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CERTIFICATE IN HOSPITALITY MANAGEMENT

The Certificate in Hospitality Management presents critical topics for managers, covering marketing andfinance fundamentals, labor and economic challenges, competitive strategies, stress management, coaching

and counseling, and team dynamics in the hospitality industry.

This certificate series is designed for hospitality professionals within hotels and corporate offices seeking abaseline understanding of the many facets of hospitality. This is also ideal for upper-level professionals whowish to refine their skills and be exposed to different aspects of the hospitality industry.

Pricing & Registration

The six-course certificate price is US$3600. Register online at: hotelschool.cornell.edu/online

Certificate CoursesThis certificate requires approximately 36 hours of study time and is earned upon completion of four requiredcourses and one pair of electives. Course descriptions can be found on the reverse.

Managing People More Effectively Marketing Fundamentals for the

Hospitality Industry

Understanding Financial Statements Understanding Team Dynamics

Hospitality Marketing Mix: Product & Price &Hospitality Marketing Mix: Place & Promotion

Introduction to Hotel Revenue Management &

Introduction to Restaurant Revenue Management Creating Service Cultures &Secrets of Phenomenal

Customer Service Mastering the Time Value of Money & Using Ratio

Analysis to Evaluate Financial Performance Meeting the Challenges of Foodservice Management

&Foodservice Mgmnt: Menu Planning and Marketing&Merchandising Strategies

Required: Electives, choose one pair:

About Online Learning at CornellOur online courses offer a proven model for successful management development and incorporate the best

aspects of online and traditional classroom learning, including: Engaging and rigorous course design that centers on authentic business scenarios and provides theresources and tools learners need to resolve the issues they pose

Learning experiences that target individual competencies and skills

Asynchronous collaboration activities that contribute to knowledge and experience sharing among thecourse participants and the course instructor

Course projects, discussion forums, and job aids that help participants apply their new skills to realorganizational situations

New skill development through interactive assessments and simulations

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Managing People More Effectively

Manage time and stress and implement strategies to increase productivity. Analyze your work habits and activities.Gain control over time-management situations. Reduce your personal stress, and counsel stressed-out employees.

Marketing Fundamentals for the Hospitality IndustryLearn the role and scope of marketing in an organization. Investigate many of the core conditions and conceptsaround which successful marketing and product placement are centered. Discover which factors provide value forcustomers and learn the essential principles of marketing that characterize the present era of market orientation.

Understanding Financial StatementsLearn how to assess a firms or departments financial performance based on the information provided within financialstatements.

Understanding Team Dynamics

Explore the dimensions and inherent benefits of a well-organized, synchronized team and how to develop a systematicand concrete approach to organizing individuals into a highly effective, productive, and cohesive work force.

Hospitality Marketing Mix: Product & Price & Hospitality Marketing Mix: Place & PromotionDevelop your understanding of how the constant reevaluation of price affects the reevaluation of place and promotionstrategies, creating a recurring cycle that allows the business to keep pace with changing markets and consumer taste.Discover options available in advertising, professional selling, sales promotion, direct marketing, and public relations.

Introduction to Hotel Revenue Management & Introduction to Restaurant Revenue ManagementThese courses provide an overview of revenue management applications to the hotel industry designed to inspire astrategic shift to managing revenue per available room (RevPAR). Learn to view a restaurants revenue capability usingthe concept of revenue per available seat hour.

Creating Service Cultures & Secrets of Phenomenal Customer ServiceLearn how to select and develop high-performing employees and how to set and maintain service standards. Learnto identify key service requirements and implement a variety of training methods to ensure the development andreinforcement of service attitudes and skills.

Mastering the Time Value of Money & Using Ratio Analysis to Evaluate Financial PerformanceDevelop a solid understanding of the time value of money. Using timelines and cash-flow calculations, learn to projectcash flow, calculate payments, establish the value of securities and investments, and determine when it is more costeffective to lease or to buy. Learn to use several ratio analysis instruments to achieve a comprehensive understanding ofa firms financial performance.

Meeting the Challenges of Foodservice Management & Foodservice Management: Menu Planning andMarketing & Merchandising StrategiesLearn strategies for managing trends and fads in the foodservice industry. Develop your understanding of labor,technology, and economic issues, as well as issues having to do with the competition and with consumer attitudes.Explore the objectives of an effective menu and the importance of menu design and layout.

hotelschool.cornell.edu/online

CERTIFICATE IN HOSPITALITY MANAGEMENT