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Central SC Alliance Presentation to City Council
February 17, 2015 2pm
Mike Briggs, President & CEO
Melissa Mimms, Director of Investor & Public Relations
I. Marketing Missions 2014
II. Marketing Missions 2015
III. City of Columbia & Central SC Alliance Initiatives
IV. Regional Economic Activity Update
Mike Briggs PRESIDENT & CEO, CENTRAL SC ALLIANCE | 1201 MAIN STREET, SUITE 100, COLUMBIA, SC 29201
Central SC Alliance SCOPE OF SERVICES 2014
MARKETING
Lead Generation
The Central SC Alliance has an on-going lead generation program that is proactive with GoToMeeting online
presentations and on-site appointment setting scheduled throughout North America and Europe. The program
objectives are:
(1) To coordinate the introduction of CSC Alliance representatives to potential prospects via GoToMeeting
online presentations, face-to-face meetings and site visits;
(2) To identify and qualify potential future prospects for expansion into the Central SC Region;
(3) To create a broad awareness of, and tangible interest in, Central SC
Each day companies are contacted and learn about the Central SC Region.
Marketing Trips & Events
2014 Marketing Schedule
• Shot Show, Las Vegas / Companies
• Greenville/Atlanta Marketing Mission / Site Consultants and Companies
• Aerospace & Defense Supplier Conference, Seattle / Companies
• Hannover Messe, Hannover, Germany / Companies
• Industrial Asset Management Council, North Carolina / Companies and Site Consultants
• SC Port Summit, Greenville / Site Consultants
• Expansion Management Roundtable in the South, Hilton Head / Site Consultants
• Farnborough Air Show and European Recruiting Mission, London-Europe / Companies
• Dallas Recruiting Mission, Dallas / Site Consultants and Companies
• USC vs. Texas A&M Game Event / Site Consultants
• European Fall Recruiting Mission / Companies
• Southeast United States Japan Conference, Tokyo, Japan / Companies
• Area Development Site Consultants Forum, Florida / Site Consultants
• New Jersey/New York Recruiting Mission / Site Consultants and Companies
2013 Marketing Trips:
• Farnborough/Europe Marketing Mission, Germany, Italy & United Kingdom / Aerospace Companies
• Southeast United States Japan Annual Conference, Tokyo, Japan / Companies
• Washington, DC Briefing & Recruiting Mission/AUSA-Assoc. of United States Army Annual Meeting
/ Companies, Federal Delegation Briefing, Defense Related
• National Business Aviation Assoc. Annual Meeting 2012, Orlando, FL / Companies
• Area Development Site Selectors Consultants Forum, Jacksonville, FL / Site Consultants
• New York Recruiting Mission / Site Consultants, Companies
• Atlanta Recruiting Mission, Atlanta, GA / Site Consultants, Companies
• Medical Device and Manufacturing Trade Show, Anaheim, CA / Companies
• Site Selectors Guild, New Orleans / Site Consultants
• West Coast Recruiting Mission, California & Washington / Companies
• European Recruiting Mission, Germany, Italy, France / Companies
• Paris Air Show (represented by county partner) / Aerospace Companies
• West Coast Recruiting Mission / Companies & Site Consultants
• Baltimore-Washington Recruiting Mission & Briefing / Companies, Federal Delegation Briefing
• European Recruiting Mission, Germany, Italy, France & Spain / Companies
• Washington, DC Briefing & Recruiting Mission/AUSA-Assoc. of United States Army Annual Meeting
/ Companies, Federal Delegation Briefing, Defense Related
• U.S. Dept. of Commerce Select USA International Investment Summit / Companies & Site Consultants
• Southeast United States Japan Annual Conference, Biloxi, MS / Companies
• Private Label Food Show, Chicago / Companies
• Area Development Site Consultants Forum, Charleston / Site Consultants
Publications & Advertising
SC Commerce magazine back cover – past two years (2013 & 2014)
Website offers demographic & labor data, property search and much more:
Custom publications for events, trade shows, conferences, etc.:
PROJECTS & PRODUCT DEVELOPMENT
Current Projects:
Currently there are two active projects for which City of Columbia has been submitted totaling:
o 1,200 Jobs
o $9 million
Protac, Dayton Rogers and EDTS announced new jobs and investment in 2013 totaling $13 million and
192 new jobs.
Research & RFQ Support:
Subscription data from C2ER, JobsEQ, Reference USA, ESRI Business Analyst
RFI support for projects
Custom mapping with ArcGIS
Custom publications for targeted industries, county executive summaries, incentives, etc.
SCOPE OF SERVICES
I. Project Management
Suggest and select real estate (sites, buildings) for projects.
Respond to Requests for Information (RFI’s).
Assist with and run Project Visits:
o Create itineraries.
o Arrange travel logistics for companies.
o Coordinate key community leaders and stakeholders to participate in the visit (i.e. elected
officials, utilities, technical schools, existing industry, readySC™, etc.).
o Facilitate project presentations of regional and county attributes and resources.
o Follow-up from visits by answering remaining questions and providing additional requested
information.
o Coordinate with South Carolina Department of Commerce (SCDOC) project managers and local
real estate brokers for site/building visit scheduling.
Interface with SCDOC Grants Manager (when appropriate) for specific project grant assistance.
Provide critical information and reports to assist in project decision making for county councils: Cost-
Benefit Analysis Reports, FILOT (Fee in Lieu of Taxes) Illustrations.
Lead and/or provide assistance with incentive negotiations for projects.
Respond to inquiries and requests from Site Consultants and Companies in regards to projects.
II. Economic Development Research
Create and maintain county-specific Community Profiles and comprehensive Executive Summaries.
Maintain county property inventory and major employer industry database.
Conduct labor market research tailored to specific project needs.
Provide specialized research for CSCA counties (i.e. commuting patterns, analysis of received RFI’s to
better understand needs of available projects, etc.).
Build Cost of Doing Business Comparisons (i.e. Newberry County, SC vs Greensboro, NC) and
establish the business case for locating in Central SC.
Generate customized and project specific maps utilizing GIS software to include: companies, technical
schools, quality of life amenities, properties, etc.
Access to essential subscriptions: employer databases (Reference USA), business analyst software
(ESRI), and file sharing software.
Update Cost-Benefit Analysis variables to ensure accurate models.
Track and report investment and job creation activity of announced projects for counties. **
III. Marketing and Lead Generation
Responsible for marketing the Central SC Alliance region to four major targets:
o Companies and businesses worldwide
o Corporate Site Consultants
o SC Department of Commerce
o Existing Industry
Manage and maintain a cutting-edge Lead Generation Program:
o Identify industries for lead generation firm to target. The firm then researches companies,
identifies signs of expansion potential, calls and arranges a meeting with a decision-making level
executive of a company.
o Arrange video presentations and conference calls with prospective companies that have indicated
an interest in the Central SC Region and plan for growth.
o Follow up from these meetings, includes: arranging for the company to visit our region, sending
requested additional research or information to companies, scheduling a follow-up meeting with
the company in a future marketing mission.
Plan and execute marketing trips in U.S., Canada, Europe and Asia which can include opportunities for
local developers to participate.
Events & Announcements:
o Assist with and run project groundbreakings and announcement events.
o Provide opportunities and events to engage site consultants, prospective companies, etc. (i.e.
familiarization tours, receptions, utilizing local community events).
o Host events and opportunities to engage all regional economic development allies, partners and
existing industry.
Marketing Materials:
o Maintain and promote the Central SC Alliance website www.centralsc.org which showcases
regional and county marketing, comprehensive regional and county data, real estate database,
major employers database, etc.
o Develop regional marketing materials and advertisements.
o Assist with development of county- or site-specific marketing materials.
IV. Economic Development Consulting & Expertise
Lead and assist with the development of an Economic Development Action Plan.
Assistance with product development, including both sites and buildings.
Offer access to CSCA revolving interest free loan fund which can be used for inventory building
purposes.
Consult on business issues related to all aspects of the economic development process.
Advise on economic development issues and trends, and appropriate actions both current and future with
respect to those issues and trends.
Analyze and provide solutions to complex business issues.
Maintain close relationships with local, state and federal government officials including the South
Carolina Department of Commerce and other regional alliances.
**These services can be provided on a fee for service basis.
CENTRAL SC STAFF 2014
Mike Briggs President and CEO
Phone: 803-733-1144
Fax: 803-733-1125
Melissa Mimms
Director of Investor & Public
Relations
Phone: 803-733-5435
Fax: 803-733-1125
M. Ann Broadwater, CEcD
Senior Project Manager
Phone: 803-733-2573
Fax: 803-733-1125
Carrie Powell
Marketing & Research
Coordinator
Phone: 803-733-1143
Fax: 803-733-1125
Tim Duerr
Director of Research
Phone: 803-733-2525
Fax: 803-733-1125
Stephen M. Roddey
Senior Project Manager
Phone: 803-733-1122
Fax: 803-733-1125
David King
Vice President, Marketing
Phone: 803-733-1151
Fax: 803-733-1125
Donna Turner
Executive Assistant to the
President
Phone: 803-733-5911
Fax: 803-733-1125
Tracy McMillin
Vice President, Operations
Phone: 803-733-2517
Fax: 803-733-1125
Sandra W. Wallace
Director, Committee of 100
Phone: 803-733-1142
Fax: 803-733-1125
