, simultaneously maintaining quality control from HQ.

Increases the number of catTHIS Downloads by ‘n’, i.e. number of Exhibition Visitors.

Increased data points of ‘n’ visitors interested in potentially ‘N’ product catalogues, i.e. ‘N*n’ new datapoints

Data collected by catTHIS Events app can be monetized to be sold to Event Organizers.

Details: Name; Company Name; Contact Details

Event Organizerusing catThis Events

Exhibition Visitor_1

Exhibition Visitor_n

Name Card with QR Code

Exhibition Partner_1

Catalog Downloaded using

QR Code

Catalog Stored in catTHIS app

The company expects to launch Phase 2 of the app by mid-2021 and Phase 3 is expected to be rolled out to customers by mid-2023.

Exhibition Partner_N

01

02

03


SalesPerson 1

SalesPerson 2

SalesPerson 3

SalesPerson 4

SalesPerson 5

SalesPerson 6

Source: F&S analysis

Figure 12: catTHIS Enterprise Version- an Example

HeadquartersSales Head

Sales Manager in Country A

Sales Manager in Country B

Sales Manager in Country C

Monitoring and Evaluation at country and regional level can be done at the Headquarters, as downloads, number of shares etc. can be easily gauged using catTHIS Enterprise Version.

Headquarters prepares the brochure/catalog of its’ products and services to be circulated among regional offices. Customized catalogs can be sent to each country sales heads

At each country level, targeted circulation of catalogs depending on each country’s demands/needs

Each country head can in-turn circulate it to Salesperson for more targeted pitching basis customer requirements


Business Model and Revenue Sources

Credits are a medium of transaction in the catTHIS ecosystem and are used to purchase enhanced marketing services.

Users can obtain the same by spending USD 8 for a credit or by referring catTHIS to other users. In turn, catTHIS users can use the credits to interact within catTHIS ecosystem. Given below are the enhanced marketing services that are offered to catTHIS users.

Targeted Marketing — Data Monetization

As a platform company, catTHIS app collects information from both sellers and buyers. Sellers can leverage this data at a low fee (10 credits at a cumulative value of USD 80) while complying with data protection regulations to reach out to prospective customers. Sellers will be able to avail catTHIS targeted marketing feature to target potential customers in a specific country by identifying their targeted market based on selected tags associated with the product (/service) catalog. For instance, a furniture company can specifically target potential customers by filtering the customers to send the catalog based on customers who have downloaded catalogs with the same tags such as office, bedroom, kitchen, etc. allowing them to spend their time, effort and money as effectively as possible.

catTHIS will, in the future, build analytics capabilities showcasing important business metrics, such as ROI, product popularity, sales force effectiveness and overall marketing effectiveness, which will enable advertisers to minimize marketing expense. Beyond the sales and lead generation applications, catTHIS analytics will be able to offer insights into customer preferences and trends given its raw data that record customers / potential customers, all of whom have saved catalogs through catTHIS.


User activity, tags, push marketing, type of

business, etc.

Predictive algorithm, AI, machine learning

Historical Data Predictive Analytics Business Intelligence

Source: F&S analysis

Figure 13: catTHIS Intelligence

Advertisement Banners

Users will be able to display advertising banners in the catTHIS app by paying credits to promote a brand and/or catalog. For a period of 1 week, advertisers could purchase space with high visibility for an advertising banner in the middle or lower page on the home screen (where all the downloaded catalogs of the user are visible). The lower section banner space will be available for purchase for 1 credit whereas due to higher visibility, the middle section banner space will be available for 2 credits

send marketing campaigns to customers who are most likely to buy the sellers’ products.

Using the information from predictive analytics, catTHIS will be able to suggest actions that can affect positive operational changes such as identify and


catTHIS’s Strategy to Grow Users

catTHIS’s growth strategy is to jumpstart on the number of users.

Leveraging the two-sided network and making the app absolutely free for buyers and sellers to store and share the catalogs respectively. This reduces any hurdle for use of catTHIS by both the buyers and sellers.

Making the app free

While the app has a lot of current features, for instance the ability to make the catalog private, one to one chat connect between potential buyers and sellers, informative to the buyers through product snapshots and video, along with the catalog; the catTHIS team and management intends to make the app evolving and being state of the art at all time.

Ever evolving app

The more the number of installations, the more attractive it will be for new sellers to get on-board the catTHIS app as it will provide them with access to greater number of potential buyers. Some of the unique ways that the platform purports to achieve this are as under:

01

02


Piggyback marketing — riding on e-commerce platform

The growth of e-commerce is another powerful driver that catTHIS could leverage. In SEA, three providers —Shopee, Lazada, and Tokopedia have emerged as the leading providers in terms of both total web traffic and average monthly active users on their mobile apps.11 These platforms support a large number of e-commerce merchants. Lazada caters to 400,000 sellers and 3,000 brands across Southeast Asia,12 while Shopee had over 7 million active sellers and 10,000 brands and retail partners hosted on the Shopee Mall as of Q2 2019.13 Home-grown unicorn Tokopedia, which only caters to Indonesia, nevertheless has 7.3 million merchants, many of whom are first-time entrepreneurs.14

Leveraging catTHIS events app

The launch of catTHIS events (during Phase II), an event registration app for exhibition organisers will be another means for catTHIS to increase the userbase of the app. The events app is expected to complement catTHIS’ current app and serve as a utility tool at events. The use of catTHIS events app will require the visitors to download the current catTHIS app to access the event schedule, participant list, participant’s product catalogs etc. The catalogs collected during the event will be stored by the visitor in the catalog app and will enable the visitors to interact with the participants. This increased user interaction on the app will increase its acceptability within the community.

Leveraging catTHIS ERP

catTHIS ERP app will enable enterprise-wide sharing of catalogs assigned from HQ to respective countries who in turn can assign to the divisional head and then to the field sales force. The objective is to encourage the use of catTHIS app by employees (sales & marketing teams). The proposed catTHIS ERP app will be embedded with performance metrics that will help in evaluating the assigned team / employees with respective KPIs which in the end will result in greater efficiencies and control from the top management. While catTHIS ERP will have its own capabilities, it will require the employees to download and use the current catTHIS app. Also, as the sales and marketing team uses the catTHIS app, they are also highly likely to introduce the app to their potential customers and hence increate the user base of the catTHIS app.

These providers, both customers and merchants, are key potential users for catTHIS. catTHIS can thus piggyback SEA’s e-commerce sector and thus serve as an outreach tool for merchants promoting their products by harnessing catTHIS e-catalog platform.

Shopee

2.06 BILLIONS 1.84

BILLIONS

0.91BILLIONS

Lazada Tokopedia

Total Combined Regional Traffic

Figure 14: Top E-Commerce Providers in Southeast Asia (2019)

03

04 05

11Year-End Report on Southeast Asia’s Map of E-commerce 2019. iPrice Group, SimilarWeb, App Annie.2020. https://marketinginasia.com/wp-content/uploads/2020/03/2019-Year-End-Report-of-Map-of-E-commerce-iPrice-Group.pdf12“About Lazada”. Lazada. https://www.lazada.sg/about/13Janet Ong. “Shopee to Focus on Growing Market Share in Southeast Asia to Maintain Lead.” Yahoo! Finance. 21 Oct. 2019, sg.finance.yahoo.com/news/shopee-to-focus-on-growing-market-share-in-southeast-asia-to-maintain-lead-093140996.html14“About Tokopedia: Get to Know More About Us”. Tokopedia. https://www.tokopedia.com/about/?lang=en


Other Marketing Initiatives

catTHIS’s marketing initiatives can be divided into short-term and long-term. In the short-term, catTHIS is likely to focus on South East Asia as a region, promoting its business and building brand awareness to get as much user growth as possible. In the long-term, it aims to establish itself as a platform for business marketing through e-catalogs internationally.

Some of the recent marketing initiatives include participating in exhibition shows, event talks, ads (digital, cinema, influencer marketing), building strategic alliance, etc. Additionally, catTHIS has also won many awards and accolades for its innovative marketing solution.

Figure 15: catTHIS marketing initiatives

DESCRIPTION

Industrial Transformation Asia-Pacific (ITAP) 2019

E-Commerce Cross Border Conference 2019

METALEX 2019

Korea-Malaysia B2B Business Meeting 2019

APHM International Healthcare Conference & Exhibition 2019

MEDICAL FAIR THAILAND 2019

LabAsia 2019

catTHIS has been recognized as the go-to company for organizations looking for a way to manage their catalogs in a lean, clean and green way.

catTHIS President and founder Benny Yeo took to the stage and gave a fresh and detailed insight into catTHIS and the future of marketing, along with 18 other Asia Pacific e-commerce & technology speakers.

catTHIS joined as participant for the launch ceremony of METALEX 2019 at BITEC B-Square, the largest machine tool and metalworking technology trade exhibition and conference in South East Asia.

Benny Yeo gave a speech and addressed the importance and opportunities that could come out of ASEAN

Benny Yeo, President and Founder of catTHIS, a veteran in the media industry in the medical sector, promotes its digital catalog management platform to healthcare operators and suppliers.

catTHIS was aggressively promoted at Thailand’s largest medical event.

catTHIS played an important role in promoting its application to the scientific and laboratory industry.

EVENTS (2019)



DESCRIPTION

Malaysia Medical Device Expo 2019 (MEDEX)

Cosmobeaute Vietnam 2019

Cosmobeaute Malaysia 2019

Cosmobeaute Indonesia 2019

METALTECH 2019

Vietnam Industrial & Manufacturing Fair 2019

MTA Vietnam 2019

International Smart Manufacturing Conference 4.0 2019 (ISMC 2019)

Muslim World BIZ 2019

Perak Halal International Expo

MEET200x: BUSINESSFWRD 2019

The Rise Of Gig Economy: How Does It Benefit You & Your Business

With a strong based of support from the medical sectors, catTHIS makes its’ presence in one of the most prestigious medical event in Malaysia.

catTHIS expands its marketing into Vietnam’s largest event dedicated for the beauty trade industry.

catTHIS takes its application into the largest Beauty Trade Shows in Malaysia

catTHIS, an Official Media Partner, aggressively promotes its catalog management platform at the largest beauty trade exhibition in Indonesia.

catTHIS was warmly welcomed by large number of industry players as the digital catalog management platform solves many traditional methods of handling catalogs and marketing materials.

Being an Official Media Partner, catTHIS participates in the specialized high-profile event on technologies, equipment, machines & tools, systems, industry materials and engineering.

catTHIS expands its coverage and promotions into Vietnam’s Manufacturing Technology sectors

catTHIS made its presence in this event as an official partner which promotes Manufacturing 4.0 and Digitization.

catTHIS takes pride in promoting digitization in the world of halal industry by providing free usage of the digital catalog management platform

Working closely with State-Owned corporations, catTHIS plays an important role in promoting halal industry.

Stressing on the importance of Marketing 4.0, the event saw catTHIS President and Founder Benny Yeo, joined by several other prominent speakers spoke about how the future will impact organizations near and far.

Again, with roaring response from hundreds of attendees, President and Founder of catTHIS, Benny Yeo gave everyone a surprise with the Free-To-Use features and benefits application.

EVENTS (2019)

DESCRIPTION

The BrandLaureate Award ‘World Best Brand Awards’ 2019

Special Icon Award for ICT Technopreneur from Majlis Amanah Rakyat (MARA)

SPETA Innovation Award 2019

catTHIS won the 2019 best brand award in the category of BrandLaureate’s Digital Catalog Management Platform.

Benny Yeo, catTHIS founder received the prestigious Special Icon Award for ICT Technopreneur (Excellent Online Catalog Management Platform) from MARA at the SPICE TVET Industrial Night 2019.

catTHIS received the SPETA Innovation Award, presented by Singapore government agency, Mr Edwin Chow, Assistant CEO of Enterprise Singapore.

AWARDS


DESCRIPTION


POWERMAX 2018

Smart Manufacturing Tech 4.0

In line with Digital Transformation initiatives, catTHIS promotes its digital catalog management platform to all exhibitors and visitors at this prestigious event.

As a Go-Green project, catTHIS participates in POWERMAX 2018, Indonesia’s largest and the only Power, Electrical, Oil & Gas, Clean and Renewable Energy Expo in conjunction with civil gas, water, electricity event that brings together an international congregation to build awareness of green energy

catTHIS plays an important part to promote digitization within the industrial technology sectors.

EVENTS (2018)

Source: catTHIS

DESCRIPTION

Sharia Media Strategic Alliance agreement at the BIMP – EAGA Tertiary Industry Showcase, 2019

Brand Ambassador of catTHIS with Shaza Bae, Dewi Remaja 2019/2020

Appointment as Secretary of Communication & Media of Brunei Darussalam BIMP-EAGA Business Council (BD BEBC)

catTHIS Signs MOU Agreement with SiTA

Joint Partnership with SPETA to provide digitization support to Singapore organizations participating in Manufacturing Indonesia 2018

Sharia Media Group aims to unite all Halal products and services through catTHIS, while also providing myriad of benefits for Halal-based companies near and far. Its mission is to open a new avenue of marketing that combines traditional content with digital marketing for the global Halal industry

The new face of catTHIS Shaza Bae becoming brand ambassador of catTHIS. Dewi Remaja is a beauty talent contest organised by Kumpulan Media Karangkraf Sdn Bhd since 1985.

Appointment of Benny Yeo as Secretary of Communication & Media of Brunei Darussalam BIMP-EAGA Business Council (BD BEBC) by BD BEBC, His Excellency Pengiran Haji Yura Kestaria Bin Pengiran Setia Negara Dr Pengiran Haji Mohd Yusof.

catTHIS takes center stage, signing MOU Agreement with the inaugural launch of SMART i4.0 Transformation Alliance (SiTA) to promote digitization to the industry, in conjunction with INDUSTRIAL TRANSFORMATION ASIA-PACIFIC (ITAP 2018)

Together with Singapore Precision Engineering And Technology Association (SPETA), catTHIS promotes the features and benefits to all trade exhibitors and visitors.

STRATEGIC ALLIANCE


Team catTHIS

Benny YeoFounder & CEO

Benny Yeo has more than 30 years of experience in media and publishing and has been widely known as a marketing-guru in the South East Asia region. He has been an active council and committee member of many NGOs and advisors to countless entrepreneurs and corporations. He is also currently holding the post of Secretary of Communication And Media of BIMP-EAGA Business Council (BDBEBC), an umbrella organization for the private sector in the sub-region and enjoys "fifth country" status in EAGA co-operation.

Derrick ChongChief Operating Officer (COO)

Derrick has over 23 years of experience in M/E Engineering projects, key account management and developing new business opportunities in industrial, residential and commercial sectors since 1991. In 2014, he led a team in a leading trade media group in Singapore and Malaysia providing media coverage networks in industry-specific sectors in the SEA region. He is responsible for operations, marketing and communications and assisting in establishing business partner network.

Hoh Jei MunnChief Finance Officer (CFO)

Qualified by the Association of Certified Chartered Accountant (ACCA) since year 1998, she was attached to Price Waterhouse Coopers (PWC) and Horwath Mok and Poon for 5 years, in the industry of consultation, receivers and managers, liquidators and auditors. Currently Ms. Hoh is an entrepreneur for about 20 years in managing and distribution channels within the healthcare and medical industries.


Chew Man FaiChief Technology Officer (CTO) for IT Infrastructure

Chew Man Fai has over 20 years of experience in ICT industry. He was responsible for enterprise architecture, strategy and Infrastructure platforms, which includes all aspects of architecture, engineering, delivery and operations. He has lead a team of 50 technical professional in a public listed company to develop, implement and deliver the cloud computing solutions to more than 40,000 private, public and international customers. Currently, he is running a new venture that is focusing on infrastructure and platform as a service.

Paul TeoDigital & Blockchain Veteran

Paul, a Digital Entrepreneur, is also a serial entrepreneur and founder of the Mixed Martial Arts Gym, MuayFit. Prior to that, he was a pioneer in Malaysia tele-info services and e-commerce in the 90s. He brings an invaluable 25 years of experience from the health and telco industry to the emerging ICO world and is currently an advisor to several crypto start-up ventures.

Frost & SullivanGrowth Consulting Advisor

Frost & Sullivan is a research based consulting firm with a global footprint. With 40+ offices worldwide in 30 countries and 2000+ consultants, Frost & Sullivan help clients achieve transformational and accelerated growth by enabling clients achieve best-in-class position in growth, innovation and leadership. Frost & Sullivan has extensive expertise in corporate strategy and business and financial services making it an ideal partner for catTHIS in its business transformation journey from a regionally focused startup to a global company.

Ivan FongChief Technology Officer (CTO) for Software Development

Ivan was a former software engineer professional in a MVNO telco company and was responsible for the development of self-care portals, ecommerce platforms, loyalty program systems, broadcast systems, mobile applications and project coordination. Over the past 8 years, he has played key roles in software engineering and project management and currently manages a company with at least 30 local developers consisting of a web and mobile team.

The Advisors


Use of Funds- Funding Approach

The platform received its’ first round of angel funding in 2016 which laid the foundation for the beta version of the app that was launched in mid- 2018. The app is constantly evolving and is adding new features and up-scaling with a proposed ICO on 1 February 2021.


Angel Funding

Figure 16: catTHIS Funding Timeline

2016

April 2020- 1st Phase of token sale to be concludedProposed Fund raise: USD 2 Million

August 2020- 2nd Phase of token sale to be concludedProposed Fund raise: USD 5-10 Million

2020

Monetization

OTC Capital RaisingPhase 2: Proposed Fund raise: USD 10 Million

2024

catTHIS tokens issued

CatTHIS tokens to be used to purchase

pre-IPO shares

2018

Proposed OTC Capital Raising

Phase 1: Proposed Fund raise: USD 5 Million

2021

catTHIS tokens to be used to buy credits

2022

Proposed IPO on Nasdaq

2025


February 2021PROPOSED ICO

OTC/NASDAQ LISTINGcatTHIS proposes to raise USD 15 million through its proposed OTC listings on NASDAQ. The company will be raising this in Two Phases- 2021 and another in 2024. The company will be listing on the NASDAQ main board in 2025 a year after it starts monetizing the application.

Figure 17: Total Funds Targeted, USD Million

catTHIS tokens (“token”) were issued in 2018 as a means to raise money and to provide buyers with a head-start during the proposed ICO and subsequently with the listing on NASDAQ.

The tokens are the crypto-currencies that are issued by catTHIS. The first round of token-sale is expected to be concluded by April 2020 while the second phase is expected to close by August 2020 raising a cumulative USD 7 Million to USD 12 Million in proceeds. Subsequent to this, the platform is planning for an ICO on 1 February 2021. Post the ICO, catTHIS will be offering a bulk of tokens that will be available for purchase. These tokens will offer a plethora of benefits to its owners/buyers.

Token Sale: catTokens

TOTAL:

Crypto USD 7 Million

22 USD

MILLION

Equity- OTCUSD 15 Million

Tokens can be used to purchase credits on the platformAs explained earlier, while credits can be an in-app purchase, Tokens can also be used to purchase credits at a pre-determined exchange rate. This will benefit the buyer who can purchase the tokens now and leverage the same to buy credits at a later date.

01

Tokens can be used as an investment medium into catTHISThe buyers of the tokens can reap the benefits of the catTHIS’ early growth and will be traded through a crypto exchange.

02

Tokens can be used to purchase pre-IPO sharesA significant benefit of purchasing tokens early-on is that it gives the buyer a head-start as the company nears the listing date. With the benefit of being able to purchase pre-IPO shares, it gives the buyers the first mover advantage after the company goes public as they will already have the shares allotted even before it is open to the general public.

03


The COVID-19

Opportunity:

catTHIS



As the world reels under the impact of the COVID-19 pandemic, catTHIS offers its users an opportunity to engage in aggressive marketing and promote their products through its platform, which ensures that the product details are easily communicated from the buyer to seller in real-time. As companies around the world recover from the economic downturn, and work with shoe string marketing budgets, catTHIS is expected to play a critical role in ensuring that product information is not only relayed real-time but also the updates are seamless and reach the prospective consumer in a timely manner with little or no cost for the manufacturer.

In this highly digitized world, catTHIS will revolutionize the way digital marketing- particularly catalog marketing, is done bringing about significant cost savings, enhanced visibility and access to a wide customer base to the manufacturer/buyer; while for the consumer, it will serve as an all-in-one app which will give him targeted and timely information of the products/services that he would be interested in.

Furthermore, catTHIS will support the social distancing policies of governments around the world as it requires no physical contact between buyers and sellers. This will ensure catTHIS’ continued success amidst global uncertainties and the prospect of repeated rounds of lockdowns.

Some pictures from

the events that we

participated in

Appendix:



Figure 18: catTHIS Events (2019)

APHM International Healthcare Conference & Exhibition 2019

Medical Fair Thailand 2019


LabAsia 2019

Malaysia Medical Device Expo 2019 (MEDEX)


Cosmobeaute Vietnam 2019

Cosmobeaute Malaysia 2019


METALTECH 2019

Vietnam Industrial & Manufacturing Fair 2019


MTA Vietnam 2019

International Smart Manufacturing Conference 4.0 2019 (ISMC 2019)



METALEX 2019


Korea-Malaysia B2B Business Meeting 2019

Muslim World BIZ 2019


Perak Halal International Expo

MEET200x: BUSINESSFWRD 2019


E-Commerce Cross Border Conference 2019


Figure 19: catTHIS Events (2018)


POWERMAX 2018

The BrandLaureate Award ‘World Best Brand Awards’ 2019

Figure 20: catTHIS Awards


SPETA Innovation Award 2019

Special Icon Award for ICT Technopreneur from Majlis Amanah Rakyat (MARA)

Figure 21: catTHIS Strategic Alliances

catTHIS Signs MOU Agreement with SiTA


Joint Partnership with SPETA to provide digitization support to Singapore organizations participating in Manufacturing Indonesia 2018


Sharia Media Strategic Alliance agreement at the BIMP – EAGA Tertiary Industry Showcase, 2019

Appointment as Secretary of Communication & Media of Brunei Darussalam BIMP-EAGA Business Council (BD BEBC)

Auckland

Bahrain

Bangkok

Beijing

Bengaluru

Bogota

Buenos Aires

Cape Town

Chennai

Colombo

Detroit

Dubai

Frankfurt

Iskandar, Johor Bahru

Istanbul

Jakarta

Kolkata

Kuala Lumpur

London

Manhattan

Mexico City

Miami

Milan

Mumbai

Moscow

New Delhi

Oxford

Paris

Pune

Rockville Centre

San Antonio

Sao Paulo

Seoul

Shanghai

Shenzhen

Silicon Valley

Singapore

Sophia Antipolis

Sydney

Taipei

Tel Aviv

Tokyo

Toronto

Warsaw

Washington D.C.

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Documents

catTHIS: Industry-first Solution Set to Revolutionize Catalog …frost-apac.com/BDS/whitepaper/catTHIS WP1.pdf · 2020-06-22 · 2017-2021 in local currency terms), India (7.7% growth