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1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin Kolomensky Network Development Director DELTA Telecom (SkyLink-St.Petersburg) ITU/BDT Regional Seminar on Broadband Wireless Access (BWA) for CIS, CEE and Baltic Countries Moscow (Russian Federation), 26-29 November 2007 Contents Current status of SkyLink networks EV-DO: results of commercial operation Mobile Internet: marketing study results Nearest future: Rev.A and dual band network in 450/2100 MHz Conclusions

CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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Page 1: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

1

CDMA450 status in Russia and experience of promoting

BWA on the base of EV-DO technology in SkyLink

Konstantin KolomenskyNetwork Development DirectorDELTA Telecom (SkyLink-St.Petersburg)

ITU/BDT Regional Seminar on Broadband Wireless Access (BWA)

for CIS, CEE and Baltic CountriesMoscow (Russian Federation), 26-29 November 2007

Contents

� Current status of SkyLink networks� EV-DO: results of commercial operation� Mobile Internet: marketing study results � Nearest future: Rev.A and dual band network

in 450/2100 MHz� Conclusions

Page 2: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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• Current status of SkyLink networks

4

МурманскМурманск

ПсковПсковНовгородНовгород

АрхангельскАрхангельск

ВологдаВологдаТверьТверьСмоленскСмоленск ЯрославльЯрославль

КостромаКостромаИвановоИваново

ВладимирВладимир

МоскваМосква

БрянскБрянск ТулаТула

КалугаКалуга

РязаньРязаньОрелОрелКурскКурск

БелгородБелгород

ЛипецкЛипецк

ВоронежВоронеж ПензаПензаПермьПермь

ЕкатеринбургЕкатеринбург

СаратовСаратовВолгоградВолгоград

РостовРостов

ОренбургОренбургЧелябинскЧелябинск

ТюменьТюмень

ОмскОмск

НовосибирскНовосибирск

ТомскТомск

ИркутскИркутск ЧитаЧита

ХабаровскХабаровск

ВладивостокВладивосток

ПаланаПалана

АнадырьАнадырь

КраснодарКраснодар

БарнаулБарнаул

КрасноярскКрасноярск

НорильскНорильск

КалининградКалининград

СамараСамара

УльяновскУльяновск

СанктСанкт--ПетербургПетербург

КировКиров

КурганКурган

КемеровоКемерово

МагаданМагаданПетрозаводскПетрозаводск

СыктывкарСыктывкар

ТамбовТамбовИжевскИжевск

УфаУфа

СалехардСалехард

ГорноГорно--АлтайскАлтайск

УланУлан--УдэУдэ

КызылКызыл

ТураТура

ДудинкаДудинка

БиробиджанБиробиджан

БлаговещенскБлаговещенск

ПетропавловскПетропавловск--КамчатскийКамчатский

ЮжноЮжно--СахалинскСахалинск

ХантыХанты--МансийскМансийск

SkyLink networks under commercial operation SkyLink networks under commercial operation

SkyLink networks to be launched in Y200SkyLink networks to be launched in Y20088

SkyLinkSkyLink’’ss license territory license territory

CDMA450 networks under commercial operation (nonCDMA450 networks under commercial operation (non--SkyLink)SkyLink)

Today SkyLink offers voice and data services in 31 regions of Russian Federation

Якутск

АбаканАбакан

МахачкалаМахачкала

ВладикавказВладикавказ

ГрозныйГрозный

СтавропольСтаврополь

НальчикНальчикЧеркесскЧеркесск

АстраханьАстрахань

ЭлистаЭлиста

НН..НовгородНовгород

КазаньКазаньЧебоксарыЧебоксары

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5

Subscriber base distribution

0%

1%

1%

2%

2%

3%

3%

4%

4%

5%

Tver

Krasnodar

Vladikavkaz

Izhevsk

Voronezh

NizhniyNovgorod

Omsk

Novosibirsk

Murmansk

Vladimir

Rostov

Kaluga

Khabarovsk

Kuzbas

Ryazan

Uliyanovsk

Percent of total subscriber base

0% 5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Moscow

St.P

etersburgO

ther regions

Percent of total subscriber base

6

AR

PU

distribution

0 10 20 30 40 50 60 70

Moscow

St.Petersburg

Tver

Krasnodar

Vladikavkaz

Izhevsk

Voronezh

NizhniyNovgorod

Omsk

Novosibirsk

Murmansk

Vladimir

Rostov

Kaluga

Khabarovsk

Kuzbas

Ryazan

Uliyanovsk

ARPU (USD)

Page 4: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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• EV-DO: results of commercial operation

8

2003 2004 2005 2006 2007 2008 2009 2010 2011

CDMA 1XEV-DO

1X

EV-DO Rev A

EV-DO Rev B

VoIP

Moscow, St.Petersburg, Dec. 2005

Ekaterinburg, Saratov, Chelyabinsk, Kaliningrad

+ 17 regions during the year 2007

CDMA2000 1x EV-DO Revision 0 (Rev.0) – up to 2,4 Mbps in FL, up to 307,2 Kbps in RL.CDMA2000 1x EV-DO Revision A (Rev.A) – up to 3,1 Mbps in FL, up to 1,8 Mbps in RL. Support of QoS. CDMA2000 1x EV-DO Revision B (Rev.B) – up to 4,9 Mbps at single 1.25 MHz band. Composing 1.25 MHz frequency bands up to 20 MHz, up to 78 Mbps in FL.

SkyLink technology roadmap

Page 5: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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9

EV-DO coverage of Moscow and Moscow region

Light green: outdoorLight green: outdoor

Dark green: indoorDark green: indoor

10

EV-DO coverage of St.Petersburgand Leningrad region

EV-DO Indoor Coverage

1x/EV-DO Outdoor Coverage

1x Indoor Coverage

Page 6: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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11

Beginning of offeringEV-DO services with only

one handset available(Ubiquam U300)

20032002 2004 2005 2006 2007

CDMA450 modems supporting EV-DO

have become available only since Q2 2006

CDMA450 terminals for SkyLink networks

12

Handsets supporting EV-DO

Ubiquam U-300 Ubiquam U-520

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13

Modems supporting EV-DO

Um-300

ADU-310A

AnyData

ADU-300A

ADU-E100A

CMOTech

CNU-550

CNU-550PRO

Ubiquam

14

00

RUB 2.90 ~ USD 0.12RUB 2.90 ~ USD 0.12

RUB 2.00 ~ USD 0.08RUB 2.00 ~ USD 0.08

00

Data traffic included, MBData traffic included, MB

Monthly fee,Monthly fee,

Price per 1 MB Price per 1 MB

Price per min for local PSTN callsPrice per min for local PSTN calls

Price per min for local SkyLink callsPrice per min for local SkyLink callsRUB 0.50 ~ USD 0.02RUB 0.50 ~ USD 0.02

Examples of EV-DO rate plans (1)

Turbo

St.Petersburg and Leningrad region, w/o VAT

Page 8: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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15

500 MB500 MB

RUB 2.90 ~ USD 0.12RUB 2.90 ~ USD 0.12

RUB 1.75 ~ USD 0.08RUB 1.75 ~ USD 0.08

RUB 950 ~ USD 39 RUB 950 ~ USD 39

Data traffic includedData traffic included

Monthly fee,Monthly fee,

Price per 1 MB beyond the limit Price per 1 MB beyond the limit

Price per min for local PSTN callsPrice per min for local PSTN calls

Price per min for local SkyLink callsPrice per min for local SkyLink callsRUB 0.50 ~ USD 0.02RUB 0.50 ~ USD 0.02

Examples of EV-DO rate plans (2)

Turbo 500

St.Petersburg and Moscow, w/o VAT

16

St.Petersburg and Moscow, w/o VAT

1000 MB1000 MB

RUB 2.90 ~ USD 0.12RUB 2.90 ~ USD 0.12

RUB 1.75 ~ USD 0.08RUB 1.75 ~ USD 0.08

RUB 1500 ~ USD 62 RUB 1500 ~ USD 62

Data traffic includedData traffic included

Monthly fee,Monthly fee,

Price per 1 MB beyond the limit Price per 1 MB beyond the limit

Price per min for local PSTN callsPrice per min for local PSTN calls

Price per min for local SkyLink callsPrice per min for local SkyLink callsRUB 0.50 ~ USD 0.02RUB 0.50 ~ USD 0.02

Examples of EV-DO rate plans (3)

Turbo 1000

Page 9: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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17

Moscow and Moscow region, w/o VAT

00

RUB 4.00 ~ USD 0.16RUB 4.00 ~ USD 0.16

0 0

Data traffic includedData traffic included

Monthly fee,Monthly fee,

Price per min for local PSTN callsPrice per min for local PSTN calls

Examples of EV-DO rate plans (4)

Turbo Light

Price per 1 MBPrice per 1 MB RUB 4.00 ~ USD 0.16RUB 4.00 ~ USD 0.16

18

Moscow and Moscow region, w/o VAT

unlimitedunlimited

RUB 4.00 ~ USD 0.16RUB 4.00 ~ USD 0.16

RUB 1500 ~ USD 62 RUB 1500 ~ USD 62

Data traffic from 0 a.m. to 8 a.m. Data traffic from 0 a.m. to 8 a.m.

Monthly fee,Monthly fee,

Price per min for local PSTN callsPrice per min for local PSTN calls

Examples of EV-DO rate plans (6)

Turbo unlimited night

Data traffic from 8 a.m. to 12 p.m. Data traffic from 8 a.m. to 12 p.m. RUB 4.00 ~ USD 0.16RUB 4.00 ~ USD 0.16

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19

Moscow and Moscow region, w/o VAT

unlimitedunlimited

RUB 4.11 ~ USD 0.17RUB 4.11 ~ USD 0.17

RUB 2800 ~ USD 115 RUB 2800 ~ USD 115

Data traffic includedData traffic included

Monthly fee,Monthly fee,

Price per min for local PSTN callsPrice per min for local PSTN calls

Examples of EV-DO rate plans (5)

Turbo unlimited

20

Subscribers (actually using EV-DO services)

-

5

10

15

20

25

30

35

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

2006 2007

% of total subscriber base

Page 11: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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21

Total EV-DO traffic growth

Impressive rate of growth though prices of EV-DO terminals are quite high

2% 5% 10%21%

41%65%

100%

143%

191%

247%

0%

50%

100%

150%

200%

250%

300%

1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 F 1Q08 F 2Q08 F

22

Data services (especially EV-DO) implementation has noticeably influenced SkyLink income structure

SkyLink services income structure

16%8%

24%29%

Voice

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005 2006 2007 F 2008 F

Data+VAS

Page 12: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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• Mobile Internet: marketing study results

24

65%

42%

38%

27%

27%

25%

13%

3%

49%

13%

31%

10%

8%

7%

4%

1%

30%

At home

In the country

At work

During business trips in the country

In the car

During business trips in the city

In the restaurants

Other places

Had not been using Internet where useSkyLink now

through SkyLinkbefore SkyLink

16%*

29%

7%

17%

19%

8%

9%

70% of users had been using another Internet access at the same places before buying BWA from SkyLink

3G is an alternative for fixed Internet access?

Using mobile Internet (1)

Page 13: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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25

SkyLink Internet user portrait

�� SkyLink mobile Internet user portraitSkyLink mobile Internet user portrait ::�� ManMan (84%)(84%)�� 2525--44 44 yearsyears�� Top manager, businessmanTop manager, businessman

�� 36% 36% of total number of respondentsof total number of respondents are are SkyLinkSkyLink monomono --users users ((not having another Internet access or switching to SkyLink)not having another Internet access or switching to SkyLink) ::�� Women (24%) Women (24%) –– more often than in general selectionmore often than in general selection�� 25 years or less (28%) 25 years or less (28%) –– more oftenmore often�� Students, technical and servicing staff (28%)Students, technical and servicing staff (28%)�� Top managers Top managers –– rarelyrarely

• Nearest future: Rev.A and dual band network in 450/2100 MHz

Page 14: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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27

Rev A first test results (downlink)

HW/SW upgrade for transition to Rev A:

BTS HW: EV-DO Modem (Rev. A ready)

SW: RNC and BTS SW upgrade

28

450/2100 Test Zone (1)

0 2kilometres

4

0

50

100

150

200

250

300

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

2 май 3 май

Call attempts Established calls

0

32

64

96

128

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

2 май 3 май

0

20

40

60

80

peak Walsh Codes Primary Traffic, Erl

Page 15: CDMA450 status in Russia and BWA on the base of EV-DO … · 2010-12-21 · 1 CDMA450 status in Russia and experience of promoting BWA on the base of EV-DO technology in SkyLink Konstantin

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29

450/2100 Test Zone (2)

Kyocera KD-401

30

ConclusionsConclusions

�� SkyLink is growing in terms of territory and total subscriber SkyLink is growing in terms of territory and total subscriber base base

�� EVEV--DO service is quite successful in terms of increasing DO service is quite successful in terms of increasing subscriber base and data trafficsubscriber base and data traffic

�� SkyLink has launched the first CDMA450/GSM handset and SkyLink has launched the first CDMA450/GSM handset and is actively testing new types of CDMA450 terminals is actively testing new types of CDMA450 terminals (including Rev. A modems) (including Rev. A modems)

�� SkyLink is testing EVSkyLink is testing EV--DO Rev. A and going to put it into DO Rev. A and going to put it into commercial operation in the beginning of 2008commercial operation in the beginning of 2008

�� 450/2100 MHz trial networks have been rolled450/2100 MHz trial networks have been rolled--out in out in Moscow and Moscow and St.PetersburgSt.Petersburg (50 BTS). SkyLink is going to be (50 BTS). SkyLink is going to be an applicant for IMTan applicant for IMT--MC 2100 MHz license in RussiaMC 2100 MHz license in Russia