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    THE NEXT FIFTY YEARS

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    CAVITE DEVELOPMENT RESEARCH PROGRAM

    The Cavite Development Research Program:DLSU-Ds COMMITMENT for SOCIAL TRANSFORMATION

    As De La Salle University - Dasmarias zeroes in on its important role as an

    academic institution towards social transformation, its efforts to actively engage the

    community to become contributors to the sustainable development of the Province of

    Cavite will be of paramount importance. This shall be done through research.

    It is along this line that the University re-afrms its commitment to further

    strengthen its efforts - internally and externally - by continuing to explore opportunities

    for collaboration and partnerships that would be vital in realizing this dream of sharing

    a meaningful contribution to the province. As this research program moves forward, wealso see the need to tap partners who also believe in its potential to effect change and

    transformation. Pressing issues need to be addressed. This integrated research work will

    help us address them properly now. This is our commitment. This is our contribution.

    We will bring this to fruition. We will continue to pursue this research initiative

    vigorously and we will ensure that everything that comes out of this project will leave a

    lasting mark characterized by a development that is holistic and sustained.

    The future ahead may be challenging but it is worth preparing for. It is worthpreparing for because it is the same future where we are preparing our young people

    into. We recognize the magnitude of this work, but we do not say its impossible.

    As we thank everyone who has embraced

    this noble undertaking, we look forward to have

    more people nding interest in becoming involved

    in ways that will be contributions to the over-all

    success that will form part of our legacy. The favor

    we give to society is a favor given to humanity.

    Br. Gus Boquer FSC, EdD

    President, De La Salle University - Dasmarias

    MESSAGE FROM THE BROTHER PRESIDENT

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    MESSAGE FROM THE VICE CHANCELLOR

    FOR ACADEMICS AND RESEARCH

    As the Lasallian family celebrates the centennial of the Lasallian

    presence in the Philippines, De La Salle University-Dasmarias accentuates its

    commitment to the province of Cavite and its people.

    The Cavite Research Development Program is one initiative that

    clearly manifests this commitment. As various concerns and issues beset the

    province as a result of inevitable modernization, this program outlines concrete

    involvement of the people from the academe to address the peoples pressing

    needs. This is our way of saying that we do not just passively watch events asthey unfold before our eyes. We go out of the connes of the university and

    take active part in becoming part of the solution of the many concerns of our

    community. This is, after all, the Lasallian trademark.

    It is our hope that other organizations and agencies take interest in what

    we are doing for Cavite and for the Caviteos. Certainly, small initiatives put

    together become bigger and more meaningful as they impact on the quality of

    life of the people. If we wish to leave a lasting legacy for the next generation,this is our perfect opportunity.

    Olivia M. Legaspi, EdD

    Vice Chancellor for Academics and Research

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    Cavite Development Research Program (CDRP)and De La Salle University

    Dasmarinas Institutional Research Thrusts (DLSUD-IRT)focus on research thrust areas

    that provide the context and the content for direct relevant policies as the province ofCavite undergoes huge structural changes in the next 50 years. Each of the research

    thrust areas provides synergy to each other and can be addressed jointly or independently

    depending on resource availability.

    While each research thrust area appears to be distinct, they span more than

    one thrust area. These research thrusts reect the needs of Cavite province in terms of

    environment, business, governance and industrial issues, and justify the demand for

    research-driven rationales.

    The distinct capability of DLSU-D in carrying out community-based and

    community-benecial research outputs and DLSU-Ds support for social transformation

    are unique catalysts that will drive the success of CDRP. The CDRP initiative brings

    together the rich diversity of DLSUD faculty to work with stakeholders at all levels

    including governments, scholars around the world and industry. The numerous

    partnerships and participation in CDRP will ensure that resolution of each research

    problem will benet in terms of scope and breadth through collaborative and

    interdisciplinary research models. In turn, addressing current problems including

    potential areas of concern in the province of Cavite for the next 50 years will put Caviteon the road to sustainable economic and social development.

    To achieve the key goals set for CDRP, the Strategic Action Plan from 2011

    2021 and beyond will guide its activities.

    I would like to express my gratitude to Br. Gus Boquer FSC, EdD, president of

    DLSU-D, for his foresight in creating CDRP, Dr. Olive Legaspi, Vice Chancellor for

    Academics and Research, for trusting me to lead this endeavor, all my colleagues who

    contributed in developing the research thrust areas, University Research Ofce, CaviteStudies Center, the deans and research coordinators of the seven colleges; and Aklatang

    Emilio Aguinaldo for contributing to this research endeavor.

    Willington O. Onuh, PhD

    Assistant Vice Chancellor for Research

    FOREWORD

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    Message from the Brother President i

    Message from the Vice Chancellor for Aacdemics and Research ii

    Foreword iii

    Contents iv

    Executive Summary 1

    Overview 1

    Mission Statement 1

    Goals 2

    Strategies 2

    Diagrammatic Representation of Four Research Thrust Areas 3

    Agriculture, land use and environmental impacts 4

    Food security 4

    Housing needs 4

    Community Development, Urbanization and Migration 5

    Garbage disposal 5

    Environment, health and safety 6

    Water problem 7

    Flood control 8Urban systems and applied technology 8

    Trafc management 8

    Geodetic Implications of Taal 9

    Applied technology 10

    Eco-tourism and enterprise development 10

    Tourism 10

    Business, livelihood and sustainable development 11

    Good governance and cultural heritage analysis 12 Good governance and public service 12

    Humanities 13

    National discipline 13

    Education and formation 15

    Socio-anthropological studies focusing on the province of Cavite 16

    Language and communications aspect 17

    Appendix 18

    CONTENTS

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    EXECUTIVE SUMMARY

    Overview

    Cavite province, with its unique culture and rich tradition, has become the most populatedprovince in the Philippines with over three million inhabitants in an area of 1,512.4 km

    (Giron, 2011). Industrialization policies in the 1990s which brought industrial zones also

    opened up business opportunities ranging from real estate to service oriented industries.

    Cavites proximity to Metro Manila and in-migration in search of job opportunities have

    contributed to population expansion. This population growth scenario puts enormous

    stress on the environment, particularly on water, food security, waste disposal, land use

    management, trafc, housing needs and adequate infrastructure to mention a few.

    Obviously, these issues concern the current and future generations. To address theseconcerns, the President of De La Salle University Dasmarinas, Br. Augustine Boquer, has

    called for a 50-year Cavite Development Research Program (CDRP) to supplement the

    De La Salle University-Dasmarias Institutional Research Thrusts (DLSUD-IRT) which

    already focuses on environmental issues, entrepreneurship, corporate social responsibility,

    socio-anthropological dimensions of Cavite, communication and language, intervention

    programs for LGUs and innovations in instruction.

    CDRP and DLSUD-IRTdenes four major clusters of inter-related research areas with

    research questions to provide focus. The list of research questions from each thrust areafalls along a continuum running from an independent core discipline-based research to

    an interdisciplinary or multidisciplinary research, among others. Figure 1 shows brief

    details of both CDRP and DLSUD-IRT represented using green and white color shades

    respectively.

    Mission Statement

    CDRP proposes to organize quality research into four inter-related mission areas to

    benet the province of Cavites quest for sustainable economic, social and environmentaldevelopment:

    Agriculture, land use and environmental impacts This focuses on land use, agricultural

    and industrial activities on the environment including emissions and carbon neutral

    strategies;

    Urban systems and applied technology which examines land use and transportation

    issues including earthquake sources, and lack of R and D for innovations;

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    Eco-tourism and enterprise development which evaluates entrepreneurial product

    innovations, environmental friendly eco-tourism measures and corporate social

    responsibility; and

    Good governance and cultural heritage analysis which looks at ways to improve

    governance structure and provide better understanding of historical perspectives of Cavite

    province.

    Key Goal of CDRP

    To use cross disciplinary research collaborations to develop high quality research

    output that will contribute to economic growth, social development and environmental

    sustainability of the province of Cavite for the next 50 years.

    Strategies and Action Plans

    The action plans capture the priorities set forth by CDRP for the rst initial 10 years and

    beyond.

    2011-2016

    Conduct workshops to enhance institutional research capacities and formo

    advisory groupDraft roadmap and identify research gapso

    Launch Cavite Development Research Programo

    Identify potential funding sources and initiate MOAso

    Disseminate research ndings to stakeholderso

    Establish research centerso

    Establish local and national awards for research on CDRPo

    2017 2021

    Broaden funding baseo

    International Financial Organizations ( UN, ADB)

    Government and foreign agencies

    NGOs

    Private Organizations including companies

    Commission on Higher Education

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    2022 and beyond

    Improve quality of researcho

    Strengthen national and international networko

    Establish endowment funds for each research thrust areao

    Seek wider medium for research output disseminationo

    Diagrammatic Representation of Research Thrust Areas

    Figure 1. CDRP and DLSUD-IRT

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    FOUR RESEARCH THRUST AREAS

    1. Agriculture, land use and environmental impacts

    Food Security

    According to Food and Agriculture Organization (2009), food security implies having

    unrestricted access to safe and nutritious food to meet dietary human requirements. Seen

    from this prism, it is clear that food security problems are multifaceted involving social,

    economic and physical dimensions (Ecker et.al, 2010). Although food security has been

    investigated in the Philippines for the past 25 years, analysis tends to focus primarily on

    linking dietary requirements to poverty (Quisumbing, 1985; 1986). While this form of

    assessment has provided food insecurity indexes, it does not address the multifaceted

    nature of food security in the province of Cavite.

    According to Department of Tourism (2010), Cavite province has one of the highest

    annual population growth rates at 6.47% and population density of about 10.16 persons

    per hectare. Due to rapid industrialization and migration from NCR, it is expected that

    population in Cavite province will continue to increase in the next couple of years.

    Adequate food production and supply of foods to feed this growing population and

    addressing income issues will help to prevent hunger and malnutrition. With mounting

    economic instability and clear indicators of climate change, a great deal of regional and

    national governance must also focus on technological adaptation strategies.

    Questions that need answers are as follows:How do we improve the stability and

    sustainability of food system within the context of changing population structure in

    Cavite province? How might the link between agricultural production including shery

    and product distribution impact food security? How might models exploit social,

    economic and physical constraints faced by farmers to minimize food shortage and

    environmental degradation? What are the sources of growth and productivity in the

    agricultural sector?

    Housing needs

    Can government intervention promote welfare and redress some social ills in the housing

    market? Some critics argue that government intervention may produce worst outcome and

    lead to government failure. But in the housing market, evidence shows that affordability

    problems, credit risks and information asymmetry has produced a market failure and

    justies government intervention (Llanto et. al, 1990). There have been suggestions on

    the form the intervention may take: housing subsidies (Orbeta et.al, 1996); housing loans

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    (Ballesteros, 2002; Ballesteros et.al, 2004); and community mortgage programs (Cacnio

    et.al, 2001). While these interventions may provide access to low income groups, they

    do not address the larger issues of sustainability in the context of increased demand for

    housing in Cavite.

    Questions that need answers are as follows: How do we address the problems ofsustainability in funding programs within the context of changing population structure in

    Cavite province? How might models be used to predict demand for housing in a market

    with both poor and rich as participants? What is the status of housing demand in Cavite?

    Community development, Urbanization and Migration

    Urbanization is at all time high in the Philippines. Current estimates indicate that over

    60 percent of Philippine population lives in the cities and projections show that by

    2050 about 84 percent of Philippine population will reside in urban areas (Carino et.al,

    2009). The province of Cavite is expected to experience massive population increase

    due to Cavites high birth rate and proximity to NCR. As the NCR population expands,

    suburbanization process will intensify.

    Clear indications of suburbanization can be seen from the rise in housing demand

    and medical services in Cavite. For instance, demand for housing in Cavite especially

    in Tagaytay has increased steadily for the past ten years. As migration from NCR to

    Cavite province increases, less agricultural land will be available for cultivation which

    may threaten food security and contribute to high unemployment rates (Quisumbing &

    McNiven, 2005; 2010). Ultimately, the attendant problems of overcrowding, decreasing

    arable land, poverty and pressure on the infrastructure must be addressed.

    Questions that need answers are as follows:How do we develop a population-based

    intervention that addresses the sustainability of physical and social environment in

    Cavite province? How can community development efforts such as off-farm activities

    at the community and household levels evolve to provide economic opportunities to the

    growing poor population in Cavite province? Are there community concerns that can be

    addressed using available resources in the community?

    Garbage Disposal

    Garbage disposal is one of the most serious problems in urban centers in the Philippines

    despite the existence of different laws and policies governing such. In Metro Manila

    alone, 6 tons of garbage is collected because of the high population density, the high

    consumption rates and the concentration of packaged goods (NSBER 2009). The

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    concept of ecological solid waste management through reduce, reuse and recycle has

    been introduced in communities across the country (MC-EST and EMB 2005). In

    Cavite, the local government prepared the Environmental Code under the Provincial

    Ordinance No. 43-S-2008. Among the salient features of the code are articles on waste

    management, air and noise pollution management and environmental impact assessment,

    among others. Despite environmental Code and regulation, garbage disposal in Cavite

    remains a big concern.

    Questions that need answers are as follows: How can we help the local government

    strengthen the implementation of the policies and regulations governing waste disposal

    including, collection, transportion and recovery systems? How can the volumes of waste

    generated be transformed into recyclable materials? What are some means and ways to

    educate the community regarding waste segregation at source, composting and recycling?

    How can the community translate waste into income-generating materials, and renewable

    energy?

    Environment, Health and Safety

    The environment reects the way of life. An unsafe environment can generate direct and

    indirect contact with humans at several stages in the waste cycle. The groups at risks are

    therefore broad and numerous which include the population of unserved areas especially

    preschool children, garbage collectors, workers in facilities that produce infectious and

    toxic materials; people living close to waste disposal facilities, and population whosewater supplies have been polluted due to waste dumping or leakage from landll sites,

    aerial emissions. Industrial dumping of hazardous solid wastes can expose populations

    to chemical and radioactive hazards (NSBER 2009).

    One way to jumpstart environmental issues is to make the community part of the

    problem-solving process. Hence, a key component may include but not limited to

    awareness in health and safety at the community level; and empowerment of the local

    communities to manage their indigenous natural resources on a sustainable basis for their

    own benet and economic development (PFEC 2008).

    Questions that need answers are as follows: How can we sustain emission monitoring

    system from transport and industrial sectors, and develop emission reduction programs?

    What are the management strategies to address the on-going problems on proper waste

    disposals which contribute to the health and safety of the community? How can we

    get all stakeholders to participate in the use and development of natural products from

    indigenous sources? How can we improve development of community health services?

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    Water problem

    The Philippines is endowed with water resources. However, population growth and

    continuous urbanization cause tremendous stress to the quality of its waters. Pollution

    affects fresh, marine, coastal and even the groundwater resources (NSBER 2009).

    Extraction of groundwater in many provinces, including the urbanized areas of Cavite,has already exceeded the allowable extraction rate or safe yield reference. Hence,

    unrestrained utilization of groundwater through additional allocations of groundwater

    in these areas would result in further deterioration of water quality, saline intrusion and

    possible land subsidence.

    Among the bodies of water rivers have been the most important water body to many

    human activities such as shing, irrigation, transportation, bathing and recreation, and

    even waste disposal. Region IV has the biggest number of classied water bodies with

    88 and 40 principal bodies of water. Despite the huge water resources, water is still oneof the problems facing the Region. Cavite, one of the provinces of the region, faces

    problems in terms of water quality. The Imus river alone, classied as class C failed

    in terms of its Biological Oxygen Demand (BOD), which implies that a signicant

    component of the riverine system cannot sustain its biological resources (NSBER 2009).

    Questions that need answers are as follows: How do we improve the water quality

    of the province, vis--vis its water resources? What are some strategic and innovative

    means to be developed for the sustainability of good potable water supply for Cavites

    increasing residents? How do we monitor the use of water resources in industries,agriculture and other business establishments?

    Climate change, biodiversity conservation and food safety

    Biodiversity is the web of life that encompasses all species on Earth including the full-

    range of ecosystems, their component species and the genetic variety of those species

    produced by nature and humans. Humans depend on the services that nature provides

    such as the air we breathe, the food we eat, clean water we drink, medicine we take, and

    the shelter we build, among others.

    However, modern technology and development, the demands of the growing human

    population and mans wasteful and unsustainable use of earths resources have

    dramatically affected the climatic condition of the earth. These have caused the vast

    release of carbon in the atmosphere which eventually causes an imbalance with carbon

    usage, thereby resulting to climate change. Climate change affects the marine and

    terrestrial life and their biodiversity. This eventually affects plant growth, animal farm

    and agricultural production, which put food security at stake.

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    Questions that need answers are as follows: How do changes in our environment

    affect the many species of plants and animals in the Philippines in general and Cavite

    province in particular? What are the environmental issues in Cavite that affect its own

    biodiversity? How does climate change and disturbed biodiversity affect food security?

    What are the best practices that Cavite initiates and implements in terms of conservation

    efforts? How can Cavite achieve carbon neutrality to mitigate climate change?

    Flood Control

    Like other provinces situated near Metro Manila, Cavite is not spared in the dire effects

    of ood. Flood disaster is one of the most damaging natural disasters in the Philippines.

    After the 2009 ood in Metro Manila and parts of CALABARZON brought by tropical

    storm Ondoy, the local and national government have realized the need for ood

    control operation system that can play a major role in alleviating ood losses. Floodsare caused by a variety of factors, both natural and man-made. The perennial problem

    of ooding in low lying areas is brought by improper disposal of rubbish in residential

    areas. Overpopulation and conversion of land to an impervious surface in an urbanized

    area may signicantly reduce groundwater recharge and affect the balance of hydrologic

    cycle. Cavite being one of the fastest growing urbanized centers in the Philippines is

    expected to experience severe ood crisis as population growth and surburbanization

    intensies.

    Questions that need answers are as follows:What are the repairs and maintenancesystem in place for severe ood damage? Are these structures effective for ood control

    operations, disaster risk management and drainage system?

    2. Urban systems and applied technology

    Trafc Management

    Increased interaction of people, goods and services brought by socio-economic

    development generates new travel demand. This in turn, impacts on the capacity

    of existing road and trafc systems and produces negative externalities. If left

    unaddressed, this short-term negative impact can lead to chronic trafc congestion,

    inefcient and unsafe road infrastructure systems, and ultimately, a slowdown in

    socio-economic activities vital to overall development. A sustainable response to this

    problem lies in nding the right balance between land use and transportation goals of

    the local government.

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    In Cavite province, transportation demand has increased in response to factors such

    as changes in population structure, peoples travel behavior and industrialization

    activities. This iterative interaction can be captured by using transportation demand

    models which integrates land use and transportation plans. Unfortunately, these models

    on travel forecasting are virtually non-existent in local government developmentplanning processes.

    Questions that need answers are as follows: How can Cavite local government units

    design and implement an integrated land use and transportation planning process

    using context-specic transportation demand models?. How might computer designed

    models aid to maximize capacity road network and improve the ow of passengers,

    goods and services?

    Earthquake and Geodetic Implication of Taal

    Extensive research works have been conducted to accurately predict the occurrence of

    earthquake in a specic area. One area of interest is the possibility that one earthquake

    may trigger another earthquake along the same fault zone. Cavite province is part of

    the Valley Fault System which starts from the Sierra Madre and runs through Bulacan,

    Rodriguez, Rizal, Quezon City, the eastern side of Metro Manila including Pasig, Taguig,

    Muntinlupa, San Pedro, and Sta. Rosa in Laguna and ends in Carmona Cavite. Although

    it makes sense to think that one earthquake might increase the stress level of nearbyfault and trigger another earthquake, other scientists contend that big earthquakes do not

    happen twice along the same fault line. These mixed ndings on earthquake occurrence

    underscore the importance to better understand seismic events in the province of Cavite.

    Another area of interest is the possibility of a link between earthquake occurrence and

    volcanic activities. Recently, Taal volcano in Batangas has shown intensive and restive

    activities such as temperature rise, low pH value and magma discharge which may

    indicate impending earthquake. Unfortunately, there has been no conclusive evidence

    established to correlate the two activities.

    Questions that need answers are as follows:How can we evaluate strength performances

    on seismic actions of low rise school buildings in Cavite? Do building codes and

    guidelines locally applied on building structures in Cavite province meet the minimum

    requirements possible to sustain the maximum seismic impacts? How does valley fault

    system compare to other faults in the Philippines? How can mathematical models be

    designed to capture the impact on structures of proximal distance during earthquake?

    What seismic hazard analysis is relevant for Taal Volcano and Mayon Volcano and how

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    can we estimate their eruption volume-frequency distributions? What are the effects

    of Taal Volcano and Mayon Volcano eruptions on faults? What is the possibility of the

    occurence of continuous land movement if it involves tectonic plates?

    Applied Technology

    In this era of globalization and competition, technological development allows rms to

    innovate, maintain rm specic advantage and improve productivity. Lack of innovation

    has been cited as the major obstacle to practical applications of theories and concepts

    to solving real-life problems including delivering quality products to consumers at

    affordable prices. Some evidence suggests that the cost of Research and Development

    (R and D) has skyrocketed making innovation an expensive venture. Additionally, in

    Cavites economic zones, the expected backward integration with local rms to help

    transfer technology has not happened due to some rigidity.

    Questions that need answers are as follows: How do we design low cost industrial

    equipment for Cavite manufacturing industry?How do we support prototype fabrication

    and design to facilitate new product development leading to full-scale production?

    3. Eco-tourism and enterprise development

    Tourism

    Tourism sector accounted for about 6 percent of Philippine GDP and about 10 percentof total employment in 2009 (NSCB, 2009). Estimates indicate that tourism is one of

    the drivers of Philippine economic growth (NEDA, 2011). The historical and attraction

    sites of the Cavite province make it a favorite tourist destination. Although a direct link

    has been made between increase in tourism and revenue, the contribution of tourism to

    any local or national economy, can be overtaken by some negative effects like cultural

    and environmental destruction. Any aspiration to preserve competitive advantage in

    todays integrated tourism industry must be accompanied by a sense of conservation

    and protection of natural resources (Alampay, 2005). Realizing the potential for

    environmental damage, Department of Energy and Narural Resources and Departmentof Tourism recommend that the tourism industry should move in the direction of

    Ecotourism.

    The basic question is: Can ecotourism yield socioeconomic benets while promoting

    environmental causes? Libosada (1998) contends that ecotourism is sustainable,

    environmentally sensitive and respects people and culture. Regiss (2004) ecotourism

    characteristics mirror the views of Libosada. Due to the multifaceted nature of sustainable

    development of tourism and ecotourism in particular, a framework that integrates

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    intragenerational and intergenerational equity issues of concerned communities as

    summarized elegantly in the work of McCool et.al, 1996, may provide some answers.

    Questions that need answers are as follows:What are the rare species, spectacular

    landscapes and exotic places in Cavite province? What is the current status and carrying

    capacity of ecotourism in Cavite? How can we package and market ecotourism includingdevelopment hotels and resorts in Cavite?

    Business Livelihood and Sustainable Development

    Product Development and Innovation

    Micro, Small and Medium Enterprises (MSMEs) comprise 99.6% of all registered

    businesses in the Philippines, and CALABARZON ranks second behind NCR in terms of

    most number of business registrations in the Philippines (DTI, 2009). The MSME sectorcontributes 63.2% of the total jobs generated by all types of business establishments

    and accounts for 25% of the countrys total exports revenue. For these reasons, the

    Department of Trade and Industry considers the MSMEs as the backbone of the economy.

    According to the Department of Trade and Industry (2009), majority of MSMEs are

    engaged in either wholesale and retail, manufacturing or hotel and restaurant businesses.

    A specic program of the government to promote MSME is the One Town, One Product

    (OTOP) Philippines. Local Government Units take the lead in identifying, developing,

    and promoting a specic product or service in their area (DTI, 2010). The MSMEs areresponsible in the manufacturing, offering, and marketing distinctive products or services

    using indigenous raw materials and local skills and talents (OTOP, 2011). In Cavite,

    products that are part of OTOP are Tahong Chips, Kapeng Amadeo, Tablea, Tinapang

    Salinas and Gen. Trias dairy products.

    Questions that need answers are as follows:What are the existing products of Cavite?

    How can these products be further innovated? What are the resources available in

    Cavite that can be utilized for product development? How can more entrepreneurial

    opportunities develop in Cavite?

    Government Initiated and Supported Entrepreneurial Projects

    Accelerated economic development which took place in countries like South Korea and

    Taiwan was made possible due to government sustained efforts to broaden and upgrade

    industrial base. The Philippine government sees MSMEs a possible engine of economic

    development and has devoted both attention and resources for the development of

    MSMEs (Habaradas, 2009). Legislations such as the Republic Act 6977: Magna Carta

    1

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    for Small Enterprise and the Barangay Micro Business Enterprises (BMBE) were enacted

    (SMED, 2004). In aid of these laws, DTI through government agencies such as the Small

    and Medium Enterprises Development Council, Small Business Corporation, University

    of the Philippines-Institute for Small-Scale Industries were created (Leano, 2006).

    The SME Agenda 2004-2010 presents the integrated efforts of the Philippine governmentto strengthen and stimulate this sector. Strategies to simulate this sector include capacity

    building, management and technology, developing new products/services, supporting

    the wearables, food, natural and organic products industries (Hanaradas, 2009) and

    nancing (SMED, 2004). The SME Development Group, a multi-agency task force, was

    also created with the tasks of implementing, coordinating, and monitoring the various

    efforts that go into SME development. The priority areas of SME development are

    Finance, Training/Human/Resource Development, Marketing, Product Development and

    Technology Intervention, and Advocacy (Leano, 2006). Surprisingly, while government

    efforts have been focused on nancial opportunities for entrepreneurs, much less has been

    said about corporate social responsibility.

    Questions that need answers are as follows: How did previous governmentprojects on entrepreneurship impact on the intended beneciaries? How canthese projects be enhanced? What are existing projects of government related toentrepreneurship? What is the status of these projects? What are the possible fundsources for Cavite entrepreneurs? How can these funds be accessed? How canentrepreneurs pursue both economic and social concerns?

    4. Good Governance and Cultural Heritage Analysis

    Good governance and public service

    The link between good governance and public service has been a subject for intense

    research for the past three decades. Researchers in the Philippines have been preoccupied

    with developing indicators of good governance (Manasan et. al, 1999) but not much

    on centralized governance structure. In developing countries including the Philippines,governance is synonymous with centralized power. Critics of centralized governance

    structure describe it as too elongated for public administration. The local government bill

    introduced by Senator Aquilino Pimentel and passed in congress was an attempt to bring

    governance close to the people.

    Despite the current structure which empowers the LGUs, doubt remain whether the

    LGUs have done their share to better the welfare of their citizens. Despite best intentions,

    the inability to deliver quality public services may lie elsewhere. As described by

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    over three million living in 20 towns (Giron, 2009) and has been described as the fastest

    growing urban center in the Philippines. In-migration and other factors contributed in

    altering Cavites demographic patterns and settlement features from the early decades of

    the 18thcentury up to the rst decade of the 21stcentury.

    Pandarayuhan/Dayois a byword in Cavite and among Caviteos. Essentially, it meansmovement from one place to another. Movement triggers change, and the province of

    Cavite has been responding to change (Unabia, et.al, 2006). Today, Cavite is a rst-class

    province with 829 barangays and seven districts, a tourist destination and a beneciary of

    industrialization.

    Questions that need answers are as follows: What were the major factors which altered

    Cavites demographic patterns from the early centuries of Spanish colonization up to the

    rst decade of the 21st century? How does migration impact Cavites cultural, political,

    and economic development? How have cultural traditions changed in urbanized Cavite.Has the role of women changed in cross-cultural Cavite? How did migrants integrate into

    Cavite society?

    National Discipline

    Utilization of communication/mass media in shaping the minds of Caviteos

    Discipline is said to be a value that should be inculcated at an early age. If people are

    not taught how to follow rules and regulations when they are still young, they will beshocked to realize once they enter the adult world that they will have a hard time

    coping with life if they keep deviating from the rules that put order in society (Testado

    2001).

    Lack of discipline has been cited as contributing to the worsening state of trafc jams,

    garbage in the streets, disorderly queues, disregard for simple rules, etc. (Arenas, 2010)

    and in the words of Iida (2011) on discipline, Filipinos have so much to learn.

    In this context, media can be considered a potent factor since the mass media is

    considered shapers of society that can lift it onto a higher level (Bernbach, 1982) The

    media, is believed to play a critical role in every society in huge ways, most pointedly by

    helping to shape popular attitudes (Pertman, 2010).

    Questions that need answers are as follows:How has the use of masscommunication affected discipline among Caviteos? What is the potential of mass

    media use in promoting discipline in Cavite? How can mass communication be utilized to

    promote discipline among Caviteos?

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    Education and Formation

    Value formation

    In recent years, the concept of development has evolved beyond economic growth to

    include poverty reduction, institutional development, and sustainable development(Cabaln and Yap, 2008). Institutional development depends on a broad range of things:

    health and nutrition, environment, politics, and most important of all, value formation

    which aids the development process. Recent development models emphasize a more

    holistic approach to education (Volintiru, 2011) which includes but not limited to

    physical, mental and intellectual development (Perreault, 2011) and value formation.

    Value based education boils down to curriculum and pedagogy which entails wider

    participation among all stakeholders especially in the local communities (Ahmad and

    Talib, 2011) and barangays (Lavado, et al., 2009). Essentially, a curriculum which

    integrates the realities of globalization with local values will produce good results. Valueswhich relate to the cultural, social and economic conditions of the province of Cavite will

    constitute a way forward in sustainable human development and nation building.

    Questions that need answers are as follows: What kind of holistic formation

    program would promote shared integrity in government ofces especially LGUs and

    law enforcement agencies like the PNP? How can we develop relevant curriculum

    to aid teaching and learning in formal and informal contexts? How can we design

    educational programs that promote capacity-building for local communities? What

    creative educational paradigm can promote the well being of the youth, especially theless privileged and those at-risk? How can we effectively partner with other stakeholders

    such as NGOs, POs, Church and Religious Institutions for the implementation of holistic

    formation programs?

    Innovations in education

    Although basic education is compulsory in the Philippines, one out of three children drop

    out of elementary school before grade 6. The reasons are mostly economic -- families are

    too poor to afford school supplies, much less food to take to school. Others lose interestafter leaving school owing to illness, or because the teacher cannot meet individual needs.

    To make matters worse, some parents are not convinced of the importance of education

    (IDRC, 1995). Denitely issues like school dropouts, lack of values formation, outdated

    curriculum and lack of innovations in instruction tend to compound the problems in

    education.

    There are government and private sector initiatives being done to give nancial support

    to the poor. Unfortunately, not a lot of potent knowledge base resulting from research

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    and practice exist to support the efforts of school faculty and administrators, colleges of

    education, and the government agencies. Ultimately, in order to improve student learning

    and other related problems in education, some issues must be addressed. Important issues

    will include; refocusing attention of educators, research based teaching techniques and

    learning within the context of resource constraints, and values development.

    Question that need answers are as follows: How do we improve school curriculum and

    instruction? What are the most effective ways to asses and evaluate learning? How do we

    evaluate an effective teacher education program? What kind of curriculum will prepare

    the teachers and students in dynamic educational environment? How can the school

    contribute to the government initiatives on education?

    Socio-anthropological studies focusing on the province of Cavite

    Can higher institution-based socio-anthropological studies promote the maintenance and

    conservation of traditional Cavite culture? Depending on where one stand on this issue,

    socio-cultural change is inevitable in areas which are geographically close to highly

    urbanized areas. The proximity of Cavite province to Metro Manila makes in-migration

    as well as cultural inuences a natural phenomenon. It is presumed that western values

    and relatively new technologies gradually diminish the traditional culture of a province

    like Cavite (Rolda, 2000; Macionis, 1997).

    Using social change, modernization, development, and globalization in understanding

    the changes affecting the province, Cavite has been affected by the modern world system

    where her communities are economically and politically interdependent. City, nation,

    and world increasingly invade local communities with their newfound knowledge and

    technologically advanced gadgetry. The world system and the relations among the

    countries within that system are shaped by the world capitalist economy (Kottak, 2009).

    In this regard, Cavite is caught in this intricate web of change and external cultural

    invasion a phenomenon which owes itself to the gradual decline of her traditional

    social, political, and economic culture.

    Questions that need answers are as follows: What social-anthropological differences

    exist among upland, midland, and lowland communities of Cavite province? How do the

    current-day Caviteos deal with the phenomenon of socio-cultural change? Moreover,

    how do they (the Caviteos) deal with the phenomenon of globalization affecting their

    traditional social, political, and economic values?

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    CAVITE DEVELOPMENT RESEARCH PROGRAM

    Language and Communication Aspect

    One sees congruence between the DLSU-D Research Roadmap and the Millennium

    Development Goals targets and indicators proposed during a series of United Nations

    summits (2000, 2005, and 2009). In the context of Dasmarias and Cavite province,

    the research initiatives within the rst three years will focus on the areas of social andcommunity restructuring and/or restoration. Within a ve-year development plan after

    the rst three years, it is hoped that the province of Cavite and the city of Dasmarias

    in particular shall serve as a model city-community, as it could eventually see itself as a

    dynamic and vibrant Megapolitan (Lang and Davale, 2005) to its adjacent municipalities

    and/or cities.

    As in the Millennium Development targets of the United Nations, the biggest challenge is

    how language and communication can assist in the structural changes that will take place

    in the social, cultural and economic transformation of Cavite. Each of these contextsplaces on De La Salle University-Dasmarinas and its stakeholders huge responsibilities.

    Especially, the responsibility in formulating realizable communication skills as well as

    specic language training which may evolve out of the development dynamics in the

    province of Cavite.

    Questions that need answers are as follows:How are existing signages on trafc rulesand regulations and road courtesy understood in Cavite province? What communicationmedia can be designed to better educate the citizens of the province on waste

    segregation and garbage disposal? What behavioral indicators inuence or contribute tomisinformation on the causes and effects of different issues in Cavite? What educativeprocedures in relation to potable water conservation can be employed in order thatintervention mechanisms in terms of language use and communication processes arecarried out in basic, secondary, and tertiary-level curricula? What communication mediacan be designed to better orient the citizens of Cavite on the integrity and professionalcompetence of the Philippine National Police?

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    Appendix

    Appendix1.

    DetailedCD

    RPandDLSUD-Institutio

    nalResearchThrustsArea

    s

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    CAVITE DEVELOPMENT RESEARCH PROGRAM

    OFFICE OF THE ASSISTANT VICE CHANCELLOR FOR RESEARCH

    UNIVERSITY RESEARCH OFFICE

    CAVITE STUDIES CENTER

    AKLATANG EMILIO AGUINALDO

    LASALLIAN COMMUNITY DEVELOPMENT CENTER

    COLLEGE OF SCIENCE

    COLLEGE OF LIBERAL ARTS

    COLLEGE OF INTERNATIONAL HOSPITALITY MANAGEMENT

    COLLEGE OF EDUCATION

    COLLEGE OF CRIMINAL JUSTICE EDUCATION

    COLLEGE OF ENGINEERING, ARCHITECTURE AND TECHNOLOGY

    COLLEGE OF BUSINESS ADMINISTRATION