48
!"#"$%&’()* ’," )"-’ *")"%&’(.) ./ !%"&’(0" 0(1".

CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

  • Upload
    buihanh

  • View
    214

  • Download
    0

Embed Size (px)

Citation preview

Page 1: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

!"#"$%&'()*+',"+)"-'+*")"%&'(.)+./+!%"&'(0"+0(1".

Page 2: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

!"#$%#&#$'(($)'&*$+,$*-#$.'/#$010(#$.*234$5(206+7#$+,$2.$0#*$'7+*-#&$'$,&##$(275-$1,$*-#4$5+2(3$/'8#$'$0'.8#*0'(($.-+*$,&+/$'5&+..$*-#$4'&39$$"#$)+.*#3$1*$*+$:+2;20#$'73$*%+$3'4.$('*#&$<++3$=+&717>$

?/#&15'$5'((#3$'73$'.8#3$1,$*-#4$5+2(3$.-+%$1*$+7@'1&9997+%$1*A.$0#5+/#$'$02.17#..9B$!"#$%!"&&"'(%)*+,%-,#.,/&

!;-#$:+2;20#$5'/)'1>7$-'.$>1C#7$2.$0&'73$'%'&#7#..$*-'*$+*-#&$5+/)'71#.$-'C#$)'13$/1((1+7.$+,$3+(('&.$*+$'5-1#C#61*$&#'((4$)2*$2.$+7$*-#$/')$17$*-#$#4#.$+,$*-#$>#7#&'($)20(159B$

01&,%2*#3&(%45,'+&,/

!:+2;20#$-'.$-#()#3$/#$(#'3$'$,2((4$/2.15'($(1,#9$$D*A.$*-#$>+'($+,$/+.*$/2.151'7.$*+$0#$'..+51'*#3$%1*-$'$271E2#$.+2739$$:+2;20#$-'.$>1C#7$*-'*$*+$+2&$0'73$+7$'7$17*#&7'*1+7'($0'.1.9$$F#+)(#$

273#&.*'73$*-#$8173$+,$/2.15$%#$)&+325#$'73$*-#4A&#$3&'%7$*+$1*9B$6#,7%-1&&855"(%-9:;<!=%=#8"

Page 3: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

!"##$%$&'()$*+,&-./$&0()1/&2.,/$02.##&,3"0,&)*0"&.&1.($$(4&&5&,-.##&2#$*+$(&1"-6.*7&

%$0,&*.0)"*.#&.00$*0)"*&27&2#$*+)*%&%#"8&,0)1/,&.*+&)9.+,4&&5&-:,)1).*&%"$,&'("-&

2.%%)*%&%("1$()$,&0"&2$.02";)*%&.(":*+&03$&8"(#+4

<*&=:,0&,);&7$.(,>&?":@:2$&3.,&%("8*&0"&3:*+($+,&"'&-)##)"*,&"'&A)+$",B.&1"##$10)"*&

03.0&'$.0:($,&03$&-",0&+)A$(,$&,$0&"'&'.1$,&.*+&A")1$,&.,,$-2#$+&)*&3:-.*&

3),0"(74&?":@:2$(,&.($&.10)A),0,&.*+&,-.##&2:,)*$,,$,>&$*0$(0.)*$(,&.*+&$+:1.0"(,>&

6"#)0)1).*,&.*+&.+A$(0),$(,B.*+&03$7C($&.##&3.(*$,,)*%&03$&0($-$*+":,&6"8$(&"'&

"*#)*$&A)+$"&0"&,3.($&03$)(&,0"()$,4&&

D$.*83)#$>&03$&?":@:2$&9.(0*$(&6("%(.-&),&3$#6)*%&-.*7&"'&03$,$&1($.0)A$&6$"6#$&

0:(*&03$)(&6.,,)"*&)*0"&.&1.($$(4&@3$&9.(0*$(&9("%(.-&8.,&,0.(0$+&)*&EFFG&0"&($8.(+&

1($.0)A$>&"()%)*.#&1"*0$*0&8)03&':*+)*%4&&<0&8"(/,&27&6#.1)*%&($#$A.*0&.+A$(0),$-$*0,&

.#"*%,)+$&A)+$",&03.0&9.(0*$(,&1($.0$&.*+&6",0H&03$&6.(0*$(&03$*&($1$)A$,&03$&

-.="()07&"'&03$&($A$*:$&'("-&03",$&.+,4&&I:*+($+,&"'&6$"6#$&.($&-./)*%&,);JK%:($&

)*1"-$,&'("-&03$&9.(0*$(&9("%(.->&83)13&)*&0:(*&$*.2#$,&03$-&0"&3)($&$+)0"(,&.*+&

6("+:1$(,&.*+&1($.0$&$A$*&-"($&1"-6$##)*%&.*+&"()%)*.#&1"*0$*04

@3),&($6"(0&'$.0:($,&03$&,0"()$,&"'&EF&6$"6#$&83"&3.A$&:,$+&?":@:2$&0"&)-6.10&

#)A$,>&2:,)*$,,$,&.*+&$A$*&3),0"(74&L)03&?":@:2$>&03$7&3.A$&.*&.:+)$*1$&03.0&A)$8,&

A)+$",&M&2)##)"*&0)-$,&.&+.7>&.*+&.&6#.0'"(-&83$($&:,$(,&:6#".+&NO&3":(,&"'&*$8&

A)+$"&$A$(7&-)*:0$4&&<*&($0:(*>&03$&($,0&"'&03$&8"(#+&%$0,&0"&3$.(&03$)(&,0"()$,&03(":%3&

03$)(&A)+$",4

<0C,&2$1.:,$&"'&03$,$&EF&6$"6#$>&.*+&-.*7&"03$(,&#)/$&03$-&.(":*+&03$&8"(#+>&03.0&

?":@:2$&3.,&2$1"-$&03$&A)2(.*0&1"--:*)07&)0&),&0"+.74

Page 4: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

'&$#"+./+!.)'")'2

Page 5: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

G#,,&#4$H'&/+7I$J;I$K/'(($L2.17#..$M%7#&

K'(/'7$N-'7I$O?I$P325'*+&$

O-&1.*17#$<'/01*+I$Q?I$$O+/#31#77#

=18#$R+.#7*-'(I$DSI$T1>1*'($K*&'*#>1.*I$MN<M$

T'7$K'C'>#I$?3C+5'*#I$O?I$D*$<#*.$L#**#&$F&+U#5*

;#&#.'$R15-'&3.+7I$<?I$O&+5-#*$;#'5-#&$

<+C9$O-&1.$O-&1.*1#I$<+C#&7+&$+,$VG$

;-#$='7W'7+$L&+*-#&.I$XSI$=2.151'7.$

H#*'($G'772$'73$?72U'$L'('.20&'/'71'7I$;YI$O-#,.$'73$K/'(($L2.17#..$M%7#&.$

='&8$H+&C'*-I$O?I$?3C+5'*#

<&#>$F'**1((+I$V:I$=2.151'7$

=15-#((#$F-'7I$XSI$='8#@2)$?&*1.*

N#C17$"2I$O?I$P7*#&*'17#&$

O+04$'73$O+&4$O+**+7I$;YI$L'.8#*0'(($;&158$K-+*.$

K-'4$L2*(#&I$DTI$P7*#&*'17#&

H'78$<&##7I$=MI$Q(+>>#&

V'*#$H1&.*I$L(#73*#5I$J;I$K/'(($L2.17#..$='&8#*#&

G+.-$K273E21.*I$Q?I$=+*1C'*1+7'($K)#'8#&

='&8$O&1((#4I$=DI$?&*1.*

='&8$"'*.+7I$=MI$;#5-7+(+>4$R#C1#%#&

+3+4+5+666763+6465+86+87+83+84+85+76+77+73+74+75+96+97

Page 6: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

3

)&:"G#,,&#4$H'&/+7I$O-1#,$='&8#*17>$M,Z5#&I$M&'0&2.-

;.()"1+<.='=$"+[\\]

#(0"2+()F&+C+I$J*'-

!,&))"#+)&:"+52&#0'30&#'*-

>?@+ABCD+EFG+EHCFI?+J@KLG+ECJ@MC+F+<@K'KEC+NCBNFIO@BP+

.HFL+?QROCBC+J@MSFBQ+.HFEHKN?+NFD+OIN+I@BRKC+JLCFBCH+TQ+@UU+I?C+

N?CLVCN+U@LL@DOBR+F+UCD+<@K'KEC+?OINW

<.='=$"W!.:X!=%"$&1$%"&',

:&%Y"'()*+.)+&+$=1*"'

"#$-'3$*+$Z>2&#$+2*$'$31,,#&#7*$%'4$*+$/'&8#*$+2&$)&+325*$*-'7$*-#$01>$

>24.$3+9$$D$8#)*$*-17817>I$^1,$D$5'7$/'8#$52&17>$0'3$0&#'*-$:+2;20#@4I$

D$5'7$0++.*$*-#$72/0#&$+,$)#+)(#$%-+$'&#$17*#&#.*#3$17$02417>$'7$

M&'0&2.-9A$$$M7(17#$C13#+$-'.$(#C#(#3$*-#$)('417>$Z#(3$'73$/'3#$1*$

)+..10(#$,+&$(1**(#$>24.$*+$5+/)#*#$'>'179$$

:.%*&)+',"+'.)*="

=+&>'7$1.$0'.15'((4$'$>24$3&#..#3$17$'$>1>'7*15$*+7>2#$.21*9$$H#$1.$*-#$

/'17$5-'&'5*#&$17$+2&$#7>'>#/#7*$C13#+.9$$PC#&4$%##8I$=+&>'7$3+#.$

.+/#*-17>$31,,#&#7*$(18#$*&417>$*+$>#*$'$81..$+7$V#%$:#'&A.$PC#$+&$>+17>$

*+$S'.$Q#>'.$+&$-'.$'$U+0$17*#&C1#%9$$H#A.$021(317>$*-1.$(+4'($,+((+%17>$+,$

)#+)(#$%-+$%'7*$*+$%'*5-$-1/$0#5'2.#$-#A.$,2774I$'73$*-#4A&#$-'C17>$'$

)+.1*1C#$0&'73$#_)#&1#75#$%1*-$M&'0&2.-$17$*-#$)&+5#..9$$M2&$,'7.$#C#7$

5&#'*#$*-#1&$+%7$C13#+.$*+$)&+/+*#$M&'0&2.-9$$D*A.$*-#$8173$+,$5+7.2/#&$

17*#&'5*1+7$%#$5+2(3$7#C#&$>#*$%1*-$*&'31*1+7'($/'&8#*17>9

*#.$&#+%"'&(#+1(2'%($='(.)

"1*-17$.1_$%##8.$+,$*-#$Z&.*$C13#+$%#$)+.*#3I$%#$.+(3$+C#&$`\I\\\$271*.9$

"#$&'7$+2*I$+&3#&#3$/+&#I$'73$.+(3$+2*$'>'179$$"#$-'3$/'U+&$&#*'1(#&.$

5'((17>$2.$'73$'.817>$*+$.*+58$M&'0&2.-$+7$*-#1&$.-#(C#.9$$:+2;20#$-'.$

3#Z71*#(4$0##7$'$5'*'(4.*$,+&$.255#..9$$D7$`a$/+7*-.I$%#AC#$>+7#$,&+/$$

7+$.'(#.$*+$'$>(+0'($&#*'1($31.*&102*1+79$$"#AC#$0##7$'0(#$*+$-1&#$`b$

)#+)(#9$$"#A&#$&#'((4$)&+23$+,$*-#$,'5*$*-'*$:+2;20#$-'.$%+&8#3$,+&$2.9$$

D*A.$'$01>$3#'(9$$

&$.='+',"+Z&%')"%

.%&$%=2,

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

Page 7: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

!D$5'77+*$0#(1#C#$D$U2.*$%1((17>(4$%'*5-#3$'$5+//#&51'(999?73$(18#3$1*9B$>?+"#813$36*8&1#7"+

2'&'"+

=IF?

'.'&#+<.='=$"+0(">2+

7[+MOLLO@B

2=$2!%($"%2

695\]]]

:.2'+0(">"1+0(1".

63+MOLLO@B+

!,&))"#+!.::")'2

!D,$#C#&4$5+//#&51'($%'.$,&1#73(4$'73$-2/'7$(18#$*-1.I$*-#$#5+7+/4$%+2(3$0#$17$*1)$*+)$.-')#dB$)1@$)1@,ABAB

!D$>+*$+7#9$?73$1*A.$,&158#7$'/'W17>9$;-#$*-17>$'5*2'((4$%+&8.9$TeB$<C"D"3

!,&))"#+2'&'(2'(!2

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 8: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

4

)&:"K'(/'7$N-'7I$P325'*+&

;.()"1+<.='=$"+[\\f

#(0"2+()=+27*'17$Q1#%I$O'(1,+&71'

!,&))"#+)&:"+8-'7'5'3#/4

2FL+Y?FB^N+8\8]]+CGKJFIO@BFL+VOGC@N\+D?OJ?+ICFJ?+EFNOJ+MFI?+FLL+

I?C+DFQ+KS+I@+J@LLCRC_LCVCL+JFLJKLKN+FBG+S?QNOJN\+HCFJ?+M@HC+I?FB+

6]]\]]]+LCFHBCHN+FH@KBG+I?C+D@HLG+CFJ?+GFQW

<.='=$"W!.:XY,&)&!&1":<

',"+$"*())()*

?0+2*$ZC#$4#'&.$'>+I$D$%'.$'7$'7'(4.*$'*$'$-#3>#$,273$17$L+.*+7I$'73$D$%'.$

*2*+&17>$/4$5+2.17.$17$V#%$M&(#'7.$&#/+*#(4I$)+.*17>$:+2;20#$C13#+.$'.$'7$

#325'*1+7'($.2))(#/#7*9$$?,*#&$*-#$Z&.*$,#%$C13#+.I$/4$5+2.17.$*+(3$/#$*-'*$

*-#4$)&#,#&&#3$/#$+7$:+2;20#$17.*#'3$+,$%-#7$D$%+2(3$C1.1*$'73$*2*+&$*-#/$

(1C#$@$*-#4$5+2(3$)'2.#$'73$&#)#'*$*-#$C13#+.I$%'*5-$+(3$C13#+.I$.81)$'-#'3$

1,$*-#4$%#&#$0+&#3$@$0'.15'((4I$*-#4$5+2(3$(#'&7$'*$*-#1&$+%7$)'5#9

&+$%.&1+%"&!,

K++7$D$0#>'7$*+$>#*$5+//#7*.I$(#**#&.$'73$,##30'58$,&+/$*-#$=133(#$P'.*$

'73$S'*17$?/#&15'I$P*-1+)1'$'73$J>'73'I$'73$,&+/$*-#$J9K9$$D$(#'&7#3$*-'*$

)#+)(#$'&#$2.17>$*-#.#$C13#+.$*+$)'..$5('..#.I$&#,&#.-$*-#1&$.81((.$+&$>#*$

'7$#325'*1+7$*-#4$5'7A*$',,+&39$$D*A.$&#'5-#3$,2&*-#&$*-'7$D$#C#&$5+2(3$-'C#$

1/'>17#36%#$-'C#$'$/1((1+7$.*23#7*.$'$/+7*-$%'*5-17>$`\\I\\\$@$[\\I\\\$

C13#+.$#'5-$3'46'(($,+&$,&##9$$;-#$5+7*#7*$%1(($7#C#&$>#*$+(3I$.+$)#+)(#$

5'7$2.#$*-#$C13#+.$*+$(#'&7$,+&$4#'&.9$$D,$D.''5$V#%*+7$-'3$3+7#$:+2;20#$

C13#+.$+7$5'(52(2.I$D$%+2(37A*$-'C#$*+9

',"+>.%#1^2+/%""\+0(%'=&#+2!,..#

D$E21*$/4$U+0$17$[\\]I$'73$DAC#$0##7$3+17>$:+2;20#$,2((@*1/#$#C#&$.175#9$$?.$

C'(2'0(#$'.$*-1.$1.$,+&$.5-++(@'>#3$5-1(3&#7I$1/'>17#$-+%$C'(2'0(#$*-1.$1.$,+&$

*-#$'32(*$(#'&7#&$%-+A.$#/0'&&'..#3$*+$>+$0'58$'73$(#'&7$.*2,,$*-'*$*-#4$

.-+2(3$-'C#$87+%7$0#,+&#9$$D/'>17#$%-'*$1*$3+#.$,+&$'$.*&##*$813$17$O'(52**'$

%-+$-'.$*+$-#()$-1.$,'/1(4$32&17>$*-#$3'4$'73$*-'*A.$*-#$&#'.+7$-#$5'7A*$>+$

*+$.5-++(9$$D$.##$'$%+&(3$%-#&#$(1*#&'((4$'74+7#$%1*-$'55#..$*+$'$5+/)2*#&$

'73$*-#$D7*#&7#*$%1(($0#$'0(#$*+$>+$*+$*-#$N-'7$?5'3#/4$'73$>#*$'$%+&(3@

5('..$#325'*1+79$$;-1.$5+2(3$*2&7$17*+$*-#$%+&(3A.$,&##I$C1&*2'($.5-++(9

',"+Y,&)+&!&1":<+

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 9: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

`9W`+MOLLO@B

2=$2!%($"%2

639\]]]

:.2'+0(">"1+0(1".

[9]\]]]

!,&))"#+2'&'(2'(!2

!=4$0&+*-#&$17*&+325#3$/#$*+$4+2&$5-'77#($'73$D$3+20*#3$*-'*$.+/#+7#$+7$*-#$17*#&7#*$1.$>+17>$*+$*#'5-$/#$'74$0#**#&$*-'7$'*$.5-++(I$02*$4+2A&#$'/'W17>d$D$'5*2'((4$273#&.*'73$'(>#0&'$7+%dB$

45*,41&AEA

!,&))"#+!.::")'2

!D$(#'&7#3$[$/+7*-.$%+&*-$+,$/'*-$17$`$-+2&$egB$F87D1'3&*+8"3GG

!D$%'.$.*258$%1*-$'$(+2.4$/'*-c)-4.15.$*#'5-#&$27*1($8-'7'5'3#/49$D$*+(3$'(($+,$/4$5('../'*#.$1//#31'*#(4$*-'*$7+%$*-#&#$1.$'$5-'75#$,+&$2.$*+$273#&.*'73$'(($*-#$.*2,,$+2&$*#'5-#&$5+2(37A*$*#'5-$2.9$D*$.*'&*#3$.)&#'317>$*-&2$*-#$.5-++($'73$7+%$'0+2*$f\\$.*23#7*.$'&#$,&#E2#7*(4$+7$8-'7'5'3#/49B$

&*D+"/&"#

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 10: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

5

)&:"O-&1.*17#$<'/01*+I$O+/#31#77#

;.()"1+<.='=$"+[\\f

#(0"2+()Q1&>171'$L#'5-I$Q1&>171'

!,&))"#+)&:"+-'))4.(1)

>?CB+I?C+H@LCN+N?C+DFN+@UUCHCG+UFOLCG+I@+OBNSOHC+?CH\+!?HONIOBC+*FMEOI@+

I@@A+J@BIH@L+@U+?CH+FJIOBR+JFHCCH+@B+<@K'KEC+OBNICFGW

<.='=$"W!.:X,&ZZ<2#(Z

&+2Z"!(&#+$%&)1+./+,=:.%

DA/$0#.*$87+%7$,+&$/4$5+/#34$5-'77#($6$4+2$5+2(3$.'4$DA/$.+&*$+,$'$X1(1)17+$

P331#$=2&)-4$0#5'2.#$D$1/)#&.+7'*#$31,,#&#7*$/#/0#&.$+,$/4$,'/1(49$$D*$

%'.$'$)(#'.'7*$.2&)&1.#$*+$.##$/4$C13#+.$.*&1817>$'$5-+&3$%1*-$7+*$+7(4$'$

X1(1)17+$'231#75#I$02*$%1*-$/'74$31,,#&#7*$#*-7151*1#.I$%-+$%&1*#$'73$.'4$*-'*$

*-#4$5'7$.##$*-#1&$+%7$,'/1(4$17$*-#$3#)15*1+7.$+,$/17#9

"0"%<+&%'(2'^2+1%"&:

?(*-+2>-$'$%+&817>$'5*&#..$17$V#%$:+&8$O1*4I$D$,#(*$(1/1*#3$04$*-#$&+(#.$D$%'.$

0#17>$.20/1**#3$,+&9$$;-#&#$%'.$'$271E2#$*4)#$+,$-2/+&$17.13#$+,$/#I$02*$D$

%'.7A*$.2&#$-+%$D$%'.$.2))+.#3$*+$Z73$'7$+2*(#*$,+&$1*9$$D$%'.$#75+2&'>#3$

04$,&1#73.$'73$,'/1(4$*+$)#&,+&/$'$+7#@%+/'7$.-+%$%1*-$'(($*-#.#$

5-'&'5*#&.$D$-'C#$0##7$1/)#&.+7'*17>$.175#$D$%'.$'$5-1(3I$02*$*-#$)&+.)#5*$

+,$)2**17>$'$*-#'*#&$.-+%$*+>#*-#&$.##/#3$3'27*17>$'73$#_)#7.1C#9$$D$

3#513#3$*+$*&4$2.17>$*-1.$%#0.1*#$5'((#3$:+2;20#9$$D*A.$'/'W17>$*-'*$'7$'&*1.*$

5'7$5&#'*#$*-#1&$%+&8$,&+/$'$0#3&++/$'*$-+/#I$'73$17$'7$17.*'7*$-'C#$*-#$

%+&(3$%'*5-17>9$$M7$:+2;20#$D$5'7$0#$'.$5&'W4$'73$5&#'*1C#$'.$D$%'7*$*+$

0#I$'73$0#$17$*+*'($5+7*&+($+,$'$5+75#)*$5+/17>$*+$(1,#$'73$-'C17>$'$31&#5*$

5+77#5*1+7$*+$'$%+&(3%13#$'231#75#9$$J(*1/'*#(4I$1*A.$#C#&4$'&*1.*A.$3&#'/$

*+$0#$)'13$*+$3+$%-'*$*-#4$(+C#$'73$:+2;20#$+)#7#3$*-#$3++&$,+&$/#$*+$0#$

5&#'*1C#(4$.'*1.Z#3$%-1(#$)'417>$*-#$01((.9

#&=*,'"%+()+'.=*,+'(:"2

R#5#7*(4$D$&#5#1C#3$'7$#/'1($,&+/$'$%+/'7$%-+$%'.$0'**(17>$5'75#&$,+&$

4#'&.9$$K-#$*+(3$/#$*-'*$/4$C13#+.$-'3$>1C#7$-#&$/25-@7##3#3$('2>-*#&$

*-&+2>-$*-+.#$*+2>-$*1/#.9$$K-#$.'13$-#&$5'75#&$-'3$.)&#'3I$.-#$-'3$3'4.$

*+$(1C#I$'73$%'.$%&1*17>$*+$'.8$1,$+7#$+,$/4$.+7>.$5+2(3$0#$)('4#3$'*$-#&$

/#/+&1'($.#&C15#9$$D$5+2(37A*$0#(1#C#$.-#$%'.$'.817>$,+&$)#&/1..1+7I$'73$+2&$

,'/1(4$%#7*$*+$H'%'11$.+$D$5+2(3$.17>$*-#$.+7>$17$)#&.+79$$;-'*$#_)#&1#75#$

-'3$*+$0#$*-#$/+.*$-2/0(#$&#/173#&$+,$%-4$D$3+$%-'*$D$3+9

!,%(2'()"+*&:$('.

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 11: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

0OHROBOF

'.'&#+<.='=$"+0(">2+

[`W6+MOLLO@B

2=$2!%($"%2

494\]]]

:.2'+0(">"1+0(1".

9W`+MOLLO@B+

!,&))"#+2'&'(2'(!2

!;-1.$C13#+$1.$'%#.+/#9$DAC#$0##7$)'&*152('&(4$-+/#.158$('*#(4$'73$*-1.$C13#+$-'.$>1C#7$/#$*-#$5+2&'>#$*+$5'(($-+/#$'73$5'*5-$2)9$;-'78$4+2$-'))4.(1)9$N##)$+7$3+17>$%-'*$4+2$3+9B$

HI$J15IGGK

!,&))"#+!.::")'2

!H'))4.(1)$5'7$5-'7>#$*-#$%+&(3$%1*-$'$(1**(#$-#()$,&+/$2.$'73$,#((+%$)#+)(#$%#$.##$#C#&43'49B$)8#,>#&8/L:MNA

!D$.*'&*#3$5&417>$%-#7$D$.'%$*-1.$C13#+9$D$>&#%$2)$17$V:O$'73$/'8#.$/#$/1..$/4$>&#'*$01>$5&'W4$XDSDFDVM$,'/1(49$?,*#&$-'C17>$/+C17>$*+$?2.*&'(1'$h$4&.$'>+I$D$.*1(($/1..$V:$%1*-$'(($/4$-#'&*9B$

"O'1@$J8.,

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 12: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

66

)&:"=18#$R+.#7*-'(I$T1>1*'($K*&'*#>1.*

;.()"1+<.='=$"+[\\f

#(0"2+()O-15'>+I$D((17+1.

!,&))"#+)&:"++8>+

&+MKNOJ+VOGC@+I?FI+UCFIKHCN+F+LOUC_NOaCG+%KEC+*@LGECHR+MFJ?OBCP++

&B@I?CH+bLMCG+J@MSLCICLQ+@B+IHCFGMOLLNP++(BGOC+EFBG\+.Y+*@+DFN+

FM@BR+I?C+bHNI+I@+?FHBCNN+I?C+S@DCH+@U+<@K'KEC+I@+EKOLG+F+J@MMKBOIQ+

FBG+UFB+EFNC+FH@KBG+JLCVCH+VOHFL+VOGC@NW

<.='=$"W!.:X.Y*.

&)+"_:&(#+/%.:+<.='=$"^2+!._/.=)1"%

D7$[\\iI$*-#$0'73$-'3$0##7$/'817>$,2774$C13#+.$'73$)+.*17>$*-#/$17$

C'&1+2.$)('5#.$+7$*-#$%#09$$O-'3$H2&(#4$.#7*$2.$'7$#@/'1($.'417>$^D$.'%$*-#$

C13#+$+,$4+2$>24.$3'7517>$17$*-#$0'584'&3j$4+2$.-+2(3$5+7.13#&$)+.*17>$1*$

+7$/4$7#%$.*'&*2)I$:+2;20#9A$$;-'*$%'.$'$&#'((4$715#$/+/#7*I$#'&(4$3'4.$

,+&$:+2;20#I$#'&(4$3'4.$,+&$C1&'($C13#+9

&)+"Z(!+0(1".

;-#$R20#$<+(30#&>$/'5-17#$C13#+$%'.$'$-2>#$#,,+&*$17C+(C17>$-273&#3.$

+,$)#+)(#9$$:+2$7##3$'$&#(1'0(#$31.*&102*1+7$)('*,+&/$,+&$*-'*$8173$+,$5&#'*1C#$

#73#'C+&9$$:+2;20#$1.$*-'*$)('*,+&/9$$:+2$87+%$1*A.$7+*$>+17>$*+$5&'.-$%1*-$

'$/1((1+7$-1*.$17$*-#$Z&.*$.#C#7$3'4.9$$"#$C'(2#$1*.$&#(1'01(1*4$'73$1*.$.-'&17>$

,&'/#%+&89

$%()*()*+Z".Z#"+'.*"',"%

:+2;20#$)&+C13#.$'$)('5#$,+&$)#+)(#$*+$5+/#$*+>#*-#&$'73$5+//#7*9$$D*$

)&+C13#.$'$)('5#$,+&$*-#$5+//271*4$*+$(1C#9$$V+0+34$%'7*.$+7#$)+&*'(I$02*$

%#$3+$%'7*$*+$-233(#$'&+273$%-#&#$*-#$5++($5+7*#7*$1.I$'$)('5#$*+$>'*-#&$

'73$/##*$#'5-$+*-#&9$$

.Y+*.

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 13: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

(LLOB@ON

'.'&#+<.='=$"+0(">2+

68`+MOLLO@B

2=$2!%($"%2

678\]]]

:.2'+0(">"1+0(1".

8[W6+MOLLO@B+

!,&))"#+2'&'(2'(!2

!V+*$+7(4$3+$*-#4$3+$5&'W4I$'73$+&1>17'($.*2,,$(18#$*-1.I$*-#1&$/2.15$1.$U2.*$>&#'*9$O'*5-4I$7#%I$TDXXPRPV;$'73$'5*2'((4$.-+%5'.#.$*-#1&$;?SPV;$?K$=JKDOD?VK9$D*A.$7+*$'$5++81#@52**#&$5'&0+7@5+)4$+,$%-'*$

#C#&4$+*-#&$)&+325#&$+2*$*-#&#$1.$,+&517>$*-#1&$!'&*1.*.B$*+$/'8#9B$>PM"',L"5.

!,&))"#+!.::")'2

!M2&$.51#75#$*#'5-#&$/'3#$2.$%'*5-$4+2&$C13#+$,+&$!;-1.$;++I$K-'(($F'..B$.+$%#$5+2(3$(#'&7$*-#$7#%*+7A.$('%.9991*$%'.$#)15d$eTB$

QCQ$*I831DD1QCQ

!X17'((4I$'$/2.15$C13#+$*-'*$/'8#.$4+2$'5*2'((4$%'7*$*+$024$*-#$.+7>dB$LB9BLEEP

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 14: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

67

)&:"T'7$K'C'>#I$?5*1C1.*

;.()"1+<.='=$"+[\\b

#(0"2+()S+.$?7>#(#.I$O'(1,+&71'

!,&))"#+)&:"+1*>#*.0#**#&)&+U#5*

'?C+(I+*CIN+$CIICH+ZH@cCJI+KNCN+I?C+CM@IO@BFL+S@DCH+@U+VOGC@+I@+

HCMOBG+ICCBFRCHN+OB+I?C+#*$'+J@MMKBOIQ+I?FI+I?CQ+FHCB^I+FL@BC+_+

FBG+I?FI+OI+DOLL+RCI+ECIICHW

<.='=$"W!.:X('*"'2$"''"%Z%.;"!'

('+*"'2+$"''"%+Z%.;"!'

D$%'.$*-17817>$'0+2*$*-#$.21513#$+,$L1((4$S25'.I$.+$.++7$',*#&$&#'317>$'0+2*$

*-#$.21513#$+,$G2.*17$?'0#&>I$'73$D$-'3$*-#$&#'5*1+7$DAC#$'(%'4.$-'3$%-#7$'$

>'4$*##7'>#&$81((.$-1/.#(,e$!D$%1.-$D$5+2(3$-'C#$3+7#$.+/#*-17>9B$$;-'*$.'/#$

3'4I$D$.'%$'$5+//#7*$+7$/4$0(+>e$!D$%1.-$D$5+2(3$-'C#$*+(3$*-#/I$%'1*$ZC#$

/+&#$/172*#.I$1*$>#*.$0#**#&B$$?73$*-#7$D$&#'(1W#3$*-'*$17$*-#$:+2;20#$#&'I$D$

5+2(3$(++8$17*+$'$C13#+$5'/#&'I$*'(8$*+$>'4$813.$%-+$'&#$0#17>$02((1#3I$'73$

>1C#$*-#/$-+)#I$'3C15#I$'73$5+)17>$.*&'*#>1#.9

0(1".2+/%.:+&%.=)1+',"+>.%#1

F#+)(#$'(($+C#&$*-#$%+&(3$U2/)#3$179$$D*A.$0##7$*-&1((17>$'73$*+25-17>$*+$.##$

-+%$/'74$+*-#&$)#+)(#$%#&#$+2*$*-#&#$,##(17>$*-#$%'4$%#$,#(*k)#+)(#$

&2.-#3$17$*+$/'8#$C13#+.I$*+$.)&#'3$*-#$%+&3k*+$.-+%$S<L;$813.$,&+/$'(($

&'5#.I$&#(1>1+2.$0'58>&+273.I$5('..#.$'73$&#>1+7.$*-'*$1*$5+2(3$>#*$0#**#&$

,+&$*-#/$*++9

'.=!,()*+#(0"2

l;-#.#$C13#+.$-'C#m$*+25-#3$(1C#.$'73$.'C#3$(1C#.9$$DAC#$-#'&3$,&+/$)'&#7*.$

%-+$87#%$*-#1&$813.$%#&#$0#17>$)158#3$+7$,+&$0#17>$>'4$'73$.2.)#5*#3$

*-#1&$813.$%#&#$>'4$02*$3137A*$87+%$-+%$*+$0&+'5-$*-#$.20U#5*9$$F'&#7*.$

-'C#$%&1**#7$*+$/#$*+$.'4$*-'78$4+2I$02*$'(.+$*+$.'4$*-'*$*-#4$.'*$3+%7$%1*-$

*-#1&$813.$*+$%'*5-$*-#$C13#+.I$'73$*-#1&$813.$*++8$*-'*$+))+&*271*4$*+$5+/#$

+2*$*+$*-#/$'*$'$/+/#7*$%-#7$=+/$'73$T'3$%#&#$3#/+7.*&'*17>$*-#1&$

.2))+&*$17$'7$'5*1C#$%'4I$%1*-+2*$%+&3.9

('+*"'2+$"''"%+Z%.;"!'+

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 15: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

8W3+MOLLO@B

2=$2!%($"%2

79\`]]

:.2'+0(">"1+0(1".

6W3+MOLLO@B+

!,&))"#+2'&'(2'(!2

!D*$>#*.$0#**#&$#C#&4+7#d$T+7A*$(1.*#7$*+$'74+7#$02*$%-'*$4+2&$-#'&*$'73$/173$*#(($4+2d$:+2$'&#$'(($.)#51'($'73$-'C#$/#'717>$17$*-#$%+&(39$X+((+%$4+2&$3&#'/.$'73$4+2$%1(($0#5+/#$'74+7#$4+2$%'7*dB$

HJ,,&',33?"$A

!,&))"#+!.::")'2

!D$(+C#$*-#.#$C13#+.$.+$/25-$eg$.25-$'$0#'2*1,2($/#..'>#$*+$*-#$))($%-+$'&#$.*&2>>(17>no$.*'4$.*&+7>$>24.$1*$>#*.$0#**#&9B$

CQCAA?51/I#"3,AACQC

!;-'78.I$T'79$:+2&$C13#+$.'C#3$/4$(1,#9B$;"1'',PRS

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 16: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

63

)&:";#&#.'$R15-'&3.+7I$O&+5-#*$;#'5-#&

;.()"1+<.='=$"+[\\f

#(0"2+()K'C'77'-I$<#+&>1'

!,&))"#+)&:"+*U%`]fo

1KHOBR+I@KR?+CJ@B@MOJ+IOMCN\+'CHCNF+%OJ?FHGN@B^N+JH@J?CI+NAOLLN+IKHBCG+

OBI@+F+VFLKFELC+FNNCIW++2?C+B@D+MFACN+F+LOVOBR+ICFJ?OBR+SC@SLC+I?C+FHI+@U+

JH@J?CI+OB+FB+OBICHFJIOVC+DFQ+I?FI^N+cKNI+B@I+S@NNOELC+DOI?+?@D_I@+E@@ANW

<.='=$"W!.:X';>65`7

/%.:+.)"+2'('!,+'.+.)"+:(##(.)+0(">2

D$*#'5-$0#>177#&$5&+5-#*$*2*+&1'(.$+7$:+2;20#$'73$)&+C13#$)'**#&7.$,+&$

)#+)(#$%-+$'&#$7#%$*+$5&+5-#*6D$.'4$*-'*$DA/$*#'5-17>$*-#$%+&(3$*+$5&+5-#*$

+7#$.*1*5-$'*$'$*1/#9$$L2*$DA/$'7$'5513#7*'($#7*&#)&#7#2&9$$"-#7$D$0#>'7I$D$

&#'((4$-'3$7+$13#'$)#+)(#$%#&#$%'*5-17>$/4$C13#+.9$$M7#$3'4I$'0+2*$'$4#'&$

17I$D$&#'(1W#3$D$-'3$'$/1((1+7$C1#%.9

',"+=)(0"%2&#+#&)*=&*"+./+!%.!,"'

DAC#$0##7$3+17>$5&+5-#*$,+&$[a$4#'&.I$'73$%-1(#$%&1**#7$17.*&25*1+7.$5'7$

0#$C#&4$,&2.*&'*17>I$5&+5-#*$0#5+/#.$'$271C#&.'($('7>2'>#$*-&+2>-$C13#+9$$

F#+)(#$%&1*#$*+$/#$,&+/$'(($'&+273$*-#$%+&(3I$#C#7$)('5#.$%1*-$(1/1*#3$

D7*#&7#*$'55#..$(18#$D731'I$*#((17>$/#$*-#4A&#$*-'78,2($,+&$*-#$C13#+.$'73$*-'*$

*-#4A&#$/'817>$5&+5-#*$*+$.2))(#/#7*$*-#1&$175+/#9$$F#+)(#$17$*-#$J9K9$

-'C#$.'13$*-#$.'/#$*-17>$*++9$D*A.$270#(1#C'0(#$.+/#*1/#.k1*$.##/.$.2&&#'($

*-'*$D$5'7$0#$-'C17>$*-1.$1/)'5*9

$"''"%+',&)+&)<+Z&%'_'(:"+;.$

?*$+7#$)+17*I$D$%'.$+2*$(++817>$,+&$'$)'&*@*1/#$U+0$'73$3137A*$Z73$'74*-17>I$

02*$*-#7$*-#$:+2;20#$F'&*7#&$F&+>&'/$5'/#$'(+7>$'73$D$&#'(1W#3$1*$%'.$

0#**#&$*-'7$'74$)'&*@*1/#$U+0I$0+*-$17$*#&/.$+,$175+/#$'73$*-#$,'5*$*-'*$

%-#7$4+2A&#$'0(#$*+$-'C#$,27$'*$%-'*$4+2$3+I$1*A.$7+*$%+&89$$D75+/#@%1.#I$

1*A.$*-#$#E21C'(#7*$+,$-'C17>$'$.'('&4$'73$/+&#9$$K175#$%#AC#$>+7#$*-&+2>-$

*-1.$&#5#..1+7I$*-#&#A.$0##7$'$.-1,*$+,$5'&##&$5-+15#.I$'73$/'40#$.+/#$

5+/)'71#.$5(+.#3$2)602*$DAC#$.##7$+))+&*271*1#.$+)#7$+7$:+2;20#9$$

'"%"2&+%(!,&%12.)

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 17: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

*C@HROF

'.'&#+<.='=$"+0(">2+

7[+MOLLO@B

2=$2!%($"%2

`3\]]]

:.2'+0(">"1+0(1".

[]6\]]]

!,&))"#+2'&'(2'(!2

!:+2$'&#$(18#$/4$5&+5-#*$C1&*2'($>+3@/+//4d$(+($;-'78$4+2$,+&$.-'&17>$.25-$'$%+73#&,2($>1,*dB$!1#D,5SK=1,

!,&))"#+!.::")'2

!D$5+2(3$7#C#&$5&+5-#*$0#,+&#$D$,+273$4+2dd$:+2$/'8#$1*$'(($.##/$(#..$17*1/13'*17>I$*-'78$4+2$,+&$.-'&17>$4+2&$*'(#7*d$O'7A*$%'1*$*+$.*'&*$+7$*-1.$+7#9B$

@1DF$#1TT

!D$U2.*$&#5#7*(4$.*'&*#3$5&+5-#*17>I$'73$+2*$+,$'(($*-#$0++8.$DAC#$(++8#3$'*I$D$5'7$&#'((4$,+((+%$4+2&$%+&89$:+2$3+$C#&4$>++3$%+&89$;-'78$4+2$egB$

#D18'UEEG

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 18: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

64

)&:"R155'&3+$T1'WI$T1&#5*+&$+,$=#31'$?,,'1&.$,+&$<+C#&7+&$O-&1.*1#

;.()"1+<.='=$"+[\`\

#(0"2+();&#7*+7I$V#%$G#&.#4

!,&))"#+)&:"+<+CO-&1.*1#

);+*@VCHB@H+!?HON+!?HONIOC+HCRKLFHLQ+KNCN+<@K'KEC+I@+J@MMKBOJFIC+

DOI?+J@BNIOIKCBINd+?ON+VOGC@N+FHC+I?C+M@NI+DFIJ?CG+@U+FBQ+JKHHCBI+

R@VCHB@H+FBG+?C+?FN+M@HC+I?FB+F+MOLLO@B+VOCDN+@B+?ON+M@NI++

S@SKLFH+VOGC@W

<.='=$"W!.:X*.0!,%(2'("

!.:Z#"'"+&!!"22+'.+',"+*.0"%).%

:+2;20#$1.$'$>&#'*$%'4$,+&$<+C#&7+&$O-&1.*1#$*+$31&#5*(4$5+//2715'*#$-1.$

+)171+7.$'73$C1#%.$%1*-$5+7.*1*2#7*.9$$"#$%'7*#3$*+$2.#$:+2;20#$'.$'$

)('*,+&/$*+$>1C#$)#+)(#$5+/)(#*#$'55#..$*+$%-'*$*-#$>+C#&7+&$1.$.'417>$

'73$3+17>$0#4+73$17*#&C1#%.$'73$%-'*$1.$+7$;Q9

!#"&%#<+1"#(0"%()*+&+:"22&*"

:+2;20#$'((+%.$2.$*+$5(#'&(4$3#(1C#&$+2&$/#..'>#$&1>-*$*+$5+7.*1*2#7*.9$

F#+)(#$*+3'4$'&#$'55#..17>$7#%.$17$/'74$31,,#&#7*$%'4.I$'73$%#AC#$,+273$

:+2;20#$*+$0#$'7$#_*&#/#(4$#,,#5*1C#$5-'77#($*+$31..#/17'*#$'$/#..'>#9$

"#$5'7$.#*$*-#$&#5+&3$.*&'1>-*$+7$/1.5+75#)*1+7.I$+&$%#$5'7$17,+&/$)#+)(#$

+7$'7$1..2#$'73$*-#$>+C#&7+&A.$)+.1*1+79$$<+C#&7+&$O-&1.*1#$1.$5+7.*'7*(4$

(++817>$,+&$,##30'58$'73$%'7*.$*+$-#'&$%-'*$-1.$5+7.*1*2#7*.$'&#$.'417>6

.+51'($/#31'$-#().$2.$8##)$2)$'7$17*#&'5*1C#I$+7>+17>$31'(+>2#$%1*-$*-#/9

<.=+:=2'+,&0"+2.:"',()*+'.+2&<

;+$0#$.255#..,2($+7$:+2;20#I$4+2$-'C#$*+$-'C#$.+/#*-17>$*+$.'49$$;-#$

>+C#&7+&$-'.$'$5(#'&$/#..'>#$'73$'$.#*$+,$1..2#.$-#A.$,+52.#3$+7$*-'*$

%#$%'7*$*+$5+//2715'*#$*+$+2&$C1#%#&.9$$:+2;20#$1.$'$%'4$*+$5')*2&#$*-#$

>+C#&7+&$17$-1.$+%7$#(#/#7*I$%-1(#$-#A.$U2.*$0#17>$-1/.#(,$'73$*'(817>$'0+2*$

%-'*$-#$5'&#.$'0+2*9

*.0"%).%+!,%(2+!,%(2'("

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 19: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

)CD+;CHNCQ

'.'&#+<.='=$"+0(">2+

8W[+MOLLO@B

2=$2!%($"%2

7\4]]

:.2'+0(">"1+0(1".

6+MOLLO@B+

!,&))"#+2'&'(2'(!2

!D$%1.-$/'U+&1*4$+,$+2&$)+(1*151'7.$%#&#$(18#$-1/9$O-&1.$O-&1.*1#I$31&#5*$'73$*+$*-#$)+17*9$R#>'&3(#..$+,$%-#*-#&$4+2$'>&##$%1*-$-1/I$4+2$87+%$%-#&#$-#$.*'73.9B$

01+,7,-A

!,&))"#+!.::")'2

!S10#&'($-#&#99$"#(($3+7#$<+C$O-&1.*1#99$;-1.$1.$%-'*$%#$7##3I$KJLK;?VOP9$?5*2'((4$.'4$.+/#*-17>I$17.*#'3$+,$&#)#'*17>$2.#(#..$*'(817>$)+17*.9B$

?*&&I'*/I5,VV

!=+&#$)+%#&$*+$4+2d$D$%1.-$*-1.$/'7$%'.$>+C#&7+&$+,$/4$.*'*#9B$)83<D

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 20: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

65

)&:"T'71#($='7W'7+I$=2.151'7

;.()"1+<.='=$"+[\\h

#(0"2+()K'&'.+*'I$X(+&13'

!,&))"#+)&:"+0+45#'C#72#

>?CB+I?C+(BICHBCI+@SCBCG+KS+F+RL@EFL+FKGOCBJC+U@H+I?COH+MKNOJ\+

I?C+:FBaFB@+EH@I?CHN+DCBI+UH@M+cFMMOBR+I@RCI?CH+FI+?@MC+I@+

NCLLOBR+@KI+J@BJCHINW

<.='=$"W!.:X$.<!"&0")="

',"+<.='=$"+2!")"

"#A&#$0&+*-#&.I$.+$%#AC#$0##7$-'7>17>$+2*$+2&$%-+(#$(1C#.9$$"#$&#'(1W#3$17$

[\\b$*-'*$/2.15$%'.$%-'*$%#$%'7*#3$*+$3+I$02*$1*$%'.7A*$27*1($%#$.*'&*#3$

)+.*17>$C13#+.$*+$:+2;20#$17$[\\h$*-'*$*-17>.$.*'&*#3$*+$&'/)$2)9$$"#$%#&#$

)('417>$17$./'(($C#72#.$17$K'&'.+*'$'73$.*'&*17>$*+$%&1*#$+2&$+%7$.+7>.I$

'73$)#+)(#$%#&#$02WW17>$'0+2*$*-#$:+2;20#$.5#7#I$.+$%#$0+2>-*$'$3#5#7*$

(1**(#$5'/#&'$'73$'$&#5+&317>$3#C15#$'73$.*'&*#3$)2**17>$+2*$C13#+.9$$

/&)+!.::=)('<

X+&$*-#$Z&.*$*%+$4#'&.I$%#$313$#C#&4*-17>$+2&.#(C#.9$$"#$%&+*#$*-#$)'&*.I$

'&&'7>#3$*-#$)'&*.I$&#5+&3#3$*-#$)'&*.I$.-+*$*-#$C13#+I$'73$#31*#3$1*9$$D*$%'.$

'7$17.'7#$'/+27*$+,$%+&8$'73$%#$%#&#$U2.*$(#'&717>$'.$%#$%#7*I$.+$1*$%'.$

&#'((4$&#%'&317>$*+$.##$)#+)(#$#7U+417>$*-#$C13#+.9$$K+/#$+,$*-#/$%#7*$

C1&'($'73$-'C#$`\$/1((1+7$C1#%.9$$M2&$:+2;20#$5-'77#($1.$'$01>$5+//271*46D$

3+7A*$87+%$'7+*-#&$%'4$,+&$/2.151'7.$*+$>#*$.25-$17.*'7*'7#+2.$,##30'58$

,&+/$*-#1&$,'7.9

',"+$(*+:.:")'

;-#$&#'($01>$/+/#7*$%'.$%-#7$%#$>+*$-1&#3$*+$>+$*+$*-#$F-1(1))17#.$*+$)('4$

'$,#%$.-+%.9$$"-#7$%#$%'(8#3$+2*$+7$.*'>#$*-#&#$%#&#$(1*#&'((4$*-+2.'73.$

+,$X1(1)17+$,'7.$%1*-$3#',#717>$.5&#'/.9$$"#$87#%$*-#&#$%'.$'$,'7$0'.#$17$

*-#$F-1(1))17#.$0#5'2.#$+,$+2&$:+2;20#$'7'(4*15.I$02*$%#$%#&#$.-+58#3$

'*$*-#$5&+%39$$;-'*A.$%-#7$%#$87#%$*-1.$%'.$.+/#*-17>$01>>#&$*-'7$%#$

*-+2>-*9$$D*$%'.$'7$#_)#&1#75#$%#A(($'(%'4.$&#/#/0#&9

$.<!"+&0")="

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 21: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

/L@HOGF

'.'&#+<.='=$"+0(">2+

763+MOLLO@B

2=$2!%($"%2

``8\]]]

:.2'+0(">"1+0(1".

66W4+MOLLO@B+

!,&))"#+2'&'(2'(!2

!:+2$>24.999$*-#4$U2.*$2.#3$4+2&$.+7>$+7$K+$:+2$;-178$:+2$O'7$T'75#ddd$O+7>&'*.dd$D$.5&#'/#3$.+$(+23dd$L##7$'$,'7$.175#$,+&#C#&$'73$DA/$)&+23$4+2&$-'&3%+&8$'73$3&#'/.$'&#$

>#**17>$4+2$%-#&#$4+2$%'7*$*+$0#dddB$M"&&$)"&&$EV

!,&))"#+!.::")'2

!F&+23$*+$0#$'$)'&*$+,$*-#$L+45#$?C#72#$>#7#&'*1+7dB$W,,&X,3/,',VV

!;HJ=LK$JF$XMR$?$p"MRSTdg$;MJRB$J#87X&ARJ#87X&AR

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 22: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

86

)&:"H#*'($G'772$'73$?72U'$L'('.20&'/'71'7I$O-#,.$'73$K/'(($L2.17#..$M%7#&.

;.()"1+<.='=$"+[\\h

#(0"2+()X&1.5+I$;#_'.

!,&))"#+)&:"+.-+%/#*-#52&&4

:@MN+,CIFL+;FBBK+FBG+&BKcF+$FLFNKEHFMFBOFB+c@OBCG+<@K'KEC+U@H+F+

JHCFIOVC+@KILCI+I?CQ+J@KLG+SKHNKC+D?OLC+HFONOBR+F+UFMOLQW++'?CQ+CBGCG+KS+

bBGOBR+JFHCCHN+DOI?+@BC+@U+<@K'KEC^N+M@NI+S@SKLFH+J@@AOBR+NCHOCNW

<.='=$"W!.:X2,.>:"',"!=%%<

&+:.1"%)+&ZZ%.&!,+'.+'%&1('(.)&#+()1(&)+!..Y()*

"#$0+*-$87#%$'$(+*$+,$)#+)(#$%-+$%#&#$.*&2>>(17>$%1*-$D731'7$5++817>9$$K+$

%#$.*'&*#3$*+$)&+325#$'73$31.*&102*#$D731'7$5++817>$C13#+.$17$%-15-$%#$

.-'&#$.*#)@04@.*#)I$#'.4@*+@,+((+%$17.*&25*1+7.$+7$-+%$*+$/'8#$3#(151+2.$

'73$-#'(*-4$D731'7$,++39$$D*A.$'$/+3#&7$'73$)&'5*15'($'))&+'5-$*+$*&'31*1+7'($

D731'7$5++817>$%1*-$,'.*#&$'73$#'.1#&$&#51)#.9

/%.:+,.$$<+'.+!&%""%

"#$.*'&*#3$+2&$:+2;20#$5-'77#($'.$'$-+004$17$[\\hI$02*$1*$-'.$7+%$/+C#3$

17*+$'$02.17#..9$$M2&$,'/1(1#.$'&#$C#&4$)&+23$+,$2.9$K-+%$=#$*-#$O2&&4$-'.$

0#5+/#$'$01>$)&1+&1*4$17$+2&$(1C#.I$'73$-'.$'((+%#3$2.$*+$0#5+/#$'2*-+&1*1#.$

+7$D731'7$5++817>$%1*-+2*$'74$,+&/'($*&'1717>9$$F#+)(#$*&2.*$+2&$&#51)#.$'73$

>213'75#$0#5'2.#$*-#4$5'7$.##$*-'*$'$(+*$+,$&#.#'&5-$>+#.$17*+$#'5-$&#51)#$

'73$C13#+9$$"#A&#$)&+23$*-'*$%#A&#$'0(#$*+$0#$.*'4@'*@-+/#$/+/.I$02*$'(.+$

-'C#$'$.'*1.,417>$'73$.255#..,2($5'&##&9

*#.$&#+%"&!,

"#$-'C#$,+273$*-'*$)#+)(#$,&+/$#C#&4$5+&7#&$+,$*-#$%+&(3I$7+*$U2.*$*-#$J9K9I$

'&#$%'*5-17>$+2&$5++817>$C13#+.$'73$Z7317>$*-#/$-#(),2(9$$PC#&4$.+$+,*#7$

%#$>#*$&#5+>71W#3$'*$*-#$.*+&#$+&$'*$'$&#.*'2&'7*I$'73$%#$87+%$1*A.$0#5'2.#$

+,$+2&$:+2;20#$5-'77#(9$$?74$*1/#$%#$&#(#'.#$'$:+2;20#$C13#+I$%#$%'1*$17$

'7*151)'*1+7$,+&$,##30'58$,&+/$+2&$C1#%#&.61*A.$*-&1((17>$,+&$2.I$#C#7$',*#&$.+$

/'74$4#'&.$'73$C13#+.9

2,.>+:"+',"+!=%%<+

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 23: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

'CeFN

'.'&#+<.='=$"+0(">2+

83+MOLLO@B

2=$2!%($"%2

85\]]]

:.2'+0(">"1+0(1".

439\]]]+

!,&))"#+2'&'(2'(!2

!D$(+CCCC#$2$('31#.$.+$/25-dd$1$%1.-$2$-'3$'$5++8$0++8IegB$?51D8'8/1'A

!,&))"#+!.::")'2

!"+++-+++9$*-'78.$'$(+*$>1&(.9$>+17>$*+$>+$5++8$1*$&1>-*$7+%$'73$1/)&#..$'(($*-#$1731'7$>1&(.$17$/4$0(+58$+,$q'*.9$eg$$*-'78.$,+&$*-#$&#51)#9$42//4dB$

/Y*'IBVA

!K1/)(#$'73$C#&4$#'.4$*+$273#&.*'739$?74+7#$%-+$%'7*.$*+$(#'&7$5++817>$5'7$)&#)'&#$*-#.#9B$/51*+,,3

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 24: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

87

)&:"='&8$H+&C'*-I$?3C+5'*#

;.()"1+<.='=$"+[\\a

#(0"2+()S+.$?7>#(#.I$O'(1,+&71'

!,&))"#+)&:"+17C1.10(#)#+)(#*C

.BJC+?@MCLCNN+?OMNCLU\+:FHA+,@HVFI?+IKHBCG+<@K'KEC+OBI@+F+SLFIU@HM+

U@H+FGV@JFJQfEH@FGJFNIOBR+I?C+NI@HOCN+@U+I?C+?@MCLCNN+OB+I?C+?@SC+I?FI+

I?CQ^G+B@+L@BRCH+EC+OBVONOELCW

<.='=$"W!.:X()0(2($#"Z".Z#"'0

'"##()*+('+#(Y"+('+(2

D$2.#3$*+$0#$-+/#(#..6'73$%-#7$*-#$#5+7+/4$*'78#3$17$[\\aI$*-#&#$%'.$'$

5-'75#$D$/1>-*$0#5+/#$-+/#(#..$'>'179$$"-#7$D$%'.$,'517>$*-'*$)+..101(1*4I$

*-#&#$%'.$.+/#*-17>$17$/#$*-'*$/'3#$/#$%'7*$*+$.*'&*$*#((17>$*-#$&#'($

.*+&4$+,$-+/#(#..7#..$*-'*$.+$/'74$)#+)(#$7#C#&$.##9$$D$.*'&*#3$>+17>$*+$

*-#$.*&##*.$'73$17*+$*#7*$51*1#.$'73$17*#&C1#%17>$-+/#(#..$)#+)(#$+7$/4$

5'/#&'9$$D$)2*$*-#$C13#+.$2)$+7$:+2;20#I$'73$*-#4$%#&#$&'%$'73$27#31*#39$$

L#5'2.#$*-#4$'&#7A*$#31*#3I$4+2$87+%$1*A.$'2*-#7*159

!,&)*()*+Z"%!"Z'(.)2

;-#$&#'5*1+7$,&+/$*-#$:+2;20#$5+//271*4$-'.$0##7$17.'7#9$$F#+)(#$

>#7#&'((4$3+7A*$>+$-+/#$'*$*-#$#73$+,$*-#$3'4$'73$.'4I$^S#*A.$%'*5-$.+/#$

-+/#(#..$.*+&1#.9A$$D*A.$7+*$#_'5*(4$T1.7#4$/'*#&1'(9$$L2*$*-#$72/0#&$+,$

)#+)(#$%'*5-17>$*-#/$1.$'/'W17>I$'73$1*A.$/'817>$'$31,,#&#75#$17$*-#1&$

)#&5#)*1+7.$+,$-+/#(#..7#..9$$F#+)(#$(#'C#$5+//#7*.$(18#I$^D$2.#3$*+$*-178$

-+/#(#..$)#+)(#$%#&#$02/.9$$L2*$7+%I$D$87+%$*-#4$'&#$)#+)(#$U2.*$(18#$2.9A

%"&#+2.!(&#+!,&)*"

"-#7$4+2$(++8$'*$*-#$.+51'($5&1.1.$+,$-+/#(#..7#..I$%#$5'7$.+(C#$1*9$$V#C#&$

0#,+&#$17$*-#$-1.*+&4$+,$/'78173$-'C#$%#$-'3$*-#$*++(.$*+$',,#5*$&#'($.+51'($

5-'7>#$&1>-*$17$+2&$-'73.9$$?(/+.*$#C#&4$)-+7#$&#5+&3.$C13#+$'73$1,$D$5'7$

3+$'(($*-1.$%1*-$rbiI$1/'>17#$%-'*$4+2$5'7$3+$%1*-$4+2&$&#.+2&5#.9$:+2$

-'C#$*+$>+$+2*$'73$3+$1*9

()0(2($#"+Z".Z#"

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 25: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

8W9+MOLLO@B

2=$2!%($"%2

[\`]]

:.2'+0(">"1+0(1".

948\]]]

!,&))"#+2'&'(2'(!2

!F++&$>24$%'.$*&417>$*+$>#*$'$U+0$'73$*-#4$3+7A*$#C#7$-'C#$*-#$>2*.$*+$'*$(#'.*$.'4$*-#4$5'7A*$-1&#$-1/9$H+)#,2((4$.+/#+7#$.'%$*-1.$C13#+$'73$-1&#3$-1/9B$

D1&&ATGRU

!,&))"#+!.::")'2

!D.$*-#&#$'74$%'4$D$5'7$/'8#$'$3+7'*1+7$31&#5*(4$*+$?/4s$DA3$(+C#$*+$024$*-'*$>1&($.+/#$>&+5#&1#.$+&$.+/#*-17>99$G2.*$*+$(#*$-#&$87+%$.+/#+7#$5'&#.9$egB$

+83D*&13,+

!;-1.$1.$'7$175&#310(4$.'7#$'73$'&*152('*#$/'79$D$.2&#$-+)#$.+/#+7#$.##.$*-1.$'73$>1C#.$-1/$'$U+09$O#&*'17(4$*-1.$)#&.+7$5+2(3$0#$%+&817>$)&+325*1C#(4I$)'417>$*'_#.$'73$0#**#&17>$.+51#*49$<+3$L(#..$-1/9$

D,$4+2$%+2(3$'*$(#'.*$*#(($"HPRP$*-#.#$)#+)(#$'&#999$.+/#+7#$5+2(3$Z73$*-#/9$V+sB$'1'/$TBKK

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 26: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

83

)&:"<&#>$F'**1((+I$=2.151'7

;.()"1+<.='=$"+[\\f

#(0"2+()V#%$:+&8I$V#%$:+&8

!,&))"#+)&:"+,&##3+/%+&8.Z(/.

*HCR+ZFIIOLL@+DFN+EFRROBR+RH@JCHOCN+ECU@HC+?ON+ECFIE@eOBR\+TKIC_SLFQOBR+

NAOLLN+JFKR?I+I?C+OMFROBFIO@B+@U+MOLLO@BN+@U+<@K'KEC+VOCDCHNW

<.='=$"W!.:X/%""1.:>.%Y2/(#:2

!#&22(!&#+$&!Y*%.=)1

D$%#7*$*+$*-#$O(#C#('73$D7.*1*2*#$+,$=2.15$'73$#73#3$2)$)('417>$q2*#$,+&$*-#$

<2'7>W-+2$K4/)-+74$M&5-#.*&'$17$O-17'9$$?,*#&$'$%-1(#$17$O-17'I$D$/+C#3$

*+$V:O$'73$.*'&*#3$*+$,&##(4$#_)(+&#$*-#$q2*#$17$%'4.$*-'*$%#&#$31,,#&#7*$

*-'7$/4$5('..15'($*&'1717>9$$D$7#C#&$/'3#$'$0258$)('417>$5('..15'($/2.15$

0'58$17$V#%$:+&8I$.+$D$%+&8#3$'*$K*'&0258.$'73$;&'3#&$G+#A.9$$T2&17>$/4$

(275-$0&#'8.I$D$%+2(3$>+$3+%7$17*+$*-#$.20%'4.$*+$3#C#(+)$/4$&#)#&*+1&#I$

175+&)+&'*17>$#(#/#7*.$+,$0#'*0+_17>$'73$*&'31*1+7'($)('417>$*+>#*-#&j$'$

0(#7317>$+,$*-#$*%+$131+/.9$$D$%'.$-2.*(17>$,+&$/+7#4I$02*$D$%'.$'(.+$)'417>$

'**#7*1+7$*+$%-'*$)#+)(#$(18#3$(1.*#717>$*+9

.)#()"+$=2()"22+!&%1

;%+$+,$/4$,&1#73.$.*'&*#3$)('417>$17$*-#$.20%'4$%1*-$/#I$'73$%#$.*'&*#3$'7$

#7.#/0(#6FRMGPO;$;&1+9$$:+2;20#$%'.$'$,&#.-$7#%$%'4$*+$0#$-1)$'73$>#*$

4+2&$.*2,,$+2*$,+&$)#+)(#$*+$.##9$$D$%'7*#3$*+$)2*$2)$'$:+2;20#$5-'77#($.+$1*$

5+2(3$0#$(18#$'7$+7(17#$02.17#..$5'&3$,+&$/4$/2.159$$D$.*'&*#3$*+$%+&8$%1*-$'$

Z(/$.*23#7*$'*$V:JI$'73$*-#$C13#+.$U2.*$*++8$+,,9

&+/=##<+:=2(!&#+#(/"

L#5'2.#$+,$*-#$715#$0&#'8$D$>+*$+7$*-+.#$C13#+.I$DA/$'0(#$*+$.)#73$'(($+,$

/4$*1/#$)2&.217>$/2.15$17$/'74$31,,#&#7*$/'71,#.*'*1+7.9$$D$)('4$*-#$q2*#I$

.'_+)-+7#I$8#40+'&3I$D$/'8#$0#'*.$'73$.'/)(#.$+7$5+/)2*#&.6:+2;20#$

-'.$-#()#3$/#$(#'3$'$,2((4$/2.15'($(1,#9$$D*A.$*-#$>+'($+,$/+.*$/2.151'7.$*+$0#$

'..+51'*#3$%1*-$'$271E2#$.+2739$$:+2;20#$-'.$>1C#7$*-'*$*+$+2&$#7.#/0(#$

+7$'7$17*#&7'*1+7'($0'.1.9$$F#+)(#$273#&.*'73$*-#$8173$+,$/2.15$%#$)&+325#$

'73$*-#4A&#$3&'%7$*+$1*9$$

*%"*+Z&''(##.+g+Z%.;"!'+'%(.

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 27: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

)CD+<@HA

'.'&#+<.='=$"+0(">2+

`3+MOLLO@B

2=$2!%($"%2

47\`]]

:.2'+0(">"1+0(1".

83+MOLLO@B+

!,&))"#+2'&'(2'(!2

!V+9$V+9$D$5'7A*$*'8#$1*9$:+2A&#$*++$>++39$D*A.$7+*$#C#7$,27749B$D,71?$&,3&*+8"

!,&))"#+!.::")'2

!D$%+73#&#3$%-4$D$-'3$7+$*'(#7*9$D*A.$^5'2.#$*-1.$>24$>+*$/4$.-'&#9?.$%#(($'.$*-'*$+,$'$(+*$+,$+*-#&$)#+)(#9B$

-3$ATEU

!?/'W17>I$1,$*-1.$5'*$3+#.7A*$/'8#$1*$*+$'$.-+%01W$>1>I$D$%+2(3$0#$*-+&+2>-(4$.2&)&1.#39$F2&#$*'(#7*9B$/X1#,+KT

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 28: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

84

)&:"=15-#((#$F-'7

;.()"1+<.='=$"+[\\f

#(0"2+()S+.$?7>#(#.I$O'(1,+&71'

!,&))"#+)&:"+/15-#((#)-'7

:OJ?CLLC+Z?FB^N+CFNQ_I@_U@LL@D+VOGC@+MFACKS+IKI@HOFLN+?CLSCG+MOLLO@BN+

@U+D@MCB+RFOB+J@BbGCBJCfFBG+@SCBCG+I?C+G@@H+I@+NCVCHFL+JFHCCH+

@SS@HIKBOIOCN+U@H+:OJ?CLLCW+

<.='=$"W!.:X:(!,"##"Z,&)

"1=!&'(.)&#+&)1+")'"%'&()()*

D$5&#'*#$0#'2*4$'73$.#(,$1/)&+C#/#7*$C13#+.9$$;-#4A&#$0&+8#7$3+%7$'73$

.1/)(1Z#3I$02*$%1*-$'$-17*$+,$#7*#&*'17/#7*6D$*&4$*+$8##)$#325'*1+7'($C13#+.$

,27$'73$#7>'>17>9$$"-#7$D$2)(+'3#3$/4$Z&.*$C13#+$+7$:+2;20#$D$-'3$7+$

13#'$%-'*$*+$#_)#5*d$$D$U2.*$%'7*#3$*+$.-+%$)#+)(#$+7(17#$-+%$*+$'5-1#C#$'7$

#C#&43'4$7'*2&'($/'8#2)$(++8$%1*-$'$,#%$.1/)(#$.*#).9$$=4$C1.1+7$1.$.*1(($*-#$

.'/#$'.$+7$3'4$+7#9

&+*#.$&#+'"#"0(2(.)

:+2;20#$&#/173.$/#$+,$'$>(+0'($*#(#C1.1+7I$17$*-'*$D$'/$'0(#$*+$0&+'35'.*$

/4$.-+%$,+&$#C#&4+7#$*+$.##9$$=4$.-+%$-#()#3$/#$5'*5-$*-#$#4#$+,$

S'75+/#I$'73$*-#4$.1>7#3$/#$+7$'.$*-#1&$+,Z51'($C13#+$/'8#2)$'&*1.*9$$D*A.$

'7$175&#310(#$)('*,+&/9

&!,("0()*+',"+$(**"2'+1%"&:

;+3'4I$D$'/$'0(#$*+$*'8#$5'&#$+,$/4$#7*1&#$,'/1(4I$'73$/4$/+*-#&$3+#.7A*$

-'C#$*+$%+&8$'.$-'&3$'.$.-#$2.#3$*+9$$DAC#$'5-1#C#3$+7#$+,$/4$01>>#.*$

3&#'/.$0#5'2.#$+,$:+2;20#9$$"-#7$)#+)(#$5+/#$2)$*+$/#$*+$*-'78$/#$,+&$

/4$C13#+.I$1*A.$.25-$'$-2/0(17>$#_)#&1#75#9$$?.$(+7>$'.$D$-#()$+7#$)#&.+7I$

/4$>+'($-'.$0##7$'55+/)(1.-#39$$D7$*-#$,2*2&#$D$.##$/4.#(,$)&+32517>$'73$

/'7'>17>$*'(#7*6#_)'7317>$/4$7#*%+&8$*+$-#()$/+&#$'73$/+&#$>1&(.$3+$

%-'*$D$3+$'73$/+.*$1/)+&*'7*(4I$17.)1&#$/+&#$)#+)(#$*+$Z73$*-#$'&*$

17$0#'2*49

:(!,"##"+Z,&)

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 29: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

98]+MOLLO@B

2=$2!%($"%2

6W9+MOLLO@B

:.2'+0(">"1+0(1".

85+MOLLO@B

!,&))"#+2'&'(2'(!2

!D$-'C#$-'3$'57#$'(($/4$(1,#$*+$*-#$)+17*$1*$-+7#.*(4$3#)&#..#.$/#9$02*$',*#&$,+((+%17>$'$,#%$*2*+&1'(.$.-#$>1C#.I$/4$.817$1.$(++817>$0#**#&$'73$,##(.$0#**#&9$D*$-'.$0++.*#3$/4$5+7Z3#75#$'73$+C#&'(($(1,*#3$/4$3'4.9B$

N1O*"N1"I8

!,&))"#+!.::")'2

!;-'78$4+2eg$=4$5+7*'5*.$&'7$+2*$'73$D$2.2'((4$,##($.+$.#(,@5+7.51+2.$%-#7$D$%#'&$/4$>('..#.99$.+$/25-$*-'*$D$3+7A*$%'7*$)#+)(#$*+$.##$/#9$D$U2.*$*&1#3$*-1.$(++8$'73$%-1(#$D$3137A*$2.#$S'75+/#I$1*$(++8.$>++39$

*-'784+2*-'784+2*-'784+2$,+&$>1C17>$/#$/4$5+7Z3#75#$0'58egB$31J'"@/"J

!;-1.$1.$'/'W17>I$D$%1.-$/4$,'/1(4$%+2(3$-'C#$87+%7$'0+2*$1*$0'58$%-#7$/4$>&'/$-'3$5'75#&9$D*$%'.$3#C'.*'*17>$,+&$-#&$*+$(+.#$-#&$-'1&9$DA/$.+$-'))4$*-1.$/#..'>#$1.$0#17>$.)&#'39B$

F+8OO5,#"/I3

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 30: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

85

)&:"N#C17$"2I$P7*#&*'17#&

;.()"1+<.='=$"+[\\f

#(0"2+()S+.$?7>#(#.I$O'(1,+&71'

!,&))"#+)&:"+8#CU2/0'

YCVOB+>K^N+KBOhKC+EHFBG+@U+NOIKFIO@BFL+J@MCGQ+J@BBCJICG+?OM+DOI?+F+

J@MMKBOIQ+@U+UFBN+FBG+?CLSCG+?OM+EHCFA+OBI@+I?C+CBICHIFOBMCBI+OBGKNIHQW

<.='=$"W!.:XY"0;=:$&

!.:"1<+2Y('2+>(',+:<+1&1

D$.*'&*#3$/4$5-'77#($,+2&$4#'&.$'>+$+2*$+,$52&1+.1*4$/1_#3$%1*-$0+&#3+/I$

'73$-'3$7+$13#'$1*$%+2(3$*2&7$17*+$%-'*$1*$1.$7+%9$$D$%'.$'$U271+&$17$-1>-$

.5-++(I$'73$04$7+$/#'7.$*-#$5++(#.*$813$'*$/4$.5-++(9$$D$U2.*$*2&7#3$+7$'$

5'/#&'$'73$.*'&*#3$*'(817>9$$=+.*(4$DA/$'$C13#+$0(+>>#&$'73$D$*'(8$'0+2*$

&#'((4$.1*2'*1+7'($.*2,,9$$D$*'(8$31&#5*(4$*+$*-#$5'/#&'I$.+$1*A.$C#&4$)#&.+7'(I$

'73$D$3+$.81*.$%1*-$/4$T'3$@$/4$,'7.$(+C#$-1/9

.)"+:(##(.)+Z".Z#"+#(Y"+:"

H1**17>$+7#$/1((1+7$.20.5&10#&.$%'.$'$)&#**4$.)#51'($/+/#7*I$#.)#51'((4$

>1C#7$*-'*$/4$C13#+.$'&#$C#&4$)#&.+7'($'73$D$&#'((4$)2*$/4.#(,$+2*$*-#&#9$

;+$-'C#$+7#$/1((1+7$)#+)(#$(18#$4+2$'.$'$)#&.+7$1.$-2>#9$$;-#$%-+(#$

#_)#&1#75#$-'.$+)#7#3$.+$/'74$3++&.$,+&$/#9$$DA/$)2&.217>$+))+&*271*1#.$

17$*-#$#7*#&*'17/#7*$1732.*&49$$D$>#*$*+$3+$%-'*$D$(+C#$'73$.2.*'17$/4.#(,$

,&+/$1*9$$DAC#$/+C#3$*+$S?I$'73$-'C#$/#*$.+$/'74$)#+)(#$*-'*$D$>#*$*+$

5+(('0+&'*#$%1*-9$$L#17>$'0(#$*+$>#7#&'*#$*-1.$&#C#72#$-'.$.1/)(4$5-'7>#3$

/4$(1,#9$$

%"&#+&2(&)+'&#")'+$"()*+$%.&1!&2'

;-#$#7*1&#$?.1'7@?/#&15'7$5+//271*4$-'.$0##7$175&#310(4$.2))+&*1C#9$$

D$*-178$:+2;20#$1.$)&+0'0(4$17$.+/#$%'4.$*-#$+7(4$/#'7.$+,$#7*#&*'17/#7*$

,+&$?.1'7.$0#5'2.#$%#A&#$/1.&#)&#.#7*#3$17$/'17.*&#'/$/#31'$04$>++,4$

?.1'7$.*#&#+*4)#.9$$M7$:+2;20#I$4+2$>#*$*+$.##$&#'($*'(#7*I$&#'($5+/#31'7.I$

%-+$'&#$?.1'76*-#&#A.$'$-2>#$7#%$/+C#/#7*9$$

Y"0()+>=

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 31: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

6[9+MOLLO@B

2=$2!%($"%2

6W4+MOLL@B

:.2'+0(">"1+0(1".

69+MOLLO@B+

!,&))"#+2'&'(2'(!2

!:+2$>24.$-'C#$*-#$0#.*$,'*-#&$.+7$&#('*1+7.-1)999/'8#.$/#$%1.-$/4$3'3$%'.$'&+273$9$@$*#'&$@9B$?#8"''183"I1$

!,&))"#+!.::")'2

!;-#$81737#..$'73$5+/)'..1+7$4+2$.-+%#3$,+&$*-+.#$813.$1.$17.)1&17>9$D*$'(%'4.$'/'W#.$/#$-+%$>++3$4+2$'&#$'*$/'817>$)#+)(#$('2>-$'73$'*$(#'.*$-#()17>$*-#/$>#*$*-&+2>-$*-#$3'4I$4+2AC#$-#()#3$/#$*+$

('2>-$5+27*(#..$*1/#.$'73$,&+/$*-#$0+**+/$+,$/4$-#'&*$DA3$(18#$*+$*-'78$4+2$egB$=X,$!155Z,N18+1

!N#C$1.$'%#.+/#d$H#A.$'7$'/'W17>$>24$%-+A.$'(($'0+2*$)+.1*1C#$C10#.k'73$-#A.$.255##317>$+,,$-1.$C13#+.$'73$#C#7$>1C17>$/+7#4$*+$5-'&1*4dB$

LX"14#1+5,$

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 32: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

76

)&:"O+04$'73$O+&4$O+**+7I$;4(#&$;+7#4I$<'&&#**$H1(0#&*I$t$O+34$G+7#.$@$L'.8#*0'(($;&158$K-+*.

;.()"1+<.='=$"+[\\]

#(0"2+()?2.*17I$;#_'.

!,&))"#+)&:"+5+&45+**+7

(B+I?C+SFNI\+I@+MFAC+F+JFHCCH+UH@M+Q@KH+L@VC+@U+NS@HIN\+Q@K+?FG+I@+EC+

F+SH@+FI?LCICW+"BICH+I?CNC+bVC+J@LLCRC+H@@MMFICNW+'?CQ+IKHBCG+I?COH+

L@VC+@U+EFNACIEFLL+iFBG+KBJFBBQ+IHOJA+N?@I+FEOLOIOCNj+OBI@+F+NKJJCNNUKL+

NS@HIOBR+UHFBJ?ONCW

<.='=$"W!.:X!.%<!.''.)

/%.:+/%""+#=)!,+'.+/&:"

^D,$D$/'8#$*-1.$.-+*I$4+2$+%#$/#$(275-Ak$K%1.-9$$?$,&##$.'73%15-I$'$.1/)(#$

5'/#&'I$'73$[\$^D@5'7@3+@0#**#&@*-'7@4+2A$.-+*.$('*#&I$T23#$F#&,#5*$%'.$

0+&79$$"#A&#$ZC#$5+((#>#$>24.$%-+$/#*$*-&+2>-$'$L10(#$.*234$'*$;#_'.$?t=$

'73$#C#7*2'((4$0#5'/#$&++//'*#.9$$M2&$5-'77#($.*'&*#3$04$'5513#7*6%#$

)+.*#3$*-+.#$[\$*&158$.-+*.$*+$:+2;20#I$'73$*%+$3'4.$('*#&$<++3$=+&717>$

?/#&15'$'.8#3$1,$*-#4$5+2(3$.-+%$1*$+7@'1&9$$;-#$%+&3$%'.$+2*9

/=##_'(:"+'%(!Y+2,.'2

MC#&$*-#$)'.*$*%+$4#'&.I$%#AC#$)&+>&#..#3$17*+$#C#&@5&'W1#&$*&158$.-+*.I$

/'&8#*17>$5'/)'1>7.I$'73$#C#7$+2&$+%7$1F-+7#$>'/#$p5'((#3$T23#$

F#&,#5*g9$D*A.$0##7$'$0('.*I$'73$1*$&#'((4$-'.$0#5+/#$'$02.17#..9

*.+$(*

M2&$.(+>'7$-'.$'(%'4.$0##7$!<+$L1>9B$$V+$/'**#&$%-'*$4+2&$)'..1+7$1.I$

+2&$-+)#$1.$*+$17.)1&#$+*-#&.$*+$!<+$L1>B$'73$/'8#$*-#1&$(1C#.$5+27*9$$"#A&#$

('275-17>$'$0++8$*-1.$K#)*#/0#&$'0+2*$U2.*$*-'*9$$"-'*A.$*-#$*1*(#s$:+2$

>2#..#3$1*k6"%4879

1=1"+Z"%/"!'+

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 33: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

'CeFN

'.'&#+<.='=$"+0(">2+

3]+MOLLO@B

2=$2!%($"%2

68`\]]]

:.2'+0(">"1+0(1".

4+MOLLO@B+

!,&))"#+2'&'(2'(!2

!D$.'%$*-1.$+7$.)+&*.5#7*#&9$$D*$>+*$*-#$u`$)('4$+7$*+)$)('4.9B$'$781'&3AVAV

!,&))"#+!.::")'2

!D,$*-#4A&#$>+77'$/'8#$'74$.-+*$(+7>#&$*-'7$*-'*I$*-#4$%1(($-'C#$*+$5'(52('*#$%+&(3$&+*'*1+79B$I58F3U

!;-#4$.#&1+2.(4$.-+2(3$>#*$*-#1&$+%7$.-+%I$*-'*$%+2(3$0#$'%#.+/#dB$:.[/815>I#1D;*D1

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 34: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

77

)&:"K-'4$L2*(#&I$P7*#&*'17#&

;.()"1+<.='=$"+[\\f

#(0"2+()Q#715#$L#'5-I$O'(1,+&71'

!,&))"#+)&:"+.-'4*'&3.

2?FQ+$KILCH+D@HACG+D?FI+UCLI+LOAC+CVCHQ+c@E+KBGCH+I?C+NKB+ECU@HC+bBGOBR+

?ON+IHKC+JFLLOBRfJHCFIOBR+F+HCRKLFH+VOGC@+NCHOCN+UCFIKHOBR+?OM+FBG+?ON+

UFMOLQ+@B+<@K'KEC\+D?OJ?+RCBCHFICN+F+NOe_bRKHC+NFLFHQW

<.='=$"W!.:X2,&<'&%12

&+6[]_1"*%""+'=%)&%.=)1

=4$:+2;20#$5-'77#($1.$/+.*(4$3'1(4$C(+>.$+,$/#$'73$/4$,'/1(4I$(1C17>$+2&$

(1C#.I$*'(817>$'0+2*$E21&84$*-17>.I$-'C17>$,279$$:+2;20#$-'.$5-'7>#3$/4$

(1,#$`a\$3#>&##.9$$"#AC#$&#5#7*(4$)'13$+,,$'(($+,$+2&$3#0*$0#5'2.#$+,$*-#$

:+2;20#$F'&*7#&$F&+>&'/6*-'*$%'.$'(%'4.$+7#$+,$+2&$>+'(.9$$L2*$/+&#$

*-'7$*-'*I$DA/$3+17>$.+/#*-17>$*-'*$D$(+C#I$'73$D$7#C#&$5+2(3$-'C#$)('77#3$

+7$*-'*9$$DAC#$0##7$'$>&'71*#$('0+&#&I$'$&#'($#.*'*#$'>#7*I$'$.5-++($02.$3&1C#&I$

'$5'&$.'(#./'7j$DAC#$-'3$#C#&4$U+0$273#&$*-#$.279$$DA/$7+%$o`$4#'&.$+(3$'73$

:+2;20#$1.$*-#$(+7>#.*$U+0$DAC#$#C#&$-'39$D$(+C#$1*9

&+:"22&*"+./+,&ZZ()"22

K)&#'317>$'$/#..'>#$+,$-'))17#..$*+$*-#$)#+)(#$%-+$%'*5-$+2&$C13#+.$

1.$*-#$/+.*$&#%'&317>$*-17>$'0+2*$%-'*$%#$3+9$$D$&#'((4$0#(1#C#$*-'*$,'/1(4$

1.$*-#$/+.*$1/)+&*'7*$*-17>$+2*$*-#&#9$$;-#&#$1.$'$(+*$*+$0#$.'13$,+&$>++3$

)'&#7*17>I$'73$*-#&#A.$7+*-17>$0#**#&$,+&$'$813$*-'7$*+$.##$*-'*$*-#1&$)'&#7*.$

(+C#$#'5-$+*-#&9$$L#17>$'0(#$*+$.-'&#$+2&$0#(1#,$17$*-'*$%1*-$*-#$%+&(3$-'.$

0##7$%+73#&,2(9

63]+Z".Z#"+()+:<+#(0()*+%..:

;-#$C#&4$Z&.*$#/'1(.$D$%'.$>#**17>$%-#7$D$.*'&*#3$/'817>$C13#+.$%#&#$U2.*$

.+$'/'W17>$*+$/#9$$D$>+*$'7$#/'1($,&+/$.+/#0+34$.'417>I$^;-1.$1.$G+-7I$

D$(1C#$17$?('0'/'I$4+2&$C13#+$%'.$-1('&1+2.I$4+2$.-+2(3$/'8#$/+&#dA$$?73$

DA/$*-17817>I$^D$U2.*$>+*$'7$#/'1($,&+/$.+/#0+34$%-+$(1C#.$/1(#.$'%'4I$%-+$

3+#.7A*$87+%$/#I$%-+$%'7*.$/#$*+$3+$/+&#dA$$?*$*-#$)+17*$D$&#'5-#3$`i\$

.20.5&10#&.I$D$%'.$'/'W#3$*-'*$*-#&#$%#&#$`i\$)#+)(#$%-+A3$)2.-#3$'$

02**+7$*+$.'4$*-#4$%'7*#3$*+$.##$/+&#$+,$/#d$$D,$D$1/'>17#3$`i\$)#+)(#$17$

/4$(1C17>$&++/I$1*$%+2(3$0#$)'58#3d$$;-'*$*-#.#$)#+)(#$,&+/$'&+273$*-#$

%+&(3$%#&#$#7>'>17>$'73$/'817>$'7$'**#/)*$*+$5+//2715'*#$%1*-$/#$%'.$

C#&4$2)(1,*17>9

2,&<+$='#"%++

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 35: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

!FLOU@HBOF

'.'&#+<.='=$"+0(">2+

97]+MOLLO@B

2=$2!%($"%2

547\]]]

:.2'+0(">"1+0(1".

5W3+MOLLO@B+

!,&))"#+2'&'(2'(!2

!=4$,'/1(4$-'.$0##7$>+17>$*-&+2>-$.+/#$31,Z52(*$*1/#.$('*#(4I$'73$%'*5-17>$*-#$K-'4*'&3.$C(+>.$-'C#$-#()#3$/#$)2(($*-&+2>-$p-'))17#..$1.$'$5-+15#dg9$K-'4$-'.$(1*#&'((4$5-'7>#3$/4$(1,#I$#C#7$17.)1&17>$/#$*+$

.*'&*$/4$+%7$3'1(4$,'/1(4$C(+>.9B$3*O$D/

!,&))"#+!.::")'2

!=4$-2.0'73$-'.$0##7$3#)(+4#3$*+$?,>-'71.*'7$.175#$='4$+,$[\`\$'73$D$%+7A*$.##$-1/$'>'17$27*1($G27#$[\` 9$D*$/'8#.$/#$,##($.+++++$>++3$*+$87+%$*-'*$/4$,'C+&1*#$!5#(#0&1*4B$D.$*-#&#$,+&$/#$'73$

J73#&.*'73.d$D$%'*5-$4+2&$C13#+.$PQPR:T?:$'73$D*$17.*'7*(4$/'8#.$/4$3'49B$?5"33$UEEG

!K-'4$1.$'7$17.)1&'*1+7d$D$-'C#$%'*5-#3$#C#&4$.-'4*'&3.$C13#+$'73$1*$1.$'(%'4.$*-#$Z&.*$C13#+$D$%'*5-$17$/4$.20.5&1)*1+7.$0+_d$D,$+7(4$*-#$%+&(3$%#&#$Z((#3$%1*-$/+&#$/#7$(18#$K-'4$*-1.$

%+2(3$0#$'$%+73#&,2($%+&(39B$"&X1771/

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 36: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

73

)&:"H'78$<&##7$p'73$0&+*-#&I$G+-7g

;.()"1+<.='=$"+[\\h

#(0"2+()=1..+2('I$=+7*'7'

!,&))"#+)&:"+C(+>0&+*-#&.

$H@I?CHN+,FBA+FBG+;@?B+*HCCB+SFHLFQCG+I?COH+@BLOBC+S@SKLFHOIQ+OBI@+FB+

FBBKFL+S?OLFBI?H@SOJ+CVCBI+I?FI+G@MOBFICN+<@K'KEC+CFJ?+1CJCMECHW

<.='=$"W!.:X0#.*$%.',"%2

&+/=##+<"&%+./+0(1".2

=4$0&+*-#&$G+-7$(1C#.$17$D731'7'I$'73$D$(1C#$17$=1..+2('I$=+7*'7'9$$"#$

3137A*$*'(8$*-'*$/25-I$.+$%#$3#513#3$*-'*$1*$%+2(3$0#$'$>++3$13#'$1,$%#$

-'3$'$)&+U#5*$*-'*$%+2(3$*1#$2.$*+>#*-#&9$$K+I$%#$3#513#3$*-'*$17$[\\h$%#$

%+2(3$+7(4$5+//2715'*#$%1*-$+7(17#$C13#+9$$"#$5+2(37A*$.#73$#'5-$+*-#&$

'$.17>(#$*#_*$+&$D=$+&$#/'1(I$02*$%#$%+2(3$/'8#$'73$)+.*$'$C13#+$#C#&4$3'4$

*-&+2>-+2*$[\\h9$$

Z%.;"!'+/.%+&>"2.:"

M2&$5+//271*4$+,$C1#%#&.$%'7*#3$*+$%+&8$+7$.+/#*-17>$*+>#*-#&9$$K+$

17$[\\hI$%#$'.8#3$*-#/$*+$/'8#$'$C13#+$'0+2*$*-#1&$,'C+&1*#$5-'&1*4$'73$

)+.*$1*9$$;-#7$%#$-'3$*-#$5+//271*4$&'*#$'73$5+//#7*$+7$*-#$C13#+.$*+$

5+7,2.#$*-#$:+2;20#$)&+/+*1+7$'(>+&1*-/$17*+$,#'*2&17>$'$0275-$+,$5-'&1*4$

C13#+.9$$D7.*#'3$+,$0#17>$2).#*I$:+2;20#$(+C#3$*-#$13#'$'73I$.175#$*-#7I$

-'.$-#()#3$2.$.+$/25-$*-'*$%#$3+7A*$7##3$*+$*&158$'74*-17>$'74/+&#9$$$

^F&+U#5*$,+&$?%#.+/#A$1.$7+%$%'4$01>>#&$*-'7$U2.*$G+-7$'73$/#$'73$%#A&#$

&#'((4$#_51*#3$'0+2*$*-'*9

<.='=$"+(2+:<+;.$

;-1.$1.$/4$U+0I$.+$1*$+0C1+2.(4$1/)'5*.$/4$,'/1(4$'73$/4$(1,#$'$(+*9$$D$>#*$2)$

17$*-#$/+&717>$'73$DA/$%+&817>$+7$:+2;20#$.*2,,I$%-#*-#&$1*A.$C13#+.I$+&$

Q13O+7$+&$TX;L?$R#5+&3.9$$DA/$'(%'4.$*-17817>$'0+2*$C13#+$13#'.$'73$-+%$

*+$17*#&'5*$%1*-$+2&$5+//271*4$'73$*'8#$*-17>.$*+$*-#$7#_*$(#C#(9$$D$5'7A*$

#C#7$1/'>17#$%-'*$(1,#$%+2(3$0#$(18#$%1*-+2*$/4$:+2;20#$5-'77#(9

0#.*+$%.',"%2

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 37: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

:@BIFBF

'.'&#+<.='=$"+0(">2+

63]+MOLLO@B

2=$2!%($"%2

373\]]]

:.2'+0(">"1+0(1".

68W4+MOLLO@B+

!,&))"#+2'&'(2'(!2

!G2.*$-'C#$*+$5-++.#$/4$5-'&1*4I$'73$*-#4$4'4d$D$(+C#$.##17>$4+2*20#&.$2.17>$*-#1&$)+%#&.$+,$.20.5&10#&.$*+$-#()$5-'&1*1#.I$'73$/'8#$*-#$%+&(3$/+&#$'%#.+/#9$:+2$>24.$'&#$'/'W17>dB$

9,?,//1\'=X,=>9)\H

!,&))"#+!.::")'2

!"-#7$D$#7*#&#3$*-#$:+2;20#$271C#&.#$'$,#%$4#'&.$'>+I$D$7#C#&$%+2(3$-'C#$.2.)#5*#3$*-'*$D$%+2(3$0#$'$)'&*$+,$*-#$/+.*$5+/)(#_$'73$%+73#&,2($5+//271*4$17$*-#$%+&(39$$PC#&4*-17>$4+2$

3+$17.)1&#.$/#$*+$0#$'$0#**#&$)#&.+79B$<58,D1#8,,,

!;-1.$5+//271*4$1.$*-#$/+.*$'/'W17>$'73$'%#@17.)1&17>$*-17>$D$-'C#$#C#&$.##79$:+2$-'C#$5-'7>#3$/4$(1,#$'73$5+27*(#..$+*-#&.$%1*-$4+2&$C13#+.$'73$8173$%+&3.9$"-+$%+2(3$-'C#$*-+2>-*$*-'*$'$.1/)(#$13#'I$

(18#$%'7*17>$*+$*'(8$*+$4+2&$0&+*-#&$*-&+2>-$'$:+2*20#$C13#+I$%+2(3$',,#5*$*-#$%+&(3$(18#$1*$-'.sB$>@,#8,Z!

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 38: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

74

)&:"V'*#$H1&.*I$<(+0'($='&8#*17>$?7'(4.*$,+&$L(#73*#5

;.()"1+<.='=$"+[\\f

#(0"2+()"#.*$M&#/I$J*'-

!,&))"#+)&:"+L(#73*#5

=IF?_EFNCG+$LCBGICJ+NCLLN+ELCBGCHNW+'?CQ+JFIFSKLICG+I@+(BICHBCI+

UFMC+DOI?+cKNI+F+k3]+EKGRCI+FBG+I?COH+JHCFIOVC+MFHACIOBR+

JFMSFORB\+l>OLL+OI+ELCBGPm

<.='=$"W!.:X$#")1'"!

$#")1"%2+./+=)=2=&#+2'%")*',

;+/$T158.+7I$*-#$+%7#&$'73$OPM$+,$L(#73*#5I$-'3$'$271E2#$%'4$+,$*#.*17>$

0(#73#&.j$-#$%+2(3$U'/$[B$_$[B$)1#5#.$+,$(2/0#&$17*+$*-#/$*+$*#.*$*-#$

.*&#7>*-$+,$*-#1&$/+*+&.9$$M2&$/'&8#*17>$31&#5*+&$.'%$*-#.#$*#.*.$'73$%'.$

'/'W#3$*-'*$'$0(#73#&$5+2(3$)2(C#&1W#$)1#5#.$+,$(2/0#&9$$H#$&#5+>71W#3$

*-'*$1,$-#$%'.$*-'*$#7*-&'((#3$%1*-$0(#7317>$3#.*&25*1+7I$+*-#&.$/1>-*$0#$*++9$

K+$-#$023>#*#3$ri\$*+$5&#'*#$'$:+2;20#$5'/)'1>79$$;-#$&#.*$1.$-1.*+&49$$

&+*&'">&<+'.+Z%"22+&''")'(.)

;-#$:+2;20#$5'/)'1>7$-'.$>1C#7$2.$0&'73$'%'&#7#..$*-'*$+*-#&$

5+/)'71#.$-'C#$)'13$/1((1+7.$+,$3+(('&.$*+$'5-1#C#61*$&#'((4$)2*$2.$+7$*-#$

/')$17$*-#$#4#.$+,$*-#$>#7#&'($)20(159$$M2&$^"1(($1*$L(#73sA$C13#+.$-'C#$0##7$

,#'*2&#3$+7$*-#$;+3'4$K-+%I$*-#$H1.*+&4$O-'77#(I$*-#$T1.5+C#&4$O-'77#(I$

'73$*-#$;+71>-*$K-+%$%1*-$G'4$S#7+9

"-'%":"+$#")1()*

"#$5'(($%-'*$%#$3+$#_*&#/#$0(#7317>9$$M2&$0(#73#&$1.$3#.1>7#3$*+$0#$

2.#3$17$*-#$-+/#$81*5-#7$*+$/'8#$./++*-1#.$'73$.+2).I$02*$*+$)&+C#$1*.$

.*&#7>*-I$%#$0(#73$*-17>.$+*-#&$0(#73#&.$5'7A*$-'73(#I$(18#$/'&0(#.I$>+(,$

0'((.I$-+58#4$)258.I$'73$#C#7$'$&'8#$-'73(#9$$M2&$0(#73.$-'C#$0#5+/#$

'$(1**(#$/+&#$.+)-1.*15'*#3$17$*-#$&#5#7*(4$%1*-$*-#$1F'3$0#17>$+2&$/+.*$

)+)2('&$C13#+$p'73$0(#73$.20U#5*g$*+$3'*#9$$"#$&#5#1C#$-273&#3.$+,$#/'1(.$

3'1(4$%1*-$31,,#&#7*$.2>>#.*1+7.$+,$*-17>.$*+$0(#739$$V+I$%#$%1(($7+*$0(#73$

4+2&$/+*-#&@17@('%I$#_@%1,#$+&$#[email protected]'739

$#")1'"!

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 39: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

=IF?

'.'&#+<.='=$"+0(">2+

6``++MOLLO@B

2=$2!%($"%2

755\]]]

:.2'+0(">"1+0(1".

66W[+MOLLO@B+

!,&))"#+2'&'(2'(!2

!M8'4$4+2$-'C#$.+(3$/#9$;-1.$,'(($%-#7$D$-'C#$*-#$/+7#4$*+$.)#73$D$'/$02417>$+7#$+,$*-#.#$*-17>.9$;-1.$1.$'$0#**#&$5+//#&51'($*-'7$*-#$+7#$,+&$*-#$/'>15$02((#*9B$

.*55W1@"#D,'&X"5

!,&))"#+!.::")'2

!;-'*A.$+7#$8158$'vv$0(#73#&9B$]4<9CMBB=

!D$%'7*$*-'*$0(#73#&$/17#$3+#.7A*$#C#7$5&2.-$15#epB$/EE5+*+,AGSR

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 40: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

75

)&:"G+.-$K273E21.*

;.()"1+<.='=$"+[\\f

#(0"2+()?&(17>*+7I$Q1&>171'

!,&))"#+)&:"+G+.-K273E21.*

;@N?+2KBGhKONI+L@NI+?ON+LCR+I@+JFBJCH+FN+F+Q@KBR+MFBW++)@I+I@+EC+

GCICHHCG\+?C+NKENChKCBILQ+GCUCFICG+JFBJCH\+HCSHCNCBICG+I?C+=W2W+

OB+I?C+8]]`+ZFHFLQMSOJN\+FBG+ECJFMC+F+M@IOVFIO@BFL+NSCFACH+FBG+

OBNSOHOBR+<@K'KEC+ZFHIBCHW

<.='=$"W!.:X;.2,2=)1n=(2'

%"&!,()*+&+#.'+./+Z".Z#"

:+2;20#$1.$*-#$.*+&4*#((17>$)('*,+&/$DA/$/+.*$#_51*#3$'0+2*$&1>-*$7+%I$

0#5'2.#$1*A.$.25-$'$)+%#&,2($%'4$*+$5+//2715'*#$%1*-$)#+)(#9$$O+7.13#&$

'231#75#$.1W#6*-1.$%##8$D$%1(($.)#'8$'*$'$5+7C#7*1+7$%1*-$ I\\\$)#+)(#$

*-#&#9$$;-'*A.$'$(+*$+,$)#+)(#9$$L2*$D$5+2(3$/'8#$'$:+2;20#$C13#+$'73$04$*-#$

#73$+,$1*.$(1,#$545(#$'0+2*$b\I\\\$)#+)(#$%1(($-'C#$%'*5-#3$1*9$$;%+$4#'&.$

'>+I$/4$2(*1/'*#$>+'($%'.$*+$-+.*$'$;Q$.-+%9$$L2*$DAC#$.175#$&#'(1W#3$*-'*$

D$5'7$04)'..$>#**17>$'7$'>#7*$'73$Z7317>$)&+325#&.$'73$>#**17>$.1>7#3j$

%1*-$/4$:+2;20#$5-'77#($D$5'7$(1*#&'((4$*2&7$+7$/4$5'/#&'$'73$U2.*$*'(89

1%(0()*+$=2()"22+',%.=*,+<.='=$"

D$.*'&*#3$+7$:+2;20#$0#5'2.#$D$(18#$*#((17>$.*+&1#.$'73$1*A.$'$5++($%'4$

*+$5+77#5*$%1*-$)#+)(#9$$"-'*$D$%'.$7+*$'%'&#$+,$%'.$*-#$#_*#7*$*+$

%-15-$:+2;20#$%+2(3$-#()$3&1C#$*-#$+*-#&$'&#'.$+,$/4$02.17#..9$$DA/$'$

/+*1C'*1+7'($.)#'8#&$'73$hi$)#&5#7*$+,$/4$.)#'817>$&#E2#.*.$7+%$5+/#$

31&#5*(4$,&+/$:+2;20#9$$K+/#0+34$.##.$/4$C13#+.$'73$*#((.$*-#1&$)&1751)'($

+&$*-#1&$/+/$+&$*-#1&$0+..9$D*$0(+%.$/4$/1739$$?73$:+2;20#$1.$3&1C17>$`\\$

)#&5#7*$+,$/4$0++8$.'(#.9

&)+&:&o()*+!.::=)('<

;-#$:+2;20#$5+//271*4$1.$271E2#9$$?(($+,$*-#$5+7*#7*$5&#'*+&.$DAC#$/#*$-'C#$

0##7$#'>#&$*+$>1C#$/#$*1).$'73$)&+/+*#$/4$C13#+.9$$;-#$)#+)(#$%-+$C1#%$

/4$C13#+.$'&#$>&#'*$*++9$$;-#4A&#$/4$C1#%#&.I$02*$*-#4A&#$'(.+$/4$,&1#73.9$

;-#4$>1C#$/#$5+//#7*.I$'73$%#A&#$5+7.*'7*(4$5+(('0+&'*17>$*+$/'8#$/+&#$

C13#+.9$$:+2;20#$%'.$021(*$,+&$*-1.$8173$+,$.-'&17>$,&+/$*-#$0#>17717>I$'73$

1*A.$5&#'*#3$'7$'/'W17>$.#7.#$+,$5+//271*49

;.2,+2=)1n=(2'

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 41: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

0OHROBOF

'.'&#+<.='=$"+0(">2+

5W9+MOLLO@B

2=$2!%($"%2

68]\]]]

:.2'+0(">"1+0(1".

4]7\]]]+

!,&))"#+2'&'(2'(!2

!G+.-$4+2$'&#$.25-$'7$17.)1&'*1+7$*+$/#d$D$-'C#$/2.52('&$34.*&+)-4$'73$1*.$4+2&$%+&3.$+7$+7#$+,$4+2&$.)##5-#.$'0+2*$+2*$&27717>$%1*-$*-#$02((.$*-'*$&#'((4$>'C#$/#$-+)#$'73$5+7Z3#75#999*-'78$4+2$.+$

/25-$,+&$'(($4+2$3+$U+.-d$<+3$0(#..$4+29B$3/#,1D8'7+""#

!,&))"#+!.::")'2

!DAC#$7#C#&$.'13$*-1.$*+$.+/#+7#$DAC#$7#C#&$!/#*B$0#,+&#I$'73$#C#7$)#+)(#$D$-'C#$/#*I$1*A.$0##7$&'&#(4$.'13$*+9$:+2$17.)1&#$/#$1//#7.#(49$V#C#&$5-'7>#9$D$(+C#$*-#.#$C13#+.I$-+)#$4+2$

>#*$-1&#3$*+$8##)$*-#/$5+/17>9B$3*71#$C""3J,,&3

!:?H$1$(+C#$4+2&$C13#+.9$;-1.$.#&1#.$1.$*-#$&#'.+7$1$0+2>-*$4+2&$0++89B$^,55"J3I8+

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 42: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

96

)&:"='&8$O&1((#4

;.()"1+<.='=$"+[\\f

#(0"2+()V+C1I$=15-1>'7

!,&))"#+)&:"+/'&85&1((#4

>?CB+:FHA+!HOLLCQ+bHNI+c@OBCG+I?C+<@K'KEC+ZFHIBCH+ZH@RHFM\+?C+

I?@KR?I+?ON+VOGC@N+D@KLG+?CLS+SFQ+U@H+RH@JCHOCNW++)@D\+<@K'KEC+

ON+?ON+NICFGOCNI+N@KHJC+@U+OBJ@MCW

<.='=$"W!.:X:&%Y!%(##"<

',"+*=<+>,.^2+%"&##<+'&#Y()*+'.+<.=

D$%'.$%+&817>$+7$'$.#&1#.$+,$>&')-15$7+C#(.$'73$D$*-+2>-*$DA3$/'8#$'$C13#+$

*#((17>$)#+)(#$'0+2*$*-#$0++8.$*-'*$%#&#$5+/17>$+2*$.++79$$D$U2.*$)+17*#3$

*-#$5'/#&'$'*$*-#$%+&8$17$)&+>&#..$'73$)2*$*-'*$+7*+$:+2;20#9$$D$8#)*$

/'817>$C13#+.$(18#$*-1.I$02*$',*#&$'$%-1(#$D$)+17*#3$*-#$5'/#&'$'*$/4$-'73$

'.$D$%+&8#3$+7$'7$'5*2'($)'>#$'73$Z(/#3$/4.#(,$3&'%17>9$$;-'*$C13#+$

>+*$(+*.$+,$C1#%.9$$;-#$(1>-*$02(0$%#7*$+,,e$)#+)(#$(18#$*+$.##$C13#+.$+,$/#$

3&'%17>$'73$*'(817>$%-1(#$3&'%17>$'73$>1C17>$*-#/$'3C15#9$$?$(+*$+,$-+%@

*+@3&'%$C13#+.$+7$:+2;20#$'&#$U2.*$*1/#@(').#$)-+*+>&')-4$+,$.+/#+7#$

3&'%17>$%1*-$7+$#_)('7'*1+7I$02*$17$/17#I$*-#$>24$1.$&#'((4$*'(817>$*+$4+2$'73$

*#((17>$4+2$%-4$-#A.$)2**17>$*-1.$(17#$-#&#9$$;-'*A.$-+%$D$.#*$/4.#(,$')'&*9

$"!.:()*+&+:")'.%

=4$>+'(.$%1*-$:+2;20#$5-'7>#3$+C#&$*1/#9$$?*$Z&.*I$1*$%'.$*+$/'8#$)#+)(#$

'%'&#$+,$/4$0++8.9$$L2*$+C#&$*1/#I$1*$0#5'/#$'0+2*$/+&#$*-'7$*-#$0++8.j$

D$-'3$0#5+/#$'$/#7*+&$*+$*-#.#$)#+)(#$'&+273$*-#$%+&(39$$D*$%'.$'$*-&1(($*+$

Z73$*-'*$)#+)(#$&#'((4$%#&#$0#7#Z*17>$,&+/$*-#$C13#+.$'73$(#'&717>$'$(+*9$

;-#&#$%#&#$)#+)(#$%-+A3$7#C#&$-'3$'55#..$*+$'7$'&*$*#'5-#&$0#,+&#I$+&$

/'40#$*-#4$-'3I$02*$*-#$*#'5-#&$3137A*$&#.)#5*$*-#$/'7>'$.*4(#9$$;-1.$-'.$

U2.*$0##7$'.*+71.-17>$*+$/#6D$,##($'(/+.*$#/0'&&'..#3$'*$*-#$+2*)+2&17>$+,$

/#..'>#.$'73$5+//#7*.9

:.%"+',&)+,"#Z()*+>(',+',"+*%.!"%("2

"-#7$D$.*'&*#3$+2*I$D$*-+2>-*$*-#$&#C#72#$,&+/$:+2;20#$%+2(3$0#$

.+/#*-17>$*-'*$-#()#3$%1*-$*-#$>&+5#&1#.I$02*$1*$-'.$0#5+/#$'$&#'($)1#5#$+,$

*-#$)1#9$$D7$/4$(17#$+,$%+&8$'.$'$,&##('75#$%&1*#&$'73$1((2.*&'*+&I$1*$1.$7+%$*-#$

.*#'31#.*$.+2&5#$+,$175+/#$DAC#$-'3$.175#$D$0#5'/#$.#(,@#/)(+4#39$$D*$-'.$

0&+2>-*$'$%+73#&,2($.*'01(1*4$*+$/4$(1,#9

:&%Y+!%(##"<+

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 43: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

:OJ?ORFB

'.'&#+<.='=$"+0(">2+

34+MOLLO@B

2=$2!%($"%2

797\]]]

:.2'+0(">"1+0(1".

9W7+MOLLO@B+

!,&))"#+2'&'(2'(!2

!"M"ddd$"-'*$'7$#_5#((#7*$C13#+9$D$'/$3#Z7'*#(4$>+17>$*+$%'*5-$/+&#9$K+$#'.4$*+$(#'&7$,&+/9;-'78$4+2$,+&$4+2&$.*4(#$'73$*-#$.-'&17>$+,$4+2&$*'(#7*dddddB$

&1D8'1&#8C

!,&))"#+!.::")'2

!N##)$2)$*-#$>++3$%+&8I$4+2$*#'5-$.+$/'74$*-17>.$*+$+*-#&$)#+)(#9$'$(+*$+,$'&*1.*$3+$7+*$*#(($*-#1&$.#5&#*.9$02*$4+2$87+%$%-'*s$*-'*A.$#_'5*(4$%-4$1$0+2>-*$4+2&$0++8.I$*+$.'4$*-'78$4+2$egB$

8'&,#/"8..,*#

!H#((+$='&8I$U2.*$.*+))17>$04$*+$.'4$-1$'73$*+$*#(($4+2$*-'*$4+2$'&#$'7$'/'W17>$'&*1.*$%-+$-'.$-#()#3$.+$/'74$)#+)(#9$D$-+)#$4+2$-'C#$'$>++3$%##89$D$(++8$,+&%'&3$*+$4+2&$7#_*$C13#+9$egB$

^*I8/X1'31#&

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 44: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

97

)&:"='&8$"'*.+7

;.()"1+<.='=$"+[\\a

#(0"2+()K*9$S+21.I$=1..+2&1$

!,&))"#+)&:"+K+(31#&N7+%.L#.*

/@HMCH+N@LGOCH+:FHA+>FIN@B+I@@A+FB+CVCHQGFQ+LOUC+CeSCHOCBJCfEKQOBR+F+

BCD+J@MSKICHfFBG+IKHBCG+OI+OBI@+F+NKJJCNNUKL+<@K'KEC+J?FBBCL+I?FI+ON+

B@D+?ON+UKLL_IOMC+c@EW+++

<.='=$"W!.:X2.#1("%Y).>2$"2'

&10(!"+/%.:+',"+!.::=)('<

D$.*'&*#3$+7$:+2;20#$0#5'2.#$D$%'.$(++817>$,+&$'$7#%$5+/)2*#&$'73$D$.)#7*$

'$(+*$+,$*1/#$%'*5-17>$+*-#&$)#+)(#.A$C13#+$&#C1#%.$+7$*-#$.1*#9$$;-#1&$C13#+.$

,#(*$C#&4$)#&.+7'($'73$D$&#'(1W#3$D$&#'((4$*&2.*#3$*-#1&$+)171+7.$0#5'2.#$+,$

*-'*9$$D$.*'&*#3$Z(/17>$*#5-$7#%.$'73$3#/+.$'73$+C#&$*1/#I$D$#_)'73#3$*+$

3+17>$/'U+&$)&+325*$&#C1#%.9

:.%"+Z&22(.)\+:.%"+0(">"%2

D,$4+2&$C1#%#&.$&#5+>71W#$*-'*$4+2A&#$&#'((4$)'..1+7'*#I$*-#4A(($(#'&7$*+$*&2.*$

4+2&$C13#+.$'73$*-#4A(($%'7*$*+$8##)$%'*5-17>9$$;-'78.$*+$/4$C1#%#&.I$/4$

C13#+.$-'C#$'))#'&#3$+7$*#5-$0(+>.$'73$%#0.1*#.I$'73$D$%'.$#C#7$,#'*2&#3$

+7$<++3$=+&717>$?/#&15'9

*""Y+p+2.#1("%+q+2.#(1"%Y).>2$"2'

"-#7$D$%'.$17$*-#$?&/4I$D$313$5+//2715'*1+7.$%+&8$'73$&#'(1W#3$-+%$

/25-$D$(+C#$*#5-7+(+>49$$DA/$'$>##8I$.+$>#**17>$*+$*'(8$'0+2*$*#5-7+(+>4$'(($

*-#$*1/#$+7$:+2;20#$,##(.$(18#$/4$5'((17>9$$DAC#$0##7$3+17>$:+2;20#$,2(($*1/#$

.175#$G2(4$[\`\$'73$1*A.$0##7$>&#'*9$$K+/#$)#+)(#$U2.*$3+$1*$,+&$*-#$/+7#4I$

02*$D$(+C#$*-#$:+2;20#$5+//271*4$'73$D$(+C#$%+&817>$,+&$/4.#(,9

:&%Y+>&'2.)

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

&$.='+',"+Z&%')"%

Page 45: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2'&'"+

:ONN@KHO

'.'&#+<.='=$"+0(">2+

39W5+MOLLO@B

2=$2!%($"%2

885\]]]

:.2'+0(">"1+0(1".

9W5+MOLLO@B+

!,&))"#+2'&'(2'(!2

!"!#!$!

%!"&'()*&! %("()!+(

!"!,-! !)&.(*! !)-!*,!,

%(**/%0&%10 +/"!2!)/

'"()&+! 3/()3&! 4!2!&& &+!4(

&""&*(&, &*+&!*! &(2! -!*,!,

-/*01%-5 "(1&,&!*! $!&*/ $!)5"!*+

$!,,!%41,/00, $&**/,(0! $&,,&,,&66&$&%4&3!*

$&,,(1)& */7!+!*/#)!,-!$(*0!*!

*/284!$6,4&)/ */289/),/5 */28$/:&%( */285()-

*()048%!)("&*! *()048+!-(0! (4&( (-"!4($!

()/3(* 6/**,5"7!*&! )4(+/8&,"!*+ ,(1048%!)("&*!

,(1048+!-(0! 0/**/,,// 0/:!, 10!4

7/)$(*0 7&)3&*&! 2!,4&*30(* 2/,087&)3&*&!

2&,%(*,&* 25($&*3

!D$(+C#$4+2&$5-'77#(I$DA(($5-#58$17$+,*#7$.+$*-'*$DA/$7+*$*-#$('.*$)#&.+7$*+$Z73$+2*$'0+2*$.+/#*-17>$7#%9$;-'78.$,+&$'(($*-#$*#5-$17,+dB$

O"D?8,Y,338

!,&))"#+!.::")'2

!;-'78.$.+++$/25-$,+&$*-1.$&#C1#%d$$DAC#$0##7$(++817$'(($3'4$,+&$'$&#'($&#C1#%$,+&$*-#$7#%$1)-+7#I'73$4+2$U2.*$*+(3$/#$#C#&4*-17>$1$7##3$*+$87+%9B$

Z3Z1$,#O

!;-'78.$,+&$'(($+,$4+2&$,##30'58$+7$*#5-I$>'/#.I$#*59$#'&(1#&$*+3'4$32&17>$4+2&$(1C#$,##39D$'))&#51'*#$#C#&4*-17>$4+2$3+$,+&$*-#$4+2*20#$5+//271*49B$

/X#83+"77EA

O-'77#($.*'*1.*15.$'&#$'552&'*#$'.$+,$G2(4$[\``

Page 46: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

2()!"+',"+/(%2'+<.='=$"+0(1".+>&2+=Z#.&1"1+()+&Z%(#+8]]3

<.='=$"+,&2+*%.>)+'.r

%%%94+2*20#95+/c'%#.+/#4*)'&*7#&.

Page 47: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO
Page 48: CELEBRATING THE NEbT GENERATION OF CREATIVE VIDEO

>>>W<.='=$"W!.:X&>"2.:"<'Z&%')"%2

w$[\`\$<++>(#$D759$?(($&1>-*.$&#.#&C#39$:+2;20#$'73$*-#$:+2;20#$(+>+$'&#$*&'3#/'&8.$+,$<++>(#$D759