Cement Sector Update- Dealer Interaction- Centrum 121213

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    Please refer to important disclosures/disclaimers insideCentrum Equity Research is available on Bloomberg, Thomson Reuters and FactSet

    Sluggish demand leads to price volatilityWe maintain our cautious stance on cement stocks in the near-term as the demand

    continues to be sluggish leading to increased volatility in prices. Cementdespatches continue to remain sluggish, based on our recent interaction withcement dealers across India. Dealers believe that exaggerated issues of shortageof sand and low infrastructure activities continue to impact their sales volume.Cement prices continue to remain volatile with sharp drop in the West region andsignificant increase in the Central region in the past one month. In our view, betterdemand and price stability will be key catalysts for stock performance. Wedowngrade our rating on JK Cement to Hold after recent run up in stock price.

    Cement prices remain volatile: Average pan-India price declined 0.7% MoM toRs300/bag in Dec 13 led by sharp price fall in the West region. Apart from the Central

    region (price increase of 5.9% MoM), average price declined in all other regions. Dealers

    say volatility in cement price has increased recently with cement companies planning to

    increase prices frequently, but this does not seem tenable due to lack of demand.

    Average price ~2% higher than in Q2FY14 - Compared to Q2FY14 average, currentpan-India price is higher by ~Rs7/bag (~2%) to Rs300/bag. Average price in the North /

    Central region is up 5.4%/3.2%. In East and South regions, the average price is 1-2%

    higher. In the West region, average price is down 0.6% in the same period. However,

    demand revival remains key for prices to sustain at higher levels as low demand led to

    sharp reduction in cement prices in December 12 and January 13.

    Weak demand scenario prevails: In our note last month, we pointed out that cementsales at dealers end was very poor and in our recent interaction, we find that demand

    continues to remain subdued at most places. In the near-term, demand is expected to

    be muted due to exaggerated issues of shortage of sand and low infrastructure

    activities. Cement production grew by mere 1% YoY in Oct 13 post a robust 11.5%

    growth in Sept 13 (source: DIPP). We believe that production was muted in Nov 13 and

    that too, on a lower base of Nov 12 (de-growth of 0.4% YoY). Outlook & Valuation: We believe that earnings of cement companies may

    disappoint again in Q3FY14 and there could be further earning downgrades. We

    understand that earnings of cement companies are highly sensitive to prices and

    any upside surprise in prices will trigger a rally in stocks. But, we prefer to wait for

    signs of demand revival and pricing stability in order to turn positive. On a relative

    basis, we prefer ACC, Shree Cement and Grasim Industries. We downgrade our

    rating on JK Cement to Hold (earlier: Buy) post recent rally in the stock price as we

    believe the sales volumes of the company continue to be under pressure in the

    South region, which could result in disappointment in earnings. Maintain Sell on

    Ambuja and India Cements.

    Price Performance (%)

    1M 6M 1Yr

    ACC (7.4) 5.8 (12.1)

    Ambuja Cement (10.7) 13.7 (3.8)

    Ultra Tech Cement (3.3) 16.5 (1.3)

    Grasim Ind (4.2) 12.7 (14.1)

    Shree Cements (3.3) 16.7 (9.1)

    India Cement 20.0 22.3 (29.3)

    JK Cement 1.5 8.9 (19.4)

    NIFTY (1.3) 15.5 0.1

    Source: Bloomberg, Centrum Research; Prices as on 20 November, 2013

    Retail Price in different cities (Rs/bag)

    Cities Dec 13 Dec 12 YoY (%) Nov 12 MoM (%)

    Delhi 265 270 (1.9) 275 (3.6)

    Jaipur 230 284 (19.0) 265 (13.2)

    North (Avg) 278 281 (0.9) 279 (0.3)

    Allahabad300 260 15.4 270 11.1Kanpur 320 270 18.5 280 14.3

    Central (Avg) 294 279 5.4 278 5.9

    Ahmedabad 258 280 (7.9) 275 (6.2)

    Mumbai 315 280 12.5 325 (3.1)

    West (Avg) 276 288 (4.0) 296 (6.6)

    Hyderabad 260 250 4.0 270 (3.7)

    Bangalore 340 325 4.6 340 -

    South (Avg) 321 301 6.6 324 (0.8)

    Patna 335 330 1.5 340 (1.5)

    Kolkata 330 350 (5.7) 335 (1.5)

    East (Avg) 328 333 (1.5) 332 (1.0)

    India (Avg) 300 297 1.1 302 (0.7)

    Source: Cement Dealers, Centrum Research

    Region-wise movement of cement price

    250

    285

    320

    355

    390

    Nov-12

    Dec-12

    Jan-13

    Feb-13

    Mar-13

    Apr-13

    May-13

    Jun-13

    Jul-13

    Aug-13

    Sep-13

    Oct-13

    Nov-13

    Dec-13

    (Rs/bag)

    North Central West

    South East Pan-India average Source: Cement Dealers, Centrum Research

    Sanjeev Kumar [email protected]

    +91 22 4215 9643

    Summary valuations

    Mkt Cap Target Up/ Down EPS (Rs) P/E (x) EV/EBITDA ( x)Company Rating (Rsbn) (US$bn) CMP (Rs) Price (Rs) Side (%) FY13 FY14E FY15E FY13 FY14E FY15E FY13E FY14E FY15E

    ACC* Hold 210 3.4 1,120 1,242 10.9 70.4 52.2 69.8 19.8 21.5 16.0 9.2 11.8 9.0Ambuja* Sell 281 4.6 182 149 (18.2) 9.8 7.1 9.0 18.6 25.7 20.3 10.0 14.9 11.5UltraTech Hold 513 8.3 1,871 1,813 (3.1) 100.0 83.8 104.8 18.7 22.3 17.9 11.4 12.5 9.3

    Grasim Hold 248 4.0 2,699 3,088 14.4 278.9 258.0 304.0 9.2 10.5 8.9 5.1 5.5 4.1India Cement Sell 18 0.3 59 40 (32.7) 7.8 4.2 6.4 7.6 14.1 9.3 4.9 5.5 4.8Shree Cement^ Hold 150 2.4 4,301 4,528 5.3 287.9 225.4 297.1 14.9 19.1 14.5 8.5 8.9 7.1JK Cement Hold 15 0.2 209 236 13.1 33.0 18.3 28.1 6.3 11.4 7.4 4.5 9.0 6.2

    *December ending companies; Year-end June, Source: Company, Centrum Research Estimates

    Cement

    Dealer Interaction Note 12 Dec 2013

    INDIA

    Cement [Sector Name]

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    Exhibit 1:Movement of cement price in the North region Exhibit 2:Movement of cement price in the Central region

    200

    230

    260

    290

    320

    350

    Nov-12

    Jan-13

    Mar-13

    Apr-13

    Jun-13

    Aug-13

    Oct-13

    Dec-13

    (Rs/bag)

    1) Delhi 2) Gurgaon 3) Jodhpur 4) Jaipur

    5) Amritsar 6) Shimla North

    220

    250

    280

    310

    340

    Nov-12

    Jan-13

    Mar-13

    Apr-13

    Jun-13

    Aug-13

    Oct-13

    Dec-13

    (Rs/bag)

    1) Allahabad 2) Varanasi 3) Bhopal

    4) Jabalpur 6) Kanpur 7) Indore

    Source: Cement Dealers, Centrum Research Source: Cement Dealers, Centrum Research

    Exhibit 3:Movement of cement price in the West region Exhibit 4:Movement of cement price in the South region

    240

    270

    300

    330

    360

    Nov-12

    Jan-13

    Mar-13

    Apr-13

    Jun-13

    Aug-13

    Oct-13

    Dec-13

    (Rs/bag)

    1) Ahmedabad 2) Mumbai 3) Rajkot

    4) Pune 5) Surat West

    180

    235

    290

    345

    400

    Nov-12

    Jan-13

    Mar-13

    Apr-13

    Jun-13

    Aug-13

    Oct-13

    Dec-13

    (Rs/bag)

    1) Hyderabad 2) Chennai 3) Bangalore

    4) Cochin South

    Source: Cement Dealers, Centrum Research Source: Cement Dealers, Centrum Research

    Exhibit 5:Movement of cement price in the East region Exhibit 6:Region-wise movement of cement price

    260

    300

    340

    380

    420

    N

    ov-12

    Jan-13

    Mar-13

    Apr-13

    Jun-13

    A

    ug-13

    Oct-13

    Dec-13

    (Rs/bag)

    1) Patna 2) Bhubaneswar 3) Kolkata East

    250

    285

    320

    355

    390

    N

    ov-12

    D

    ec-12

    J

    an-13

    F

    eb-13

    M

    ar-13

    A

    pr-13

    M

    ay-13

    J

    un-13

    Jul-13

    A

    ug-13

    S

    ep-13

    O

    ct-13

    N

    ov-13

    D

    ec-13

    (Rs/bag)

    North Central West

    South East Pan-India average

    Source: Cement Dealers, Centrum Research Source: Cement Dealers, Centrum Research

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    Appendix A

    Disclaimer

    Centrum Broking Limited (Centrum) is a full-service, Stock Broking Company and a member of The Stock Exchange, Mumbai (BSE) and National StockExchange of India Ltd. (NSE). Our holding company, Centrum Capital Ltd, is an investment banker and an underwriter of securities. As a group Centrumhas Investment Banking, Advisory and other business relationships with a significant percentage of the companies covered by our Research Group. Ourresearch professionals provide important inputs into the Group's Investment Banking and other business selection processes.

    Recipients of this report should assume that our Group is seeking or may seek or will seek Investment Banking, advisory, project finance or otherbusinesses and may receive commission, brokerage, fees or other compensation from the company or companies that are the subject of thismaterial/report. Our Company and Group companies and their officers, directors and employees, including the analysts and others involved in thepreparation or issuance of this material and their dependants, may on the date of this report or from, time to time have "long" or "short" positions in, actas principal in, and buy or sell the securities or derivatives thereof of companies mentioned herein. Centrum or its affiliates do not own 1% or more in theequity of this company Our sales people, dealers, traders and other professionals may provide oral or written market commentary or trading strategies toour clients that reflect opinions that are contrary to the opinions expressed herein, and our proprietary trading and investing businesses may makeinvestment decisions that are inconsistent with the recommendations expressed herein. We may have earlier issued or may issue in future reports on thecompanies covered herein with recommendations/ information inconsistent or different those made in this report. In reviewing this document, youshould be aware that any or all of the foregoing, among other things, may give rise to or potential conflicts of interest. We and our Group may rely oninformation barriers, such as "Chinese Walls" to control the flow of information contained in one or more areas within us, or other areas, units, groups oraffiliates of Centrum. Centrum or its affiliates do not make a market in the security of the company for which this report or any report was written.Further, Centrum or its affiliates did not make a market in the subject companys securities at the time that the research report was published.

    This report is for information purposes only and this document/material should not be construed as an offer to sell or the solicitation of an offer to buy,purchase or subscribe to any securities, and neither this document nor anything contained herein shall form the basis of or be relied upon in connection

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    The opinions and projections expressed herein are entirely those of the author and are given as part of the normal research activity of Centrum Brokingand are given as of this date and are subject to change without notice. Any opinion estimate or projection herein constitutes a view as of the date of thisreport and there can be no assurance that future results or events will be consistent with any such opinions, estimate or projection.

    This document has not been prepared by or in conjunction with or on behalf of or at the instigation of, or by arrangement with the company or any of itsdirectors or any other person. Information in this document must not be relied upon as having been authorized or approved by the company or itsdirectors or any other person. Any opinions and projections contained herein are entirely those of the authors. None of the company or its directors orany other person accepts any liability whatsoever for any loss arising from any use of this document or its contents or otherwise arising in connectiontherewith.

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    As per the declarations given by them, Mr. Sanjeev Kumar Singh, research analyst and and/or any of his family members do not serve as an officer,director or any way connected to the company/companies mentioned in this report. Further, as declared by him, he has not received any compensationfrom the above companies in the preceding twelve months. He does not hold any shares by him or through his relatives or in case if holds the sharesthen will not to do any transactions in the said scrip for 30 days from the date of release such report. Our entire research professionals are our employeesand are paid a salary. They do not have any other material conflict of interest of the research analyst or member of which the research analyst knows ofhas reason to know at the time of publication of the research report or at the time of the public appearance.

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    regulations and/or Centrum policies, in circumstances where Centrum is acting in an advisory capacity to this company, or any certain othercircumstances.

    This report is not directed to, or intended for distribution to or use by, any person or entity who is a citizen or resident of or located in any locality, state,country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would subjectCentrum Broking Limited or its group companies to any registration or licensing requirement within such jurisdiction. Specifically, this document doesnot constitute an offer to or solicitation to any U.S. person for the purchase or sale of any financial instrument or as an official confirmation of anytransaction to any U.S. person unless otherwise stated, this message should not be construed as official confirmation of any transaction. No part of thisdocument may be distributed in Canada or used by private customers in United Kingdom.

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    Rating Criteria

    Buy: TP upside of >15% (>25% for stocks with market cap