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Brand Style GuideCooperative Baptist Fellowship V. 1.0
Brand Style GuideCooperative Baptist Fellowship V. 1.0 2
This brand style guide includes everything needed for visual communication of the Cooperative Baptist Fellowship identity and vision. It serves as a toolbox filled with visual components and rules to deliver a range of visual expressions.
Brand Style GuideCooperative Baptist Fellowship V. 1.0 3
Cooperative Baptist Fellowship is a Christian
Network that inspires people and churches
through both encouraging autonomy and
inviting collaboration.
Pastor
Now at her third church, Sandra
continues to look to CBF for
meaningful connections and
conversation starters to help her
and her congregation grow.
Value Proposition
CBF provides both a home and
inspiration to guide me on my
faith journey.
Young Christian Professional
Andy is a leader in his community and
appreciates CBF for its openmindedness
and opportunities to take action and make
the world a better place.
Value Proposition
My CBF church gives me opportunities to put
my faith to action and live into my beliefs.
Partner in renewing God’s world.
C H R I ST- L I K E First and foremost, we witness God’s work in the world.
I N N OVAT I V E Ever exploring ways to renew the church and the world.
AU T H E N T I C Genuine relationships that are built on respect.
G LO BA L Impact that reaches every corner of the globe.
E XC E L L E N C E Raising the bar with inspiring partnerships, ministries and missions.
D I V E R S E Strongly committed to hearing and respecting different perspectives.
Forming Together
B R A N D B R I E F
POSITIONING
AUDIENCE
CORE PURPOSEBIG IDEA
ATTRIBUTES
Brand Style GuideCooperative Baptist Fellowship V. 1.0 4
MetricPlantin Std
BRANDMARK TYPOGRAPHY
PHOTOGRAPHYSAMPLE APPLICATIONS
COLOR
The Cooperative Baptist Fellowship visual identity is a unified system comprised of core elements such as
logo, color and type, as well as extended expressions including imagery and graphics. This wide range of tools
is designed to be flexible and expandable. To effectively define the Cooperative Baptist brand experience,
these core elements must be aligned across every touchpoint, from sales materials to the website.
ICONS
OV E RV I E W
Forming Together.
Connected Globally and Locally.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas mauris lorem, adipisc-
ing sit amet pretium ac, lacinia in nibh. Vivamus vestibulum, sapien id porta ullamcorper,
neque ante venenatis metus, eu blandit magna ligula scelerisque massa. Quisque porta
varius purus eu consectetur. Cras lacinia accumsan erat eget vulputate. Donec viverra
mauris quis ullamcorper sagittis. Cum sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus. Sed imperdiet neque a sem suscipit, id congue tortor
pharetra. Phasellus a odio tristique dolor tincidunt pulvinar nec id lorem. Donec et
imperdiet orci. Aliquam et tortor ac felis imperdiet tempus at quis tortor.
Cooperative BaptistFellowship
ABC PartnershipRevitalizing Downtown Little Rock
Cooperative BaptistFellowship of Arkansas
DawningsWelcome a new day
in your Church’s
Missional journey.
Forming Together
Global MissionsIs God Calling You?
Forming Together
Brand Style GuideCooperative Baptist Fellowship V. 1.0 5
The CBF monogram is a visual representation of “forming together.”
The hidden cross in the “f” signals that, first and foremost, we are here
to witness God’s work in the world. The custom letterforms are built
using the square, a symbol for foundation and individuality, and the
circle, a symbol for global community and unity.
See page 8 as a reference for how this is applied in the VIS.
B R A N D M A R K
Brand Style GuideCooperative Baptist Fellowship V. 1.0 6
NOTES
– Different applications may require different variations.
– Use the most appropriate layout for the space.
PRIMARY MARK
PRIMARY MARK WITH TAGLINE
STACKED
STACKED WITH TAGLINE
MONOGRAM ONE COLOR/REVERSED
MONOGRAM WITH TAGLINE MONOGRAM SEAL
The primary and secondary brandmarks should work across all media. The style you choose will depend on the
environment in which the brandmark appears. To ensure the expression of the brandmark is right for its context,
we’ve created a system that includes Pantone color, as well as CMYK and RGB formulas.
B R A N D M A R K
Brand Style GuideCooperative Baptist Fellowship V. 1.0 7
Cooperative Baptist Fellowship
DO NOT: A. Use unapproved layouts
B. Use unapproved colors
C. Stretch or condense
D. Add elements inside exclusion zone
E. Use unapproved fonts
F. Alter elements
To ensure visual clarity, allow for ample space
around the brandmark. This exclusion zone should
be free from any other elements.
To ensure legibility, adhere to the minimum
reproduction size of each individual brandmark layout.
SPACING MISUSE MINIMUM SIZE
B R A N D M A R K U SAG E
A B
FE
C D
MINIMUM WIDTH .25”
MINIMUM WIDTH .75”
MINIMUM WIDTH .5”
Brand Style GuideCooperative Baptist Fellowship V. 1.0 8
NOTES
- Use squares to build line work, rotate them to create interesting angles
- Use the circle as a solid or break up into arcs as shown above
- ALWAYS use bolder, thicker lines when using the squares and arcs. Reference the above shapes for correct thickness.
BUILDING BLOCKS EXAMPLES
The building blocks below inform the behaviors of graphics in the visual identity system. Using squares, circles
and the cross, a wide variety of imagery can be created. Avoid the use of too many complex shapes within layouts,
opting for bold simplicity when creating graphics for the brand.
V I S E L E M E N T S
Individual, Foundation Global Community, Unity Christlike, Authentic
Square Circle Cross
Brand Style GuideCooperative Baptist Fellowship V. 1.0 9
SECONDARY COLOR TERTIARY COLORSPRIMARY COLORS
NOTES
– Colors will always need to be adjusted to suit the medium in use.
– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.
– Use the Pantone Matching System to ensure the most accurate color reproduction.
Cooperative Baptist Fellowship colors serve as a foundational palette that works universally across all media.
These colors will unify and balance the brand visually. When it is important to signal CBF brand equity with color
alone, use the primary and secondary color palettes.
PA R E N T B R A N D C O LO R S
CBF PURPLEPMS 2685 C , 2 755 UC 84 / M 100 / Y 28 / K 17R 7 3 / G 35 / B 102#492 366
WARM WHITE(PAPER COLOR)C 4 / M 2 / Y 10 / K 0R 242 / G 241 / B 228#F2F1E4
GLOBAL BLUEPMS 285 C , UC 90 / M 4 8 / Y 0 / K 0R 0 / G 120 / B 210#0078D2
BRIGHT YELLOWPMS 12 3 C , 1 15 UC 1 / M 15 / Y 100 / K 0R 2 55 / G 211 / B 0#FFD300
GRAYPMS 42 3 C , UC 22 / M 15 / Y 22 / K 4 5R 124 / G 12 7 / B 12 3#7C7F7B
PASSION REDPMS WARM RED C , UC 0 / M 83 / Y 80 / K 0R 249 / G 80 / B 40#F95028
BRIGHT PURPLEPMS 267 C , VIOLET UC 69 / M 94 / Y 13 / K 2R 110 / G 53 / B 131#6E3583
SOFT REDPMS 17 7 C , UC 0 / M 54 / Y 38 / K 0R 2 55 / G 140 / B 14 5#FF8C91
BRIGHT BLUEPMS 305 C , UC 54 / M 2 / Y 3 / K 0R 87 / G 193 / B 2 32#57C1E8
BRIGHT GREENPMS 34 5 C , UC 64 / M 0 / Y 61 / K 0R 64 / G 196 / B 133#40C4 85
Brand Style GuideCooperative Baptist Fellowship V. 1.0 10
The Cooperative Baptist Fellowship brand identity offers a spectrum of color palette options for its constituencies
and sub-brands. United through the use of the core color CBF Purple, the below combinations present a diverse
collection of meaningful palettes. Only one palette per sub-brand is allowed for use on both the sub-brand mark
and VIS. See page 11 as a reference for applying colors to sub-brand mark lockups.
B R A N D A R C H I T E CT U R EC O LO R PA L E T T E S
Joy Passion Hope Trinity PeaceGlobal Community Renewal Kingdom
BRIGHT PURPLEPMS 267 C , VIOLET UC 69 / M 94 / Y 13 / K 2R 110 / G 53 / B 131#6E3583
PASSION REDPMS WARM RED C , UC 0 / M 83 / Y 80 / K 0R 249 / G 80 / B 40#F95028
SOFT REDPMS 17 7 C , UC 0 / M 54 / Y 38 / K 0R 2 55 / G 140 / B 14 5#FF8C91
PASSION REDPMS WARM RED C , UC 0 / M 83 / Y 80 / K 0R 249 / G 80 / B 40#F95028
SOFT REDPMS 17 7 C , UC 0 / M 54 / Y 38 / K 0R 2 55 / G 140 / B 14 5#FF8C91
BRIGHT YELLOWPMS 12 3 C , 1 15 UC 1 / M 15 / Y 100 / K 0R 2 55 / G 211 / B 0#FFD300
SOFT YELLOWPMS 120 C , 1 14 UC 1 / M 7 / Y 80 / K 0VR 2 55 / G 226 / B 79#FFE24F
GLOBAL BLUEPMS 285 C , UC 90 / M 4 8 / Y 0 / K 0R 0 / G 120 / B 210#0078D2
GLOBAL BLUEPMS 285 C , UC 90 / M 4 8 / Y 0 / K 0R 0 / G 120 / B 210#0078D2
GLOBAL BLUEPMS 285 C , UC 90 / M 4 8 / Y 0 / K 0R 0 / G 120 / B 210#0078D2
MISSION GREENPMS 339 C , UC 80 / M 0 / Y 75 / K 0R 0 / G 175 / B 115#00AF7 3
BRIGHT PURPLEPMS 267 C , VIOLET UC 69 / M 94 / Y 13 / K 2R 110 / G 53 / B 131#6E3583
BRIGHT YELLOWPMS 12 3 C , 1 15 UC 1 / M 15 / Y 100 / K 0R 2 55 / G 211 / B 0#FFD300
BRIGHT GREENPMS 34 5 C , UC 64 / M 0 / Y 61 / K 0R 64 / G 196 / B 133#40C4 85
BRIGHT BLUEPMS 305 C , UC 54 / M 2 / Y 3 / K 0R 87 / G 193 / B 2 32#57C1E8
BRIGHT BLUEPMS 305 C , UC 54 / M 2 / Y 3 / K 0R 87 / G 193 / B 2 32#57C1E8
BRIGHT GREENPMS 34 5 C , UC 64 / M 0 / Y 61 / K 0R 64 / G 196 / B 133#40C4 85
SOFT PURPLEPMS 266 C , UC 44 / M 70 / Y 0 / K 0R 151 / G 101 / B 169# 9765A9
HOPE YELLOWPMS 7549 C , 1 16 UC 0 / M 30 / Y 100 / K 0R 2 55 / G 181 / B 0#FFB500
BRIGHT YELLOWPMS 12 3 C , 1 15 UC 1 / M 15 / Y 100 / K 0R 2 55 / G 211 / B 0#FFD300
SOFT BLUEPMS 304 C , UC 34 / M 0 / Y 6 / K 0R 154 / G 219 / B 2 32# 9ADBE8
MISSION GREENPMS 339 C , UC 80 / M 0 / Y 75 / K 0R 0 / G 175 / B 115#00AF7 3
SOFT GREENPMS 352 C , 351 UC 42 / M 0 / Y 4 5 / K 0R 160 / G 226 / B 176#A0E2B0
LIGHT PURPLEPMS 265 C , UC 30 / M 50 / Y 0 / K 0R 183 / G 138 / B 200#B78AC8
Brand Style GuideCooperative Baptist Fellowship V. 1.0 11
STATES & REGIONS SUB-BRANDS COLOR COMBINATIONS
When creating a sub-brand lockup, consider the length of the name. The below demonstrates some lockup
variations across states and regions, as well as sub-brand lockups. When a palette is chosen, refer to the color
monograms below for how to apply each to the sub-brand marks.
B R A N D A R C H I T E CT U R E
NOTES
– Do not alter or change color combinations or their locations within the monogram.
– Always lead with the CBF purple in titling, using color to differentiate the sub-brand or state/region name
– The above relationships between monogram and titling have been carefully considered based on possible naming structures. Refer to these lockup orientations when creating new marks.
JoyPassion Red, Soft Red
PassionBright Yellow, Passion Red
HopeBright Yellow, Hope Yellow
TrinityBright Yellow, Bright Green
Peace Bright Blue, Global Blue
Global CommunityGlobal Blue, Bright Green
RenewalSoft Green, Mission Green
RoyaltyLight Purple, Soft Purple
Brand Style GuideCooperative Baptist Fellowship V. 1.0 12
PRIMARY TYPEFACE SECONDARY TYPEFACE
Cooperative Baptist Fellowship typography consists of two typefaces: Metric and Plantin. These typefaces should
be used as often as possible. Commitment to these typefaces will create a consistent and strong identity. Reference
the applications section for examples of typeface usage.
WHICH TYPEFACE SHOULD I USE?
– Use Metric Regular and Medium for large and medium-sized headlines, and short paragraphs.
– Use Metric Semibold set in allcaps subheaders.
– Consider Plantin for large amounts of copy when needed.
– Use Verdana and Georgia for office documents when Metric and Plantin are not available.
– Use Lato as a free Google font web alternative if necessary.
Metricabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)
Plantin StdabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)
Default fontDefault font
Google Web Font Alternative
GeorgiaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)
VerdanaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)
LatoabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;)
T Y P O G R A P H Y
Print & WebPrint & Web
Brand Style GuideCooperative Baptist Fellowship V. 1.0 13
POSTER STATIONERY WEB
The examples shown demonstrate both the flexibility of the
Cooperative Baptist Fellowship VIS and consistency across applications.
A P P L I C AT I O N S
Forming Together.
Connected Globally and Locally.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas mauris lorem, adipisc-
ing sit amet pretium ac, lacinia in nibh. Vivamus vestibulum, sapien id porta ullamcorper,
neque ante venenatis metus, eu blandit magna ligula scelerisque massa. Quisque porta
varius purus eu consectetur. Cras lacinia accumsan erat eget vulputate. Donec viverra
mauris quis ullamcorper sagittis. Cum sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus. Sed imperdiet neque a sem suscipit, id congue tortor
pharetra. Phasellus a odio tristique dolor tincidunt pulvinar nec id lorem. Donec et
imperdiet orci. Aliquam et tortor ac felis imperdiet tempus at quis tortor.
Cooperative BaptistFellowship
160 Clairemont AvenueSte. 500Decatur, GA 30030thefellowship.org
Cooperative Baptist FellowshipForming Together
C A N D I C E Y O U N GMarketing [email protected] 770.220.1648F 770.220.1685
Praesent et nunc dapibus, euismod sem mattis, adipiscing mi. Donec malesuada tortor eu placerat feugiat. Morbi ultricies ante
purus. Vestibulum convallis accumsan mi, non elementum magna consequat et. Fusce non justo ligula. Suspendisse tristique
libero non consequat feugiat. Aliquam vel nisl odio. Etiam non tempus risus. Mauris a facilisis nibh. Ut fringilla mi sed risus
vehicula, id interdum diam congue. Praesent enim turpis, euismod et risus ac, blandit laoreet nunc. Sed ut ligula urna. Cras
viverra est non nisi tempus tristique.
Aenean id magna hendrerit, luctus velit suscipit, vestibulum erat. In at porta mi, sit amet lobortis libero. Cras at ligula a odio
condimentum convallis. Nam vulputate sagittis volutpat. In vehicula urna eget convallis placerat. In dapibus placerat massa.
Aliquam porttitor nisi vel ullamcorper porta.
Aliquam scelerisque est magna, at aliquet orci sodales ac. Nam mattis dignissim augue, quis mollis est facilisis non.
Suspendisse tincidunt nisi sit amet libero laoreet, sed porttitor ante feugiat. Nulla id sagittis purus. Quisque commodo aliquet
bibendum. Donec eget hendrerit neque. Suspendisse porttitor vel velit sed varius. Vivamus eleifend odio nec ipsum cursus
lacinia a et tortor. Mauris elementum auctor ante, vitae pulvinar elit varius non. Ut semper pretium rhoncus. Quisque vitae nunc
consequat, sodales nunc eget, dictum erat. Phasellus congue et augue et tempor. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas. Vivamus sapien nibh, aliquet eu vehicula eu, tincidunt et eros.
Praesent et nunc dapibus, euismod sem mattis, adipiscing mi. Donec malesuada tortor eu placerat feugiat. Morbi ultricies ante
purus. Vestibulum convallis accumsan mi, non elementum magna consequat et. Fusce non justo ligula. Suspendisse tristique
libero non consequat feugiat. Aliquam vel nisl odio. Etiam non tempus risus. Mauris a facilisis nibh. Ut fringilla mi sed risus
vehicula, id interdum diam congue. Praesent enim turpis, euismod et risus ac, blandit laoreet nunc. Sed ut ligula urna. Cras
viverra est non nisi tempus tristique.
Sincerely,
Je� Young
160 Clairemont Avenue, Suite 500 Decatur, GA 30030TheFellowship.info
Forming Together.
Cooperative BaptistFellowship
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We are a Christian Network that helps people put their faith to practicethrough ministry e�orts, global missions and a broad community of support.
ABOUT US
Forming TogetherBlog Search
ABOUT US CONGREGATIONAL LEADERSHIP GLOBAL MISSIONS YOUNG BAPTISTS RESOURCES PARTNERSHIPS EVENTS GIVE
Login Checkout
RENEWING GOD’S WORLDConnect with the ministries of CBF Global Missions
that you are most passionate about.
PRAY GIVE SERVE
Learn about ministries opportunities
among the most neglected.
Support the life-changing
ministries of the Fellowship.
Read this week’s devotion and pray
for those involved in CBF missions
and ministries.
http://www.thefellowship.info
Cooperative BaptistFellowship
ConnectedGloballyand Locally
ABC PartnershipRevitalizing Downtown Little Rock
Cooperative BaptistFellowship of Arkansas
Brand Style GuideCooperative Baptist Fellowship V. 1.0 14
POSTCARDS
The examples below demonstrate how color palettes may be applied to initiatives and sub-brands. Commit to one
palette from the collection on page 10 when designing for ministries, initiatives, and subrands.
B R A N D A R C H I T E CT U R EA P P L I C AT I O N S
ABC PartnershipRevitalizing Downtown Little Rock
Cooperative BaptistFellowship of Arkansas
DawningsWelcome a new day
in your Church’s
Missional journey.
Forming Together
Global MissionsIs God Calling You?
Forming Together
NOTES
– Colors will always need to be adjusted to suit the medium in use.
– All monitors reproduce color differently, all papers absorb color differently, and all printers are calibrated differently.
– Use the Pantone Matching System to ensure the most accurate color reproduction.
Brand Style GuideCooperative Baptist Fellowship V. 1.0 15
EXAMPLES
Photography should emphasize the idea of “Forming Together.” Subjects should appear friendly, at ease,
comfortable and joyful. Scenes should take place at church gatherings, capturing subjects interacting with others,
or out in the community serving others. Feature actual moments that are warm, sincere and genuine. Photos
should portray optimism without being too cheerful or overstaged.
P H OTO G R A P H Y
NOTES
– Use full color photography with natural, bright lighting to add warmth and cheer to a layout.
– Consider one color treatments in CBF purple to create a more serious and sincere mood, or when a photo is used as a background element.
Brand Style GuideCooperative Baptist Fellowship V. 1.0
CONTACT
Candice [email protected]
160 Clairemont Avenue, Suite 500Decatur, GA 30030
S U P P O RT