HOEKOM TIK EK HIERDIE TOS HIER

Hoekom tik ek hierdie tos hier Hoekom tik ek hi-erdie tos hier Hoekom tik ek hierdie tos hier Hoe-kom tik ek hierdie tos hier Hoekom tik ek hierdie tos hier Hoekom tik ek hierdie tos hier Hoekom tik ek hierdie tos hier Hoekom tik ek hierdie tos hier Hoekom tik ek hierdie tos hier Hoekom tik ek hier-die tos hier Hoekom tik ek hierdie tos hier

3

THE POWER IS IN YOUR HANDS

“Launched in 2001, Cell C is South Africa’s third cellular operator with just under seven million subscribers.

Cell C (2011) states that their main goal is to look to the future ”to bring you the technology of tomorrow today.”

“Provider of possibilities”“Power in your hands”

ABOUT THE COMPANY

CYBER MARKETING /INTERNET MARKETING1

CYBER MARKETING“The application of the internet and related digital technologies to achieve marketing objectives”

- STRYDOM ET AL (2006:488)

CYBER MARKETING AND THE MARKETING CONCEPT

New channel of business to reach CustomerNew approachBasic principles still apply

CYBER MARKETING AND THE VIRTUAL ENVIRONMENT

Micro, Macro &Market environment

1CYBER MARKETING /INTERNET MARKETING

1CYBER MARKETING /INTERNET MARKETING

MARKET SPACE VERSUS MARKET PLACE

Market Place > PhysicalMarket Space > Virtual

INTERNET’S UNIQUE FEATURESMultimedia Environment7X24x 365 AvailabilityGlobal ReachAffordabilityEase Of UseMass StorageCustomize Information For Individual UsersTransact Sales

MARKETING MIX APPLIED TO INTERNET MARKETING2

2MARKETING MIX APPLIED TO INTERNET MARKETING

1. PRODUCTInformation gatheringKeep up to dateCustomisation opportunitiesReal time input

2MARKETING MIX APPLIED TO INTERNET MARKETING

2. PRICEPrice ComparisonsIntermediaries BypassDemand Based PricingCheap Distribution Channel

2MARKETING MIX APPLIED TO INTERNET MARKETING

3. PROMOTIONCheap Advertising, Global AudiencePromotion Mix Elements Incorporated Banners And Buttons Search Engines Ad Networks Sponsorhips Pop Ups Streaming Media

2MARKETING MIX APPLIED TO INTERNET MARKETING

3. PROMOTIONTraditional MediaReaching An AudienceAudience Reaches You (Affordable) Quicker Information DisseminationNo Time LimitsLimits To Web

2MARKETING MIX APPLIED TO INTERNET MARKETING

4. DISTRIBUTIONEase Of Distributing And Arranging Distribution Is Easier

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1: VISION

Make It Clear To Users What You Are Selling/If Your Selling Something

2: ABOUT US

Tell Visitors To Your Website Who You Are

3: LINKS FROM FACEBOOK, MXIT CONTACT, EMAILS SENT

Make Sure Its Easy For Users To Find Your Order Page

TIPS FOR ONLINE SALES

3 TIPS FOR ONLINE SALES

4: IN STORE, WEBSITE

Give Readers More Than One Way To Buy

5: TREVOR NOAH DIALOGUE & TESTIMONIALS

Include Comments From Satisfied Customers

6: TV ADS, BANNERS, BOOKLETS

Promote Your Website Effectively

BEST EXAMPLE: eBay

ONLINE AUCTIONS4

ADVANTAGES

First To KnowControl Information FlowCustomer PresentationsTighter Marketing PlansSave Staff TimeCut Research CostsBroad Information Access

DISADVANTAGES

Stats Information Not Always AvailableQuality Is Not Always Guaranteed/ReliableEveryone Can Be A RoleplayerToo Much Infor-mation To Wade ThroughAccess (Predomi-nantly Us Companies On Internet)

MARKET RESEARCH5

MARKET RESEARCH5

PLANNING ONLINE MARKETING RESEARCHDetermine What You Need To Know

Formulate Questions

Be Aware Of Grammar

Suitable Sources

Know Your Search Engines To Find Relevant

Websites

Explore Useful Sites

Evaluate Information

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CUSTOMER ORIENTED APPROACH

CUSTOMER RELATIONS MANAGEMENT

CUSTOMER SERVICE AND PRODUCTBenefits Of Online Support Services

“In 2010, we rebranded and repositioned as the possibilities provider that really puts the customer at the centre of everything that we do. With the aim of taking the lead in the mobile communica-tions race, we are making a tremendous effort to positively transform the lifestyle and livelihood of our customers” - (Cell C, 2011)

9 PUBLICITY AND BRANDING

Intermediation and re-intermediation

permission marketing

one to one marketing

mass customisation

fast interactive consumer in control

10 CHANGE OF STRATEGY

ANON. 2008. Growth of internet users in the world. http://www.

google.co.za/imgres?q=growth+of+internet+chart&hl=en&biw=192

0&bih=840&gbv=2&tbm=isch&tbnid=y1I1sn318X5zaM:&imgrefurl=

http://elawrence.in/blog/&docid=bxp1gD9DOPEcKM&w=600&h=7

97&ei=-NR5Trm0FcSOmQWK2LGvAQ&zoom=1. Date of access: 21

September 2011.

KOEKEMOER, L. 2004. Marketing Communications. Juta Publish-

ing: South Africa. p578 .

STRYDOM, J.W., CANT, M.C., JOOSTE, C.J., & DU PLESSIS, P.J.

2006. Marketing Management. Juta Publishing: South Africa.

p614.

11 SOURCES

THANK YOU