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INSIDE THIS EDITION 2012 Highlights CertainTeed Page 1-4 CertainTeed Living Spaces™ Page 5-8 Freedom of Choice™ Page 9-10 Cedar Impressions ® Page 11-14 WeatherBoards™ Fiber Cement Siding Page 15-16 CedarBoards™ Insulated Siding Page 17-22 Vinyl Siding Collection Page 23-24 CertaWrap™ Page 25-26 Restoration Millwork ® Page 27-30 EverNew ® Decking Page 31-34 EverNew ® Railing Page 35-36 Porch Posts, Wraps & Columns Page 37-38 CertainTeed Selects™ Fence Page 39-50 Programs For The Contractor Back Cover Green Building Matrix Products and Programs for the Professional

CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

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Page 1: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

INSIDE THIS EDITION

2012 HighlightsCer ta inTeed

Page 1-4 CertainTeed Living Spaces™

Page 5-8 Freedom of Choice™

Page 9-10 Cedar Impressions®

Page 11-14 WeatherBoards™ Fiber Cement Siding

Page 15-16 CedarBoards™ Insulated Siding

Page 17-22 Vinyl Siding Collection

Page 23-24 CertaWrap™

Page 25-26 Restoration Millwork®

Page 27-30 EverNew® Decking

Page 31-34 EverNew® Railing

Page 35-36 Porch Posts, Wraps & Columns

Page 37-38 CertainTeed Selects™ Fence

Page 39-50 Programs For The Contractor

Back Cover Green Building Matrix

Products and Programs for the Profess iona l

Page 2: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CertainTeed Living Spaces™

Welcome to

CertainTeed brings exterior Living Spaces to life.

Creating Great Outdoor Rooms

1

Color shown throughout this brochure is as accurate as printing methods will permit. Please see product samples before making final selection.

Polymer Shakes | Vinyl Siding | Fiber Cement Siding | Sof f it | Tr im | Columns | Deck ing | Rai l ing | Fence

The comforts of home are no longer

confined to indoor spaces. Fresh air,

places to gather and room for play in

the great outdoors are high on the list

of must-have amenities. CertainTeed’s

Living Spaces collection of exterior

products brings open-air enjoyment

to life. With an expanded offering

of siding, soffit and accessories,

porch, decking, railing, trim

and fence products,

homeowners now have

even more possibilities

for accentuating,

beautifying and defining

life beyond four walls.

On Cover

Siding: Cedar Impressions Double 7" Perfection Shingles in spruce, Oxford railing with glass balusters, EverNew PT deck in Ipe tropics. Roof is CertainTeed Landmark Max.

Trim: Vinyl Carpentry® & Restoration Millwork®

Page 3: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Professionals can now provide customers with expanded product offerings and real freedom of choice. With CertainTeed’s outstanding training and support, you can also expand your capabilities.

Homeowners benefit from a wider variety of products that respond to the desire for outdoor living spaces, and are beautiful, durable and virtually maintenance free.

2www.certainteed.com

Polymer Shakes | Vinyl Siding | Fiber Cement Siding | Sof f it | Tr im | Columns | Deck ing | Rai l ing | Fence

Relax, we've got you covered. CertainTeed’s expanded line of Living Spaces products means expanded opportunities for building professionals.

Page 4: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Broad Product Options... Wide Open Business Potential.CertainTeed’s expanded Living Spaces Collection provides virtually every

exterior product customers want – and every business opportunity

building professionals need. Living Spaces offers the industry’s most

complete selection of products, a wide variety of materials, and styles

and colors that complement each other across every product line.

When it comes to exteriors, your capabilities are unlimited, and

so is your potential for multiple

purchases and increased sales.

Railing, Porch Posts and Columns

CertainTeed Railing, Porch

Posts and Columns offer

a variety of color and style

options to coordinate with

any home design. See pages

26 through 28, and pages 33

through 36.

Decking

Step up to more choices in beautiful,

durable decking. Easy-to-install, easy-to-

maintain CertainTeed EverNew® decking

is available in a selection of cellular PVC,

composite and vinyl materials. See pages 29

through 32.

Soffit

CertainTeed Soffit protects and

beautifies from every angle in

styles that include beaded panels

for a classic appearance, extra-

thick panels for extra rigidity, or

traditional panels with clean, crisp

lines. Available in vinyl, fiber cement,

and in the Restoration Millwork®

line, CertainTeed soffit offers a wide

palette of colors and is designed for

durability. See pages 14, 22, 26.

3

CertainTeed Living Spaces™ Polymer Shakes | Vinyl Siding | Fiber Cement Siding | Sof f it | Tr im | Columns | Deck ing | Rai l ing | Fence

Fence

CertainTeed Fence products stylishly

define outdoor spaces, in a choice

of materials that are as durable

as they are easy to maintain. See

pages 37 through 40.

COLUMN PHOTO

Page 5: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Trim

Take exterior design

to a whole new level

with CertainTeed’s

exceptional lines of

decorative trim. Select

from ready-to-install

trim components

in the CertainTeed

Vinyl Carpentry®

collection, or create

customized details with

Restoration Millwork®

and Fiber Cement trim.

See pages 25 through 26

Siding

With the industry’s broadest selection of

materials and styles, CertainTeed delivers

every siding product customers demand.

Choose from Cedar Impressions® Polymer

Shakes pages 9 and 10, WeatherBoards™

Fiber Cement pages 11 through 14,

CedarBoards™ Insulated Siding pages

15 and 16 or CertainTeed's Vinyl Siding

Collection pages 17 through 22. True

Freedom of Choice™ can only be found

here at CertainTeed.

In addition to all the

wonderful Living Spaces

products, consider using

many of CertainTeed's

other exterior and

interior products:

Housewrap - page 23,

Roofing, Foundations,

Pipe, Insulation, Gypsum

and Ceilings - all leaders

in their category.

4www.certainteed.com

Polymer Shakes | Vinyl Siding | Fiber Cement Siding | Sof f it | Tr im | Columns | Deck ing | Rai l ing | Fence

Page 6: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CertainTeed - Freedom of Choice

Cedar Impressions® ShakesSee pages 9 - 10

WeatherBoards™ Fiber Cement Siding See pages 11 - 14

CedarBoards™ Insulated Siding See pages 15 - 16

5

Success Without Limits... That's Freedom of Choice™!

Page 7: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CedarBoards™ Insulated Siding See pages 15 - 16

The Vinyl Siding Collection See pages 17 - 22

6www.certainteed.com

CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding

category. We offer siding products in every material, style, texture and color homeowners demand --

including Cedar Impressions® Shakes, WeatherBoards™ Fiber Cement Siding, CedarBoards™ Insulated Siding

and the Vinyl Siding Collection. With the added advantage of training and support to help you expand

your capabilities, now’s the time to exceed the limits and break through to greater growth and success.

Freedom is a Beautiful Thing.

Page 8: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Freedom of Choice begins with unlimited

For homeowners who want a broad selection of colors that will

never need painting, CertainTeed’s Vinyl Siding Collection

offers more than 40 choices. Cedar Impressions® colors

match and coordinate with CertainTeed vinyl colors, and go

one step further with the availability of blends.

CertainTeed - Freedom of Choice

7

Options No two customers are alike.

Some look for products that satisfy aesthetic goals in color or style,

while others need solutions in durability and performance. Most

want it all, with enough options to create a highly personalized end

result. With CertainTeed siding products, you have everything you

need to satisfy every homeowner.

Customers who want the flexibility to

customize their siding color, or change it in the

future, will love the possibilities of paintable

WeatherBoards™ Fiber Cement Siding

with the COLORMAX® Finishing System.

Color

Page 9: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Every CertainTeed siding product replicates the beauty of real wood and

time-honored craftsmanship with a TrueTexture Finish. Molded from

real cedar boards, it creates a unique impression in each siding line. Cedar Impressions®

is perfect for homeowners who want the rustic look of cedar shakes. If your customer prefers a

wide-board style, both WeatherBoards Fiber™ Cement and CedarBoards™ Insulated Siding

are great options. And, within the CertainTeed Vinyl Siding Collection, you’ll find profiles to fit any

architectural style.

CertainTeed is the first siding manufacturer to

provide its customers with complete environmental

transparency, and the first to submit a Life Cycle Assessment (LCA) to

the Building for Economic and Environmental Sustainability

(BEES) program for third party verification and publication.

Corporate sustainability strategy has enabled CertainTeed to

reduce energy, water use, waste, and environmental impact

throughout the life cycle of their products. To learn more about

BEES, visit www.nist.gov/el/economics/BEESSoftware.cfm.

For a PDF of the complete CertainTeed independent study, go to

www.certainteed.com/LCA.

8www.certainteed.com

Performance

Style When the selection criteria includes

performance, CertainTeed offers

solutions. Homeowners who want to save energy will

appreciate CedarBoards Insulated Siding. In

areas where woodpeckers or insects are a concern,

WeatherBoards Fiber Cement siding is

a great choice. The Cedar Impressions line features

enhanced panel thickness to withstand strong winds

and harsh weather. The Vinyl Siding Collection

offers years of virtually maintenance-free beauty

and durability.

TrueTexture™ Finish–

The look of real cedar

Page 10: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Cedar Impressions® Shakes

With the most authentic wood look in the industry and the most color and style combinations, Cedar Impressions continues to lead the way.

See Product Catalog (CTS002) for color and style availability.9

Double 7" Straight Edge Rough-Split Shakes

Double 9" Staggered Rough-Split Shakes

Double 7" Straight Edge Perfection Shingles

Double 7" Staggered Perfection Shingles

Available in all colors.

Triple 5" Straight Edge Perfection Shingles

u Available in these colors (see opposite page).

l Available in these colors

(see opposite page).

Double 6-1/4" Half-Round Shingles

s Available in these colors

(see opposite page).

All straight and staggered shakes and shingles have matching mitered outside cornerposts, and Double 7" Straight Edge Perfection Shingles have additional inside corners and 45o Mitered Bay Window Cornerposts.

45o

90o

Cedar Impressions®

Continues to Impress!

Page 11: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

10www.certainteed.com

Molded Perimeter Lock™ creates a seamless look and holds panels securely together.

Ribs on the back of the panels add structural stability for extra protection against warping, cupping and distortion.Notched side laps allow you to push in and straight up to lock the panel securely – just like traditional vinyl siding.

Reinforced nail slots ensure secure installation.

Extra-thick, durable polymer.

The patented PanelThermometer™ and temperature lines are designed to ensure precise installation.

Cypress u l s

Buckskin u l s

Natural Clay u l s

Savannah Wicker u l s

Sandpiper u l s

Light Maple u l s

Desert Tan u l s

Herringbone u l s

Heritage Cream u l s

sandstone beige u l s

Snow u l s

Colonial White u l s

A refreshing color palette that gives your home a summertime feeling all year long.

Straight-Up Installation for easier, faster application.

TrueTexture™ finish molded from real cedar shingles for an authentic look.

Grain texture on butt and random shingle gaps for a natural appearance and seamless appearance.

Positive lock with lead-in guide stays in place while nailing.

Panel projection: Perfection and Half-Round Shingles: 3/4" Rough-Split Shakes: 1"

Decorative Trim and Accessories in matching colors including matching mitered outside cornerposts.

All Cedar Impressions styles offer many innovative features and benefits. Here are just a few:

Mountain Cedar u l

Hearthstone u l s

Spruce l

Suede u l s

Seagrass u l s

Flagstone l s

Granite Gray u l s

Sterling Gray u l s

autumn yellow u l s

coral s

mint s

sea breeze s

F E A T U R I N G

S T R A I G H T - U P I N S T A L L A T I O NSable Brown

l s

Pacific Blue l s

Ivy Green l s

Barn Red l s

Terra Cotta l s

With colors for every home design, Cedar Impressions offers the widest range of designer blends and solid colors in the industry.

cedar blend rustic blend driftwood blend

NEW Color

Page 12: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

The beauty of cedar shakes with the durability of fiber cement.

WeatherBoards™ Shapes Siding

Perfection Shingles

Random Square Straight Edge

Random Square Staggered Edge

Half-Rounds

Octagons

Individual Shakes, Straight Edge

Individual Shakes, Staggered Edge

Fiber Cement Siding

WeatherBoards Random Square Straight Edge Shapes with Maple Stain and Cedar Lap Siding in Mahogany.

See Product Catalog (FC016) for color and style availability.11

Page 13: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

WeatherBoards™ The appearance you want. The performance you need. From its authentic textures and earth-friendly formulation to its proven long-lasting durability, CertainTeed WeatherBoards is the preferred choice for true peace of mind.

The look of painted wood with a wide choice of

vivid colors and traditional tones.

WeatherBoards Lap Siding

Cedar Lap Siding

Smooth Lap Siding

Smooth Beaded Lap Siding

Textured Beaded Lap Siding

Textured Dutchlap Siding

WeatherBoards Cedar Lap Siding with CertainTeed ColorMax® Autumn Red.

12www.certainteed.com

u TrueTexture™ wood grain from real cedar boards for natural looking wood finishes.

u A broad array of profiles, textures and decorative shapes.

u All profiles replicate natural wood material with flat face, bold projection and clean-cut edges.

u Historical cladding designs with wide board and batten, wide profiles and vertical panels.

u ColorMax™ – 16 solid colors and 6 natural wood stains for the broadest color pallet in the industry.

u Primed boards for unlimited color flexibility.

u Exclusive FiberTect™ primer/sealer provides the longest paint window in the industry – 24 months.

u Industry-leading, 50-year limited transferable product warranty with our exclusive 2-year SureStart™ limited labor warranty protection.*

u Contributes to LEED and NAHB credits with over 30% post-industrial recycled content plus industry first Life Cycle Assessment (LCA) for environmental transparency.

u Class A (1) Flame Spread Rating – non-combustible.

u Impervious to termites and other wood boring insects.

u Impact resistant.

u Will not warp or rot.

* See actual warranty for details and conditions

Fiber Cement

Page 14: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Fiber Cement Siding

The ColorMax® Stain Colors

WeatherBoards™ offers incredible versatility and a beautiful array of ColorMax stains. The factory-applied stain adds instant curb appeal, long-lasting durability, and enhances the authentic woodgrain of the siding.

The 100% acrylic latex coating protects the finish against the elements – even the sun won’t cause it to crack or flake.

Colors shown are representative of finished product and are as accurate as printing methods permit.

The ColorMax® Solid Colors

Color is applied over our proprietary FiberTect® sealant/primer. It is engineered to seal against moisture and help resist fading, everyday bumps and harmful impacts. We offer a stocking program of prefinished fiber cement in a variety of lap siding, decorative shapes and soffit to match virtually any design style. Patented protective removable plastic film* ensures Cedar Lap siding remains scratch-free through shipping and installation. *Not available in all areas

COLORMAX®

Finishing System

Vanilla White Linen Silverplate

Antique White Butter Merino Tan

Wicker Heritage Clay Heather

Nantucket Gray Olive Pewter

Desert Gold Coastal Blue Autumn Red

Newport Taupe

Colors shown are representative of finished product and are as accurate as printing methods permit. Variations may occur in colors due to the manufacturing process and woodgrain.

See Product Catalog (FC016) for color and style availability.13

Redwood

Mahogany

Maple

Cedar

Emerald

Slate

Page 15: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Trim

WeatherBoards™ Fiber Cement 7/16" Trim/Fascia has all the same properties of our WeatherBoards Fiber Cement Siding including our earth-friendly formulation. All 7/16" trim is sealed/primed with FiberTect® Sealant/Primer.

u Available in Cedar.

u Thickness: 7/16"; Length: 12' Widths: 5 sizes, from 3-1/2" to 11-1/4"

Fiber Cement 4/4 and 5/4 Trim* u Available in a reversible Cedar/Smooth board for

added versatility.

u Thickness: 4/4 or 5/4 nominal (3/4" or 1" actual), Length: 12', Widths: 7 sizes, from 2" to 12" nominal (1-3/4" to 11-1/4" actual)

u 25-year limited warranty.

* Made expressly for CertainTeed by Plycem®.

WeatherBoards Vertical Siding

Available in a variety of sheet sizes: 4' x 8', 4' x 9', and 4' x 10'.

WeatherBoards Soffit

Available in a variety of lengths and sizes: 12" x 12', 16" x 12' and 24" x 12'.

1. CertainTeed WeatherBoards

Fiber Cement Contributes directly to LEED and

NAHB credits for recycled content.

2. Reduces Landfill WasteBy incorporating over 30% of recycled content into its Fiber Cement formula, CertainTeed diverts it from landfills.

3. Forest Conservation Wherever possible, CertainTeed works with the global marketplace to source and secure pulp from sustainably managed forests.

4. Raw Materials Close to HomeCertainTeed sources as many of our raw materials as possible from within 500 miles of our plants, reducing the impact of transportation and related greenhouse gases.

5. Water ConservationCertainTeed’s manufacturing facilities recycle the water used in our plants, saving billions of gallons

6. Life Cycle AssessmentCertainTeed is the first siding manufacturer to offer its customers complete environmental transparency, and the first to submit a Life Cycle Assessment (LCA) to the Building for Economic and Environmental Sustainability (BEES) program for third-party verification and publication. Using recycled content in CertainTeed WeatherBoards Fiber Cement dramatically reduces both global warming and human health impacts when compared to an all-silica based fiber cement, and even a traditional cladding like brick.

To learn more about BEES, visit www.nist.gov/el/economics/BEESSoftware.cfm.

For a pdf of the complete CertainTeed study, go to www.certainteed.com/LCA.

The sound choice for you and the environment.

CertainTeed is committed to bringing sustainable materials and

manufacturing processes to our fiber cement technology, sourcing and manufacturing.

Cedar No Groove Vertical Siding

Cedar Soffit Available in 4'x 8' Porch Ceiling Panel

Smooth Vertical Siding

Ventilated Soffit Available in Cedar or Smooth

Cedar 8" Groove Vertical Siding

Smooth Soffit Available in 4'x 8' Porch Ceiling Panel

Stucco Vertical Siding

14www.certainteed.com

Page 16: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Extra long length available in Double 6" and Single 7" profile only.

CedarBoards™ XL… Long on Looks

Double 6" and Single 7" CedarBoards XL panels are designed for special areas of the home where a continuous-panel appearance is preferred. The extra length of CedarBoards XL can significantly reduce seams for a smoother, more continuous look.

The Insulated Siding Leader CedarBoards Insulated Siding provides the added strength and thermal benefit of rigid foam insulation with easy maintenance.

u Five traditional styles: Double 6" Rough Cedar Clapboard Single 7" Rough Cedar Clapboard Double 4" Rough Cedar Clapboard Double 4-1/2" Dutchlap Single 12" Rough Cedar Board & Batten

u Custom contoured foam provides strength and rigidity for outstanding impact resistance.

u Can increase overall thermal performance, helping to reduce heating and cooling costs.

u Reduces air infiltration to inhibit drafts.

u Absorbs sound for reduced exterior noise infiltration.

u Insulation treated with fire retardant and insect repellent – contains no ozone-depleting chemicals.

u TrueTexture™ rough cedar finish molded from real cedar boards.

u Patented STUDfinder™ is designed for accurate and secure installation.

u Designed and tested to withstand hurricane force winds.

u DuraLock® post-formed lock design.

u 18 low-gloss colors with a wide variety of coordinating trim.

u 1-1/4" panel projection.

u .044" premium thick vinyl on horizontal profiles.

u .052" premium thick vinyl on the Board & Batten profile.

CedarBoards™ Insulated Siding

Accessories A full line of accessories specially designed for use with CedarBoards siding.

Arbor Blend (D6 & S7 Only)**

Frontier Blend (D6 & S7 Only)**

Timber Blend (D6 & S7 Only)**

Granite Gray

Oxford Blue

Cypress

Buckskin

Natural Clay

Suede

Savannah Wicker

Sterling Gray

Sandpiper

Light Maple

Desert Tan

Heritage Cream

Sandstone Beige

Snow

Colonial White

** PREMIUM COLORS

See Product Catalog (CTS002) for color and style availability.15

Page 17: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Double 4-1/2" Dutchlap in oxford blue

Double 4" Clapboard in light maple

Double 6" Clapboard in natural claySingle 7"

Clapboard in cypress

Double 6" Clapboard -

60% Recycled Content

Board & Batten in natural clay

Flat Face, 12" Board & Batten

CertainTeed’s 10" board span and 2" batten is the industry’s widest. With a 5/8" panel projection it is designed to have a straight, even face with a flat surface for a true cedar board appearance.

2"

10"

Traditional Siding Panel - 12 Feet 6 Inches

CedarBoards XL Double 6" and Single 7" Clapboard - 16 Feet 8 Inches

Premium .052" Thickness Board & Batten panels have a thickness of .052" for outstanding strength and durability.

CedarBoards Custom Contoured Foam CedarBoards custom contoured foam backing increases R-value, improving the home’s thermal efficiency. It also adds strength and rigidity for a solid look and feel.

Sharp Batten Edge The straight-edged design of the batten creates a finely crafted, real-wood look.

Straight Even Face CedarBoards panels have a straight, even face without the concavity common to ordinary vinyl siding.

TrueTexture™ Rough cedar finish molded from real cedar boards

Deep 3/4" Straight-Edge Panel Projection Wood siding crafted from newly-sawn cedar typically features a deep panel projection.

CedarBoards Features

16www.certainteed.com

Page 18: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Vinyl Siding

TM

LIFETIMEF A D E P R O T E C T I O N

TM

First In Color With Lifetime Fade ProtectionCertainTeed offers an industry-leading spectrum of colors including unique, darker shades and semi-transparent stained blends for virtually unlimited design possibilities. Utilizing the PermaColor™ System – a blend of our own Certavin™ resin, superior micro-ingredients and state-of-the-art pigment chemistry – CertainTeed guarantees Lifetime Fade Protection on our vinyl siding, as well as impact resistance and durability. With CertainTeed siding, you’ll never need to paint and you can rest assured that your home will stay beautiful for years to come.

First In StyleCertainTeed siding is available in a wide choice of styles that complements any architectural design. Each has a unique look based on designs common to diverse geographic areas and historical periods.

CertainTeed was the first to produce siding utilizing a direct transfer system from real cedar boards for natural TrueTexture™ finishes. The look of true wood craftsmanship can be created when combined with CertainTeed’s Vinyl Carpentry® and Restoration Millwork®.

The Vinyl Siding Collection

First In PerformanceCertainTeed siding was the first designed to perform under high wind conditions through proprietary RigidForm™ technology. The concept is based on a rolled-over nail hem design that creates a reinforcing spine.

17

First In Brand UseYear after year, CertainTeed Siding has been Rated #1 in Brand Use by remodelers, builders, architects and consumers.

CertainTeed is the acknowledged leader in vinyl and polymer siding, setting the standard for the industry. As such, we take seriously our commitment to provide innovative, quality products from a company of proven trust.

First In SustainabilityCertainTeed is the first siding manufacturer to provide its customers with complete environmental transparency, and the first to submit a Life Cycle Assessment (LCA) to the Building for Economic and Environmental Sustainability (BEES) program for third party verification and publication. The results for CertainTeed's vinyl and polymer siding clearly demonstrate the value of using life cycle assessment when choosing green building products. Using recycled materials can significantly reduce the environmental impact, and the energy savings as well as the durability of vinyl and polymer siding far outweigh the environmental impacts associated with their manufacture.

To learn more about BEES, visit www.nist.gov/el/economics/BEESSoftware.cfm.For the complete CertainTeed independent study, go to www.certainteed.com/LCA.

This NAHB Research Center Green Approved mark is your assurance that a product is eligible for points toward National Green Building Certification. Visit www.GreenApprovedProducts.com for more details.

Page 19: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

First In Color

Spruce

Flagstone

Granite Gray

Terra Cotta

Mountain Cedar

Hearthstone

Natural Clay

Suede

Seagrass

Savannah Wicker

Oxford Blue

Cypress

Buckskin

Desert Tan

Woodland Mist

Silver Ash

Sterling Gray

Sandpiper

Light Maple

Heritage Cream

Snow

Colonial White

Warm Sand

Herringbone

Summer Wheat

Mint

Sea Breeze

Sandstone Beige

Autumn Yellow

Coral

CertainTeed offers an industry leading spectrum of colors ranging from deep rich shades and semi-transparent stained blend colors to the fresh Watercolors®.

Consult Product Catalog (CTS002) for color and style availability.

Pacific Blue

Ivy Green

Barn Red

Sable Brown

Meadow Blend

Glacier Blend

Arbor Blend

Arctic Blend

Weathered Blend

Frontier Blend

Timber Blend

Canyon Blend

Color Leadership

18www.certainteed.com

Page 20: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

The Industry’s Broadest Product Line

Northwoods®

Ruggedly beautiful, Northwoods® faithfully recreates the natural textures and variable patterns of cedar shakes and shingles.

• Two authentic styles: Single 7" Straight Edge Rough-Split Shakes Single 9" Staggered Rough-Split Shakes

• TrueTexture™ finish molded from real cedar shingles.

• Random shingle patterns provide the look of hand-split cedar.

• Deep tapered shingle gaps for a beautiful, distinct look.

• 17 low-gloss colors with a wide variety of coordinating trim.

• Designed to coordinate with other CertainTeed siding styles.

• 1" panel projection.

• .050" thick, sturdy vinyl.

Monogram® 46Monogram’s industry leading color palette and coordinating trim colors offer a wide range of design possibilities.

• Widest color selection in the industry: 33 low-gloss solid colors 8 low-gloss wood-tone blends 41 coordinating trim colors

• Three classic styles: Double 4" Rough Cedar Clapboard Double 5" Rough Cedar Clapboard Double 5" Rough Cedar Dutchlap

• TrueTexture™ rough cedar finish molded from real cedar boards.

• Patented STUDfinder™ is designed for accurate and secure installation.

• RigidForm™ 220 technology has been tested to withstand wind load pressures up to 220 mph.

• CertiLock™ self-aligning, post-formed positive lock.

• 3/4" panel projection.

• .046" heavy-duty thickness.

• Works with Monogram 46L longer length siding.

See Product Catalog (CTS002) for color and style availability.19

• Three classic styles: Triple 3" Smooth Clapboard Double 4-1/2" Smooth Clapboard Double 4-1/2" Smooth Dutchlap

• GripLock™ for secure, snap-fit installation.

• 14 low-gloss colors with a wide variety of coordinating trim.

• 5/8" panel projection

• .044" thickness

Wolverine Restoration Smooth™

Restoration Smooth is a favorite of architects with profiles and a smooth finish that faithfully reproduce historic wood siding, as well as many other premium features and benefits.

• Featuring the industry’s smoothest and lowest gloss finish, Restoration Smooth replicates planed, sealed and painted wood.

Seagrass NEW Color

Page 21: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Board & BattenThe traditional look of alternating wide and narrow cedar boards is growing rapidly in popularity both in whole house and accent applications.

• Available in two convenient lengths: 12'6" and 10'.

• 12'6" panels are 2'6" longer than competitive panels, offering installation and aesthetic advantages.

• Ideal for whole house or accent applications.

• 6-1/2" board with a 1-1/2" batten creates an 8" wide panel with the widest vinyl board span.

• Flat face board design results in a straight, even surface.

• 1/2" high, straight-edged battens for a sharp, carpentered look.

• Single square packaging.

• TrueTexture™ finish molded from real cedar boards.

• 12 low-gloss siding colors with a wide variety of coordinating trim.

• . 048" premium thickness.

20www.certainteed.com

• STUDfinder™ for fast, accurate and secure installation.

• 3/4" panel projection.

• 14 low-gloss colors.

• Premium .044" thickness.

Carolina Beaded™

Reproduced from classic hand-crafted boards, Carolina Beaded provides an original impression for homes of distinction.

• 6-1/2" beaded design with distinct “V" groove and rounded bead.

• Brushed finish.

• Post-formed lock design helps provide secure installation.

Classic™

Classic provides the premium features that make it a great choice for both new construction and remodeling.

• Three popular styles: Double 4" Select Cedar Clapboard Double 5" Select Cedar Clapboard Double 4-1/2" Select Cedar Dutchlap

• Natural woodgrain appearance.

• STUDfinder™ for fast, accurate and secure installation.

• RigidForm™ 180 technology has been tested to withstand wind load pressures up to 180 mph.

• DuraLock® - larger than ordinary locks for secure, snap-fit installation.

• 14 low-gloss colors.

• 5/8" panel projection.

• Premium .044" thickness.

Page 22: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

The Industry’s Broadest Vinyl Siding Product Line

See Product Catalog (CTS002) for color and style availability.21

MainStreet™

MainStreet, offering consistent quality and good looks, is the ideal choice for homeowners looking for value with the benefits of a premium panel.

• Seven classic styles: Triple 3" Brushed Clapboard Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4" Woodgrain Dutchlap Double 5" Woodgrain Dutchlap Single 8" Woodgrain Clapboard Single 6-1/2" Brushed Beaded

• Natural woodgrain or brushed appearance.

• STUDfinder™ for fast, accurate and secure installation.

• RigidForm™ 160 technology has been tested to withstand wind load pressures up to 160 mph.

• DuraLock® – larger than ordinary locks for secure, snap-fit installation.

• 20 low-gloss colors with a wide variety of coordinating trim.

• 1/2" panel projection.

• .042" thickness.

Wolverine American Legend™

American Legend offers versatile great looks and performance over time.

• Three classic styles: Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4-1/2" Woodgrain Dutchlap

• Natural woodgrain appearance.

• STUDfinder™ for fast, accurate and secure installation.

• GripLock™ – larger than ordinary locks for secure, snap-fit installation.

• 16 low-gloss colors.

• 1/2" panel projection.

• .042" thickness.

Wolverine Encore™

Wolverine Encore combines great looks and affordability.

• Four popular styles: Triple 3" Woodgrain Clapboard Double 4" Woodgrain Clapboard Double 5" Woodgrain Clapboard Double 4-1/2" Woodgrain Dutchlap

• Natural woodgrain finish.

• STUDfinder™ for fast, accurate and secure installation.

• Wind resistant rolled over nail hem has been tested to withstand wind load pressures up to 135 mph.

• Post formed lock for secure installation.

• 13 low-gloss colors.

• 1/2" panel projection.

• .040" thickness.

Page 23: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Vinyl Carpentry® Soffit & AccessoriesCreate the look of true wood craftsmanship with a complete line of soffit and decorative accents and trim pieces for both new construction and remodeling.

•Designed to add distinction to windows, doors, corners, gables and frieze boards.

•Authentic painted wood look.

•New construction and remodeling installation flexibility.

•Wide variety of colors to coordinate with siding.

•Color-clear-through construction means scratches won’t show.

•Virtually maintenance free, never needs painting.

Here are a few standouts from the comprehensive offering:

• T3-1/3" InvisiVent® & Solid Soffit/Vertical

• T2" Beaded Soffit/Vertical

• D5" Ironmax Soffit/Vertical

• T4" Universal Soffit/Vertical

• SuperCorners™

• Lineals

• Cornice Molding

• Corner Block & Rosette

• Crown Molding

Chamfer Board™

Authentic look of beveled-edge wood plus the durability of vinyl siding.

• Two popular styles: Double 5" Solid Vertical Siding and Soffit Double 5" Fully Vented Soffit

• Brushed finish.

• 8 low-gloss colors with a wide variety of coordinating trim.

• 9/16" panel projection.

• .044" thickness.

• Lifetime limited warranty.

22www.certainteed.com

Seagrass

NEW PRODUCT

NEW Color

Page 24: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CertaWrap™

CertaWrap Accessories

For maximum effectiveness, it’s critical to finish your CertaWrap installation with tight sealing methods. CertaWrap accessories offer everything needed to get the job done right. Use them to seal window and door openings, cracks, seams and penetrations prior to applying exterior cladding.

CertaFlash™BA

First in Installation Innovation Builders and remodelers have come to rely on CertainTeed’s STUDfinder Installation System. This innovative guide to accurate installation is an important value-added advantage of CertaWrap Weather Resistant Barrier.

CertaWrap with STUDfinder

Precise Installation Made EasyThe patented STUDfinder Installation System is engineered to help align attachment points with construction standards, indicating the correct placement of nails or staples with studs. The STUDfinder location guide is printed directly onto the CertaWrap material. Installers simply need to follow the guide to assure an accurate installation.

CertaWrap Weather Resistant BarrierCertaWrap Weather Resistant Barrier provides an added layer of protection against air and moisture damage. It’s part of the complete CertaWall Weather Deterrence System™. u The best defense against mold, mildew and water damage.

u Superior air holdout for better energy efficiency.

u Optimal Permeance Rating of 11.7.

u Outstanding UV performance.

u Excellent surfactant resistance.

u Double-strength tear resistance.

u Easy handling and installation with STUDfinder™.

u Environmentally friendly.

u Lifetime limited warranty.

23

available in 4" x 75', 6" x 75' and 9" x 75'

Page 25: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Technology and Performance

CertaFlash™Flex CertaTape™

CertaWall Technology

Beauty is more than skin deep. That’s especially true when it comes to building or improving a home. Protection from the elements, energy efficiency and long-term performance are just as important as aesthetics. The CertaWall Weather Deterrence System delivers those advantages. As a key component in the system, CertaWrap Weather Resistant Barrier helps assure long-term satisfaction.

CertainTeed Insulation

CertainTeed Weather Resistant Barrier

CertainTeed Gypsum

The CertaWall Weather Deterrence System

CertainTeed Vapor Retarder

Superior Water Holdout

Optimal Water Vapor Permeance

Superior Breathability, Water Resistance and Vapor Transmission

Mold, mildew and water damage are a home’s worst enemies. An effective weather barrier system defends against these problems by resisting moisture penetration and air infiltration while allowing water vapor to dissipate. CertainTeed CertaWrap offers the industry’s best combination of all of these properties, helping you defend against moisture and the elements during construction, and preventing moisture buildup – from inside and outside the home – after cladding is applied.

Excellent Air Holdout

Outstanding UV Performance

Double-Strength Tear Resistance

CertaWrap performs at twice the industry standard for grab tensile strength, the preferred testing method for tear strength.

CertainTeed Siding

CertaWrap Performance

24www.certainteed.com

CertaWrap is available in the following roll dimensions:

3' x 100'4.5' x 200'

9' x 100' 9' x 150'

10' x 100' 10' x 150'

available in 6" x 75' and 9" x 75' available in 1-7/8" x 165'

Page 26: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

FinishedEdge™ Edges are heat sealed to prevent dirt from collecting on surface.

Smooth Finish Restoration Millwork's smooth finish creates the appearance of clean, freshly painted wood, and is smooth on both sides.

Enjoy endless creative possibilities with Restoration Millwork. Combine trim and profiles to create custom combinations for any project.

TrueTexture™ Finish CertainTeed’s TrueTexture woodgrain finish is molded from real cedar boards, creating a beautifully realistic appearance with a smooth finish on reverse side.

Restoration Millwork®

25

J-Pocket with Cut-out

A new window trim with a cut-out that allows trimboards to lie flush around windows and doors, and takes the work out of making perfect miter cuts at the corners.

u Superior quality and excellent dimensional accuracy.

u Low-maintenance, long-lasting material.

u Natural White and ready to install.

u Highly resistant to UV yellowing.

u Can be painted to complement with exterior colors.

u Cuts and mills with traditional woodworking tools.

u Class A (Class 1) Flame Spread Classification.

u Meets ICC and CCMC code requirements.

u 25-year limited warranty.

Full Line of TrimRestoration Millwork exterior trim makes it easy to create custom design details. Made from cellular PVC, Restoration Millwork looks, feels, and works like real wood, so it can be hand crafted to create an unlimited range of unique design elements.

NEW PRODUCT

First Quarter Change

NEW Satin Finish Profiles for even better paintability

Original Glossy Finish Profiles

Page 27: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Restoration Millwork®

26www.certainteed.com

Beadboard with TightLap

3TL Beadboard– a full 1/3 wider for

faster coverage.

2TL Beadboard

woodgrain/smooth

Beadboard with TightLap

Whether you choose 2TL or 3TL, Beadboard with TightLap delivers better hold with a larger concealed nailing area, and sturdy tongue and groove connections.

NEW PRODUCT

NEW PRODUCT

NEW PRODUCT

Fiber Cement Skirtboard with patent-pending DualStart™ Design

Made from cellular PVC, the ideal solution for meeting building codes requiring 6” ground clearance when installing fiber cement siding.

Also suited for use as a transition board between siding styles, Fiber Cement Skirtboard offers added advantages in installation accuracy, performance and style.

Column Wrap Slides On, Swings Closed for Fast, Easy Installs

Designed as a three-sided wrap, with a swinging door on the fourth side, Column Wraps are pre-cut, pre-mitered, and pre-assembled to slide around existing wood load-bearing 4" x 4" or 6" x 6" porch posts to create a more substantial looking column.

1. Attach Blocking.

2. Slide Around Column.

3. Swing Closed.

Simple and versatile, with two column sizes: 8" x 8" and 10" x 10" and two cap/base trim set designs.

NEW Products for easy installationAll new products have been designed with the emphasis on ease-of-use, and the same accuracy, performance, and curb appeal you've come to expect from CertainTeed. Beadboard with TightLap™ enhanced performance and a new size speeds up installation. Column Wraps simplify and beautify with countless, easy-to-use options for custom configurations. Fiber Cement Skirtboard with designed-in features provides fast and accurate installation as both a skirtboard or a transition panel for fiber cement siding.

Page 28: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

27

Porch Posts, Wraps, Columns and Railing Accessories

Porch Posts & ColumnsCertainTeed Structural Vinyl Porch Posts and Columns complement any project, no matter which railing style or system is chosen.

u Low-maintenance vinyl.u Pivoting mounting plate for easy installation.u Aluminum reinforced for rigidity and strength.u Load bearing.u Tie-down connection eliminates need for

separate hurricane tie-down kit.u No overhead jacking required.

Colonial 5"x 5" 108" length

Mounting plates and 4-piece post trim kits for top and bottom come with the post.

Cap and base trim sets, required for installation, are sold separately.

Colonial 4"x 4" 108" length

Square 5"x 5" 108" length

Round tapered column 8" x 108", 120" 10" x 108"

Round non-tapered column 8" 108" length

Square column 8" x 8" 108" length

See EverNew Brochure (40-70-428) for color and style availability.

Page 29: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

28www.certainteed.com

Certa-Snap® WrapDesigned to coordinate with CertainTeed’s vinyl deck and railing products, Certa-Snap Wrap delivers all of the low-maintenance benefits of vinyl posts without having to replace existing wood porch posts.

u Low-maintenance vinyl.u Specially designed for existing wood posts.u 8-piece system — 4 vinyl post sections plus 4 corner trim pieces.u Components snap together for easy installation.u Available in 4" x 4" and 6" x 6" in 10' lengths

(can be field cut to any length).u Available in Smooth and Select Cedar finishes.u 4-piece post trim for top and bottom sold separately.

Solar Post Caps

Post Base Trims

Post CapsDecorative Railing AccessoriesCap, Solar Cap and Base Trim

Get the look of metal without the corrosion. New EverNew railing accessories are ceramic powder coated pvc with five metallic finishes. All coordinate with 4"x 4" post sleeves.

NEW PRODUCT

Colors shown (listed clockwise, starting at top left): antique brown, antique copper, antique gray, antique gold, patina

Page 30: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Fence, Railing and Deck

See EverNew Brochure (40-70-428) for color and style availability.29

Page 31: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

EverNew® LTCellular PVC decking with Lumenite™

EverNew LT Decking’s unique material composition provides performance benefits that go far beyond wood, and surpass those of other composite materials. It’s the perfect complement to an easy lifestyle – and a choice you’ll appreciate every time you step onto your deck, and into the great outdoors.

u Ultra-low-maintenance performance superior to any PVC decking in the marketplace.

u Unique, patent-pending Lumenite surface provides unequaled stain, fade and chalk resistance.

u 5/4 x 6" boards in 12ft, 16ft, and 20ft lengths.u Non-organic surfaces are highly mold resistant.u Infrared heat-reflective surface is cooler underfoot.u Easy to clean.u Lightweight for easier handling and installation.u Class A fire rated for flame spread.u Available in six rich colors.u Optional patent-pending Deck Pilot™ tool available

for installing hidden fastening system.u Lifetime Limited Performance Warranty including

the industry’s only 20-year Stain and Fade Warranty.

Decking

GreystoneDeck Pilot tool

Dune

Jatoba

Spanish Cedar

Saddle

Sequoia

30www.certainteed.com

FASCIAIN NEW COLORSCOMING SOON

Page 32: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Castle Gray

See EverNew Brochure (40-70-428) for color and style availability.31

Gunnable Fastener for EverNew PT and EverNew 20 deckingThe Fiberon approved Ballistic NailScrew Driver and attachment pneumatically attaches the Hidden Fasteners up to 50% faster. The Driver Attachment has been adapted for use with only the Fiberon approved Hidden Fastener used on the Grooved boards.

Decking

Page 33: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

EverNew® 20Composite decking

Rugged EverNew® 20 decking offers homeowners sustained beauty without ever needing to stain or paint. With natural woodgrain patterns on each side of the board, EverNew 20 is available in the traditional decking colors.

Cedar GrayBrown

EverNew®

Vinyl decking

Easy to install, easy to maintain...

EverNew® PTComposite decking with PermaTech™

EverNew PT decking with patent-pending PermaTech technology features an extremely resilient surface and stain, fade, and mold resistance unmatched by competitive decking. The surface technology allows a wide range of colors ranging from solid colors with natural looking woodgrain embossed patterns to tropical colors with exotic hardwood tones and grain patterns. Now homeowners get the best of both worlds.

u Innovative inorganic PermaTech surface encapsulates the wood plastic composite core – providing stain, fade, and scratch resistance.

u Available in six colors.

u 5/4 x 6" boards in 12ft, 16ft, and 20ft lengths.

u Reversible boards with four distinct, complementary grain patterns.

u Low maintenance – easy to clean.

u Optional Fiberon approved Hidden Fastener system and Ballistic NailScrew Driver kit available.

u 20-year performance warranty including the industry’s only 20-year stain and fade warranty.

Rosewood Tropics

Bronze

Ipe TropicsTudor Brown

Castle Gray

Slate

32www.certainteed.com

White Gray AlmondTan

FASCIA INMULTI-CHROMATIC

COLORSCOMING SOON

Other Decking products

Page 34: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Vinyl Railing

See EverNew Brochure (40-70-428) for color and style availability.33

Page 35: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Oxfordvinyl routed railing system

The routed Oxford system features a unique internal rail-to-post connection and hidden hardware, so there are no unsightly brackets to detract from the look of the railing. The aluminum reinforced rail connects to a sturdy galvanized post support kit inside the routed post.

vinyl bracketed railing system Oxford goes the extra mile with standard features like concealed aluminum rail mount brackets and stainless steel screws, for long-lasting strength and peace of mind. Aluminum rail mount brackets provide safe and secure metal-to-metal, rail-to-post connection for greater strength and longevity.

u Popular T-rail top rail and 2x4 bottom rail system for a completely seamless appearance.u Choice of three baluster styles: square, colonial and glass.u Available in three colors: white, almond and clay.u Available in two heights and three lengths.u Listed with the ICC-ES as designated in report NER-605.u Suitable for residential and commercial applications – including multifamily

and over three story installations.u Lifetime limited warranty with 5-year SureStart™ protection.u Improved gate design with no socket cups or diagonal brace.

EverNew Gate KitsEverNew gates feature a heavy-duty internal aluminum frame for sturdy construction that’s built to last and stainless steel fasteners to prevent corrosion.

u Gate kits ship ready to assemble.u Kit includes all parts - including rails, balusters and gate

hardware - needed to build a railing gate up to 60” wide.u Highest quality gate hardware in the industry.u New gate kits available for Oxford, Edgewood® and

Kingston vinyl railing systems.

34www.certainteed.com

White Almond Clay

NEW COLORS

NEW &IMPROVED PRODUCT

Kingston Gate

Page 36: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Vinyl Railing

See EverNew Brochure (40-70-428) for color and style availability.35

Edgewood®

Edgewood features CertainTeed’s exclusive Select Cedar texture, for a realistic woodgrain appearance you won’t find on any other vinyl railing product.u Realistic Select Cedar texture and Sierra Blend color

recreate the look of stained cedar.

u Innovative “I” rail design for both top and bottom rails.

u Easy bracket installation — no pre-drilling required.

u Available in three colors: white, almond and sierra blend.

u Choice of two baluster styles: octagonal and square.

u Available in two heights and three lengths.

u Suitable for one- and two-family dwellings and townhouses not more than three stories in height.

u Lifetime limited warranty with 5-year SureStart™ protection.

u Improved gate design.

KingstonClassic wood styling in a durable, low-maintenance design.u Classic bread-loaf rail design for both top and bottom rails.

u Premium features at an affordable price.

u Aluminum rail mount brackets provide a safe and secure metal-to-metal, rail-to-post connection for greater strength and longevity.

u Available in three colors: white, almond and clay.

u Choice of two baluster styles: traditional and square.

u Available in two heights and three lengths.

u Listed with the ICC-ES as designated in report ESR-1555.

u Suitable for one- and two-family dwellings and townhouses not more than three stories in height.

u Lifetime limited warranty with 5-year SureStart protection.

u New Gate Kit.

Sierra Blend

WhiteWhite

AlmondAlmond

Clay

Page 37: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Composite & Aluminum Railing

Panorama®

u Classic painted wood style with true architectural details.

u Available in two heights and two lengths.

u Available in two colors: white and desert tan.

u Choice of three baluster styles: square composite, colonial vinyl and decorative steel.

u Powder-coated, hot-dipped galvanized steel decorative balusters create a rustic yet customizable system approach for both flat and stair applications.

u Suitable for one- and two-family dwellings/townhouses not more than three stories high, as determined by an independent testing agency (CCRR-0115).

u 25-year limited warranty with 2-year SureStart™ protection.

u Green Approved product by the NAHB.

Durham™u Unique beveled rail design.

u Convenient universal rails double as both the top and bottom rails.

u Optional decorative top rail cap snaps over top universal rail.

u Create three looks from one simple design: the basic beveled rail, the rail running over the post, and the basic beveled rail with decorative top rail cap.

u Choice of two colors: white and black.

u Designed to meet ICC-ES standards for aluminum design.

u 10-year limited warranty.

Spectrum®

Capped composite railingu Classic flat top rail design creates a distinctive look.

u Available in two heights and two lengths.

u Choice of four colors: white, black, bronze and rosewood.

u Composite square balusters can be installed as square or diagonal – with same sku.

u Suitable for one- and two-family dwellings/townhouses not more than three stories high, as determined by an independent testing agency.

u 20-year performance warranty.

EverNew® 20Composite railingu Traditional wood detailing in low maintenance composite.

u Available in one height and one length.

u Choice of three colors: gray, brown and cedar.

u Composite square balusters.

u Suitable for one- and two-family dwellings/townhouses not more than three stories high, as determined by an independent testing agency.

u 20-year performance warranty.

36www.certainteed.com

Page 38: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Fence

See CertainTeed Selects Brochure (40-70-350) for color, texture and style availability.37

Page 39: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

38www.certainteed.com

Fence - Selects AdvantageInnovative styles, colors and texturesu Exclusive CertaGrain® authentic woodgrain texture.u Sierra Blend color recreates the natural beauty of stained cedar.u ColorLast™ dark color fade protection for superior protection

from the sun.

Distinctive Classic Curve deco rail design u Larger 1-1⁄2" x 5-1/2" rail with the look of fine woodworking.u Delivers distinctive styling only available from CertainTeed.

Tongue & groove picket connection u CertainTeed Selects Privacy is a true privacy fence.u Pickets insert into a molded channel – not glued in place.

Pre-assembled 8' fence sections u Less material and fewer posts than other fence products.u Large 8' sections save on time, material and installation.

Steel reinforced bottom railu Engineered for outstanding strength and durability.u Reinforced with steel for a stronger, more rigid fence.u Reduced risk of sagging or bowing.

Outstanding warranty protectionu Exceptional lifetime limited warranty coverage.u Exclusive SureStart™ protection, which covers warranted repair

and replacement costs — including labor — for the first five years after installation.

Page 40: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CertainTeed Selects™ Fence

PrivacyDelivers security, beauty and peace & quiet.

Brookhaven• Bracketed Post Style• Size: 6' high x 8' wide• Color: White• Pickets: 5/8" x 11-3/8"

tongue & groove• Choice of high quality

vinyl or aluminum brackets

Brookhaven with Lattice• Bracketed Post Style• Size: 6' high x 8' wide• Color: White• Pickets: 5/8" x 11-3/8"

tongue & groove• Choice of high quality

vinyl or aluminum brackets

Arlington Smooth• Routed Post Style• Sizes: 5'& 6' high x 8' wide• Colors: White, Almond• Pickets: 7/8" x 7" tongue

& groove

Arlington with Lattice• Routed Post Style• Sizes: 6' high x 8' wide• Colors: White, Almond• Pickets: 7/8" x 7"

tongue & groove

Arlington with CertaGrain® texture• Routed Post Style• Sizes: 5' & 6' high x 8' wide• Color: Sierra Blend• Pickets: 7/8" x 7" tongue & groove

39

Page 41: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Semi Private

Picket

Post & Rail

Newbury• Bracketed Post Style• Size: 4' high x 8' wide• Color: White• Pickets: 7/8" x 3"

thru-picket “good neighbor” design

Scalloped Newbury• Bracketed Post Style• Size: 4' to 3-1/2' high x 8'

wide• Color: White• Pickets: 7/8" x 3" thru-

picket ”good neighbor” design

Bel Air• Routed Post Style• Sizes: 4', 5' & 6' high x 8' wide (5' & 6' height

include mid rail)• Colors: White, Almond• Pickets: 7/8" x 3"

Wilshire• Routed Post Style• Sizes: 3', 4', 5' & 6' high x 8' wide (5' & 6' heights

include mid rail)• Colors: White, Almond• Pickets: 7/8" x 1-1/2" pointed

Newport• Routed Post Style• Sizes: 3' & 4' high x 6'

wide• Color: White• Pickets: 7/8" x 3" pointed

Scalloped Newport• Routed Post Style• Sizes: 3', 4' & 5' high x 6'

wide• Color: White• Pickets: 7/8" x 3" pointed

Post & Rail Smooth• Routed Post Style• Sizes: 2 rail, 3 rail & 4 rail• Colors: White, Almond

Post & Rail with CertaGrain® texture• Routed Post Style• Sizes: 2 rail, 3 rail & 4 rail• Color: White

40www.certainteed.com

Page 42: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Building For Success

For the ProsProducts

Programs

Profits

Knowledge Profits Success

For The Contractor

Your Business. Your Potential.Build it with CertainTeed.

As a professional contractor, you have more on your

plate than selling and installing construction products;

you’re building a business. And from marketing and

sales to growth and profitability, you need to be

continually looking for ways to improve. CertainTeed

makes the search easier by providing the professional

contractor with the right tools for the job.

Think of CertainTeed as your business partner

A powerhouse of ideas, tools, and

strategies with a true commitment

to helping you reach your full potential.

Through our exclusive Contractor Programs

we put that commitment to work for you every day.

To learn more about any of our programs, contact your

local CertainTeed distributor or CertainTeed Territory

Manager or visit the websites indicated.

Welcome...

41

Page 43: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

Program Name BeNefit to CoNtraCtor How to PartiCiPate Pg#TRAINING PRoGRAms

Build-it tour™ A live installation training session held at your local distributor providing hands on experience with our entire product range.

Sessions are held throughout the year. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

43

advanced training Program - fiber Cement Siding

Providing in-depth knowledge of fiber cement siding installation, this one-day session is the most comprehensive manufacturer - sponsored course of it’s kind in the industry. Learn how to eliminate common Fiber Cement Siding installation problems from your jobs and reduce the amount of callbacks your company has to make.

Attend a local Advanced Training Program session, complete all paperwork and take and pass the exam. Contact your local CertainTeed Territory Manager for an up-to-date class schedule.

46

VSi Certified installer Program™

Use this training to achieve the highest level of independent certification in the industry for your installers. Provides your employees with the skills and training to improve installation quality, reduce callbacks and increase jobsite safety.

Meet all necessary requirements, take and pass the VSI certified installer class and exam, and provide all necessary paperwork. Contact your local CertainTeed Territory Manager for an up-to-date class schedule.

45

master Craftsman Education series outlining the manufacturing, selling and installation features of CertainTeed products. Contractors are listed in the “Find a Pro” section of the CertainTeed website for the product tests they have successfully passed.

Review Master Craftsman manuals and successfully pass test available online at www.certainteed.com/mastercraftsman

46

PRofessIoNAl CRedeNTIAls

5-Star Contractor Program

CertainTeed’s 5-Star Contractor program allows you to take your business to a higher level of market differentiation and customer awareness. Join today to gain access to exclusive sales, branding and business management tools.

Successfully pass the VSI Certified Installer Exam, Master Craftsman tests for Vinyl Siding and Restoration Millwork, and provide proof of General Liability and Workers Compensation Insurance (where required).

47

5-Star green Contractor Program

The 5-Star Green Contractor Program provides contractors seeking sustainable solutions for their business with the tools and education needed to successfully position themselves as the Green choice in their marketplace.

Contact your local CertainTeed Territory Manager for more information.

47

master remodeler Program

Providing the highest level of credential for Fiber Cement Siding installers, CertainTeed’s Master Remodeler Program gives you the tools and the skills you need to take your business to the next level.

Successfully pass the Advanced Training Program session and the Master Craftsman test for Fiber Cement Siding, provide proof of Worker’s Compensation (where required) and General Liability Insurance, and pass a BBB screen.

48

sAles Tools

PitchPerfecttm in-Home Selling System

As a contractor in a crowded marketplace, it's crucial to find an edge. Based around the capabilities, ease of use, and sheer cool-factor of the iPad®, our PitchPerfect system will give you an edge. Armed with your iPad, the presentations we've created to run on it, plus a few other components, you've now got a fresh way to connect with customers in conversation, pitch your services and generate more sales.

Must be a 5-Star Contractor or Master Remodeler to be eligible. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

49

ColorView™ Product visualization and design service is one of the top requests made by homeowners. The multiple services of ColorView allow you to provide design advice on demand to the consumer.

Visit www.certainteed.com/colorview to get started today. 49

mARkeTING suPPoRT

tHriVe™ Lead generation Presentation

Want to generate better, more productive leads? Worried that you are spending your marketing dollars in the wrong place? This live presentation at your local distributor will help you improve the quality and quantity of the leads you get using 8 proven techniques

Classes are held throughout the year. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

51

marketZone® online marketing resources

MarketZone provides extensive online marketing resources to give you the confidence and credibility needed to be successful in today's marketplace.

Visit www.marketzone.com to create an account and get started.

51

webCheck™ Do you have a website that you worry may not be effective? Need a website that is? WebCheck has you covered, offering services to review your existing website for improvements or set up an entirely new website from scratch.

Must be a 5-Star Contractor or Master Remodeler to be eligible. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

52

LogoCheck™ A professional logo is the first step in marketing your business. Provide your prospects with a more consistent message about your services by establishing or improving your company’s brand image.

Must be a 5-Star Contractor or Master Remodeler to be eligible. Contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

52

RewARds & ReCoGNITIoN

Show me the money Program awards a rebate for purchases of CertainTeed Siding, Trim, Fence, Rail, Decking and Housewrap products.

Must be a remodeling contractor. Proof of purchase invoices for eligible products must be submitted within 60 days of purchase. No minimum purchase.

53

Building Solutions® – remodeler Program

Program rewards contractors with points for purchases of CertainTeed products.

Must purchase two different CT products, no more than 75% of product purchases can be from the same product category. See program guide for details.

54

Building Solutions® – Builder Program

Program awards cash back for purchases of CertainTeed products. Must purchase three different CT products – two (2) "A" products and one (1) "B" or three (3) "A" products are the minimum requirements for entry. See program guide for details.

54

Building Solutions® – Commercial Builder Program

Program awards cash back for purchases of CertainTeed products. Must purchase three different CT products from three separate categories. See program guide for details.

54

award of excellence Recognition of outstanding jobs including certificate, homeowner letter and press release.

Completed application with photos submitted at www.certainteed.com/awardofexcellence

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u Expand your knowledge of CertainTeed product features and benefits.

u Learn proper installation techniques.

u Network with CertainTeed personnel, your local distributor, and other contractors.

u Broaden your service offering (and earn more money!) by learning to install additional products including vinyl siding, insulated siding, fiber cement siding, polymer shakes, trim, fence, railing, decking and housewrap.

Each year CertainTeed travels across the United States and Canada putting on local training programs designed to help you increase your skills, capabilities and profit potential. The CertainTeed Build-it Tour is a collection of specially equipped trailers that bring training directly to installers, architects and other industry professionals through local distributors and lumberyards. It’s a great hands-on opportunity to:

Training Programs

Build-it tour™

In 2011, the Build-it Tour led the industry by helping over 3,000 contractors answer their questions, improve their workmanship and increase their skills. For 2012, we plan to make even more stops and train even more contractors on how they can "Build For Success"! Bring your crew and take advantage of live, hands-on training programs for CertainTeed products. It’s a great opportunity for industry professionals like you to get educated, answer questions, improve installation quality – and reduce callbacks.

43

For more information on the program and how to bring the Build-it Tour to your area, contact your local Certainteed Distributor or territory manager.

Scan with your smart phone Qr reader to see what you’ll learn at a Build-it tour™ event.

If you do not have a QR Reader on your mobile device, download the free CertainTeed QR Reader at http://certainteed.com/qr/

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44www.certainteed.com

Building For Success

For the Pros

ProductsPrograms

Profits

Knowledge Profits Success

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Training Programs (continued)

45

advanced training Program for fiber Cement Siding For professionals looking to build their Fiber Cement Siding business and increase their company's installation skills, CertainTeed has created the Advanced Training Program (ATP).

When installed improperly, all types of cladding materials can fail. Fiber Cement Siding is no exception, which is why it is vital to be trained in the latest installation techniques. The Advanced Training Program for Fiber Cement Siding does just that, drawing on the knowledge and expertise of CertainTeed in training installers within the building products industry. Topics covered include:

u Product Overview

u Safety

u Tools

u Wall Preparation

u Flashing

u Non-Typical Wall Structures

u Code Compliance

How to participate in the fiber Cement Siding advanced training Program:

It’s easy. All you have to do is:

1. Complete the registration form.

2. Provide the required documentation.

3. Attend a one-day course.

4. Take and pass the exam at the end of class.

For more information on the program and how to participate in a local Advanced Training Program session, ask your Certainteed territory manager.

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46

the Vinyl Siding institute's Certified installer Program™ CertainTeed leads the industry with over 2,800 Certified Installers trained in the United States. Offered through the Vinyl Siding Institute (VSI), the Certified Installer Program is a comprehensive training program for the installation of vinyl siding, soffit and accessories. Validated by an independent administrator, the program ensures that individuals are trained to complete installations in compliance with ASTM D4756, the industry standard. For your business, this training provides the additional benefits of improved installation quality, reduced callbacks and increased job site safety.

An integral part of the CertainTeed 5-Star Contractor program, those that have successfully completed the VSI Certified Installer training remove doubt in the consumers mind regarding the siding contractor’s commitment to doing every job right.

For more information on the program and how to become a VSI Certified Installer, ask your Certainteed territory manager or log onto: www.vinylsiding.org.

master Craftsman Education and Development Program for CertainTeed Products

Contractors wanting to take the next step in skills and knowledge development can do so through the Master Craftsman education and development series.

Available online or via workbook, the program provides a thorough understanding of CertainTeed’s lines of vinyl and polymer shake siding and soffit, fiber cement siding, trim, fence, railing, decking, and housewrap. You’ll gain the advantage of enhanced installation skills and an increased knowledge of CertainTeed products, company history and manufacturing processes. Just as importantly, you’ll receive recognition that can help you stand apart from the competition and gain a place on our contractor locator at www.certainteed.com.

For for more information contact your Certainteed Distributor or territory manager or log onto: www.certainteed.com/mastercraftsman.

CertainTeed

Education & Development Program

C e r t a i nTe e d

E d u c a t i o n & D e v e l o p m e n t P r o g r a m

F i b e r C e m e n t S i d i n g

CertaWrap™

Weather Resistant Barrier

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Professional Credentials

CertainTeed 5-Star Contractor's may also receive additional rewards and opportunities throughout the year – all designed to help you increase visibility, competitive standing and profit potential. Contact your Certainteed distributor or Certainteed territory manager for details.

5-Star Contractor Program

As the remodeling market becomes more competitive, siding professionals need new ways to differentiate themselves. CertainTeed’s 5-Star Contractor program allows you to take your business to a higher level of expertise, market differentiation, customer awareness and rewards… just what you have said you want!! This is a winning combination of benefits that can also elevate your profitability!

Higher StandardsTo qualify as a 5-Star Contractor, a contractor must successfully complete the following elements:

u Master Craftsman: Vinyl Siding.

u Master Craftsman: Restoration Millwork*.

u Master Craftsman: CertaWrap*.

u VSI Certified Installer Training.

u General Liability Insurance.

u Workmen's Compensation (where required by law).

*Note: The CertaWrap and Restoration Millwork requirements are an either/or requirement for program membership.

Completion of the CertainTeed Master Craftsman programs helps the user become aware of specific features and benefits of the CertainTeed Vinyl Siding, Trim, and Housewrap product lines.

Greater RewardsEarning 5-Star Contractor status can be very rewarding! Those who earn this distinction will receive a full program of exclusive monetary, merchandising and promotional opportunities including:

Welcome Kit:u Framed and Loose

Credentials Certificates.

u Customer Presentation Folders.

u "Choosing a Professional Siding Contractor" brochures.

u Magnetic vehicle sign.

u Long sleeve shirt featuring the 5-Star Contractor logo.

Marketing Benefits:u Premier website listing on www.certainteed.com

u Dedicated 5-Star Contractor website for ordering FREE samples, literature, job signs and business cards.

u Access to CertainTeed's PitchPerfect™ In-Home Selling System.

u Access to ColorView™ Pro custom visualization software, WebCheck website tools, LogoCheck service and many other premium marketing tools.

Financial Incentives:u $165 bonus per VSI Certified Installer Employee credited to

“Show Me the Money" Visa® debit card with first purchase of qualifying products.

u 10% rebate added to “Show Me the Money" Visa® debit card while active as a 5-Star Contractor.

5-Star Green Contractor:CertainTeed’s 5-Star contractors have the opportunity to enhance their credentials by earning the new 5-Star Green Contractor certification. Contact your CertainTeed Territory Manager for more details on this new program.

A great way to differentiate yourself in the marketplace and set yourself apart from your competition.

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CertainTeed Master Remodeler members may also receive additional rewards and opportunities throughout the year – all designed to help you increase visibility, competitive standing and profit potential. Contact your Certainteed distributor or Certainteed territory manager for details.

48

The CertainTeed Fiber Cement Master Remodeler Program takes up where our Fiber Cement Siding Master Craftsman program leaves off…at the leading edge of a profession of highly qualified tradesmen representing the best of the best.

When you are recognized as a CertainTeed Fiber Cement Master Remodeler, you join a privileged few at the top of your craft with the advanced skills, superior customer service protocols, demonstrated business ethics, and award-winning project performance to lead an industry. The Master Remodeler designation is a distinction above and beyond the requirements of our Master Craftsman program. But the rewards of this exclusive partnership at the pinnacle of your profession are exceptional.

Higher StandardsTo qualify as a Master Remodeler, a contractor must successfully complete the following elements:

u Master Craftsman: Fiber Cement Siding.

u Master Craftsman: CertaWrap.*

u Master Craftsman: Restoration Millwork.*

u Advanced Training Program.

u $1M General Liability Insurance.

u Workmen's Compensation (where required).

u Secure Credit Rating.

u Better Business Bureau Accreditation.Note: The CertaWrap and Restoration Millwork requirements are an either/or requirement for program membership

Greater RewardsIn addition to all the benefits and rewards you receive as a Master Craftsman, your advanced status as a Master Remodeler opens the door to our highest level of partnership.

Welcome Kitu Full color homeowner brochures.

u Magnetic truck decal.

u Shirt with program logo.

u Master Remodeler certificate.

Marketing BenefitsThrough the Master Remodeler program, CertainTeed contractors are the best equipped sales professionals in the business. The Master Remodeler in-home selling tools are lightweight, high impact, and easy to show.

They include:

u Priority listing on website (before Master Craftsman listings).

u Comprehensive preferred leads partnership with website, trade/home show, toll-free consumer line, and direct mail campaign generation.

u Use of Master Remodeler Logo for ads and literature.

u Customized, two-sided sample boards with high definition image technology that replicates the detail and depth of fiber cement.

u Dedicated Master Remodeler website for ordering FREE samples, literature, job signs and business cards.

u Access to ColorView™ Pro custom visualization software, WebCheck website tools, LogoCheck service, and many other premium marketing tools.

Financial IncentivesAs a CertainTeed Master Remodeler, you also get a boost in the budget with extra rebate dollars in the Show Me the Money Rebate program. For every qualified Show Me the Money product, we add an additional 10% bonus to your rebate total.

fiber Cement master remodeler Program

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ColorView™ Visualization and Design tools

CertainTeed provides you with the tools you need for design and color coordination of exterior products.

u ColorView online offers web users the ability to mix and match colors and styles on a selection of pre-mapped home styles.

u ColorView Upload Your Home gives web users the opportunity to have a photo of their home professionally masked for them to use in Colorview Online.

u ColorView Pro takes things a step further for the Professional, allowing the user to upload and modify their own images at their computer.

Sales Tools

Introducing the ideal way to connect with today’s customers and impact your sales.

It’s the PitchPerfect In-Home Selling System, created by CertainTeed specifically to support your business. As a contractor in a crowded marketplace, it’s crucial to find an edge. Based around the capabilities, ease of use, and yes, sheer cool-factor of the iPad,® our PitchPerfect system will give you that edge. Armed with your iPad, the presentations we’ve created to run on it, plus a few other components, you’ve now got a fresh way to connect with customers in conversation, pitch your services and generate more sales.

Just imagine. Instead of bulky binders, dog-eared brochures and a flutter of papers, you walk in with a sleek iPad. After sitting down, you engage your customer with a streamlined, vivid and informative presentation.

You don’t have to be a technical whiz. The iPad’s truly easy to use, and it’s less cumbersome than a laptop. We’ve designed the presentations for you. Plus, customization takes just a few simple steps. By fully implementing the system you can close the sale on the spot.

PitchPerfect™

For more information contact your CertainTeed distributor or CertainTeed Territory Manager or log onto: www.certainteed.com/mastercraftsman

For more information on any Building Solutions program: Residential or Commercial Building, Remodeler or Architect and Designer, please contact your CertainTeed Territory Manager or log onto: www.Building-Solutions.com49

For for more details on the availability of ColorView ask your Certainteed territory manager or log onto: www.certainteed.com/colorview.

Please contact your local CertainTeed distributor or your CertainTeed Territory Manager for more information.

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Glamour Brochures

Color Chips

Samples & Displays

Finishing TouchesFinishing Touches is not just a brochure… it is a selling tool designed to help begin the conversation with customers about choosing accessories. By presenting accessories in a Good/Better/Best visual format, you can be confident that your customer will clearly understand the accessory choices available to them and what the “curb appeal” benefits are of choosing to upgrade from standard accessories.

Vinyl Siding RedefinedA lot has changed in the last 40 years… including the vinyl siding that you sell. From design improvements and the selection of raw materials to the numerous colors, profiles and thicknesses, vinyl siding has come a long way from when it first started. The “Vinyl Siding Redefined” brochure helps to explain this story while providing consumers with design and color selection advice.

Sales aids CertainTeed is dedicated to your success, providing a wide array of support materials to help build your business.

Railing, Porch & Deck Systems

Cer ta inTeed

Weather Res is tant Bar r ie r

Cer ta inTeed

For more information on the Award of Excellence program, ask your Certainteed territory manager or log onto: www.certainteed.com/awardofexcellence

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Download brochures, product catalogs, warranties, 3-Part Specs, photography, artwork, logos and other information at www.certainteed.com.

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Marketing Support

Visit www.marketzone.com to create an account and get started today.

Please contact your local Certainteed distributor or your Certainteed territory manager for more information.

51

Step 1 – Identify Your unique selling Proposition Internal analysis

Competitive analysis

Step 2 – define Your Target market Identify desired client type

Profile your clients

Step 3 – solidify Your service offering Analyze each service that you offer

Consider offering additional services

Step 4 – develop Your Brand message Your company brand – what’s in a name?

Step 5 – Track Your lead sources Activities that generate leads

Step 6 – develop A marketing strategy The Three P's: Product, Price, Promotion

Step 7 – Implement Jobsite marketing Trucks, trailers and equipment

On the job selling

Step 8 – Customer service What makes homeowners happy?

What irritates homeowners the most?

tHriVe™ - Lead generation PresentationLearn eight proven steps for improving the quantity and quality of your sales leads. This interactive seminar, held at your local CertainTeed distributor, is a great opportunity to enhance your marketing efforts, learn new strategies and network with other contractors. Please contact your local CertainTeed distributor or CertainTeed Territory Manager for more information.

marketZone®

Through the MarketZone website CertainTeed provides the professional contractor extensive marketing resources, giving you the tools, confidence and credibility needed to generate more leads and be successful in today's marketplace. Services available include:

u Direct Mail Postcards, including:

- Lead Detective Targeted Mailers

- "Forget Something" Referral and Repeat Business Mailers

- Neighborhood Barbecue Mailers

u Door Hangers

u Yard Signs

u Banners

u Trade-Show Displays

u Customized Brochures

Siding & Shakes

Trim

Railing

Create a great outdoor room of your own with (contractor name here).

Siding & Shakes Trim Railing

Create a great outdoor room of your own with (contractor name here).

The comforts of home are no longer defined by four walls.

Outside living spaces are “in” as porches, yards and gardens

are transformed into beautiful open-air rooms. If you’re longing

for the joys of fresh air living, we can help. (contractor name here)

offers the CertainTeed Living Spaces™ exterior products suite with

everything you need to create and define your own great outdoors,

including durable, beautiful Bufftech Fence products.

ctlivingspaces.com

EXTERIOR: ROOFING • SIDING • WINDOWS • FENCE • RAILING TRIM • DECKING • FOUNDATIONS • PIPE

INTERIOR: INSULATION • GYPSUM • CEILINGS

Let’s start your great

outdoor room today!

contractor logo

or name

215-412-9040

www.kgfence.com

K & G Fence is a full-service fence company specializing in

all aspects of residential fence installation and fence repair.

Our #1 priority is customer satisfaction. We take pride in our

quality and professional fence installation services.

K & G Fence

10 Cowpath Road

Hatfield, PA 19000

Name

Address 1

Address 2

City, State, Zip

Forget Something?

contractor name or logo

Forget Something?

contractor name or logo

Forget Something?

contractor name or logo

Forget Something?

contractor name or logo

Forget Something?

contractor name or logoForget Something?

contractor name or logo

Forget Something?

contractor name or logo

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CertainTeed LogoCheck

Your brand is a statement of who you are – and a strong logo is a first step in creating your brand image. CertainTeed graphic design professionals can create a unique logo, or enhance the one you have. We’ll also provide logo placement suggestions for letterhead, business cards and other formats.

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace.

Benefits of a good logo:

u Communicates your company message quickly and effectively.

u establishes brand name recognition of your company in prospects minds.

u another source of lead generation.

LogoCheck™

Please contact your local Certainteed distributor or yourCertainteed territory manager for more information.

Please contact your local Certainteed distributor or yourCertainteed territory manager for more information.

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webCheck™

More and more, web savvy consumers are using the internet as a first point of contact to learn about building products and the companies who install them. Having an engaging, high quality website is one of the most important lead generation tools you can invest in. CertainTeed WebCheck provides you the opportunity to give your existing website a fast, comprehensive check-up. And if you do not have a website, WebCheck can get you up and running on the internet quickly and affordably.

webCheck assessment:Let us do a WebCheck Assessment of your current site. We’ll give you a summary analysis along with practical suggestions to make it more effective. Our professional web designers will look carefully at your site and provide simple, specific improvements that can be made by you or your web developer. These suggestions are based on industry best practices combined with a thorough knowledge of the construction and remodeling market.

webCheck website:Don't have a website? Not to worry, CertainTeed is here to help! WebCheck Website can get you set up in no time with a high-quality, customized website that is easy for you to manage. Update photos, run promotions, and add references to your website in just minutes. Get the 5-Star Contractor WebCheck Service now and start making your website work for you!

Recommendations

General Recommendations, The following are some general considerations and best practices:

Contractor customers are looking for a distributor they can trust, and who will help them do business better.Offer seminars, use them as referrals on your site, actual job photos (well-lit & well shot), accreditations and certifications (such as 5-Star Contractor, NARI, NAHB, local chamber, BBB, etc.)

Provide clear contact information. Don’t make a visitor to your site dig to find out how to get a hold of you. Provide phone number, cell phone, email and even your instant message address if you can.

Offer something of value. Grab people who find your site by offering something of value, web only specials, or a contractor evaluation check list or free estimates. Host Architects CEU coursePeople respond to offers.

Be professional.Make sure you don’t add lots of flashing blinking text, big Flash intros or huge pictures.

Have a photographer take your photos. Shooting pics with your camera phone just doesn’t cut it. Have your crew clean up your locations (and themselves) before you shoot. And try to get a shot of the happy customer if possible.

Get found.Put your URL on all your materials: business card, email, truck, job signs, shirts, etc.Submit your site to directories, add your business to Google Maps, make sure your local chamber has your listing. Create a Facebook, LinkedIn and/or Myspace page for your business.

Keep it fresh. Add new content such as new jobs or employees, awards won, shows you are exhibiting at, new tax laws that affect contractors/builders – anything that will bring someone back to your site and will be new content for the search engines.

Sun Home Improvement Company

Links and Resources:Below are some links to sites that can provide more specific help and information on various topics.

CertainTeed Distributor Area:http://www.certainteed.com/professionalsLanding.aspx?type=distributors

Contractor Marketing http://www.caseinstituteofremodeling.com/

National Association of The Remodeling Industry http://www.nari.org/

National Association of Home Builders http://www.nahb.org/

Green Buildinghttp://www.buildinggreen.com

Building Responsibly http://www.certainteed.com/buildingresponsibly/siding/

Search Engine Ranking Helphttp://searchenginewatch.com/

CertainTeed WebCheck

CompanyDate

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Extended for the Full Year

CertainTeed keeps the cash flowing by continuing the highly successful Show Me the Money rebate program, now for a full 12 months (1/1/12 - 12/31/12). Purchase CertainTeed products and you’ll be rewarded with cash rebates loaded onto a CertainTeed Visa debit card. Spend it any way you like!

If you participated in the Show Me the Money program last year, you know how those rebate dollars can mount up. If you didn't participate last year, here's another chance to cash in on your CertainTeed purchases with reward dollars you can use any way you want. See your CertainTeed distributor or territory manager for Show Me the Money information sheets and redemption forms.

Show me the money 2012

For more information contact your CertainTeed distributor or CertainTeed Territory Manager or log onto: www.certainteed.com/showmethemoney

elIGIBle PRoduCTs ANd ReBATe AmouNTs:Certainteed Vinyl and Polymer Siding weatherBoards™ fiberCement Siding everNew® railing/Decking

For vinyl and fiber cement siding and soffit products, there is a maximum redemption of 100 squares per project.

Cedar Impressions Naturals $10/sq Individual Shakes (primed) $.06/pc Oxford Vinyl Railing $8/sec

Cedar Impressions $5/sq All Shapes & Perfection Shingles (primed) $.20/pc Panorama Composite Railing $6/sec

Northwoods $5/sq All Shapes & Perfection Shingles (ColorMax®/Premium Stained)

$.40/pc Spectrum Composite Railing $6/sec

CedarBoards / XL $3/sq All Lap Siding (primed) $.10/pc Durham Aluminum Railing $6/sec

Restoration Smooth $2/sq All Lap Siding (ColorMax/Premium Stained) $.20/pc Edgewood Vinyl Railing $6/sec

Monogram 46 / 46L $2/sq All Trim (primed) $.50/pc Kingston Vinyl Railing $3/sec

Board & Batten $2/sq All Trim (ColorMax®/Premium Stained) $1.00/pc EverNew 20 Railing $3/sec

Classic $1/sq 4' x 8' Panels (primed) $.50/pc LT Cellular PVC Decking $1/plank

Beaded Porch Panel $2/sq 4' x 8' Panels (ColorMax/Premium Stained) $1.00/pc PT Composite Decking $1/plank

Triple 3-1/3" InvisiVent and Solid Soffit

$1/sq All Soffit (primed) $.20/pc EverNew 20 Decking $0.50/plank

IronMax Soffit $1/sq All Soffit (ColorMax/Premium Stained) $.40/pc Porch Posts, Columns, Post Wraps $2/post

SuperCorners $5/ctn Porch Ceiling Panel (primed) $.50/pc

Cedar Impressions Mitered Corners

$2/ctn Porch Ceiling Panel (ColorMax/Premium Stained)

$1.00/pc

Chamfer Board $2/sq

Certainteed Selects restoration millwork Certawrap™ weather resistant Barrier

Newbury $3/sec Sheets/Beadboard Panel (4' x 8') $2.00/pc CertaWrap 9' or 10' Wide Roll $2.25/roll

Scalloped Newbury $3/sec Beadboard (5-1/2", 6" & 8-1/2" x 18') $.75/pc CertaWrap 3' or 4.5' Wide Roll $.75/roll

Brookhaven $3/sec Trimboard/J-pocket/Skirtboard $.75/pc CertaFlash Flashing (BA or Flex) $.50/roll

Brookhaven with Lattice $3/sec Profiles $.25/pc CertaTape Construction Tape $.20/roll

Arlington Smooth $3/sec Corners $.75/pc

Arlington with Lattice $3/sec Column Wraps $2/clmn

Newport $3/sec

Scalloped Newport $3/sec

Bel Air $3/sec

Wilshire $3/sec

Arlington CertaGrain $6/sec

For more information on any Building Solutions program: Residential or Commercial Building, Remodeler or Architect and Designer, please contact your CertainTeed Territory Manager or log onto: www.Building-Solutions.com53

Rewards & Recognition

5-Star Contractor and Master Remodeler BonusIf you are a CertainTeed 5-Star Contractor or Master Remodeler, you are eligible for additional rebate dollars.

u 10% additional bonus on your Show Me the Money rebates.

u For 5-Star Contractors only, a refund of the registration and renewel fees for the VSI Certified Installer Program.

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Building Solutions™

Building Solutions is a comprehensive toolbox of education, training incentive and rewards for purchases of multiple products. Remodelers can earn points toward rewards. Residential and commercial builders can earn monetary rebates.

u remodeler Program - Program awards points for

purchases of multiple lines of CertainTeed products.

u residential Builder Program - Program awards rebates for purchases of multiple lines of CertainTeed products.

u Commercial Builder Program - Program awards rebates for purchases of multiple lines of CertainTeed products.

Some of the additional resources that the Building Solutions program can provide include:

u 24 hour / 7 days a week access to technical information, specifications and literature via: www.certainteed.com

u Live Help via the toll-free HelpLine: 1-800-233-8990

award of excellence Take advantage of the great work you do by submitting your outstanding projects for the CertainTeed Award of Excellence.

Your quality workmanship and attention to detail should help you earn more business. Now it can, with the CertainTeed Award of Excellence. Photograph and submit your best projects; if you win, we’ll provide you with marketing tools to announce and promote your award, including a press release, posting on CertainTeed's Facebook page, award plaque, homeowner letter and more. It’s a great way to spread the word, and help you stand above the competition.

If this type of award fits into your business and sales process, get your camera ready and take some before and after pictures showing the beautiful use of CertainTeed siding and accessories including: Vinyl Siding, Fiber Cement Siding, Insulated Siding, Polymer Shakes, Restoration Millwork Trim, EverNew Deck & Rail, and Bufftech Fence. Visit our website at www.certainteed.com/awardofexcellence to complete the application form and BeSt of LUCK to all who enter!!

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Visit us on the web... Communication is key in our industry, and we're making valuable, up-to-date information constantly available through a number of channels. In addition to our certainteed.com website, we're also joining the ongoing industry dialogue via various forms of social media. Explore the links on the right and discover which ones are beneficial to your business.

facebook.com/Certainteed

This is the place to feel the pulse of CertainTeed and find out what's new.

youtube.com/certainteedcorp

How to and new product videos that highlight the latest in materials in all aspects of CertainTeed’s range of products.

twitter.com/certainteed and twitter.com/certainteednews

Industry news, links to relevant information and articles, and a channel for one on one communication.

blog.certainteed.com

Knowledgeable, informed articles on new and ground-breaking technologies that are driving today’s industry.

Page 56: CertainTeed 2012 Highlights · CertainTeed sets your potential free – with opportunity that flows unrestrained across every siding category. We offer siding products in every material,

CertainTeed Corporation P.O. Box 860Valley Forge, PA 19482

Professional: 800-233-8990 Consumer: 800-782-8777 www.certainteed.com

ASK ABOUT OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS:

Code No. CTS013, © 10/11 CertainTeed Corporation, Printed in U.S.A.

ExTERIOR: Roofing • Siding • WindoWS • fence • Railing • tRim • decking • foundationS • PiPeINTERIOR: inSulation • gyPSum • ceilingS

Green Approved Products for

NAHB National Green Building

Standard Credits

Contributes to Achieving LEED-H

Credits

Contributes to Achieving LEED

NC, LEED or LEED for Schools Credit

Life Cycle Assessment

(LCA) by the U.S. Department of

Commerce

ISO 14001 Certified

weatherBoardstm

fiber Cement Siding, Soffit and trim

CedarBoardstm

insulated Siding

*CedarBoards D6 only.

Cedar impressions Polymer Shakes and Shingles, Vinyl Siding and trim

restoration millwork®

Panorama® Composite railing

Certawrap™

CertainTeed respects the environment through the responsible development of sustainable building products and systems.Builders, contractors and manufacturers continue to look for ways to reduce our industry's impact on the environment while meeting customer demand for products that deliver beauty, comfort and performance. CertainTeed's commitment to these goals is reflected here, highlighting our ongoing effort to become the preeminent supplier of green building materials.

GreenCircle Certified, LLC provides third-party verification of sustainable aspects of products and manufacturing operations. GreenCircle Certified provides assurance to builders, regulators and consumers that products labeled with the GreenCircle mark have undergone a rigorous audit process that verifies compliance with the environmental and sustainability claims of the manufacturers.

CertainTeed was the first siding manufacturer to submit life cycle assessment data to BEES for third party verification and publication. Life Cycle Assessments not only assure our customers that they are purchasing a sustainable product, but also sets a baseline for our continuous improvement. For complete study information go to www.certainteed.com/lca

*

*

*

The life cycle assessment of CertainTeed siding products can contribute to earning points for green building certification in both the USGBC and NAHB green building programs.

In the NAHB National Green Building Standard, points can be earned for using LCA data to select more environmentally preferable products. LEED Pilot Credit 43 provides an innovation credit for selecting products with published and third-party verified LCA’s.