Download the full report: Why CEOs Don’t Trust Analytics Contact us to learn more: [email protected] 61% said they conduct their own data analysis more than once a week EVERYONE THINKS THEY’RE AN ANALYST JOBS ARE BECOMING MORE DATA-DRIVEN 71% agreed their job has become more data-driven over the past 5 years, and 73% agreed their job will become even more data-driven over the next 5 years CRISIS OF CONFIDENCE just 34% of IT rated their analytics abilities as excellent vs. 25% of business leaders DISCONNECT BETWEEN BUSINESS & IT 76% of IT claimed their company has a competitive advantage in analytics vs. 60% of business leaders WHICH DEPARTMENT HAS THE MOST ANALYTICS CRED? WHAT HAPPENS WHEN YOU GET BURNED 41% have suffered a setback as a result of a poor analytical decision, often leading to “algorithm aversion” where managers are once stung, twice shy WHEN TO ASK FOR HELP 65% of companies utilize external analytics resources. why? 1. benchmark performance against peers 2. additional capacity 3. need to get to market faster IT 1. provide clear explanations of methodology, 2. ask questions to understand business context, 3. recommend next steps based on analysis ROOM FOR IMPROVEMENT Business Leaders 1. ask more/better questions, 2. hire analytical talent you can trust, 3. operationalize analytics-based decision-making C-LEVEL EXECUTIVES ARE THE MOST PESSIMISTIC the further you move up in title, the more likely you are to think your competitors are more data-savvy than you TOP ANALYTICS CHALLENGES BLIND LEADING THE BLIND 41% of managers admit to making business decisions based on analysis they don’t understand Why CEOs Don’t Trust Analytics 61% 76% 41% Poor data quality Managers who understand analytics Lack of analysts who understand the business 54% 56% 58% 60% 62% 64% 66% 68% 64% 64% 59% 66% 60% 65% Business Analysts & IT 0% 23% 31% 45% 25% 47% 40% 25% 35% 29% 36% 14% 50% Director Manager VP C-level 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Savvy Less Savvy About the same marketing the most trusted, IT least trusted 65%

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Download the full report: Why CEOs Don’t Trust Analytics Contact us to learn more: [email protected]

61% said they conduct their own data analysis more than once a week

EVERYONE THINKS THEY’REAN ANALYST

JOBS ARE BECOMING MORE DATA-DRIVEN 71% agreed their job has become more data-driven over the past 5 years, and 73% agreed their job will become even more data-driven over the next 5 years

CRISIS OF CONFIDENCEjust 34% of IT rated their analytics abilities as excellent vs. 25% of business leaders

DISCONNECT BETWEEN BUSINESS & IT 76% of IT claimed their company has a competitive advantage in analytics vs. 60% of business leaders

WHICH DEPARTMENT HAS THE MOST ANALYTICS CRED?

WHAT HAPPENS WHEN YOU GET BURNED 41% have suffered a setback as a result of a poor analytical decision, often leading to “algorithm aversion” where managers are once stung, twice shy

WHEN TO ASK FOR HELP65% of companies utilize external analytics resources. why? 1. benchmark performance against peers 2. additional capacity 3. need to get to market faster

IT1. provide clear explanations of methodology, 2. ask questions to under-stand business context, 3. recommend next steps based on analysis

ROOM FOR IMPROVEMENTBusiness Leaders1. ask more/better questions, 2. hire analytical talent you can trust, 3. operationalize analyt-ics-based decision-making

C-LEVEL EXECUTIVES ARE THE MOST PESSIMISTICthe further you move up in title, the more likely you are to think your competitors are more data-savvy than you

TOP ANALYTICS CHALLENGES

BLIND LEADING THE BLIND41% of managers admit to making business decisions based on analysis they don’t understand

Why CEOs Don’t Trust Analytics

61%

76%

41%

Poor data quality

Managers whounderstand analytics

Lack of analysts who understand the business

54%

56%

58%