Upload
others
View
9
Download
0
Embed Size (px)
Citation preview
CCIM Graphic Standards Manual REFERENCE GUIDE FOR THE CCIM LOGO
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
REFERENCE GUIDE FOR THE CCIM LOGO 2
Logo Usage 3
Standard Fonts 4
Elements of the Logo 5
Size 6
Stationery 7
Standard Colors 8
Logo Color Variations 9
Resources 10
An effective brand identity system sends a cohesive visual message to those with
whom the CCIM Institute, CCIM members, CCIM Chapters and other CCIM partners
communicate. Consistency with the various ways in which the brand is displayed builds an
image that recognizes the CCIM Institute as a distinguished organization, CCIM Chapters
and partners as contributing members of the CCIM community and CCIM designees as the
leading minds in commercial real estate.
The purpose of this manual is to provide the graphic guidelines to assist you when using
CCIM Institute’s branding. Keeping these brand elements consistent will assist in
recognition and maintain professionalism with your audience.
The guidelines presented in this manual represent some, but not all, potential uses and
presentations of the CCIM logo; many examples are given using design terminology.
Please see the Quick Reference Guide for an easy-to-follow overview of the most common
uses. If you have additional questions, we encourage you to contact the CCIM Marketing
Department for more information.
Introduction
REFERENCE GUIDE FOR THE CCIM LOGO 3
Logo Usage
LOGO
The pin logo is the visual cornerstone of the
CCIM Institute brand and using it properly helps
to communicate a professional and focused
message. To uphold the brand identity, users
must ensure that the logo is always used
properly. This Standards Manual will guide you
in creating your CCIM branded materials.
We have provided color variations for continuity
within the CCIM Institute brand. Please refer to
the following guidelines when using our logo.
The CCIM Institute logo should appear using
four-color process from the artwork provided
by CCIM. When using the logo remember to:
• Please keep the logo in its original proportions
• Please keep all type within the logo the original proportional size
• Please keep all other information from overprinting the logo
BRANDING
Our brand is represented by the logo mark
and company name. The tagline should also
be used whenever possible. To make sure this
is correctly used please follow the guidelines
defined in this manual.
These consistent logos are used for all
advertising and promotional materials made by
designers, chapter administrators and printers.
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
Preferred Four-Color Usage
Preferred One-Color Usage
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
Alternate Logo Usage
REFERENCE GUIDE FOR THE CCIM LOGO 4
Standard Fonts
Our brand identity system includes various font types within the Helvetica Neue type family.
This typeface was selected for compatibility with our logo. All type elements within the brand
identity system have been converted to art.
Helvetica Neue Condensed Family
abcdefghijklmnopqrstuvwxyz1234567890("!?&) ABCDEFGHIJKLMNOPQRSTUVWXYZFour score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, test-ing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract.
The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion – that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth.
light condensed
light condensed oblique
standard condensed
standard condensed oblique
medium condensed
medium condensed oblique
bold condensed
bold condensed oblique
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
REFERENCE GUIDE FOR THE CCIM LOGO 5
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
Elements of the Logo
BASIC ELEMENTS
Our brand identity system is represented by our
logo, company name and our tag line as a single
unit. To make sure this is correctly used, please
follow the guidelines defined in this manual.
• The brand identity system is to be used apart from any body copy or text
• Please keep all type within the brand identity system the original font
• Please keep all the elements of the brand identity system in their original proportions
• Please keep all other information from overprinting the brand identity system by using clear space surrounding
POSITIONING
The brand identity system consists of three
elements: the CCIM logo, the CCIM Institute
name and the tag line. Please keep all the
elements of the brand identity system in their
original placement, proportions and order.
CLEAR SPACE
Keeping clear open space around our logo and
brand identity system ensures that they are
always visible. The more space around them,
the more they will be seen. The minimum
recommended amount of area around both
the logo and brand identity system is ¼ inch.
Please see the illustration for a visual explanation.
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
COMPANY NAME BRAND POSITIONINGSTATEMENT, ONE LINE
CCIM LOGO
Elements
Clear Space
REFERENCE GUIDE FOR THE CCIM LOGO 6
Size
SIZE
The brand identity system should be used as
large as possible. When used 1/2" or smaller
use the logo and company name without the
brand-positioning statement to ensure best
quality and visibility.
1"CCIM INSTITUTE Building Opportunities for Commercial Real Estate
7/8" .875" CCIM INSTITUTE
Building Opportunities for Commercial Real Estate
5/8" .625" CCIM INSTITUTE
Building Opportunities for Commercial Real Estate
3/4" .75" CCIM INSTITUTE
Building Opportunities for Commercial Real Estate
1/2" .5"
3/8" .375"
Logo use when smaller than 1/2"
Logo use when larger than 1/2"
REFERENCE GUIDE FOR THE CCIM LOGO 7
Stationery
LETTERHEAD
The use of CCIM Logo is encouraged on
a CCIM designees marketing materials.
Please refer to this sample for logo
placement and size.
BUSINESS CARD
Please review the suggested Business Card
for logo proportion and placement.
1.5"
Date:
Dear Name:
Four score and seven years ago our fathers brought forth on this continent a new nation,
conceived in liberty and dedicated to the proposition that all men are created equal. Now we
are engaged in a great civil war, testing whether that nation or any nation so conceived and
so dedicated can long endure. We are met on a great battlefield of that war. We have come to
dedicate a portion of that field as a final resting-place for those who here gave their lives that nation
might live. It is altogether fitting and proper that we should do this. But in a larger
sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave
men, living and dead who struggled here have consecrated it far above our poor power to
add or detract.
The world will little note nor long remember what we say here, but it can never forget what
they did here. It is for us the living rather to be dedicated here to the unfinished work which
they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated
to the great task remaining before us—that from these honored dead we take increased
devotion to that cause for which they gave the last full measure of devotion – that we here
highly resolve that these dead shall not have died in vain, that this nation under God shall
have a new birth of freedom, and that government of the people, by the people, for the people
shall not perish from the earth.
Sincerely,
John Doe, CCIM Broker/Owner
.875"4.5".675"
.5"
.5"
123 Street Ave, Anytown, IL 55555 • www.businessname.com
www.ccim.com
BUSINESS NAME
John Doe, CCIMBroker/Owner
123 Street Ave, Anytown, IL 55555www.businessname.com
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
MEMBER
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
MEMBER
LOGO
LOGO BUSINESS NAME
REFERENCE GUIDE FOR THE CCIM LOGO 8
Standard Colors
These consistent colors are used for all
advertising and promotional materials made
by designers, chapter administrators and
printers. Our colors are an integral part to
the visual personality and continuity of our
brand identity system. Whenever possible,
our brand identity system and/or stand-
alone logo should be reproduced using the
four color process. Following are guidelines
for different usages.
COATED COLORS
Use the following colors on coated paper. • Pantone® 200C
• Pantone® 723C
• Pantone® 101-1C 4CP: C 20%, M 100%, Y 70%, K 0%
• Pantone® 40-2C 4CP: C 30%, M 60%, Y 100%, K 0%
UNCOATED COLORS
Use the following colors on uncoated paper. • Pantone® 200U
• Pantone® 145U
• Pantone® 91-1U | 4CP: C 0%, M 100%, Y 80%, K 10%
• Pantone® 33-2U | 4CP: C 0%, M 40%, Y 80%, K 10%
ELECTRONIC COLORS
Use the following colors for electronic media, such as websites. • RED: 190 R, 15 G, 52 B
• GOLD: 189 R, 113 G, 45 B
Pantone® 200C Pantone® 200U
Pantone® 723C Pantone® 145U
Coated 4 Color Process PMS Colors
Pantone® 101-1C Pantone® 91-1U
190 R, 15 G, 52 B
Pantone® 40-2C Pantone® 33-2U
189 R, 113 G, 45 B
Coated Solid PMS Colors Uncoated Solid PMS Colors
Coated 4 Color Process PMS Colors
RGB Values
REFERENCE GUIDE FOR THE CCIM LOGO 9
Logo & Color Variations
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
CCIM INSTITUTE Building Opportunities for Commercial Real Estate
COLOR VARIATIONS
The brand identity system can be used
in a variety of backgrounds.
4-color process on 25% black background
1-color on 25% black background
4-color process on Black background
1-color on Black background
4-color process on PMS 200 Background
4-color process on PMS 145 Background
REFERENCE GUIDE FOR THE CCIM LOGO 10
Resources
We hope that this manual was helpful and
effective. Should you have any additional
questions, please contact our Marketing
Department.
MARKETING
Geanna Levin
Marketing Coordinator
312-321-8556
Dennis LaMantia
Interactive Marketing Manager
312-321-4518
Olivia Baeza Gellman
Senior Director of Marketing
312-321-4526