CCT300 Critical Analysis of Media October 22, 2009 CCT300 Labs
Cultural Jamming Project Week 7
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Cultural Jamming? A term I have popularized by articles in The
New York Times and Adbusters, might best be defined as media
hacking, information warfare, terror-art, and guerrilla semiotics,
all in one. Billboard bandits, pirate TV and radio broadcasters,
media hoaxers, and other vernacular media wrenchers who intrude on
the intruders, investing ads, newscasts, and other media artifacts
with subversive meanings are all culture-jammers. - Mark Dery Damn
the Networks! Victory to the Imagination! - Yogi in Craig Baldwin's
Spectres of the Spectrum
http://www.youtube.com/watch?v=8Ep-hGYOQwo
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Types of Cultural Jamming Commercial: Probably the most well
known form of culture jamming is subvertising.
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Types of Cultural Jamming Political: Less common but equally
powerful are political forms of culture jamming.
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Scene from The Network (1967):
http://www.youtube.com/watch?v=90ELleCQvew
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Types of Cultural Jamming Social: Of course, some culture jams
are playful in nature and target society in general, being
satirically oriented at anything from a holiday to a particular
political leader or recognizable symbol.
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How to Cultural Jam?
http://www.youtube.com/watch?v=00yXM74CHFg&feature=related
Become educated. Learn about some of the destructive methods of
large-scale consumerism and about the unethical dealings of
multinational companies like Wal-Mart and Nike. Read subversive
literature, like "Steal This Book" or "No Logo." Gather your
friends together who share the same views as you and form a plan.
Maybe your group should join a local jammer network. Pick out a
target and get some ideas formulating. If you can't think of any
ideas, do some research on jamming and learn from the actions of
fellow jammers and activists. Gather your supplies. The jammer must
be creative and flexible. You have a wide range of tools at your
disposal: Markers, spray paint, fliers, wheat paste, stickers,
paint, etc
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How to Cultural Jam? Hit up the scene with your group of
friends! Make it something that would catch your eye, and watch out
for employees, officers, and live security-cams. Hint, don't forget
that the infamous dark dome cameras on supermarket ceilings do not
have 360 degree vision, and are in blurry black and white. Rinse
and repeat, and develop better strategies after the jams. Hit
different communities, to shock people who never saw your
eye-catching work. Source:
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Cultural Jamming Project 25 % of final grade Proposal, due Nov.
6 (5%) Final Deliverable: Nov 26 (20%)
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Cultural Jamming Project Form groups, 3-4 members Identify a
cultural jamming topic Do a brainstorming session Create a
proposal
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A group resume (an outline of team members, their individual
skills, and collective rules and responsibilities) A written
section that provides a background of : Title - possible name
Overview - brief description of concept Goals and Objectives - what
your group wants to achieve and why it is relevant Audience - who
is the intended audience and how this will be considered in project
Key Message - what do you want your audience to learn from your
work Proposal
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Content Planning - what content you will include and how will
it will be structured Medium of Expression- what form(s) of media
will the project take and why Schedule - a week by week breakdown
of project tasks Bibliography - relevant sources Visual/Conceptual
References - images and ideas that inspire your concept
Proposal
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Activity In groups of 3 or 4 visit the following Wikipedia
article and under List of culture jamming organizations or people
select a topic for you to create a simple Jam: In groups of 3 or 4
visit the following Wikipedia article and under List of culture
jamming organizations or people select a topic for you to create a
simple Jam: http://en.wikipedia.org/wiki/Culture_jamming
http://en.wikipedia.org/wiki/Culture_jamming
http://en.wikipedia.org/wiki/Culture_jamming Using Adobe Photoshop
CS4, and borrowing pictures from Google Images, prepare a simple
Jam ad consisting of images and text layers. Using Adobe Photoshop
CS4, and borrowing pictures from Google Images, prepare a simple
Jam ad consisting of images and text layers. Post the image in JPG
format on your Lab 7 page in your wiki together with a brief
explanation of your image and the names of your lab members. Post
the image in JPG format on your Lab 7 page in your wiki together
with a brief explanation of your image and the names of your lab
members.
