Center for Entrepreneurship

From Idea to BusinessENT4000

October 23th, 2009

6th tutorial

Center for Entrepreneurship

Todays lecture

• The Profit and Harvest plan• Index of a business plan• Financial plan

– Heavy Metal Tracking System – case

• Ingebrigt Steen Jensen• Presentation by you

Center for Entrepreneurship

The Profit and Harvest plan

• Why is it important to understand finance?• 5 revenue models

– Product sales model (Dell)

– Subscription (member fee model) (Magazines)

– Advertising revenue model (TV)

– Transaction fee revenue model (Visa)

– Affiliate revenue model (Real estate)

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• Business modell– High customer relevance, delivers high value

• Most profitable customers• Growth vs. Self-finance (50% or more)• Harvest plan

– Sale of the firm to an acquiring firm

– Sale of the firm’s stock on a public market through an intial public offering (IPO)

– Issuance of cash dividends to the owners and investors

– Sale of the firm to the managers and employees

– Transfer of the firm through gifts and sales to family successors

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Business plan

• HMTS– Index of the business plan

– Financial plan

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Ingebrigt Steen Jensen

- Why are we here?

- What do we stand for?

- Where are we going?

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Ideology

Values

BHG

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Ideology

Why are we here?• Important to include all the employees• Short, describing, energizing, easy to

understand.• ”To create a better day for people”• “You should be able to put the text on your

tombstone” – Ingebrigt Steen Jensen

Center for Entrepreneurship

Values

What do we stand for?

• You should be able to describe a company as a person.

• Strong, clear values – helps you make choices.• Leif Vidar – producing sausages ”Generosity,

passion and rock’n roll”• Frame

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The Big Hairy Gold

Where are we going?

• Think big!• No Norwegian company is known by 1% of the

world’s population

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Good story tellers

• Volkswagen Golf vs. Skoda Ocatvia• Branding • Petter Stordalen – Strawberries

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Culture

• Strong culture• South West Airlines• Hard to copy

http://www.youtube.com/watch?v=ivjybzdXVmI

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• Presentation by you!