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Innovative Vocational Education and Training Institute

Certificate II in Creative Industries

STUDENT WORKBOOK

Student name:

Year level:

Class:

2

CHAPTER 1

CONTENTS

PAGES

Introduction to the industry and develop and apply creative arts 3 – 16 industry knowledge

CHAPTER 2

Develop and extend critical and creative thinking skills 17 – 50

CHAPTER 3

Be MoneySmart and develop a personal financial plan 51 – 81

CHAPTER 4

Organise and complete daily work activities 82 – 98

CHAPTER 5

Apply work health and safety practices 99 – 120

CHAPTER 6

Work effectively with others 121 – 149

CHAPTER 7

Deal with workplace problems 150 – 167

CHAPTER 8

Social and cultural diversity 168 – 187

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CHAPTER 1

Through this Certificate II in Creative Industries you will develop the skills and knowledge to work effectively with others, apply work health and safety practices, develop creative industry knowledge and explore how to think critically. You will also develop the skills to manage and develop a financial and personal management plan and use this to plan for skill development as well as organise and complete daily work activities. We will also look at diversity and the importance of showing cultural and social sensitively when working with others whether it be co-workers, clients, customers or participants. Through this course you will have an opportunity to develop a range of skills that will help you to succeed in a range of industry areas.

Before we start it is important that we look at exactly what a creative industry is. A creative industry is any industry where employees are required to think critically, generate ideas, think outside the box and create, make and design something that is different and unique. It is about innovation, creativity, talent and skill. It is about creating something whether it be a product, service or form of entertainment that is new and exciting.

With the world becoming reliant and engaged in the use of technology the opportunities for creative people with new ideas is increasing. People are always looking for ways to save time, money and make their lives easier.

Employment areas that are part of the creative industry include:

• Architecture and construction • Visual arts and design • Arts and crafts • Music • Performing arts such as theatre • Film, television and radio • Gourmet chef and food design • Writing and publishing • Advertising and marketing • Fashion design • Hair and make-up design • ICT development such as software,

video games and applications • Development of toys and games • Entrepreneurial enterprises (creating

a new product or service) • Design, e.g. jewelry, interior and

woodwork.

Introduction to the industry and develop and apply creative art industry knowledge

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CREATIVE OCCUPATIONS – ICT RESEARCH TASK 1: For each of the following occupations use the internet to find out more information about the knowledge, skills and attributes required to be successful in each role. Use the template below to record this information. Then, complete the questions below. Access the joboutlook.gov.au website. STEP 1: Select “Explore A to Z” at the top STEP 2: Search for the occupations listed below STEP 3: Complete the following table by searching for each of the listed occupations.

TASK 2: Once you have completed the knowledge, skills and attributes column on the following table, brainstorm the types of tasks a person working in this occupation would do that are creative.

Occupations Knowledge, skills and attributes required

Creative tasks

Architect

Fashion designer

Author

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Advertising specialist

Game developer

Radio producer

QUESTIONS:

1. What knowledge, skills and attributes do all of the occupations have in common? 2. Why do you think this knowledge, skills and attributes are important when working as part of the

creative industries?

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To further develop your knowledge of the creative arts industry it is important to identify and access sources of information on the creative arts industry using a range of media. The internet is a great first place to start. The Australian Trade and Investment Commission (Austrade) is the area of government that looks after the creative industries as well as assisting Australian businesses, education institutions and promoting tourism. It recognises the vibrant and diverse arts, culture and entertainment community of Australia and supports the sectors of the creative industry which are an essential part of Australian values, self-expression, confidence and engagement.

Australians have had much success in the creative arts both at home and abroad. With many writers, actors, film directors and artists becoming recognised and well known for their contributions. Australia is also fast becoming recognised for its amazing and spectacular film locations, attracting many international directors to shoot their films in Australia including The Great Gatsby, Mission Impossible II and Happy Feet.

Austrade supports those working in the creative industry sectors including:

• Publishing – this relates to anyone who assists with preparing, writing and issuing books, journals, magazines and any other written material that is mostly hardcopy in nature. Roles can include writing, editing and proofreading, design and art directing (i.e. illustrations), copyediting, production management, marketing and promotion.

• Performing arts relates to all those involved in real time performances including, theatre works,

orchestras, musicals, physical theatre and outdoor performances as well as contemporary dance and ballet.

• Visual arts has two main areas: Community artists such as photographers, painters, potters, printmakers, glassblowers, sculptors, weavers and fashion designers and digital and multimedia artists who use ICT to create visual works. The visual arts sector also includes art galleries and other showcase events where the works of artists are on display for the public.

• Music – the music sectors includes all musicians. Australia has had a number of musicians who have had international success such as Gotye, Kylie Minogue, Keith Urban, AC/DC and INXS.

• Screen production including feature films, television and documentary. Australia has a rich, vibrant and unique screen production sector with a number of actors achieving international success such as Naomi Watts, Cate Blanchett, Hugh Jackman, Russell Crow, Chris Hemsworth and most recently Margot Robbie. As well as actors, the screen production sector also includes directors.

• Screen services and facilities relates to all aspects of screen production including producers, digital production and special effects. It also includes set locations such as beaches, rainforests, cityscapes and the outback. Australia’s diverse landscape and professional production and film crews have made it a popular destination for filming. Even though it can be more expensive for a film to be created in Australia compared to other countries many filmmakers are choosing to film their movies and television shows in Australia because of the level of professionalism of those employed in the sector. Films that have been shot most recently in Australia include The Great Gatsby, Happy Feet and Mission Impossible II.

These sectors relate to one another, they are not stand-alone as many creative productions require a combined effort of the sectors. For example, to create a movie you would be accessing the sectors of screen production for actors and directors, screen services and facilities for film locations, specialist staff, digital production and special effects as well as the music sector for soundtracks.

SOURCE AND APPLY CREATIVE ARTS INDUSTRY INFORMATION

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As well as the internet and web based information you can also access other sources of information to gain a better understanding of the creative arts industry. Conducting formal and informal research are excellent ways to source information about the industry first hand. Formal research is controlled and systematic. Formal research would involve using sources such as newspapers, media, the internet and books to locate information. Formal research can also involve designing a research task that is structured and organised, where the purpose of the research is clearly defined.

Accessing media such as television, advertisements and newspapers can allow you to gain a snapshot of what creative arts happenings are going on in your local area, state/territory as well as Australia as a whole. You can check out shows and events that may be going on as well as music concerts, musicals and theatre productions. You can also read, view or listen to creative works to gain a better understand of the industry and the direction that it is moving in, which can assist you not only to develop your knowledge of the industry but also update the knowledge that you have. The availability and accessibility of media sources has also increased the engagement of the public in the creative arts industry and increased the diversity of its audience.

Informal research is uncontrollable and random, it is often subjective and the direction of the research is unknown. Informal research may involve observation. Informal research can also be conducted through speaking to people, having informal discussions and networking with people in the industry. It can involve seeking information from relevant people about the nature of employment conditions and work opportunities within the industry. For example, speaking to an actor about their work because you are interesting in becoming an actor.

Computer data, including the internet is also an excellent source of information. For example, data can be sourced using the Australian Bureau of Statistics (ABS) website to locate information about the creative industry, the occupations that people are working in and their involvement. Data like this can be used by the government to plan future spending and the amount of monetary support provided to the creative arts industry and Victoria’s creative and cultural hub.

The Australian Government’s Job Guide is an excellent source for investigating specific occupations within the industry. It can be accessed through the internet or as a hardcopy reference book (obtained from newsagents) to assist people interested in finding a job that is right for them in the creative industry. It outlines what the job entails, the tasks you can be expected to complete and what personal requirements and skills might be useful. The Job Guide can also give you information regarding the qualifications needed to take on the role and where you could obtain these qualifications in your State or Territory.

CREATIVE INDUSTRY SECTORS AND HOW THEY RELATE

TO ONE ANOTHER – BRAINSTORMING ACTIVITY

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Whichever way you decide to source and apply create arts industry knowledge it is important that you collate and systematically organise all information collected. This way you can refer to it when needed and update the information as required. You should also ensure that you update and store the information in a format that is easily accessible.

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EMPLOYMENT CONDITIONS – ICT RESEARCH TASK

Like any industry, when choosing to work in the creative industry it is important that you seek information from relevant people and sources to know everything you can about the industry. It is important that you know what the role you are interested entails, the working conditions and salary so that you can understand about how it fits with the type of lifestyle the you want to have.

TASK 1 – Research task Using the same website that you used in Activity 1.0 joboutlook.gov.au investigate the nature of employment conditions and work opportunities for the following jobs within the creative industry. Once you have done this by completing the table below answer the following questions.

To access the web page follow the steps below: STEP 1: Select “Explore A to Z” at the top STEP 2: Search for the occupations listed below

Occupation Summary of the occupation Working conditions Salary

Entertainer or variety artist

Photographer

Actor

Musician

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QUESTIONS:

1. Why do you think it is important to seek information about the nature of employment conditions and work opportunities within the industry before choosing to become a part of it?

2. If you wanted to seek information from relevant people about the nature of employment conditions and work opportunities within the industry, who should you talk to?

3. List three questions that you might ask them to find out about the nature of employment conditions and work opportunities.

4. Besides talking to someone how else could you access information about the employment conditions and work opportunities of the industry?

5. Much of the information on salaries varies considerably, why do you think this is and give an example?

TASK 2 – Media analysis

Access the Digital Music News (www.digitalmusicnews.com) and using the search function on the top toolbar look for the following article “This Band Just Finished A 28 Day Tour And Made How Much?!” Then, read the article and complete the following questions.

1. How many shows did the band play and how many tickets were sold? 2. Outline some of the costs involved in putting together a music tour. 3. How much in total did the tour cost to produce and execute? 4. Outline the exact expenses and income. 5. How much money was made from the 28-day tour? 6. Based on the article you have just read, how would you describe the employment conditions

and work opportunities of a musician?

INDUSTRY BODIES AND ASSOCIATIONS Industry associations and organisations are also credible sources of information. An industry body or association distributes information to members about what is going on in the industry. They may promote events, professional development and networking opportunities and provide up-to-date information on changes in the industry, qualification updates and other important information likely to affect people’s roles and occupations within the industry. For example, if a teacher has a question about VCE/VET curriculum the industry association or organisation that should be contacted for advice or assistance is VCAA (Victorian Curriculum Assessment Authority). Some of these industry associations and organisations may be supported by the government through funding, be not-for-profit and/or be supported by the contributions of members.

Some industries may also require or offer membership of their association or organisation. Membership to industry associations may provide updates, special offers for additional training and important and interesting knowledge that could improve the way in which you go about your daily work. Some industries may also require you to participate in their accreditation schemes. This means that you may need to re-apply for registration with the organisation yearly to remain qualified and working in the industry. For example, the Victorian Institute of Teaching (VIT) requires all teachers within Victoria to re-register yearly; an administrative fee must be paid and evidence that 20 hours of professional development has been completed within the year must be provided.

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Industry associations are also an excellent source to ensure that you are up-to-date with any legislative changes that could affect the industry and your work within the industry. Industry associations may be able to offer excellent advice and practical examples regarding new legislation and how it applies to you.

To learn more about the creative industry you should take the time to investigate roles of relevant industry bodies and associations within the sectors. Using the internet Google each of the following industry associations and summarise their role within the industry.

• The Australian Publishers Association (APA) (www.publishers.asn.au)

• Screen Australia (www.screenaustralia.gov.au)

• Screen producers Australia (www.spaa.org.au)

• Music Australia (www.musicaustralia.org.au)

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• Game Developers’ Association of Australia (www.gdaa.com.au)

• Australian Major Performing Arts Group (www.ampag.com.au)

LAWS AND PROTOCOLS

There are many laws and protocols that you need to be aware of that impact on occupations within the creative industry. These affect individuals at both the social and professional levels, including the creative process. They affect organisations in the public, commercial and not-for-profit sectors.

Legislation relates to the requirements and responsibilities enforced by law in Australia. It is important that you have an understanding of the basic aspects of legislation related to roles within the creative industry. Protocols on the other hand are a set of rules which those working in the industry agree to abide by, however they are not mandated by law.

Just like any industry in Australia the creative industry is required to uphold the laws of Work Health and Safety, Equal Opportunity and where required privacy and confidentiality. However, there are also specific laws that relate to the creative industry that you should be familiar with, including:

Copyright (Performers’ rights)

As a performer it is important that you protect your creative works. Under the Copyright Act 1968 (Cth) performers are protected from having their works copied or reproduced without their permission. Performers’ rights are becoming increasingly important as in today’s society people can easily record and upload performances to the internet for the world to see essentially claiming the works of others as their own.

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Performers of musical, dramatic (e.g. puppet shows or improvisations) or literary works, dance, circus and variety acts, and expressions of folklore can grant or refuse consent to reproduce, distribute and communicate their performance. The only exception to this is where a performance is being used as part of a news report, review or where it is used as part of judicial proceedings.

Performance rights do not extend to audience members who participate in a performance and where the performance is part of educational instruction such as a student performing a dance as part of their VCE dance assessment. Copyright legislation also does not protect ideas, concepts, styles or techniques from being reproduced. For example, if you have an idea for a film plot and someone takes your idea it is not protected by copyright, however, if you had written a script for the film you would be protected.

It is important to note that in order for performer rights to be protected a performer must have evidence that their works belong to them. A performer should regularly make a copy of their sound recordings, post their works on the internet for the public to see or put on a show or event where your performance can be heard. Copyright does not need to be applied for in Australia, protection is automatic. Working with children requirements

The employment of children is often necessary in performance areas of the industry such as in films, television, theatre and musicals. In Victoria organisations who wish to employ children are required to abide by the Child Employment Act 2003 (Vic). This act stipulates the conditions by which those under 15 years of age may be employed such as obtaining a “Child Employment Permit” and obtaining written consent from the parent/guardian of the child. There is currently no age limit on the employment of children in the entrainment industry, however organisations are not allowed under the Education and Training Reform Act 2006 (Vic) to employ school-aged children during school hours without applying for an exemption.

It is a legislative requirement under the Working with Children Act 2005 for any person working with children to have an up to date Working with Children Check (WCC). This is a mandatory check, which was brought in to protect children under 18 years of age from sexual or physical harm. When you get a Working with Children Check your record is checked for criminal offences. The check is valid for five years and a person’s details are constantly checked throughout this time to ensure that there have been no changes to their status (ie they have they committed a criminal offence). Where children are part of creative works a parent/guardian must be in attendance at all times or where they are not a supervisor must hold a current WCC and must provide direct and active supervision, i.e. they should not be given any additional jobs or roles that might prevent them from performing their supervisory role.

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IS IT COPYRIGHT? In groups of 3 to 4 discuss each of the following scenarios. Determine if there has been a breach in the performer’s rights (i.e. Copyright Act).

•  Tim has an idea to write a book about funny teacher stories. A collegue takes his idea and actually writes the book

•  Sam is approached after a gig by a music director who asks him to replay his last song for 2. him. A few weeks later he hears a song on the radio that has the same tune as the song he

had previously played for the music director.

•  A mime artist observes another mime artist doing the same moves in his performance that he does.

•  A dance teacher has her class create choreography to a song as part of their final assessment. She later uses some of the students' moves in her choreography.

•  Harriet is a musician. She hears a commuter on the train humming a tune. She uses this tune to create a new song.

•  Gina is a puppeteer. She has just created three new puppet characters for her next show. One is called Tom the sheep who speaks in a German accent and whose catch phrase is "Come on let's roll

6. like a roller-skate". A few weeks after her first show she attends the show of a fellow puppeteer. He has a new character called Don the lama who also speaks in a German accent and whose catch phrase is "Come on let's roll like a rollerblade".

•   Todd is a guitarist. He has been asked to record a guitar solo as part of an artist's new 7. record. The artist's management release the final cut of the song to the public before Todd

had a chance to authorise use of his guitar solo.

EXTENSION TASK

Access the Billboard web page www.billboard.com. Then, using the search function search for “8 Songs Accused of Plagiarism That Hit No. 1 on the Billboard Hot 100” and click onto the appropriately titled link. You can also search for this using Google.

Read the article and explore the music videos provided. Compare the recordings of songs that attracted litigation for plagiarism (i.e. copyright). Consider how similar the songs are and if you can hear the similarities?

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3.

4.

5.

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EMERGING TECHNOLOGIES

Emerging technologies have impacted the creative industry. With the introduction of new and exciting digital technology the way creative elements and art is now being made and produced is evolving at a rapid rate.

Some example of new and emerging technologies include:

Art • Introduction of new materials that are tougher and more attractive • Quicker production of works leaving more time for artists to be creative and develop new and

unique ideas. • The rise of media art as a new genre which include artworks created by media technologies such

as digital art, computer animation and graphics, interactive art, robotics and 3D printing.

Film • Film technology is always pushing the boundaries to create new and exciting opportunities for

viewers. • 3D viewing has become more accessible with many Smart TVs having the capability to show film

in 3D. Some technology is also now starting to emerge where 3D film can be viewed without the need for special glasses. In Korea may films are now starting to be shown in 4D.

• Digital formats instead of film increase the quality, affordability and portability of cameras. Allowing directors to shoot and capture unique vision. Some directors are even shooting films using their smartphones and iPads.

• Special effects (FX) in films are evolving, creating more impressive visual illusions, scenes, creatures and characters. With special effects the White House can be destroyed by an alien spacecraft (Independence Day) or the entire city of New York destroyed by a giant wave (Deep Impact).

Music • The use of software programs such as Garage Band to create music means there is no need for

expensive instruments or hiring musicians. • DJs no longer require expensive and bulking equipment to play music and create a compilation,

mix or mash-up. All they need is a laptop and the right software. • Much music equipment has been replace by laptops and other electronic devices. • We now listen to music on a range of electronic devices that are smaller, lighter and often have

other functions such as a phone or tablet. • The way we access music has also changed. iTunes specifically has made music more accessible

and inexpensive. They have also made it easy to download and sync music with any electronic device.

EMERGING TECHNOLOGIES – ICT RESEARCH AND

STUDENT PRESENTATION