CEFE OntologyR7

ENTREPRENEURSHIP MODEL ONTOLOGY:

CEFE MODEL CANVAS•Yanto Sidik Pratiknyo

PPM-Manajemen, Jakarta, IndonesiaFounding Member of International CEFE Association for

Entrepreneurship, Frankfurt, Germany•Tyasti Noeryoeswati

Small Enterprise, Jakarta, Indonesia•Maria Nainggolan

PPM-Manajemen, jakarta, Indonesiaa, Indonesia

Jakarta, Indonesia, July 2012

SUNDAY , July15, 2012Est. 1234 Price Euro

ENTREPRENEURSHIP MODEL CANVAS: CEFE REFORMATED

CEFE is a comprehensive set of training instruments using • an action-oriented approach and • experiential learning methods to develop and enhance the• business management and • personal competencies of a wide range of target groups, mostly in the context of • income employment generation

and • economic development.

Iinternational CEFE Association for Entrepreneurship.

FrankfurtGermanyCEFE

•Yanto Sidik PratiknyoFounding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany•Tyasti NoeryoeswatiSmall Enterprise, Jakarta, Indonesia

Competency based Economies trough Formation of

Entrepreneur(CEFE)

'If the world were a village of 1000 people, 700 would be illiterate and 500 would be starving.'

What isCEFE has proven to be a very successful approach to the promotion of small andmedium enterprises, employment, income and economic growth. The major findings of an official evaluation of the German Ministry for Economic Co-operation carriedout in different countries in Asia, Latin America and Africa reflect that:

Participants declare CEFE to be useful or very useful for the development of their entrepreneurial competencies: 91% for their personal development: 93% for the development of their business: 86%

July 15th, 2012

'The world is a small village and only 10 % of the problems of today won't be there tomorrow, but 90 % of the problems of tomorrow are unknown today.'

What is98% of existing entrepreneurs with 1-2 employees and 100% of entrepreneurswith 6-10 employees claim that their income and turnover increased by at least30% after going through a CEFE training

Out of a training course for potential entrepreneurs44% did not start a business, while about45% became successful entrepreneurs. Up to now, CEFE seems to be especially successful and fruitful when used forpeople with a lower educational background and/or low income.

July 15th, 2012

SocietyMacro Environment, related the global aspects, government regulation, conducive climate (what help you)Meso Environment, is the direct relationship, customer especially (who you help)Micro Environment, family friend, and other relationship in helping the entrepreneurs (who help you)

Individual (Actor)Capability, the combination of inherited talents and acquired skills (what you do)Motivation, the objective of entrepreneurship activity such income, development, entrepreneurial carrier.(what you get) Personal Resources, the own equity, place or other asset to be given to the business (what you give).

Rainer Kolshorn and Jim Tomecko

Rainer Kolshorn and Jim Tomecko

Reshaping Situation: persuade the society factors especially to customer in mezo aspect and partner in the micro aspect (how you do)

Complementing: Collaboration to fulfill the gap between entrepreneur and society (how give you)

Adapting Actor:Improving the entrepreneur to match the mezo or customer especially (how you help)

STRATEGEERING

VALUE

• The Key of the interaction among the Actor and Society as the outcome or success is the value proposition (how you help, costumer to fulfill their needs) to be given to the market or customer in the mezo block.

• In CEFE course we use value analysis value engineering (VAVE). Other tools can be used or introduced in developing creativity in the course. Creative Marketing tools are also can be used related to the 4 P (Product, Price, Promotion, Place)

CEFE MODEL CANVAS

STRATEGEERING

SOCI

ETY ACTO

R

Macro

Micro

Mezo

Capability

Motivation

Resources

Value

Reshaping Complementing Adapting

CEFE MODEL CANVAS

STRATEGEERING

SOCI

ETY ACTO

R

Macro:What help you

Micro:Who help you

Mezo:Who you help

Capability:What you do

Motivation:What you get

Resources:What you give

Value:How you help

ReshapingHow you do

ComplementingHow give you

Adapting:How help you

SOCIETY

Macro: What help you? Value: How you help

Capability: What you do ACTOR

Mezo: Who you help Motivation: What you get

Micro: Who help you Resources: What you give

Reshaping: How you do Complementing: How give you Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS

SOCIETY






STRATEGEERING

CEFE MODEL CANVAS

SOCIETY






STRATEGEERING

CEFE MODEL CANVAS

Small Shop

Neighbor Income

Time

Man power

TYAS JAKARTASmall Shop

Beginning

SOCIETY






STRATEGEERING

CEFE MODEL CANVAS

Husband

Small Shop

Neighbor Income

Fast moving grocery

Money

Short distance

Place

Time

Man power

Grant

Improvement

CEFE Course


SOCIETY






STRATEGEERING

CEFE MODEL CANVAS

Husband

Small Shop

Neighbor Income

Fast moving grocery

Money

Short distance

Place

Time

Man power

Grant

Improvement 2

Crackers Making

Expand the Business

Very Spicy CrackersNeighbor

Additional Capital

Distributor

Label

Free SampleCEFE Course

Cooking Course


SOCIETY






STRATEGEERING

CEFE MODEL CANVASBeginning

SOCIETY






STRATEGEERING

CEFE MODEL CANVASImprovement

SOCIETY

Macro: What help you?Apa yang membantu anda?

Institusi/Instansi

Value: How you help

Bagaimana anda membantu?

Keunggulan Produk

Capability: What you doApa yang anda lakukan?

ACTOR

Mezo: Who you helpSiapa yang anda bantu?

Pembeli

Motivation: What you getApa yang anda peroleh?

Micro: Who help youSiapa yang membantu anda?

Keluarga,Teman

Resources: What you giveApa yang anda berikan?

Modal

Reshaping: How you doBagaimana anda melakukan?

Complementing: How give youBagaimana cara memberi anda?

Adapting: How help youBagaimana cara membantu

anda?

STRATEGEERING

CEFE MODEL CANVASBilingual Indonesia

Documents

CEFE OntologyR7