Center for Transportation ExcellenceJune 20 – 22, 2011

Sound Transit District

• 3 Counties; 5 Subareas• Snohomish County • King County – North• King County – East• King County – South • Pierce County

Sound Move

• First phase of investments • 1995: Plan not approved• 1996: Voter approve plan

ST Express bus service

Sounder commuter rail

Tacoma Link light rail

Central Link light rail

Roads & Transit 2007One Region, One Plan

ST2: 2008 Voter-approvedTransit Expansion

• Plan development

• 36 miles new light rail

• 17% more express bus service

• 65% more commuter rail service

• Improved station access, parking

The Campaign:Mass Transit Now

• Field Plan

• Messaging

• Coalition Building

• Visibility

Field PlanSolidify support with traditional transportation voters who did not vote for Roads and Transit

• Universe: 126,572 voters in 1,444 precincts

• Priority: 3/3 general voters

• Tactics: Phone Banks; Canvass; Visibility

Messaging• Only $69 a year

• For the price of a single tank of gas

• 100,000 more bus hours

• 36 additional miles of light rail

• More commuter rail service

• A transit system that will move more than 1 million people a day

• Creates an estimated 69,000 jobs

• Top priority at the bottom of your ballot

Coalition Building• The Holy Trinity:Enviros, Labor, Business

• The Usual Suspects:Dems & Progressive GroupsOther CampaignsCollege Students

• The Beneficiaries:Transit Riders, Consultants, Developers

• The Bosses:Board Members

• What to do with them?• Get buy-in early• Stack the deck early• Put them to work early

Visibility• Polar Bears

• Gridlockula

• Signs and Banners

• Earned Media

• Bloggers

• Obama

Connecting the region

Sammamish Bus Shelter

Sound Transit