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Page 1 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
CDC Audience AnalysisJanuary – December 2010
Page 2 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
Page 3 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
Healthcare Providers
Customer Satisfaction: 82
What type of information were you looking for:
– 14% Data & Statistics
– 11% Diseases & Conditions
– 10% Disease Prevention
– 9% Professional Training/ Education Materials
– 8% Traveler’s Health
– 8% Vaccines/ Immunizations
– 40% Other
Page 4 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
57% nurses, physician’s assistants, nurse
practitioners
26% physicians
17% other type of healthcare providers
Who are these users?
Page 5 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
Based on your experience with the CDC Web site today, how likely are you to do anything different to improve your health? For example, reduce risky sexual behavior, get vaccinations, change your eating and exercising habits, etc.
Note: Only the most popular answer choices are shown for these graphs.
Page 6 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
Note: Only the most popular answer choices are shown for these graphs.
Page 7 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Healthcare Providers (N=12,305)
Healthcare Providers
Customer Satisfaction: 82
Summary
Looking for data & statistics (14%), diseases & conditions
(11%), disease prevention (10%), professional training
education materials (9%), traveler’s health (8%),
vaccines/immunizations (8%)
Successfully find what they are looking for (60%)
Frequent users (66%)
Middle-aged, 35 – 64 (79%)
College degree (92%)
Users are female (75%), male (23%) and prefer not to
answer (2%)
Page 8 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
Page 9 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
Consumers
Customer Satisfaction: 81
What type of information were you looking for:
– 19% Traveler’s Health
– 15% Diseases & Conditions
– 12% Data & Statistics
– 9% Disease Prevention
– 9% Vaccines /Immunizations
– 7% Healthy Lifestyles/ Health Promotion
– 29% Other
Page 10 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
82% individuals interested in health issues
18% patient, friend or family member of an
individual interested in health issues
Who are these users?
Page 11 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
Note: Only the most popular answer choices are shown for these graphs.
Page 12 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
Note: Only the most popular answer choices are shown for these graphs.
Page 13 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Consumers (N=7,766)
Consumers
Customer Satisfaction: 81
Summary
Looking for traveler's health (19%), diseases & conditions
(15%), data & statistics (12%), diseases and preventions
(9%), vaccines (9%) and healthy lifestyles/health promotion
(7%)
Successfully find what they are looking for (62%)
Infrequent users (82%)
Middle-aged, 35 – 64 (65%)
College degree (66%)
Users are female (61%), male (37%) and prefer not to
answer (3%)
Page 14 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Page 15 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Students
Customer Satisfaction: 81
What type of information were you looking for:
– 35% Data & Statistics
– 16% Diseases & Conditions
– 7% Sexually Transmitted Diseases
– 42% Other
Page 16 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Who are these users?
100% students
Page 17 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Note: Only the most popular answer choices are shown for these graphs.
Page 18 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Note: Only the most popular answer choices are shown for these graphs.
Page 19 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Students (N=5,006)
Students
Customer Satisfaction: 81
Summary
Looking for data & statistics (35%), diseases & conditions
(16%), sexually transmitted diseases (7%)
Successfully find what they are looking for (53%)
Infrequent users (62%)
Younger than middle-aged, 20-34 (52%)
College degree (49%)
Users are female (74%), male (23%) and prefer not to
answer (3%)
Page 20 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Page 21 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Public Health Professionals
Customer Satisfaction: 79
What type of information were you looking for:
– 18% Data & Statistics
– 10% Disease Prevention
– 8% Diseases & Conditions
– 7% Resources for Public Health Programs
– 6% Professional Training/ Education Materials
– 51% Other
Page 22 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Who are these users?
71% state or local public health
professional
29% not-for-profit public health professional
Page 23 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Note: Only the most popular answer choices are shown for these graphs.
Page 24 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Note: Only the most popular answer choices are shown for these graphs.
Page 25 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Public Health Professionals (N=3,190)
Public Health Professionals
Customer Satisfaction: 79
Summary
Looking for data & statistics (18%), disease prevention
(10%), diseases & conditions (8%), resources for public
health programs (7%), professional training/education
materials (6%)
Successfully find what they are looking for (55%)
Frequent users (77%)
Middle-aged, 35 – 64 (73%)
College degree (91%)
Users are female (71%), male (27%) and prefer not to
answer (2%)
Page 26 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Page 27 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Educators
Customer Satisfaction: 82
What type of information were you looking for:
– 22% Data & Statistics
– 13% Professional Training / Education Materials
– 9% Diseases & Conditions
– 56% Other
Page 28 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Who are these users?
100% are educators
Page 29 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Note: Only the most popular answer choices are shown for these graphs.
Page 30 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Note: Only the most popular answer choices are shown for these graphs.
Page 31 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Educators (N=2,676)
Educators
Customer Satisfaction: 82
Summary
Looking for data & statistics (22%), professional training /
education materials (13%), diseases & conditions (9%)
Successfully find what they are looking for (58%)
Frequent users (49%)
Middle-aged, 35 – 64 (79%)
College degree (91%)
Users are female (71%), male (27%) and prefer not to
answer (2%)
Page 32 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Page 33 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Researchers
Customer Satisfaction: 73
What type of information were you looking for:
– 44% Data & Statistics
– 7% Diseases & Conditions
– 5% Workplace Safety & Health
– 5% Professional Training /Education Materials
– 39% Other
Page 34 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Who are these users?
100% are researchers
Page 35 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Note: Only the most popular answer choices are shown for these graphs.
Page 36 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Note: Only the most popular answer choices are shown for these graphs.
Page 37 Source: American Customer Satisfaction Index, Jan. 1, 2010 – December 31, 2010
Researchers (N=2,268)
Researchers
Customer Satisfaction: 73
Summary
Looking for data & statistics (44%), diseases & conditions
(7%), workplace safety and health (5%), professional
training / education materials (5%)
Successfully find what they are looking for (45%)
Frequent users (59%)
Middle-aged, 35 – 64 (63%)
College degree (95%)
Users are female (56%), male (41%) and prefer not to
answer (3%)
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