DESIGN AN ILLUSTRATED ALBUM COVER

CERTIFICATE OF ART & DESIGN

CERTIFICATE IN ART AND DESIGNASSIGNMENT COVER SHEETProgramme Title: Certificate in Art and Design

Module Title: Design

Module Credit: 8

Assignment Name: Album Cover & Illustrated Poster

Tutor’s Name: Cecelia Kumeroa

Start Date: 2 May 2016

Finish Date 20 June 2016 9am

ASSESSMENT / CRITIQUE DATESAssessment

REFERENCE PERCENTAGESFormal Skill 25%

Research & Content Skills 25%

Technical Skill 25%

Conceptual Skill 25%

PROJECT PURPOSETo enable students to learn design skills and to use the design process in their work.

LEARNING OUTCOMESLO 1 Apply a design approach to problem solving. LO 2 Demonstrate a number of design principles. LO 3 Demonstrate the processes of visual communication. LO 4 Demonstrate knowledge of typography.

ASSESSMENTYour work will be assessed at the end of the module. You will be required to present the following for assessment.

Research & idea development Copies/printouts/photocopies of work done in class every week Copies of images that relate to ideasExamples record cover illustrated designs you likeTypefaces for covers, label and lyrics showing thoughtful selection, thumbnail sketches showing idea development Comments on what works & why References for sources of images used One art nouveau inspired poster illustrationProcess work from pencil- to ink - to final digitised art-work One final illustration for an album cover

PROJECTdescription

WEEK 1: TASK 1 Turn a line drawing into an artwork

WEEK 2: TASK 2 Research ideas for cover & poster. Photoshop

WEEK 3: TASK 3 Concept development. Layers & effects in Photoshop.Start illustrated poster (art nouveau style)

WEEK 4: TASK 4 Finish illustrated poster (art nouveau style). Effects and fine tuning in Photoshop

WEEK 5: TASK 5 Development of Album cover

WEEK 6: TASK 6 Cover continued. Photoshop tutorial.

WEEK 7: TASK 7 Finish design. Printing & assembling. Workbook reflection of project (200 words describing your final design).

WEEK 8: TASK Assessment

TASK ONEdescription

TASK ONE

• Turn a line drawing into a digitised artwork (tutorial on layers & effects)• Cleaning up lines and using Photoshop blending effects and selection tools• Using layers in Photoshop

MANDALA EXERCISE

• Create a mandala using your own name, in Photoshop. Use the tutorial provided.

LO 2 Demonstrate a number of design principles. LO 3 Demonstrate the processes

of visual communication. Rotational Symmetry & Design.

Creating a Final Colour Illustration From a Sketch Using Photoshop

TASK TWOdescription

TASK TWO | RESEARCH

• Find 5 Examples of ILLUSTRATED ARTWORK that appeal to you.• Research designs that appeal to you. This should be ongoing as you develop

your ideas in the subsequent tasks. Practise using layers & effects in Photoshop.

QUESTIONS TO CONSIDER:

• What works and why? Record references for the images. Stick these into your work book. Have a look at http://www.cddesign.com/cd-design-portfolio.html

• 3 type faces that fit your song and target audience• 1 website with examples designs you like.

Example: The hand-rendered type used in this Mint Chicks album suits the illustration style of the cover. It is fun & suits their sound. The illustration, colours & type works well together >>

FIND a font that suits your image (or choose one similar to a font being used in the artwork of the musicians/ bands you have chosen) In this example I have downloaded

the font. Incorporate it into your design- one of the ways to integrate the type into your design is to take the eyedropper tool (Photoshop) and take samples of colour from your image & colour your typography the same. This creates a relationship between the image & the text.

LO 1 Apply a design approach to problem solving. LO 2 Demonstrate a number of design principles. LO 3 Demonstrate the processes of visual communication. LO 4 Demonstrate knowledge of typography.

TASK THREE descriptionTASK THREE | CONCEPT DEVELOPMENT

• ILLUSTRATORS• Complete 3 different layout sketches for cover• Plan for cover image & typography for following week.• Look at a range of illustration styles. Write in your

process books what appeals about the different styles- use two pages of your workbook.

ART NOUVEAU INSPIRED POSTER

• Using Alphonse Mucha’s work write down in your workbook some observations about elements that make up an art nouveau inspired poster. Relate this to contemporary artists ie. Shepard Fairey, Mac & Retna

LO 3 Demonstrate the processes of visual communication.

TASK FOUR descriptionTASK THREE | ART NOUVEAU INSPIRED POSTER

• Complete an illustrated poster• It must contain elements of radial balance & reference

an art nouveau poster. It must have a central figure. • Poster must also contain text element

TASK FIVEto seven

TASK FIVE -SEVEN COVER IMAGE

You can create your image in PHOTOSHOP or Illustrator but it must be, Illustration, collage etc. If you create a collage, then we will photograph your work or scan it for use.

Finish design. Printing & assembling. Workbook reflection of project (200 words describing your final design).