CECIL AUGUSTINE Cell 9567899444 / E-Mail: cecilaugustine@gmail.com

Seeking assignments in Profit Centre Operations, Sales & Marketing, Distribution Management, Retail

Sales, and Customer Services with a growth oriented organization of repute

Extensive business background in multi-cultural environmentsRepeatedly produced sustained revenue and growth in dynamic and changing markets

Career Overview

Dynamic career with over all 18 years (7 years in Solar) that reflects pion-eering experience and year-on-year success in achieving business growth objectives such as Operations, Sales & Marketing, Distribution Manage-ment and People Development.

Pursuing as General Manager- Sales & Marketing - with Solgen Energy - India’s leading solar energy solution provider

An enterprising leader with a strong record of contributions that streamlined operations, invigorated businesses, heightened productivity & successfully enhanced internal controls.

Leveraged entrepreneurial ability in translating corporate vision, to overcome complex business challenges and deliver on high-impact decisions.

Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.

Developing and maintaining relationships with key decision-makers at target organizations for sustainable revenue generation.

Have effectively led and motivated cross-functional teams using interactive and motivational leadership.

Core Strengths / Deliverables

Strategic Planning: Establishing the strategies for achievement of set targets. Projecting monthly targets for the team and corresponding revenue projection to the management. Meeting the sales targets assigned for the state through the dealers both in terms of fresh advances as well as retail numbers on one hand and billing numbers on other hand.

Business Development: Identifying & developing new streams for revenue growth and maintaining relation-ships with customers to achieve repeat business.

Channel / Dealer Management: Recognizing and establishing financially strong and reliable channel partners for deeper market penetration.

Product Promotions / Brand Positioning: Planning & implementing promotional activities to enhance growth. Generating ideas/programmes for promotion of products and implementing the same to develop the market.

Team Management: Recruiting, mentoring, training and developing field functionaries to ensure the sales effi-ciency. Creating and sustaining a dynamic environment that fosters the development opportunities.

Strategic PlanningBusiness Leadership Revenue & Profit GrowthProfit Centre ManagementROI Accountability Business Tie-upsBusiness Development Key Account ManagementCustomer Relationship Management Team Management

Employment Details

PURSUING AS General Manager - with Solgen Energy - India’s leading solar energy solution provider

HQ – TRICHUR/BANGALORE

Job responsibilities:-

Responsible for all aspects of the business at SOLGEN Marketing & Operations. 

Responsibility for developing and growing the national business in the Renewable energy portfolio mainly

dealing with aspects of Distribution, Sales Management, Key Account Management and Trade segments. 

Help to develop a superior consumer - and market understanding across India. 

Lead a sales organization with regional Sales Managers, Sales Managers and Distributors. 

Define short -term and long -term sales objectives and ensure the accomplishment of these objectives

there by positioning the SOLGEN products as No.1 in the market that the company operates in. 

Essential Duties and Responsibilities Develop successful and sustainable operation including the short,

medium and long term plans to achieve sales volumes 

and profitability of products as set out by the BU Implement regular and standardized analysis and report-

ing of actual business -performance (Primary sales, Distributors sales, Secondary product -sale and distri-

bution) 

versus agreed targets Define and implement corrective measures in case of deviations versus targets. 

Lead the various distributors in terms of sales, distribution and trade. 

Implement relevant sales force management and reporting tools initiate product and sales trainings for the

sales organization. 

Manage ASP levels and trade margins Manage performance through regular sales cycle meetings/reviews

Negotiations with national and key accounts in all aspects monitoring and benchmarking of rebates and net

pricing. 

Work with the Marketing/Product Management team to Support the development of suitable product pricing

and positioning and Monitoring of local market and competitive activities. 

Lead the sales organization through continuous upgrading of talent.

Highlights

Rolled out 60 distributors and manpower in a record time

Activated Kerala , TN , Karnataka , Telangana, AP , & Gujarat Hired manpower for all the region Completed all empanelment like IEC, MNRE, etc. Received CRISIL rating Global Energy Prize – 2015 in the innovative product category MOU signed with KELTRON, KEL, and SILK etc. MOU with major Module manufactures EMVEE,MicroSun ,Kotak etc total installed capacity in this FY – 4 MW

Major orders received :

IOC Grid-tie Order (biggest ever) of IOC- Kochi , Kollam & Calicut – 30 KWP MEPZ CHENNAI – 100 KWP Indian Bank - Chennai – 50 KWP Light house - Gujarat – 50 KWP Hester Bio Sciences – Gujarat – 500 KWP Ravi Basava on PPA – 100 KWP – ILKAL - Karntatka

Borg Energy – Leading MNC in Solar Energy

Designation – Circle business head – AP, TELENGANA, BIHAR, ORISSA, UP & WB

July 2013 – December 2014

PRINCIPLE ACCOUNTABILITIES:

Channel management

Major highlights:

Identified and rolled out 40 franchisees and 50 distributors for the region

Executed total 4 MW Grid Tie system during the tenure

Area of coverage – Telegana , AP , Orissa , Bihar , Jharkand , UP & WB

HQ – Hyderabad

Orb Energy (Erstwhile Shell Energy) – world leader in Solar Energy

August 2009- June - 2013

Designation: General Manager

HQ – Bangalore

PRINCIPLE ACCOUNTABILITIES:

Channel & Franchisee management

Build a network of distributors by ascertaining the potential of the place with the support of marketing de-partment

Recruit, train, manage and lead the resources to results through periodical performance reviews Meet monthly , quarterly and annual sales targets through the assigned network Ensure receivables never go above 30 days at any branch Create awareness of the company and its products through demos Extend sales support for bigger commercial sales Ensure SOP is compiled with in full throughout the network of assigned branches Issue warning letters as per required basis for any SOP deviation , failing short on sales targets , or taking

working capital out of business Ensure that after-sales is properly provided by branch (within 48 hours) Ensure an impeccable appearance of BORG Energy branches (both from outside and inside )-ensure there

is a system of maintenance Carryout training as required by HOS Ensure compliance with statutory requirements Effectively involve in all channel marketing activities and ensure maximum out put  Responsible for implementation Marketing, Promotions & policies to ensure

Organizational growth. Responsible for new franchisee openings and profitable operation

Ensuring optimum inventory levels for achieving cost efficiency Analyzing latest marketing trends, tracking competition and providing valuable

Highlights:

Bagged prestigious orders like Kottackal Arya Vaidya shaala 50 kwp, KVM hospital – Cherthala , Hotel Crowne Plaza etc

Competed 800 kwp installation during the tenure

February 2005 – August 2009 with Tata Teleservices Ltd., Circle BU Head (PCO, Walky & Calling Cards)-BU BU Head (PCO, Walky & Calling Cards)-BU HEAD - KERALAHEAD - KERALA

CHANNEL MANAGEMENT CHANNEL MANAGEMENT

Job Responsibilities:

- Meeting the AOP in all functional areas i.e. Operations, Finance, HR, Sales &Marketing, Customer Care, SCM, I&R, etc.

- Lead critical operational projects that are important for business, such projects could be in any of the functional areas or geographies of the circle

- Had been accountable for driving the implementation of processes and business operations. - Effectively created strategic plans for the business and executed these in various geographies of the circle.- Analyzed key strategic and operational KPIs and use that analysis to improve results.

Notable Highlights:

- Youngest circle BU head in Tata Teleservices ltd at 31 years- Appointed 90 distributors in Kerala for the BU in the state - Set up a team of 40 from 6 for the circle (all on direct roles) and 200 on outsourced rolls- Set a up a team of 130 DSTs (Direct Sales Team)and 44 distributors (from 8) for the circle - Placed the circle from national No.14 in net revenue to 2nd in 8 months- Played a stellar role in showing the business to positive trend, from a 1.1 cr. Turn over to 14 cr and

acquisitions 950 to 3500 no in just 1.4 years.- Became the Second best circle in the country in asset utilization in 4 months- Contributed 55% to the circle revenue from meager 10% in just 1.5 years.- Achieved the best active del base in the country among all circles

February 1999 – February 2005 with Philips India Limited, (Orissa,WB, and Kerala) as Area Manager-BU LightingLightingCHANNEL MANAGEMENT CHANNEL MANAGEMENT

Key Responsibilities

Distributor/Dealer appointment and development Managing primary sales & collections in the assigned territory, as per KRA AOP achievement in all the SKUs(number and value) Accountable for distributor ROI and profitability Business development & demand generation in the territory Increasing the market coverage & product penetration in market Organizing and implementing launch promotional activities

Coordinating all the supply chain for the stateNotable Highlights:

- Team leader of Philips Essential CFL launch in Calcutta . - Brought up the revenue – coastal Orissa from 25 lacks to 95 lacks in 3 years and Kerela state 2 cr to 4 cr. in

one year- Three times all India no.1 in target vs. achievement- Youngest promoted state head at 28- Managed TWO states from two different regions in the state level responsibility

-- December 1997 – February 1999 with USHA INTERNATIONAL Ltd, HOME APPLIANCES DIVISION

- JOB ROLE : Dealer network management

Key Responsibilities Achievement of targeted sales & collection AOP achievement in all the SKUs Increasing the market coverage & product penetration in market Organizing and implementing launch promotional activities

Coordinating all the supply chain for the state

AREA – COASTAL ORISSA

HIGHLIGHLIGHTS:HIGHLIGHLIGHTS:

2 times USHA LEXUS NATIONAL GOLDEN CLUB WINNER2 times USHA LEXUS NATIONAL GOLDEN CLUB WINNER

Education

Degree Institution University/Board Year of Completion Grade

PGDM(full time) IMB Bhubaneswar AICTE 1997 1ST Class

B.Sc (Physics) New Man’s college Thodupuzha MG UNIVERSITY 1994 1ST Class

Pre degree St: Joseph’s college Moolamattom MG UNIVERSITY 1991 1ST Class

SSLC St:Mary’s schoolKodikulam STATE BOARD 1989 1ST Class

Personal Details

Date of Birth: 14th March 1974Languages Known: English, Hindi, Malayalam, Tamil, Bengali and Oriya Permanent &Mailing Address: Kallikattu House, Kodikulam PO,Thodupuzha, Kerala Pin 685582  References: Available on request