Bangalore

Certificate Programme

in

Business Analytics

forExecutives

PROGRAM OBJECTIVE

INTRODUCTION

TheAnalyticsindustryhasgrownmanifoldinrecentyears.OrganizationsareincreasinglyadoptingAnalytics

to�indsolutionstocriticalbusinessissues.BusinessesapplyAnalyticstotargetcustomers,optimizesupply

chain,accelerateproductdevelopment,developpromotionalplan,optimizeportfolioetc.Inthepastdecade,

the�ieldhastakengiantstridesincoverageandsophisticationstraddlingacrossmultiplesectorssuchas

FMCG,Retail,BFSI,Pharma,Telecom,Infrastructureandmyriadareasinthegovernment.

Indiahasachievedauniquepositioninthisglobaldevelopmentasithasbuiltareputationforitsexcellent

talent.IthasattractednumerousglobalmajorstosetupAnalyticsoperationsinIndiawhichisinadditionto

AnalyticsprocessoutsourcedtoIndianthirdpartyserviceproviders.Therehasalsobeenasigni�icantgrowth

intheadoptionofAnalyticsinIndianorganizationstoo.Thus,Indiaistodayrecognizedasaglobalhubfor

Analytics.

Indiacurrentlyhasabout90,000Analyticsprofessionals.Theprojectionsmadebyanumberof industry

watchdogssuggestthatthedemandforAnalyticsprofessionalsisconservativelyestimatedtogrowat8%per

annum in the foreseeable future. This requires fresh talent as well as experienced professionals with

knowledgeofAnalytics.

NMIMSBangalorehascarvedoutanicheinAnalyticsbyprovidingAnalyticscoursesforthepastfewyears.

Startingwiththecurrentbatch,itisofferingAnalyticsasaspecializationforPGDMstudents;a�irstinIndia.

Thesuccessfulplacementofthisbatchinashorttimeperiodisevidencethattheprogramhasbeenwell

receivedbyindustry.Theinstitutewouldthereforeliketoofferthisnicheprogramtoworkingexecutives

desirousofupgradingtheirskillsorseekingachangeincareerpath.

Theprogramwillequipparticipantsto:

UnderstandandarticulateabusinessproblemandconvertitintoaviableAnalyticsquestion;

ApplyDatavisualizationforexploratoryanalysisandcommunicateeffectivelytodiverse

audience;

Evaluatevariousanalytical approachesand select themost appropriate for the

givenproblem;

BuildAnalyticssolutionsandassesstheireffectiveness;

Applyknowledgeanddevelopsolutionsacrossa rangeof functional

areas (Marketing, Finance, Operations & Supply chain, HR) and

acrossindustryverticals(BFSI,Retail,Manufacturing,Services).

Thecourseisdesignedtoprovidein-depthknowledgeinthearea

of Business Analytics. It will impart training on tools and

techniquesthatareappliedforbuildingAnalyticssolutions.

Relevant areas in Statistics, Operations Research and

Data mining will be covered. Participants will get

hands-onexposuretoAnalyticstoolslikeSAS,and

R.Thepedagogywillrevolvearoundaproblem

solvingapproachbasedonreallifeindustry

examplesandcasestudies.

WHO SHOULD APPLY

Theprogramisintendedfor:

Graduates with minimum 2 years work experience and minimum 50% marks in the graduating

examination;

Professionalswithaquantitativebentofmind;

Professionalsdesirousofupgradingtheirquali�icationsandskillsets;

Professionalsdesirousofacareerchange;

ThosewhowanttobepartoftheglobalAnalyticsrevolution

Candidateswillbeshort-listedforinterviewbasedontheirpastacademicrecord,qualityofworkexperience.

CURRICULUM AND DELIVERY

Thecoursesaredesignedkeepinginviewthefuturerolestheparticipantswouldbeintendingtopursue.There

willbe13coursesaggregatingtoatotal36credits,aworkshopanda�inalproject.Theon-campuscourseworkis

over390hoursplusabout30hoursforprojectwork.Participantsareexpectedtoput inequivalenttimein

preparation,assignmentsetc.

Trim2 Credits

BusinessAnalyticsforDecisionMaking

QuantitativeTechniquesforDecisionMaking

AnalyticaltoolsandTechniquesfordecisionmaking

3.0

3.0

1.5

Trim1 Credits

StatisticalTechniquesforDecisionMaking

ToolsforDecisionMaking

OverviewofFinance

OverviewofMarketing

3.0

3.0

1.5

1.5

Trim3 Credits

FinancialAnalytics

MarketingAnalytics

BigDataandApplications

WorkshoponPredictiveModellingby

SASTrainers

3.0

3.0

3.0

3.0

Trim4 Credits

HRTechnology&

Analytics

AdvancedSupplyChain

&OperationsAnalytics

AnalyticsforRetail

3.0

3.0

3.0

OverviewofMarketing 3.0

T h e

courses

wil l have

lectures, case

d i s c u s s i o n ,

l a b s e s s i o n s ,

assignments, group

tasks and projects. The

p a r t i c i p a n t s w i l l b e

eva luated through home

assignments,projectsandexams.

Mostcourseswillhaveprojectsand

presentationsthatareevaluated. Final

project will start during Trim 3 andwill

continue for a month after the end of

Trimester.Itisexpectedtobeanindustryproject

at the place where the participant is currently

employed.

Theprogramdurationis12months.Itwillbeconductedin

the classroom at NMIMS Bangalore. Classes except SAS

Workshopwill be conducted over theweekends. Therewill be

classesonallSaturdaysandfewSundaysduring9:00amto6:30pm.

SuccessfulcandidateswillbeawardedCerti�icateinBusinessAnalyticsby

NMIMSUniversity.

FACULTY PROFILE

ApooloffacultymemberscomprisingFull-timeandVisitingfacultywillhandlevariouscourses.Theyhaveexcellent

AcademiccredentialsbeinggraduatesfromIITs,IIMs,IVYLeagueSchoolsinUSAetc.Thefacultyteamhasarichblend

ofindustryandacademicexperience.SomeofthemarecurrentlyworkingasseniormembersinleadingAnalytics

�irmsinBangalore.Shortpro�ilesoffewofthefacultymembersareprovidedbelow.

RegiMathew|M.Tech,Fellow(IIM-Ahmedabad) Professor(BusinessAnalytics)–NMIMS,Bangalore|

AcademicExperience:5years IndustryExperience:14years|

HehasexperiencewithcompaniessuchasGENPACT,iGATEandSymphonyMarketingSolutionsinBusinessAnalytics

area.ThisincludedCRM,Marketing,andProcessimprovementareas.HehaspreviouslytaughtatNITIE,Mumbaiand

TAPMI,Manipal.

KrishnaKumar|MastersinMathematicalStatistics,DiplomainComputerSoftwareApplications

ChiefAnalyticsOf�icer&Director–TheRainmanConsulting

IndustryExperience:25years

ExperiencewithcompaniessuchasRelianceInsurance,RelianceTelecom,ComputerScienceCorporation,OgilvyOne

andWundermanWorldwide.ProvendeliverycapabilityinCRMAnalyticsacrosstheglobehandlingclientssuchas

Citibank(Germany),CendentGroup(US),DiscoverCards(US),RelianceInsurance(India),ShopDirect(UK)etc.

ExpertiseintheuseofSASsuiteofproducts,SPSSandBayesianNetworks.Capabilitytohandlelargedatasets,often

exceedingmillionsofcustomersandtheirtransactions/interaction.

ManoharRao|B.Tech.(IIT-Madras),PGDM(IIM-Ahmedabad) BusinessConsulting|

AcademicExperience:10years IndustryExperience:34years|

He has 34 years experience in Industry with organizations like CyberTech, the SANMAR group, and NELCO, and

currentlyownsaconsultingorganisation,PharosConsultingPvt.Ltd.HehasexperienceintheCRM,Sales,Product

managementandInformationsystemsfunctionalareas,andhasalsoheldgeneralmanagementandpro�itcenter

responsibilities.HehaspreviouslyalsotaughtatBIM,IBMRandISME.

RitinMathur

B.E.,UniversityofMumbai BusinessAnalyticsConsulting,HewlettPackard(HP)|

IndustryExperience:15years

RitinleadsBigDataAnalyticsConsultingforHP'sGlobalAnalyticsgroup.Hehas15yearsofindustryexperience

rangingfrombusinessanalyticsconsultinganddelivery,acrossdigitalmediaandecommercebusinesses.Hisareaof

focusandspecializationisBigDataandit'sapplicationstobusinessanalytics.HehasbeenaguestlectureratTAPMI

andNMIMSspeakingonBigDataandApplications.

PROGRAM FEES

Rs.2,50,000/-(plustax)

Feeincludestuition,coursematerialandworkshopconductedbySAS.Feeisnotrefundable.

ThefeeshallbepaidintwoinstallmentsofRs.150000(plustax)andRs.100000(plustax).

FeetobepaidbyDemandDraftdrawninfavor'SVKM'sNMIMS'payableatMumbai.

Feeincludestuition,coursematerialandworkshopconductedbySAS.Feeisnotrefundable.

NarseeMonjeeInstituteofManagementStudies(NMIMS),Bangalore3rdBlock,7thMain,80ftRoad,Koramangala,Bangalore-34Ph:-080-40855500/40855555|www.nmimsbengaluru.org

Contact:Dr.RegiMathew|E-mail:regi.mathew@nmims.edu