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Celebrating 18 Glorious Years of Effie IndiaTHE ADVERTISING CLUB
1
January 2018
Celebrating 18 Glorious Years of Effie India
2
Anirban Mukherjee
Adhideb Ghosh
Avinash Janjire
Elizabeth Venkataraman
Manisha Sain
Charu Gulati
Kallappa Pattanashetti
Arpita Menon
Ahsan Khan
Avinav Nigam
Gauri Malhotra
Mehak Jaini
Debopriyo Chakraborty
Karina Sudarsan
Ashish Asati
Ajay Menon
Avishek Mandal
Gulshan Singh
Milind Acharya
Deepak Netram
Krishnaraj Bhat
Ashish Morone
Alamjit Singh Sekhon
Bhakti Malik
Himani Chandna
Mitali Srivastava Hough
Dilpreeta Vasudeva
M. K. Machaiah
Ashutosh Prakash
Almas Ahmed
Biswabaran Chakrabarti
Jignesh Dawda
Neerja Goswami Nithya Balasubramanian
Disha Pinge
Madhu Dutta
Atul Rohan Garg
Amin Lakhani
Chandan Kumar
Jyothsna Yalapalli
Divya Bahirwani
Mandar Gore
Celebrating 18 Glorious Years of Effie India
EFFIE 2018 ROUND I JUDGES - MUMBAI
Celebrating 18 Glorious Years of Effie India
3
Ravindra Jain
Peeyush Bachlaus
Samera Khan
Shardul Mujumdar
Soumitra Pal
Sunil Arora
Vipasha Bhuptani
Rohan Padhye
Prakash Nair
Samir Vora
Sharmila Subramaniam
Soumitra Patnekar
Toru Jhaveri
Vishal Chinchankar
Rohit Vengurlekar
Priyanka Puri
Sandeep Tanwani
Shavon Barua
Soumya Das
Vandana Ramkrishna
Walter Noronha
Royston Netto
R. Chidambaram
Sanjay Srinivas
Shipra Chinchankar
Sridevi Nair
Vinayak Warke
Yashodeep Agrawal
Ruchika Malhan Varma
Radhika Sabherwal
Sarita Raghavan
Shweta Shrivastava
Suchismita Ganguli
Vineet Singh
Yudhishthir Agrawal
Vineet Singh
Sadhana Daswani
Ranjini Roy
Shaila Bothra
Siddhant Lahiri
Sujala Martis
Celebrating 18 Glorious Years of Effie India
Celebrating 18 Glorious Years of Effie India
4
Ankit Vohra
Aashish Midha
Bikram Bindra
Kunal Roy
Saraswathi Laxman
Jay Gala
Prabhakar Tiwari
Antara Suri
Abhijit Poddar
Divya Sharma
Mohini Varma
Shweta Khosla
Jigisha Chawla
Preeti Chopra Bhatnagar
Aparna Bhawal
Amarinder Butalia
Gaurav Dudeja
Neha Markanda
Srishti Khandelwal
K. R. K. Ganesh
Raj Rishi Singh
Arun Sharma
Anchal Kaushal
Geetanjali Master
Nikhlesh Jhingan
Tanul Bhartiya
K.Ganapathy Subramaniam
Rinku Roy Choudhury
Ashwani Dhingra
Anirban Chaudhuri
Gurleen Pal
Nutan Sooda
Tarun Menon Tathagata Chatterjee
Kaushik Prasad.V
Rohan Mascarenhas
Ayan Banik
Ankit Singh
Jaibeer Ahmad
Parth Desai
Kumar Mayank
Ruchika Gupta
EFFIE 2018 ROUND I JUDGES - DELHI
Celebrating 18 Glorious Years of Effie India
5
Vandana Chamaria
Abigail Dias
Karthik Yathindra
Vibha Gupta
Apuarv Sethi
Madhavan Sekar
Vineet Jain
Ayan Chaudhuri
Mithila Saraf
Vineet Kindra
Dileep Ashoka
N. Ramamoorthi
Vinit Kapahi
Divya Khanna
Pallab Roy
Gowarthanan
Priyadarshini Kapoor
Radhika Francis Rajesh Perumal Mathew
Razia Ali
Simi Sabhaney Soumya Menon Sreenesh Bhat Stuti Shukla
Vidya Venkateswaran
Vikram Satyanath
Celebrating 18 Glorious Years of Effie India
EFFIE 2018 ROUND I JUDGES - BANGALORE
Celebrating 18 Glorious Years of Effie India
6
Sudarshan Banerjee
Amit Doshi
Ujjwal Shrivastava
Ashwin Dravid
Vanaja Pillai
Gautam Reghunath
Vasantha Krishnamurthy
Kishore Subramanian
Kunal Dubey Saurabh Khullar
Vaishakhi Bharucha Yateesh Srivastava
Urvashi Guha
Aditya Kilpady Charu Arya Deepak A. Naik Dr. Harshit Jain Rana Bawa Ruchira Jaitly
Bedraj Tripathy Deepali Naair G. Ajay Row Harshad Hardikar Ramesh Iyengar Sumantra Sengupta
HEALTHCARE SPECIALIST
INTERACTIvE MARkETING SPECIALIST
DIRECT MARkETING SPECIALIST
Celebrating 18 Glorious Years of Effie India
7
Aditya Save
Barani Dharan S.
Aradhana Bhushan
Akhilesh Nath
Basant Rathore
Arthi Basak
Ameya Dangi
Chaitanya Rele
Arun Raman
Amit Kekre
Devang Raiyani
Aseem Kapoor
Anila Gopalakrishnan
Dhunji S. Wadia Dinesh Menon
Atika Malik
Anoop Menon
B. Krishna Rao
G. V. Krishnan Ganapathy Balagopalan
Harkawal Singh Himanka Das Imraan Surve Jishnu Sen
K A Bobby Kaacon Sethi Kavita Chaturvedi Kawal Shoor Kedar Apte Khushnuma Daruwala
Kumar N. Pillay Loveleen Sahrawat M A Partha Sarathy Manish Vyas Manjari Upadhye Mehul Shah
EFFIE 2018 FINAL ROUND JUDGES - MUMBAI
Celebrating 18 Glorious Years of Effie India
8
Vanita Keswani Vidhu Sagar Vijay Ramchandran Vikas Agnihotri Vikas Choudhury Viral Oza
Punitha Arumugam
Mehul Shukla
Ramnik Chhabra
Rajat Mendhi
Namit Prasad
Rana Barua
Rajeev Malik
Nandan Srinath
Ravi Rayavaram
Rajesh Sharma
Navonil Chatterjee
Rishabha Nayyar
Rajiv Sabnis
PavanjIt-Singh Bedi
Rishi Kakar
Rakesh Hinduja
Prashant Vatkar
Shantiswarup Panda
Shaziya Khan
Suman Srivastava
Siddharth Banerjee
Tarun Jha
Shekhar Banerjee
Suraja Kishore
Subash Balar
Tina Mistry
Shourov Mukherjee
Sushant Dash
Subramanian Krishnan
Umesh Shrikhande
Celebrating 18 Glorious Years of Effie India
9
Alok Lall
Karan Kumar
Nishi Suri
Archna Vyas
Manas Lahiri
Pinaki Bhattacharya
Chandana Agarwal
Mansoor Ali
Pratik Mazumder
Harjot Singh Narang
Mythili Chandrasekar
Rabe T. Iyer
Jitender Dabas
Narayan Devanathan
Rajeev Jain
Kapil Arora
Nidhi Hola
Rohit Prakash Gupta
Sachin Bhalla Samarjit Choudhry Shefali Chhachhi Shubhodip Pal Siddharth Chawla Solomon Wheeler
Subhashis Basu Sumant Bhattacharya
Sumeer Mathur Sumeet Singh V. Narayanan
EFFIE 2018 FINAL ROUND JUDGES - DELHI
Celebrating 18 Glorious Years of Effie India
Judging Snapshots
10
AD CLUB SECRETARIAT
Mathew Samuel Suresh Shirke
Bipin R. Pandit
Smita Khot Gopal SinghTrupti Patkar Neehar Chury
Vikram SakhujaPresident, The Advertising Club
& Chairperson, EFFIE Committee
Mitrajit BhattacharyaCo-Chairperson, EFFIE Committee
Celebrating 18 Glorious Years of Effie India
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Celebrating 18 Glorious Years of Effie India
12
Celebrating 18 Glorious Years of Effie India
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Celebrating 18 Glorious Years of Effie India
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EFFIE 2018 SHORTLIST CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited2 DDB Mudra Group STAYFREE IT’S JUST MY PERIOD Johnson & Johnson Limited 3 DDB Mudra Group LIVON SERUM HOW LIVON TURNED INTO A Marico Limited ‘BESTIE’ FROM A ‘HAS BEEN’4 McCann Worldgroup India DETTOL MAKING THE INVISIBLE VISIBLE Reckitt Benckiser India Contributing Agency 1 - Impact Communications 5 McCann Worldgroup India Dettol JAB DETTOL MET DISNEY: Reckitt Benckiser India Contributing Agency 1 - GAMIFICATION FOR Impact Communications BEHAVIOR CHANGE Contributing Agency 2 - Interactive Avenues 6 McCann Worldgroup India Harpic India’s Newest Status Symbol Reckitt Benckiser India7 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India8 McCann Worldgroup India Parachute Advansed Hot Oil #MagicOfWarmth Marico Limited9 McCann Worldgroup India Parachute Advansed Body Lotion #ConfidentInMySkin Marico Limited
CONSUMER PRODUCTS - BEVERAGES & DRINKS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Grey Worldwide India Pvt. Ltd B Natural No Pulp Fiction ITC Foods Ltd.2 Ogilvy & Mather Group, India Sprite Sprite talking bottle Coca-Cola India Pvt. Ltd.3 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd.4 DDB Mudra Group Lipton How we gained share by losing belly fat Hindustan Unilever Limited Contributing Agency 1 - MINDSHARE 5 McCann Worldgroup India NESTLE INDIA Creating a coffee loving generation Nestle India Ltd. in a tea-drinking country
CONSUMER PRODUCTS - CONFECTIONARY & FOOD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Bingo! Potato Chips Return of The Real ITC Foods Ltd.2 Ogilvy & Mather Group, India Pizza Hut Dominos Loves Pizza Hut! Yum Restaurants Marketing Pvt. Ltd.3 Ogilvy & Mather Group, India Chupa Chups Chupa Chups - Take fun seriously Perfetti Van Melle India Pvt. Ltd.4 McCann Worldgroup India Saffola Stand up for your heart Marico Limited5 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited
CONSUMER PRODUCTS - OTHERS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 J. Walter Thompson Goodknight Getting Moms to love Outdoors Godrej Consumer Contributing Agency 1 - Products Ltd. Schbang Digital Solutions Pvt. Ltd.2 Geometry Global Encompass Multi Brand Campaign KKD - Khushiyon Ki Doli Hindustan Unilever Limited (Palanquin of Happiness) 3 DDB Mudra Group PAN BAHAR James Bond gets Pan Bahar ASHOK & CO. to be the talk of town PAN BAHAR LTD.4 McCann Worldgroup India Odomos The ‘Uniform’ Approach to Behavior Change Dabur India Limited5 ADK Fortune Communications Pvt. Ltd. Ghadi Detergent #SaareMaelDhoDaalo RSPL Ltd.6 Hindustan Unilever Limited SURF EXCEL “PoRubPo” Hindustan Unilever Limited7 Hindustan Unilever Limited Surf Excel Neki Ek Ibadat Hindustan Unilever Limited8 Hindustan Unilever Limited Active Wheel Reinventiing Wheel Hindustan Unilever Limited
CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Bajaj Dominar Haathi Mat Paalo (Don’t buy a white elephant) Bajaj Auto Limited2 TBWA \ India Datsun redi-GO Datsun redi-GO - India’s First Nissan Motor Car Election Campaign. India Pvt. Limited3 FCB Ulka Advertising Private Limited Tata Hexa How a mass car brand successfully Tata Motors Ltd. launched a premium SUV? (Passenger Car Unit)4 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. TATA XENON YODHA THE WARRIOR TRUCK TATA Motors Limited5 Contract Advertising (India) Pvt. Ltd. Droom.in How Technology Beat Humans! Droom Technology Pvt. Ltd.
Celebrating 18 Glorious Years of Effie India
6 Mullen Lintas, India Bajaj Avenger The Liberation World Bajaj Auto Limited7 Ogilvy & Mather Group, India CEAT CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited8 22feet Tribal Worldwide Private Limited TVS SCOOTY ZEST HIMALAYAN HIGHS TVS Motor Company
CONSUMER DURABLES - ELECTRONIC GOODS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 FCB Interface Blue Star How a decimal stopped remote Blue Star India Ltd. fights in the bedroom 2 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd.3 Grey Worldwide India Pvt. Ltd. Dell Foundation For a Better Tomorrow Dell International Contributing Agency 1 - Krayon Services Pvt. Ltd. Contributing Agency 2 - NEODESYNZ Contributing Agency 3 - RW Promotions Contributing Agency 4 - GoZoop
CONSUMER DURABLES - OTHERS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Rediffusion Dentsu Young & Rubicam Pvt. Ltd. EXIDE THE BATTERY THAT CARES Exide Industries Pvt. Ltd. Contributing Agency 1 - The Social Street2 Titan Company Ltd. Sonata ACT Manzil Pe Nazar Titan Company Ltd.3 Contract Advertising (India) Pvt. Ltd. Orient Electric Wake India up to FND (Fan Noise Discomfort) Orient Electric (A Division of Orient Paper & Industry Ltd.)4 McCann Worldgroup India Royale Play How Royale Play found a new Asian Paints Ltd. canvas to play on 5 Contract Advertising (India) Pvt. Ltd. Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA. Orient Electric (A Division of Orient Paper & Industry Ltd.)6 McCann Worldgroup India A.O. Smith A.O. Smith Selling a water purifier A.O.Smith without selling purity
SERVICES - TELECOM & RELATED PRODUCTS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Vodafone India Free vs. Quality - India’s most Vodafone India Limited beloved couple Asha-Bala settle the debate.2 J. Walter Thompson Airtel Durga Pujo experience turned 360-degree Bharti Airtel Limited by Airtel 4G - #OpenPujo360 winning battles and hearts
SERVICES - FINANCIAL SERVICES
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Max Life Insurance Empower Protect Max Life Insurance Company Limited2 J. Walter Thompson Association of Mutual Funds Mutual Funds Sahi Hai Association of Contributing Agency 1 - in India (AMFI) Mutual Funds in India Mirum Digital Pvt. Limited3 BBDO India Pvt. Ltd. Visa India #KindnessIsCashless Visa Consolidated Support Services India Pvt. Ltd.4 Axis Bank Ltd. Axis Bank Home Loans with 12 EMIs Off Axis Bank Limited5 McCann Worldgroup India Paytm India’s first digital candy One97 Communication Limited6 McCann Worldgroup India Paytm Helping India conquer Note-Bandi One97 Communication Limited7 McCann Worldgroup India Paytm Increasing the emotional worth One97 of a mobile transaction Communication Limited8 McCann Worldgroup India IDFC Bank Banking Nibhao IDFC9 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC
SERVICES - MEDIA & ENTERTAINMENTNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Star Plus Nayi Soch Star India Pvt. Ltd.2 Hotstar - In House Creative Communications Hotstar Torrents Morghulis Star India Pvt. Ltd.3 DDB Mudra Group SONY MAX 10 Saal Aapke Naam - An ode to Sony Pictures Contributing Agecny 1 - the diverse fans of IPL Networks India Pvt. Ltd. Tonic Media Digital Pvt. Ltd. Contributing Agecny 2 - CMGRP (INDIA) PVT. LTD.
15
Celebrating 18 Glorious Years of Effie India
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SERVICES - OTHERSNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Department of Tourism (Jaane Kya Dikh Jaye) You haven’t seen it all. Department of Tourism, Government of Rajasthan Government of Rajasthan2 J. Walter Thompson J&K Tourism J&K Tourism: Playing up “Warmth” J&K Tourism to Counter the “Cold” Narrative on Kashmir 3 J. Walter Thompson Nestaway.com Homes That Don’t Discriminate Nestaway Technologies Contributing Agecny 1 - Private Limited Dyuti - Independent Producer4 McCann Worldgroup India Bill & Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)5 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)6 Publicis Communications Pvt. Ltd. Make My Trip MakeMyTrip International MakeMyTrip.com
CORPORATE ADVERTISING / REPUTATION
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 DDB Mudra Group INORBIT MALLS (I) PVT. LTD. HOME RUN - NOT HOME BOUND Inorbit Malls (I) Pvt. Ltd.2 DDB Mudra Group State Bank Of India The Language of Hope State Bank of India3 McCann Worldgroup India Paytm India’s Biggest Crash Course One97 in Financial Literacy Communication Limited4 McCann Worldgroup India Dainik Jagran INDIA’S LARGEST COMPETITIVE EXAM Jagran Prakashan Ltd.5 McCann Worldgroup India REEBOK CELEBRATING ‘FIGHTNESS’ Reebok India Ltd.6 Ogilvy & Mather Group, India Vodafone India 100 million strong movement to Vodafone India Limited bring people closer #lookup7 Mindshare Hindustan Unilever The See Through Toilet Hindustan Unilever Limited
RETAIL
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd.2 Ogilvy & Mather Group, India Amazon.in Lets Prepare For Diwali Together Amazon Seller Services Pvt. Ltd.3 BBDO India Pvt. Ltd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd.4 DDB Mudra Group BIG BAZAAR GRAHPRAVESH (Inaugurating Home) Future Retail Limited Contributing Agency 1 - L&K Saatchi & Saatchi5 DDB Mudra Group Big Bazaar India’s first & only nationwide GST Demo Future Retail Limited Contributing Agency 1 - Digital L&K Saatchi & Saatchi6 McCann Worldgroup India Paytm PayTM Gold: India’s Digital Tijori One97 Communication Limited
HEALTHCARE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Nicotex Friends Cipla Limited2 DDB Mudra Group HealthifyMe Making New Year Health HealthifyMe Wellness Resolutions, Work Out Products and Services Private Limited3 Medulla Communications Pvt. Ltd. Indian Association of Palliative Care Last Laugh Indian Association of Contributing Agency 1 - Palliative Care (IAPC) A Nineteen Film Pvt. Ltd.4 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health self-examination in rural India5 ADK Fortune Communications Pvt. Ltd. Prega News #YourSecondHome Mankind Pharma Limited6 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation7 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association8 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd.
B2B
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India IBM 30 day developer challenge IBM India Pvt. Ltd.2 McCann Worldgroup India Paytm How Paytm won over the Kirana store Uncle One97 Communication Limited3 McCann Worldgroup India Paytm A STICKER THAT BROUGHT HOPE One97 Communication Limited4 Happy mcgarrybowen Tally Solutions Tally hai toh tayyar hain Tally Solutions Private Limited
Celebrating 18 Glorious Years of Effie India
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INTERACTIVE MARKETING
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Mirum Digital Pvt. Limited Association of Mutual Mutual Funds Sahi Hai Association of Mutual Primary Agency 2 - JWT Funds in India (AMFI) Funds in India2 BBDO India Pvt. Ltd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd.3 Havas Worldwide India Pvt. Ltd. Durex “Durex gets into denims” - gets India Reckitt Benckiser India and the world talking about sex4 Ogilvy & Mather Group, India Vodafone India Farmer BnB - The world’s first rural Vodafone India Limited BnB to enhance livelihoods 5 McCann Worldgroup India Paytm PayTM Gold: India’s Digital Tijori One97 Communication Limited6 McCann Worldgroup India PayTM Marrying A Cultural Ritual One97 Into A Digital Product Communication Limited7 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd.8 The 120 Media Collective Tata Motors, TAMO Racemo A car that took the internet for a ride! TATA Motors Limited9 Sideways Consulting LLP Sita - Warrior of Mithila Sita - Warrior of Mithila Westland Contributing Agency 1 - Moe’s Art Publications Limited Contributing Agency 2 - Oktobuzz10 DDB Mudra Group PUMA Women, Do You PUMA Sports India Pvt. Ltd. Contributing Agency 1 - Toast Events Pvt. Ltd.11 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd.
SMALL TOWN & RURAL MARKETING
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 J. Walter Thompson Apollo Krishak Gold Man Over Machine Apollo Tyres Limited2 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children’s Fund (UNICEF) India3 McCann Worldgroup India Dettol DETTOL GERMBURSTERS Reckitt Benckiser India4 McCann Worldgroup India Bill and Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)5 McCann Worldgroup India HARPIC India’s newest Status symbol Reckitt Benckiser India6 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India7 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health self-examination in rural India8 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)9 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC
REGIONAL
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd.2 Ogilvy & Mather Group, India MTR MAKING SAMBAR HOT MTR Foods Pvt. Ltd. IN THE TELUGU BELT3 Ogilvy & Mather Group, India HUL- Hamam #GoSafeOutside Hindustan Unilever Limited4 J. Walter Thompson Airtel Durga Pujo experience turned Bharti Airtel Limited 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts5 FCB India Horlicks Hunger to grow GlaxoSmithKline Consumer Healthcare Ltd.6 McCann Worldgroup India Aashirvaad Moving the Bengali from ITC Foods Ltd. articulation to action7 Mindshare Rin Advance Powder Rin The Water Conservation Story Hindustan Unilever Limited Primary Agency 2 - JWT8 The Leo Group India Amazon.in Amazon.in Tamil Nadu: Making Amazon Seller Contributing Agency 1 - Online Shopping Tamil Nadu’s cup o’ kaapi Services Pvt. Ltd. Ogilvy & Mather Group, India
DIRECT MARKETING
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Famous Innovations Project Nanhi Kali STORYBOOKS FIND A WAY K C Mahindra Education Trust2 McCann Worldgroup India Paytm A DIRECT MAILER THAT RESTARTED One97 BUSINESS FOR SMALL SHOPKEEPERS Communication Limited3 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association4 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd.
Celebrating 18 Glorious Years of Effie India
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EXPERIENTIAL MARKETING / BRAND EXPERIENCE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Ogilvy & Mather Group, India Star Plus Wear Her Name, Nayi Soch Star India Pvt. Ltd.2 Ogilvy & Mather Group, India Vodafone India 100 million strong movement to Vodafone Business Services bring people closer #lookup 3 Famous Innovations Project Nanhi Kali STORIES MAKE PEOPLE CARE K C Mahindra Education Trust4 Ogilvy & Mather Group, India Godrej HIT Why a nudge is better than a push: Godrej Consumer A case study by Godrej HIT Products Ltd.5 DDB Mudra Group Big Bazaar India’s first & only nationwide GST Demo Future Retail Limited Contributing Agency 1 - Digital L&K Saatchi & Saatchi6 Ogilvy & Mather Group, India CEAT tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited7 DDB Mudra Group Asian Paints Untold stories of colour Asian Paints Ltd.8 McCann Worldgroup India Paytm India’s first digital candy One97 Communication Limited9 McCann Worldgroup India HealthCare atHOME AN UNFORGETTABLE REMINDER Health Care at Home FOR FORGETFULNESS India Pvt. Ltd.10 McCann Worldgroup India HARPIC The Most Unpleasant Experience Reckitt Benckiser India11 McCann Worldgroup India Paytm Marrying A Cultural Ritual One97 Into A Digital Product Communication Limited12 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health self-examination in rural India 13 Ogilvy & Mather Group, India SAVLON Adding fun to hygiene ITC Limited14 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation15 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association16 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd.17 McCann Worldgroup India PayTM A STICKER THAT BROUGHT HOPE One97 Communication Limited18 Medulla Communications Pvt. Ltd. Indian Association of Palliative Care Last Laugh Indian Association of Contributing Agency 1 - Palliative Care (IAPC) A Nineteen Films Pvt. Ltd.19 Geometry Global Encompass Government of India Making Of Developed India National Film (Client: I&B Ministry/ NFDC) Fest (M.O.D.I. Fest) Development Corporation
EFFIE FOR GOOD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Grey Worldwide India Pvt. Ltd. Indian Air Force Daughters To The Defence Indian Air Force2 Ogilvy & Mather Group, India Savlon Adding fun to hygiene ITC Limited3 Ogilvy & Mather Group, India Vodafone India Farmer BnB - The world’s Vodafone India Limited first rural BnB to enhance livelihoods 4 Famous Innovations Nestle India Ltd. SPARKING A MOVEMENT FOR Nestle India Ltd. GIRL CHILD EDUCATION5 TBWA \ India The Humsafar Trust Combat people’s anti-transgender The Humsafar Trust hysteria in public toilets6 Ogilvy & Mather Group, India Godrej HIT Why a nudge is better than a push: Godrej Consumer A case study by Godrej HIT Products Ltd.7 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children’s Fund (UNICEF) India8 Medulla Communications Pvt. Ltd. Indian Association of Palliative Care Last Laugh Indian Association of Contributing Agency 1 - Palliative Care (IAPC) A Nineteen Films Pvt. Ltd.9 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health self-examination in rural India10 Dentsu Webchutney IndusInd Bank THE OTHER MEN IN BLUE IndusInd Bank11 McCann Worldgroup India Live Love Laugh Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation12 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association13 McCann Worldgroup India World For All World for All World For All
DAVID V/S GOLIATH
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Ogilvy & Mather Group, India Wild Stone How “Kunal” helped Wild Stone to McNroe Consumer Primary Agency 2 - move from the locker room to the living room Products Pvt. Ltd. Strategic Partners - Sideways Consulting2 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited3 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited4 Hotstar - In House Creative Communications Hotstar Torrents Morghulis Star India Pvt. Ltd.5 DDB Mudra Group Volkswagen AN ATTITUDE WORTH RESPECTING Volkswagen Groups Sales India Pvt. Ltd.6 Leo Burnett Amazon Prime Video India Ka Naya Primetime Amazon Seller Services Pvt. Ltd.7 Star India Star Gold Select Star Gold Select Launch Campaign Star India Pvt. Ltd.
Celebrating 18 Glorious Years of Effie India
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INTEGRATED ADVERTISING CAMPAIGN
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Star Plus Nayi Soch Star India Pvt. Ltd.2 Ogilvy & Mather Group, India Amazon.in Inspiring India’s New Dreamers Amazon Seller Contributing Agency 1 - What’s your Services Pvt. Ltd. Problem Brand Solutions Pvt. Ltd.3 Ogilvy & Mather Group, India CEAT Tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited4 Ogilvy & Mather Group, India Vodafone India Free vs. Quality - India’s most beloved Vodafone India Limited couple Asha-Bala settle the debate5 Ogilvy & Mather Group, India Department of Tourism (Jaane Kya Dikh Jaye) You haven’t seen it all. Department of Tourism, Government of Rajasthan Goverment of Rajasthan6 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited7 J. Walter Thompson Rin Boond Bachao, Brand Badhao Hindustan Unilever Limited Contributing Agency 1 - Mindshare 8 Ogilvy & Mather Group, India Amazon.in The Large-Hearted festival Amazon Seller Contributing Agency 1 - Services Pvt. Ltd. February Communications Pvt. Ltd.9 Havas Worldwide India Pvt. Ltd. Durex How Durex’s entry into the world of Reckitt Benckiser India Denim was great for business 10 Ogilvy & Mather Group, India Chupa Chups Chupa Chups - Take Fun Seriously Perfetti Van Melle India Pvt. Ltd.11 J. Walter Thompson Goodknight Getting Moms to love Outdoors Godrej Consumer Contributing Agency 1 - Products Ltd. Schbang Digital Solutions Pvt. Ltd.12 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd.13 McCann Worldgroup India Aashirvaad Moving the Bengali from articulation to action ITC Foods Ltd.14 McCann Worldgroup India DETTOL HOW THE ANTISEPTIC LIQUID Reckitt Benckiser India CAME OUT OF FIRST-AID BOX 15 McCann Worldgroup India Dettol JAB DETTOL MET DISNEY: Reckitt Benckiser India Contributing Agency 1 - GAMIFICATION FOR BEHAVIOR CHANGE Impact Communications Contributing Agency 2 - Interactive Avenues16 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India17 McCann Worldgroup India Nescafe Creating a coffee loving generation Nestle India Ltd. in a tea-drinking country18 Cheil India adidas #FanTheFire adidas India Marketing Pvt. Ltd.19 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)20 DDB Mudra Group Sony Max 10 Saal Aapke Naam - An ode to Sony Pictures Contributing Agency 1 - the diverse fans of IPL Networks India Pvt. Ltd. Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD.21 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited22 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation23 Ogilvy & Mather Group, India SAVLON Adding health to hands ITC Limited
BEST ONGOING CAMPAIGN
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 Ogilvy & Mather Group, India Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd.2 Ogilvy & Mather Group, India Madhya Pradesh State Tourism HOW THE ‘HEART OF INCREDIBLE Madhya Pradesh State Development Corporation INDIA’ WON THE HEARTS OF MILLIONS. Tourism Development Corporation Limited3 Ogilvy & Mather Group, India Brooke Bond Red Label Swad Apnepan Ka (Taste of Togetherness) Hindustan Unilever Limited4 Ogilvy & Mather Group, India The Akanksha Foundation The Joy Exchange The Akanksha Foundation5 Hindustan Unilever Limited Surf Excel Giving The Fight Against Hindustan Unilever Limited Dirt A Karmic Perspective
NEW PRODUCT OR SERVICE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT1 The 120 Media Collective TATA Motors, TAMO Racemo A car that took the internet for a ride! Tata Motors Limited2 Ogilvy & Mather Group, India MTR India ka Breakfast MTR Foods Pvt. Ltd.3 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited4 Cheil India Samsung India Samsung Pay: The Revolutionary Way to Pay Samsung India Electronics Pvt. Ltd.5 DDB Mudra Group Ujjivan BANKING THE UNBANKED Ujjivan Small Finance Bank
Celebrating 18 Glorious Years of Effie India
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EFFIE 2018 RESULTSCONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India GOLD2 McCann Worldgroup India Harpic India’s Newest Status Symbol Reckitt Benckiser India SILVER3 DDB Mudra Group STAYFREE IT’S JUST MY PERIOD Johnson & Johnson Limited SILVER4 Ogilvy & Mather SAVLON Adding health to hands ITC Limited BRONZE Group, India5 DDB Mudra Group LIVON SERUM HOW LIVON TURNED INTO A Marico Limited BRONZE ‘BESTIE’ FROM A ‘HAS BEEN’6 McCann Worldgroup India Parachute Advansed Body Lotion #ConfidentInMySkin Marico Limited FINALIST7 McCann Worldgroup India Parachute Advansed Hot Oil #MagicOfWarmth Marico Limited FINALIST8 McCann Worldgroup India DETTOL MAKING THE INVISIBLE VISIBLE Reckitt Benckiser India FINALIST Contributing Agency 1 - Impact Communications9 McCann Worldgroup India Dettol JAB DETTOL MET DISNEY: Reckitt Benckiser India FINALIST Contributing Agency 1 - GAMIFICATION FOR BEHAVIOR CHANGE Impact Communications Contributing Agency 2 - Interactive Avenues
CONSUMER PRODUCTS - BEVERAGES & DRINKS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 DDB Mudra Group Lipton How we gained share by losing belly fat Hindustan Unilever Limited SILVER Contributing Agency 1 - MINDSHARE 2 McCann Worldgroup India NESTLE INDIA Creating a coffee loving generation Nestle India Ltd. BRONZE in a tea-drinking country3 Ogilvy & Mather Sprite Sprite talking bottle Coca-Cola India Pvt. Ltd. FINALIST Group, India4 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST5 Grey Worldwide B Natural No Pulp Fiction ITC Foods Ltd. FINALIST India Pvt. Ltd
CONSUMER PRODUCTS - CONFECTIONARY & FOOD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 Ogilvy & Mather Pizza Hut Dominos Loves Pizza Hut! Yum Restaurants GOLD Group, India Marketing Pvt. Ltd.2 Ogilvy & Mather Chupa Chups Chupa Chups - Take fun seriously Perfetti Van Melle India Pvt. Ltd. GOLD Group, India3 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited SILVER4 Ogilvy & Mather Bingo! Potato Chips Return of The Real ITC Foods Ltd. SILVER Group, India5 McCann Worldgroup India Saffola Stand up for your heart Marico Limited BRONZE
CONSUMER PRODUCTS - OTHERS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 Hindustan Unilever Limited Surf Excel Neki Ek Ibadat Hindustan Unilever Limited GOLD2 J. Walter Thompson Goodknight Getting Moms to love Outdoors Godrej Consumer Products Ltd. SILVER Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.3 ADK Fortune Ghadi Detergent #SaareMaelDhoDaalo RSPL Ltd. SILVER Communications Pvt. Ltd.4 McCann Worldgroup India Odomos The ‘Uniform’ Approach to Behavior Change Dabur India Limited BRONZE5 Hindustan Unilever Limited SURF EXCEL “PoRubPo” Hindustan Unilever Limited BRONZE6 DDB Mudra Group PAN BAHAR James Bond gets Pan Bahar ASHOK & CO. PAN BAHAR LTD. FINALIST to be the talk of town 7 Geometry Global Multi Brand Campaign KKD - Khushiyon Ki Doli Hindustan Unilever Limited FINALIST Encompass (Palanquin of Happiness)8 Hindustan Unilever Limited Active Wheel Reinventiing Wheel Hindustan Unilever Limited FINALIST
Celebrating 18 Glorious Years of Effie India
CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 TBWA \ India Datsun redi-GO Datsun redi-GO - India’s First Nissan Motor India Pvt. Limited SILVER Car Election Campaign.2 Rediffusion Dentsu Young TATA XENON YODHA THE WARRIOR TRUCK TATA Motors Limited BRONZE & Rubicam Pvt. Ltd.3 Contract Advertising Droom.in How Technology Beat Humans! Droom Technology Pvt. Ltd. BRONZE (India) Pvt. Ltd.4 Ogilvy & Mather CEAT CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited BRONZE Group, India5 FCB Ulka Advertising Tata Hexa How a mass car brand successfully Tata Motors Ltd. FINALIST Private Limited launched a premium SUV? (Passenger Car Unit)6 Ogilvy & Mather Bajaj Dominar Haathi Mat Paalo (Don’t buy a white elephant) Bajaj Auto Limited FINALIST Group, India7 22feet Tribal Worldwide TVS SCOOTY ZEST HIMALAYAN HIGHS TVS Motor Company FINALIST Private Limited8 Mullen Lintas, India Bajaj Avenger The Liberation World Bajaj Auto Limited FINALIST
CONSUMER DURABLES - ELECTRONIC GOODS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd. SILVER2 Grey Worldwide Dell Foundation For a Better Tomorrow Dell International Services Pvt. Ltd. FINALIST India Pvt. Ltd. Contributing Agency 1 - Krayon Contributing Agency 2 - NEODESYNZ Contributing Agency 3 - RW Promotions Contributing Agency 4 - GoZoop3 FCB Interface Blue Star How a decimal stopped remote Blue Star India Ltd. FINALIST fights in the bedroom
CONSUMER DURABLES - OTHERS No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Titan Company Ltd. Sonata ACT Manzil Pe Nazar Titan Company Ltd . SILVER2 McCann Worldgroup India Royale Play How Royale Play found a new Asian Paints Ltd. BRONZE canvas to play on3 McCann Worldgroup India A.O. Smith A.O. Smith Selling a water A.O.Smith BRONZE purifier without selling purity4 Rediffusion Dentsu Young EXIDE THE BATTERY THAT CARES Exide Industries Pvt. Ltd. FINALIST & Rubicam Pvt. Ltd. Contributing Agency 1 - The Social Street5 Contract Advertising Orient Electric Wake India up to FND Orient Electric (A Division of FINALIST (India) Pvt. Ltd. (Fan Noise Discomfort) Orient Paper & Industry Ltd.)6 Contract Advertising Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA. Orient Electric (A Division of FINALIST (India) Pvt. Ltd. Orient Paper & Industry Ltd.)
SERVICES - TELECOM & RELATED PRODUCTS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather Vodafone India Free vs. Quality - India’s most beloved Vodafone India Limited SILVER Group, India couple Asha-Bala settle the debate. 2 J. Walter Thompson Airtel Durga Pujo experience turned 360-degree Bharti Airtel Limited FINALIST by Airtel 4G - #OpenPujo360 winning battles and hearts
SERVICES - FINANCIAL SERVICES
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Paytm Helping India conquer Note-Bandi One97 Communication Limited GOLD2 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC SILVER3 McCann Worldgroup India Paytm India’s first digital candy One97 Communication Limited BRONZE4 Ogilvy & Mather Max Life Insurance Empower Protect Max Life Insurance BRONZE Group, India Company Limited 5 McCann Worldgroup India Paytm Increasing the emotional worth One97 Communication Limited FINALIST of a mobile transaction 6 J. Walter Thompson Association of Mutual Mutual Funds Sahi Hai Association of Mutual Funds in India FINALIST Contributing Agency 1 - Funds in India (AMFI) Mirum Digital Pvt. Limited7 McCann Worldgroup India IDFC Bank Banking Nibhao IDFC FINALIST8 Axis Bank Ltd. Axis Bank Home Loans with 12 EMIs Off Axis Bank Limited FINALIST9 BBDO India Pvt. Ltd. Visa India #KindnessIsCashless Visa Consolidated Support FINALIST Services India Pvt. Ltd.
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Celebrating 18 Glorious Years of Effie India
SERVICES - MEDIA & ENTERTAINMENT
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Hotstar - In House Hotstar Torrents Morghulis Star India Pvt. Ltd. BRONZE Creative Communications2 DDB Mudra Group SONY MAX 10 Saal Aapke Naam - An ode to the Sony Pictures Networks FINALIST Contributing Agecny 1 - diverse fans of IPL India Pvt. Ltd. Tonic Media Digital Pvt. Ltd. Contributing Agecny 2 - CMGRP (INDIA) PVT. LTD.
SERVICES - OTHERS
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather Department of Tourism (Jaane Kya Dikh Jaye) Department of Tourism, GOLD Group, India Government of Rajasthan You haven’t seen it all. Government of Rajasthan 2 McCann Worldgroup India Bill & Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates SILVER Foundation (Supported by Ministry of Urban Development)3 Publicis Communications Make My Trip MakeMyTrip International MakeMyTrip.com SILVER Pvt. Ltd.4 J. Walter Thompson Nestaway.com Homes That Don’t Discriminate Nestaway Technologies SILVER Contributing Agecny 1 - Private Limited Dyuti - Independent Producer5 J. Walter Thompson J&K Tourism J&K Tourism: Playing up J&K Tourism BRONZE “Warmth” to Counter the “Cold” Narrative on Kashmir 6 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation FINALIST (Supported by Ministry of Urban Development)
CORPORATE ADVERTISING / REPUTATION
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Paytm India’s Biggest Crash Course One97 Communication Limited GOLD in Financial Literacy 2 Ogilvy & Mather Vodafone India 100 million strong movement to Vodafone India Limited SILVER Group, India bring people closer #lookup 3 McCann Worldgroup India REEBOK CELEBRATING ‘FIGHTNESS’ Reebok India Ltd. SILVER4 McCann Worldgroup India Dainik Jagran INDIA’S LARGEST COMPETITIVE EXAM Jagran Prakashan Ltd. FINALIST5 DDB Mudra Group State Bank Of India The Language of Hope State Bank of India FINALIST6 Mindshare Hindustan Unilever The See Through Toilet Hindustan Unilever Limited FINALIST7 DDB Mudra Group INORBIT MALLS (I) PVT. LTD. HOME RUN - NOT HOME BOUND Inorbit Malls (I) Pvt. Ltd. FINALIST
RETAIL
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 DDB Mudra Group BIG BAZAAR GRAHPRAVESH (Inaugurating Home) Future Retail Limited SILVER Contributing Agency 1 - L&K Saatchi & Saatchi2 McCann Worldgroup India Paytm PayTM Gold: India’s Digital Tijori One97 Communication Limited BRONZE3 Ogilvy & Mather Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd. BRONZE Group, India 4 Ogilvy & Mather Amazon.in Lets Prepare For Diwali Together Amazon Seller Services Pvt. Ltd. FINALIST Group, India5 BBDO India Pvt. Ltd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd. FINALIST6 DDB Mudra Group Big Bazaar India’s first & only nationwide GST Demo Future Retail Limited FINALIST Contributing Agency 1 - Digital L&K Saatchi & Saatchi
HEALTHCARE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health GOLD self-examination in rural India2 Medulla Communications Indian Association of Palliative Care Last Laugh Indian Association of GOLD Pvt. Ltd. Palliative Care (IAPC) Contributing Agency 1 - A Nineteen Film Pvt. Ltd. 3 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation SILVER4 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association SILVER5 Ogilvy & Mather Nicotex Friends Cipla Limited BRONZE Group, India6 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. BRONZE7 ADK Fortune Prega News #YourSecondHome Mankind Pharma Limited BRONZE Communications Pvt. Ltd.8 DDB Mudra Group HealthifyMe Making New Year Health HealthifyMe Wellness Products BRONZE Resolutions, Work Out and Services Private Limited
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5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
6 McCann Worldgroup India Coca-Cola Coca-Cola Happiness : From Multiplex to Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Single Screen Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
7 Ogilvy & Mather India Bournvita Lil Champs Brain Development of Kids - A limited Mondelez India Foods Ltd. FINALIST window opportunity
8 Lowe Lintas + Partners Tetley Inside Waala Snaan Tata Global Beverages Limited FINALIST
9 Creativeland Asia Pvt. Ltd. Cafe Cuba Viva La Comebacks Cafe Cuba - Parle Agro FINALIST
CATEGORY : CONSUMER PRODUCTSC : CoNfECTIoNARY AND fooD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)
2 JWT Nestle Alpino Nestle Alpino : To Love is to Share Nestle India Ltd. BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : Zenith Optimedia
3 JWT Kellogg’s Special K Be Special Kellogg India Pvt. Ltd. BRONZE Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller
4 Ogilvy & Mather India Alpenliebe POP Alpenliebe Pop - Kill the boredom Perfetti Van Melle India Pvt. Ltd. BRONZE
5 Ogilvy & Mather India Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh Mondelez India Foods Ltd. BRONZE (Hear what your heart says)
6 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly became India’s No. 1 Perfetti Van Melle India Pvt. Ltd. BRONZE jelly in just 14 months
7 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited BRONZE
8 Grey Worldwide India. Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd indulgent lifestyle
9 Ogilvy & Mather India FORTUNE GHAR KA KHANA Adani Wilmar Ltd. FINALIST
Celebrating 18 Glorious Years of Effie India
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B2B
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Paytm A STICKER THAT BROUGHT HOPE One97 Communication Limited SILVER2 Happy mcgarrybowen Tally Solutions Tally hai toh tayyar hain Tally Solutions Private Limited BRONZE3 Ogilvy & Mather IBM 30 day developer challenge IBM India Pvt. Ltd. FINALIST Group, India4 McCann Worldgroup India Paytm How Paytm won over the Kirana store Uncle One97 Communication Limited FINALIST
INTERACTIVE MARKETING
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Paytm PayTM Gold: India’s Digital Tijori One97 Communication Limited SILVER2 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. SILVER3 Mirum Digital Pvt. Limited Association of Mutual Funds Mutual Funds Sahi Hai Association of Mutual Funds in India BRONZE Primary Agency 2 - JWT in India (AMFI) 4 The 120 Media Collective Tata Motors, TAMO Racemo A car that took the internet for a ride! TATA Motors Limited BRONZE5 Ogilvy & Mather Vodafone India Farmer BnB - The world’s first rural Vodafone India Limited BRONZE Group, India BnB to enhance livelihoods6 DDB Mudra Group PUMA Women, Do You PUMA Sports India Pvt. Ltd. FINALIST Contributing Agency 1 - Toast Events Pvt. Ltd.7 Havas Worldwide Durex “Durex gets into denims” - gets India Reckitt Benckiser India FINALIST India Pvt. Ltd. and the world talking about sex8 BBDO India Pvt. Ltd. eBay India #ThingsDontJudge EBAY India Pvt. Ltd. FINALIST9 Sideways Consulting LLP Sita - Warrior of Mithila Sita - Warrior of Mithila Westland Publications Limited FINALIST Contributing Agency 1 - Moe’s Art Contributing Agency 2 - Oktobuzz10 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST11 McCann Worldgroup India PayTM Marrying A Cultural Ritual One97 Communication Limited FINALIST Into A Digital Product
SMALL TOWN & RURAL MARKETING No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children’s GOLD Fund (UNICEF) India2 McCann Worldgroup India Dettol DETTOL GERMBURSTERS Reckitt Benckiser India SILVER3 McCann Worldgroup India Bill and Melinda Gates Foundation Aadat ki Tarakki Bill & Melinda Gates Foundation SILVER (Supported by Ministry of Urban Development) 4 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation BRONZE (Supported by Ministry of Urban Development)5 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health BRONZE self-examination in rural India6 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India FINALIST7 McCann Worldgroup India HARPIC India’s newest Status symbol Reckitt Benckiser India FINALIST8 McCann Worldgroup India IDFC Bank - Bharat Banking Bank in a box IDFC FINALIST9 J. Walter Thompson Apollo Krishak Gold Man Over Machine Apollo Tyres Limited FINALIST
REGIONAL No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Aashirvaad Moving the Bengali from articulation to action ITC Foods Ltd. SILVER2 Ogilvy & Mather HUL- Hamam #GoSafeOutside Hindustan Unilever Limited SILVER Group, India 3 The Leo Group India Amazon.in Amazon.in Tamil Nadu: Making Online Amazon Seller Services Pvt. Ltd. FINALIST Contributing Agency 1 - Shopping Tamil Nadu’s cup o’ kaapi Ogilvy & Mather Group, India 4 FCB India Horlicks Hunger to grow GlaxoSmithKline Consumer FINALIST Healthcare Ltd.5 Mindshare Rin Advance Powder Rin The Water Conservation Story Hindustan Unilever Limited FINALIST Primary Agency 2 - JWT6 Ogilvy & Mather Amazon.in The Unexpected Gift Amazon Seller Services Pvt. Ltd. FINALIST Group, India7 Ogilvy & Mather MTR MAKING SAMBAR HOT IN MTR Foods Pvt. Ltd. FINALIST Group, India THE TELUGU BELT8 J. Walter Thompson Airtel Durga Pujo experience turned 360-degree Bharti Airtel Limited FINALIST by Airtel 4G-#OpenPujo360 winning battles and hearts
5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
6 McCann Worldgroup India Coca-Cola Coca-Cola Happiness : From Multiplex to Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Single Screen Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
7 Ogilvy & Mather India Bournvita Lil Champs Brain Development of Kids - A limited Mondelez India Foods Ltd. FINALIST window opportunity
8 Lowe Lintas + Partners Tetley Inside Waala Snaan Tata Global Beverages Limited FINALIST
9 Creativeland Asia Pvt. Ltd. Cafe Cuba Viva La Comebacks Cafe Cuba - Parle Agro FINALIST
CATEGORY : CONSUMER PRODUCTSC : CoNfECTIoNARY AND fooD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)
2 JWT Nestle Alpino Nestle Alpino : To Love is to Share Nestle India Ltd. BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : Zenith Optimedia
3 JWT Kellogg’s Special K Be Special Kellogg India Pvt. Ltd. BRONZE Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller
4 Ogilvy & Mather India Alpenliebe POP Alpenliebe Pop - Kill the boredom Perfetti Van Melle India Pvt. Ltd. BRONZE
5 Ogilvy & Mather India Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh Mondelez India Foods Ltd. BRONZE (Hear what your heart says)
6 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly became India’s No. 1 Perfetti Van Melle India Pvt. Ltd. BRONZE jelly in just 14 months
7 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited BRONZE
8 Grey Worldwide India. Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd indulgent lifestyle
9 Ogilvy & Mather India FORTUNE GHAR KA KHANA Adani Wilmar Ltd. FINALIST
Celebrating 18 Glorious Years of Effie India
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DIRECT MARKETINGNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 Famous Innovations Project Nanhi Kali STORYBOOKS FIND A WAY K C Mahindra Education Trust SILVER2 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association SILVER3 Red Fuse Communications Colgate Pocket Dentist Colgate Palmolive India Ltd. BRONZE4 McCann Worldgroup India Paytm A DIRECT MAILER THAT RESTARTED One97 Communication Limited BRONZE BUSINESS FOR SMALL SHOPKEEPERS
EXPERIENTIAL MARKETING / BRAND EXPERIENCENo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 McCann Worldgroup India PayTM A STICKER THAT BROUGHT HOPE One97 Communication Limited GOLD2 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health SILVER self-examination in rural India3 Ogilvy & Mather Star Plus Wear Her Name, Nayi Soch Star India Pvt. Ltd. SILVER Group, India4 Medulla Communications Indian Association of Palliative Care Last Laugh Indian Association of BRONZE Pvt. Ltd. Palliative Care (IAPC) Contributing Agency 1 - A Nineteen Films Pvt. Ltd.5 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association BRONZE6 McCann Worldgroup India HARPIC The Most Unpleasant Experience Reckitt Benckiser India FINALIST7 McCann Worldgroup India Paytm Marrying A Cultural Ritual One97 Communication Limited FINALIST Into A Digital Product8 McCann Worldgroup India Paytm India’s first digital candy One97 Communication Limited FINALIST9 Ogilvy & Mather Vodafone India 100 million strong movement to Vodafone Business Services FINALIST Group, India bring people closer #lookup 10 Famous Innovations Project Nanhi Kali STORIES MAKE PEOPLE CARE K C Mahindra Education Trust FINALIST11 McCann Worldgroup India HealthCare atHOME AN UNFORGETTABLE REMINDER Health Care at Home India Pvt. Ltd. FINALIST FOR FORGETFULNESS 12 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation FINALIST13 Cheil India Samsung India Samsung Galaxy A9 Pro Bold Shorties Samsung India Electronics Pvt. Ltd. FINALIST14 Ogilvy & Mather SAVLON Adding fun to hygiene ITC Limited FINALIST Group, India15 Ogilvy & Mather CEAT tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited FINALIST Group, India16 DDB Mudra Group Asian Paints Untold stories of colour Asian Paints Ltd. FINALIST17 DDB Mudra Group Big Bazaar India’s first & only nationwide GST Demo Future Retail Limited FINALIST Contributing Agency 1 - Digital L&K Saatchi & Saatchi18 Geometry Global Government of India Making Of Developed India Fest National Film FINALIST Encompass (Client: I&B Ministry/ NFDC) (M.O.D.I. Fest) Development Corporation19 Ogilvy & Mather Godrej HIT Why a nudge is better than a Godrej Consumer Products Ltd. FINALIST Group, India push: A case study by Godrej HIT
EFFIE FOR GOOD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 J. Walter Thompson UNICEF EVERY HALF COUNTS United Nations Children’s SILVER Fund (UNICEF) India 2 McCann Worldgroup India Narayana Health Opening the door for breast Narayana Health SILVER self-examination in rural India3 Medulla Communications Indian Association of Palliative Care Last Laugh Indian Association of SILVER Pvt. Ltd. Palliative Care (IAPC) Contributing Agency 1 - A Nineteen Films Pvt. Ltd. 4 McCann Worldgroup India Live Love Laugh Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation BRONZE5 Ogilvy & Mather Savlon Adding fun to hygiene ITC Limited BRONZE Group, India 6 Ogilvy & Mather Vodafone India Farmer BnB - The world’s first rural Vodafone India Limited BRONZE Group, India BnB to enhance livelihoods 7 McCann Worldgroup India Maharashtra Dyslexia Association Dancing Letters Maharashtra Dyslexia Association FINALIST8 Famous Innovations Nestle India Ltd. SPARKING A MOVEMENT FOR Nestle India Ltd. FINALIST GIRL CHILD EDUCATION 9 Grey Worldwide Indian Air Force Daughters To The Defence Indian Air Force FINALIST India Pvt. Ltd.10 McCann Worldgroup India World For All World for All World For All FINALIST11 Ogilvy & Mather Godrej HIT Why a nudge is better than a push: Godrej Consumer Products Ltd. FINALIST Group, India A case study by Godrej HIT 12 TBWA \ India The Humsafar Trust Combat people’s anti-transgender The Humsafar Trust FINALIST hysteria in public toilets13 Dentsu Webchutney IndusInd Bank THE OTHER MEN IN BLUE IndusInd Bank FINALIST
5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
6 McCann Worldgroup India Coca-Cola Coca-Cola Happiness : From Multiplex to Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Single Screen Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
7 Ogilvy & Mather India Bournvita Lil Champs Brain Development of Kids - A limited Mondelez India Foods Ltd. FINALIST window opportunity
8 Lowe Lintas + Partners Tetley Inside Waala Snaan Tata Global Beverages Limited FINALIST
9 Creativeland Asia Pvt. Ltd. Cafe Cuba Viva La Comebacks Cafe Cuba - Parle Agro FINALIST
CATEGORY : CONSUMER PRODUCTSC : CoNfECTIoNARY AND fooD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)
2 JWT Nestle Alpino Nestle Alpino : To Love is to Share Nestle India Ltd. BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : Zenith Optimedia
3 JWT Kellogg’s Special K Be Special Kellogg India Pvt. Ltd. BRONZE Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller
4 Ogilvy & Mather India Alpenliebe POP Alpenliebe Pop - Kill the boredom Perfetti Van Melle India Pvt. Ltd. BRONZE
5 Ogilvy & Mather India Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh Mondelez India Foods Ltd. BRONZE (Hear what your heart says)
6 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly became India’s No. 1 Perfetti Van Melle India Pvt. Ltd. BRONZE jelly in just 14 months
7 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited BRONZE
8 Grey Worldwide India. Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd indulgent lifestyle
9 Ogilvy & Mather India FORTUNE GHAR KA KHANA Adani Wilmar Ltd. FINALIST
Celebrating 18 Glorious Years of Effie India
25
DAVID V/S GOLIATHNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Hotstar - In House Hotstar Torrents Morghulis Star India Pvt. Ltd. SILVER Creative Communications2 Ogilvy & Mather SAVLON Adding health to hands ITC Limited BRONZE Group, India3 Ogilvy & Mather Wild Stone How “Kunal” helped Wild Stone to move McNroe Consumer FINALIST Group, India from the locker room to the living room Products Pvt. Ltd. Primary Agency 2 - Strategic Partners - Sideways Consulting 4 Leo Burnett Amazon Prime Video India Ka Naya Primetime Amazon Seller Services Pvt. Ltd. FINALIST5 DDB Mudra Group Volkswagen AN ATTITUDE WORTH RESPECTING Volkswagen Groups Sales FINALIST India Pvt. Ltd.6 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited FINALIST7 Star India Star Gold Select Star Gold Select Launch Campaign Star India Pvt. Ltd. FINALIST
INTEGRATED ADVERTISING CAMPAIGN
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather Amazon.in Inspiring India’s New Dreamers Amazon Seller Services Pvt. Ltd. GOLD Group, India Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd.2 McCann Worldgroup India Saffola Masala Oats Breakup with Junk Marico Limited SILVER3 Ogilvy & Mather Vodafone India Free vs. Quality - India’s most beloved Vodafone India Limited BRONZE Group, India couple Asha-Bala settle the debate 4 J. Walter Thompson Goodknight Getting Moms to love Outdoors Godrej Consumer Products Ltd. BRONZE Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.5 Ogilvy & Mather Star Plus Nayi Soch Star India Pvt. Ltd. BRONZE Group, India6 McCann Worldgroup India DETTOL HOW THE ANTISEPTIC LIQUID Reckitt Benckiser India FINALIST CAME OUT OF FIRST-AID BOX7 J. Walter Thompson Rin Boond Bachao, Brand Badhao Hindustan Unilever Limited FINALIST Contributing Agency 1 - Mindshare8 Havas Worldwide Durex How Durex’s entry into the world of Reckitt Benckiser India FINALIST India Pvt. Ltd. Denim was great for business9 Ogilvy & Mather CEAT Tyres CEAT IT HELPS - PUTTING SAFETY FIRST Ceat Limited FINALIST Group, India10 McCann Worldgroup India HARPIC Toilet - Ek Shame Katha Reckitt Benckiser India FINALIST11 McCann Worldgroup India The Live Love Laugh Foundation Live Love Laugh - Dobara Poocho The Live Love Laugh Foundation FINALIST12 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited FINALIST13 Ogilvy & Mather SAVLON Adding health to hands ITC Limited FINALIST Group, India14 DDB Mudra Group Sony Max 10 Saal Aapke Naam - An ode to the Sony Pictures FINALIST Contributing Agency 1 - diverse fans of IPL Networks India Pvt. Ltd. Tonic Media Digital Pvt. Ltd. Contributing Agency 2 - CMGRP (INDIA) PVT. LTD. 15 BBDO India Pvt. Ltd. Mirinda #ReleaseThePressure PepsiCo India Holdings Pvt. Ltd. FINALIST16 McCann Worldgroup India Nescafe Creating a coffee loving generation Nestle India Ltd. FINALIST in a tea-drinking country17 Ogilvy & Mather Amazon.in The Large-Hearted festival Amazon Seller Services Pvt. Ltd. FINALIST Group, India Contributing Agency 1 - February Communications Pvt. Ltd.18 Ogilvy & Mather Department of Tourism (Jaane Kya Dikh Jaye) You haven’t seen it all. Department of Tourism, FINALIST Group, India Government of Rajasthan Goverment of Rajasthan19 McCann Worldgroup India Bill & Melinda Gates Foundation When Family Planning had a Better Plan Bill & Melinda Gates Foundation FINALIST (Supported by Ministry of Urban Development)20 McCann Worldgroup India Dettol JAB DETTOL MET DISNEY: GAMIFICATION Reckitt Benckiser India FINALIST Contributing Agency 1 - FOR BEHAVIOR CHANGE Impact Communications Contributing Agency 2 - Interactive Avenues21 Cheil India adidas #FanTheFire adidas India Marketing Pvt. Ltd. FINALIST22 McCann Worldgroup India Aashirvaad Moving the Bengali from articulation to action ITC Foods Ltd. FINALIST23 Ogilvy & Mather Chupa Chups Chupa Chups - Take Fun Seriously Perfetti Van Melle India Pvt. Ltd. FINALIST Group, India
5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
6 McCann Worldgroup India Coca-Cola Coca-Cola Happiness : From Multiplex to Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Single Screen Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.
7 Ogilvy & Mather India Bournvita Lil Champs Brain Development of Kids - A limited Mondelez India Foods Ltd. FINALIST window opportunity
8 Lowe Lintas + Partners Tetley Inside Waala Snaan Tata Global Beverages Limited FINALIST
9 Creativeland Asia Pvt. Ltd. Cafe Cuba Viva La Comebacks Cafe Cuba - Parle Agro FINALIST
CATEGORY : CONSUMER PRODUCTSC : CoNfECTIoNARY AND fooD
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)
2 JWT Nestle Alpino Nestle Alpino : To Love is to Share Nestle India Ltd. BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : Zenith Optimedia
3 JWT Kellogg’s Special K Be Special Kellogg India Pvt. Ltd. BRONZE Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller
4 Ogilvy & Mather India Alpenliebe POP Alpenliebe Pop - Kill the boredom Perfetti Van Melle India Pvt. Ltd. BRONZE
5 Ogilvy & Mather India Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh Mondelez India Foods Ltd. BRONZE (Hear what your heart says)
6 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly became India’s No. 1 Perfetti Van Melle India Pvt. Ltd. BRONZE jelly in just 14 months
7 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited BRONZE
8 Grey Worldwide India. Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd indulgent lifestyle
9 Ogilvy & Mather India FORTUNE GHAR KA KHANA Adani Wilmar Ltd. FINALIST
Celebrating 18 Glorious Years of Effie India
26
BEST ONGOING CAMPAIGN
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Hindustan Unilever Limited Surf Excel Giving The Fight Against Dirt Hindustan Unilever Limited GOLD A Karmic Perspective2 Ogilvy & Mather Brooke Bond Red Label Swad Apnepan Ka (Taste of Togetherness) Hindustan Unilever Limited SILVER Group, India3 Ogilvy & Mather The Akanksha Foundation The Joy Exchange The Akanksha Foundation SILVER Group, India4 Ogilvy & Mather Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. SILVER Group, India5 Ogilvy & Mather Madhya Pradesh State Tourism HOW THE ‘HEART OF INCREDIBLE Madhya Pradesh State Tourism BRONZE Group, India Development Corporation INDIA’ WON THE HEARTS OF MILLIONS. Development Corporation Limited
NEW PRODUCT OR SERVICE
No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 TBWA \ India Airbnb India Private Limited Getting Indians to #LiveThere Airbnb India Private Limited BRONZE2 The 120 Media Collective TATA Motors, TAMO Racemo A car that took the internet for a ride! Tata Motors Limited FINALIST3 Ogilvy & Mather MTR India ka Breakfast MTR Foods Pvt. Ltd. FINALIST Group, India4 Cheil India Samsung India Samsung Pay: The Revolutionary Way to Pay Samsung India Electronics Pvt. Ltd. FINALIST5 DDB Mudra Group Ujjivan BANKING THE UNBANKED Ujjivan Small Finance Bank FINALIST
GRAND EFFIE SERVICES - MEDIA & ENTERTAINMENT No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT 1 Ogilvy & Mather Star Plus Nayi Soch Star India Pvt. Ltd. Group, India
EFFIE INDIA CLIENT OF THE YEAR - ONE97 COMMUNICATION LIMITED
EFFIE INDIA AGENCY OF THE YEAR - MCCANN WORLDGROUP INDIA
Celebrating 18 Glorious Years of Effie India
27
EFFIE 2018 - TALLY SHEETEffIE INDIA AGENCY of THE YEAR
238
177
50
48
22
18
16
14
12
12
10
10
10
8
8
6
6
6
6
6
5
4
4
4
4
2
2
2
2
2
2
2
2
2
McCann Worldgroup India
ogilvy & Mather Group, India
J. Walter Thompson
DDB Mudra Group
Hindustan Unilever Limited
Medulla Communications Pvt. Ltd.
TBWA \ India
Red fuse Communications
Cheil India
BBDo India Pvt. Ltd.
famous Innovations
ADK fortune Communications Pvt. Ltd.
Hotstar - In House Creative Communications
Contract Advertising (India) Pvt. Ltd.
Mindshare
Publicis Communications Pvt. Ltd.
Titan Company Ltd.
Rediffusion Dentsu Young & Rubicam Pvt. Ltd.
The 120 Media Collective
Grey Worldwide India Pvt. Ltd.
Mirum Digital Pvt. Limited
Happy mcgarrybowen
The Leo Group India
Havas Worldwide India Pvt. Ltd.
Geometry Global Encompass
Sideways Consulting LLP
Star India
Mullen Lintas, India
22feet Tribal Worldwide Private Limited
fCB India
fCB Interface
fCB Ulka Advertising Private Limited
Axis Bank Ltd.
Dentsu Webchutney
TOTAL
27
18
5
11
1
0
3
0
3
6
2
0
0
2
2
0
0
1
1
3
0
0
2
2
2
1
1
1
1
1
1
1
1
1
100
0
1
6
0
0
0
0
0
0
0
0
0
0
0
4
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
12
12
2
2
1
1
1
2
0
0
0
1
1
1
0
0
0
1
1
0
1
1
0
0
0
0
0
0
0
0
0
0
0
0
40
16
8
3
3
0
1
1
1
1
0
1
1
1
0
0
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
39
5
4
1
0
2
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
13
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
No. NAME OF THE ENTRANTGOLD (8Pts) {No.of Metals}
SILVER (6Pts) {No.of Metals}
BRONZE (4Pts) {No.of Metals}
FINALIST (2Pts)
PRIMARY2 / CONTRIB-
UTING AGENCY {Actual Points}
TOTAL POINTS
GRAND EFFIE (12Pts) {No.of Metals}
Celebrating 18 Glorious Years of Effie India
28
one97 Communication Limited
Hindustan Unilever Limited
Reckitt Benckiser India
Star India Pvt. Ltd.
ITC Limited
Vodafone India Limited
Narayana Health
Marico Limited
Amazon Seller Services Pvt. Ltd.
Bill & Melinda Gates foundation (Supported by
Ministry of Urban Development)
Indian Association of Palliative Care (IAPC)
Maharashtra Dyslexia Association
5
5
10
1
4
1
0
2
5
2
0
1
3
1
0
2
3
3
1
2
1
1
1
1
2
3
2
2
2
2
2
2
0
2
1
2
3
2
1
0
0
0
1
0
1
0
1
0
0
0
0
1
0
0
0
0
0
0
0
0
58
48
40
34
32
26
24
24
22
20
18
18
1
2
3
4
5
6
7
8
9
10
11
12
No. NAME OF THE CLIENTGOLD (8Pts) {No.of Metals}
SILVER (6Pts) {No.of Metals}
BRONZE (4Pts) {No.of Metals}
FINALIST (2Pts)
TOTAL POINTS
GRAND EFFIE (12Pts) {No.of Metals}
EFFIE 2018 - TALLY SHEETEffIE INDIA CLIENT of THE YEAR
Celebrating 18 Glorious Years of Effie India
Celebrating 18 Glorious Years of Effie India
29
Emvie 2017 Snapshots
Celebrating 18 Glorious Years of Effie India
30
Celebrating 18 Glorious Years of Effie India
31
Celebrating 18 Glorious Years of Effie India
32
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