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Embrace the Mobile
Ronan Skehill | Hotel Marketing Conference 2010
OverviewYour Customer’s NeedsYour NeedsGo Mobile - Build a Hotel App Deliver itConclusion
min
Your Customer's Needs1:
of travellers have used a mobile device to find local services
0
10
20
30
40
50
60
70
Restaurant info
Check weather
Look at maps
GPS-app for directions
Hotel info Find shopping
info
What are they looking for?
%
Your Needs2:
MarketingInformationalSelf Guided ToursCustomer ServiceAlertsCrisis CommunicationsAdvertisement
Engage with your customerExceed user expectationMaximise customers reachMinimise cost Generate additional revenue
Satisfy those needs- Go mobile
3:
70,000 iPhone4 200,000 Androiddevices are sold every day
44%
19%
15%
10%
7%
4% 1%
Symbian
RIM
iPhone OS
Android
Windows Mobile
Linux
Others
How to reach so many different devices?
The Big 5
1 App
Find restaurant info Check weather Look at maps GPS-app for directionsFind hotel info Find shopping info Personal access to your customer
1 App
1 App
Self Guided ToursCustomer ServiceAlertsCrisis CommunicationsAdvertisement
1 App
1 App
A Hotel AppMatch’s you & your customers needs
Web App:An application that is accessed via a web browser over a network such as the Internet
€€2-4 Wks
Social NetworksPrint (QR codes)
Deliver & PromoteWebsiteSMS Email
yppie Publisher Deliver content to 1.5 billion mobile devices Drag & drop content creation & hostingM-commerce engineIntegrated user experience
- mapping- click to call/email- animation effects
Offline storage
ConclusionBe clear why you want an AppNumber Smartphones growingBuild one app that’s easily distributed
Thanks!
[email protected]/skehillr
For a free consultation email us at [email protected]
To see an App & more in action visit our standor check out www.cauwill.com/hotel
