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CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 2,697Total Verified ............................................................................................................................................................................ 1,522
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: AZ, CA, CO, NM, NV, TX
THE NBM SHOWPhoenix, AZ • February 1-2, 2019
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
Total Registrants ..................................................................................................................................................................... 2,697
Total Verified............................................................................................................................................................................ 1,522
Number of Exhibiting Companies ............................................................................................................................................. 78
Total Registrant to Exhibiting Company Ratio ...........................35:1Verified Registrant to Exhibiting Company Ratio ......................20:1
about THE NBM SHOW
International1%
Additional States7%
1%
AZ................................................................................... 77%CA .................................................................................. 11%CO .................................................................................... 1%NM ................................................................................... 1%
NV .................................................................................... 1%TX ..................................................................................... 1%Additional States .......................................................... 7%International................................................................... 1%
1%
1%77%
1%11%
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: February 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWPhoenix, AZ • February 1-2, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ...................................................................1,325Architectural/Wayfinding/Interior Signage ..................................................................265Awards/Trophies/Plaques ...............................................................................................446Channel Letters/Electric Sign Cabinets ........................................................................173Commercial Signs/Banners.............................................................................................587Digital Printing - Direct-to-Substrate/Garment ............................................................828Digital Printing/Finishing - Wide Format .......................................................................610Embroidery/Monogramming/Applique ..........................................................................748Engraving - Laser ..............................................................................................................599Engraving - Rotary ............................................................................................................290Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................253Heat-Applied Graphics/Heat Transfers .........................................................................917LED Lighting/LED Signs/LED Components ....................................................................254
Personalized Products/Gifts............................................................................................717Promotional Products (Distributor/Sales/Broker/Retailer) ........................................622Rubber Stamps/Marking Devices ..................................................................................188Sandcarving/Etching - Decorative .................................................................................168Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) ............................849Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............420Sublimation - Large Format (more than 44”) ................................................................311Sublimation - Small Format (44” or less) .......................................................................666Vehicle Graphics / Wraps ................................................................................................423Wholesale Services to the Trade: Shop-to-Shop; contract .......................................382Industry Supplier/Distributor...........................................................................................266Total Registrants ...........................................................................................................2,697
FUNCTIONOwner/President/CEO ...................................................................................................1,249Management......................................................................................................................285Purchasing ...........................................................................................................................47Sales....................................................................................................................................173Production ..........................................................................................................................183Art/Design ..........................................................................................................................137Other (please specify) ........................................................................................................74
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,2884-10 ......................................................................................................................................53711-25 ....................................................................................................................................167More than 25 ......................................................................................................................154
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 74%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Find new supplier for consumables
Education/Training
86%
51%
49%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 72%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)
CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 5,311Total Verified ............................................................................................................................................................................ 3,051
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: TX, OK, AR, LA
THE NBM SHOWIrving, TX • March 28-30, 2019
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
Total Registrants ..................................................................................................................................................................... 5,311
Total Verified............................................................................................................................................................................ 3,051
Number of Exhibiting Companies ............................................................................................................................................. 90
Total Registrant to Exhibiting Company Ratio ...........................59:1Verified Registrant to Exhibiting Company Ratio ......................34:1
about THE NBM SHOW
International1%
Additional States6%
3%
TX ................................................................................... 82%OK .................................................................................... 6%AR .................................................................................... 3%LA ..................................................................................... 2%
Additional States .......................................................... 6%International................................................................... 1%
82% 2%
6%
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: March 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWIrving, TX • March 28-30, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ...................................................................2,870Architectural/Wayfinding/Interior Signage ..................................................................597Awards/Trophies/Plaques ............................................................................................1,077Channel Letters/Electric Sign Cabinets ........................................................................438Commercial Signs/Banners..........................................................................................1,277Digital Printing - Direct-to-Substrate/Garment .........................................................1,678Digital Printing/Finishing - Wide Format ....................................................................1,269Embroidery/Monogramming/Applique .......................................................................1,828Engraving - Laser ...........................................................................................................1,491Engraving - Rotary ............................................................................................................764Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................540Heat-Applied Graphics/Heat Transfers ......................................................................2,012LED Lighting/LED Signs/LED Components ....................................................................673
Personalized Products/Gifts.........................................................................................1,782Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,314Rubber Stamps/Marking Devices ..................................................................................495Sandcarving/Etching - Decorative .................................................................................486Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,671Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............914Sublimation - Large Format (more than 44”) ................................................................761Sublimation - Small Format (44” or less) ....................................................................1,812Vehicle Graphics / Wraps ................................................................................................745Wholesale Services to the Trade: Shop-to-Shop; contract .......................................791Industry Supplier/Distributor...........................................................................................532Total Registrants ...........................................................................................................5,311
FUNCTIONOwner/President/CEO ...................................................................................................2,752Management......................................................................................................................640Purchasing .........................................................................................................................103Sales....................................................................................................................................357Production ..........................................................................................................................353Art/Design ..........................................................................................................................275Other (please specify) ......................................................................................................158
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................3,0144-10 ...................................................................................................................................1,02011-25 ....................................................................................................................................247More than 25 ......................................................................................................................313
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 84%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Education/Training
To test equipment/supplies prior to buying
85%
48%
48%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 73%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)
CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 2,687 Total Verified ............................................................................................................................................................................ 1,392
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: WI, IL, MI, IN, IA, MN
THE NBM SHOWMilwaukee, WI • May 17-18, 2019
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
Total Registrants ..................................................................................................................................................................... 2,687
Total Verified............................................................................................................................................................................ 1,392
Number of Exhibiting Companies ............................................................................................................................................. 85
Total Registrant to Exhibiting Company Ratio ...........................32:1Verified Registrant to Exhibiting Company Ratio ......................16:1
about THE NBM SHOW
International1%
Additional States4%
2%
WI .................................................................................. 44%IL .................................................................................... 38%MI..................................................................................... 5%IN ..................................................................................... 4%
IA...................................................................................... 2%MN ................................................................................... 2%Additional States .......................................................... 4%International................................................................... 1%
44%
38%
2%
4%
5%
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: May 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWMilwaukee, WI • May 17-18, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ...................................................................1,301Architectural/Wayfinding/Interior Signage ..................................................................386Awards/Trophies/Plaques ...............................................................................................593Channel Letters/Electric Sign Cabinets ........................................................................292Commercial Signs/Banners.............................................................................................741Digital Printing - Direct-to-Substrate/Garment ............................................................783Digital Printing/Finishing - Wide Format .......................................................................698Embroidery/Monogramming/Applique ..........................................................................770Engraving - Laser ..............................................................................................................735Engraving - Rotary ............................................................................................................428Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................289Heat-Applied Graphics/Heat Transfers .........................................................................919LED Lighting/LED Signs/LED Components ....................................................................361
Personalized Products/Gifts............................................................................................799Promotional Products (Distributor/Sales/Broker/Retailer) ........................................649Rubber Stamps/Marking Devices ..................................................................................225Sandcarving/Etching - Decorative .................................................................................261Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) ............................755Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............497Sublimation - Large Format (more than 44”) ................................................................306Sublimation - Small Format (44” or less) .......................................................................765Vehicle Graphics / Wraps ................................................................................................485Wholesale Services to the Trade: Shop-to-Shop; contract .......................................374Industry Supplier/Distributor...........................................................................................278Total Registrants ...........................................................................................................2,687
FUNCTIONOwner/President/CEO ...................................................................................................1,209Management......................................................................................................................312Purchasing ...........................................................................................................................43Sales....................................................................................................................................163Production ..........................................................................................................................238Art/Design ..........................................................................................................................137Other (please specify) ........................................................................................................92
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,2204-10 ......................................................................................................................................55211-25 ....................................................................................................................................159More than 25 ......................................................................................................................260
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 78%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Education/Training
Stay current in the industry
79%
43%
43%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 74%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)
CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 3,395 Total Verified ............................................................................................................................................................................ 1,992
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: NJ, NY, PA, MD, CT, MA, DE
THE NBM SHOWGreater NYC/Meadowlands, NJ • July 25-26, 2019
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
Total Registrants ..................................................................................................................................................................... 3,395
Total Verified............................................................................................................................................................................ 1,992
Number of Exhibiting Companies ............................................................................................................................................. 75
Total Registrant to Exhibiting Company Ratio ...........................45:1Verified Registrant to Exhibiting Company Ratio ......................27:1
about THE NBM SHOW
International1%
Additional States4%
3%
NJ .................................................................................. 38%NY .................................................................................. 34%PA................................................................................... 12%MD ................................................................................... 5%CT ..................................................................................... 3%
MA ................................................................................... 2%DE..................................................................................... 1%Additional States .......................................................... 4%International................................................................... 1%
34%
12%
5%
38%
2%
1%
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: July 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWGreater NYC/Meadowlands, NJ • July 25-26, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ...................................................................1,834Architectural/Wayfinding/Interior Signage ..................................................................438Awards/Trophies/Plaques ...............................................................................................705Channel Letters/Electric Sign Cabinets ........................................................................336Commercial Signs/Banners.............................................................................................896Digital Printing - Direct-to-Substrate/Garment .........................................................1,299Digital Printing/Finishing - Wide Format .......................................................................926Embroidery/Monogramming/Applique .......................................................................1,100Engraving - Laser ..............................................................................................................924Engraving - Rotary ............................................................................................................556Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................431Heat-Applied Graphics/Heat Transfers ......................................................................1,233LED Lighting/LED Signs/LED Components ....................................................................455
Personalized Products/Gifts.........................................................................................1,049Promotional Products (Distributor/Sales/Broker/Retailer) ........................................877Rubber Stamps/Marking Devices ..................................................................................361Sandcarving/Etching - Decorative .................................................................................304Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,181Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............648Sublimation - Large Format (more than 44”) ................................................................633Sublimation - Small Format (44” or less) ....................................................................1,142Vehicle Graphics / Wraps ................................................................................................548Wholesale Services to the Trade: Shop-to-Shop; contract .......................................545Industry Supplier/Distributor...........................................................................................412Total Registrants ...........................................................................................................3,395
FUNCTIONOwner/President/CEO ...................................................................................................1,661Management......................................................................................................................424Purchasing ...........................................................................................................................85Sales....................................................................................................................................234Production ..........................................................................................................................221Art/Design ..........................................................................................................................197Other (please specify) ........................................................................................................88
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................1,7074-10 ......................................................................................................................................82911-25 ....................................................................................................................................159More than 25 ......................................................................................................................215
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 74%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Education/Training
Stay current in the industry
72%
48%
36%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 79%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)
There is insufficient data to be a representative sample.
CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 9,982Total Verified ............................................................................................................................................................................ 5,905
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdown
THE NBM SHOWLong Beach, CA • August 15-17, 2019
Total Registrants ..................................................................................................................................................................... 9,982
Total Verified............................................................................................................................................................................ 5,905
Number of Exhibiting Companies ........................................................................................................................................... 149
Total Registrant to Exhibiting Company Ratio ...........................67:1Verified Registrant to Exhibiting Company Ratio ......................40:1
THE NBM SHOW Guarantee: Total Registrant to Exhibitor ratio 19:1
about THE NBM SHOW
International1%
Additional States
CA ................................................................................. 90%
AZ..................................................................................... 2%
NV .................................................................................... 1%
Additional States ........................................................... 5%
International................................................................... 1%
Concentration of major metropolitan and surrounding areas in these states: CA, AZ, NV
1%
90%
2%
5%
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: August 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWLong Beach, CA • August 15-17, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ..................................................................,4,412Architectural/Wayfinding/Interior Signage ...............................................................1,094Awards/Trophies/Plaques ............................................................................................1,374Channel Letters/Electric Sign Cabinets .....................................................................1,025Commercial Signs/Banners..........................................................................................2,569Digital Printing - Direct-to-Substrate/Garment .........................................................3,605Digital Printing/Finishing - Wide Format ....................................................................3,015Embroidery/Monogramming/Applique .......................................................................2,417Engraving - Laser ...........................................................................................................2,174Engraving - Rotary .........................................................................................................1,163Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) ..................1,032Heat-Applied Graphics/Heat Transfers ......................................................................2,870LED Lighting/LED Signs/LED Components .................................................................1,341
Personalized Products/Gifts.........................................................................................2,198Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,980Rubber Stamps/Marking Devices ..................................................................................787Sandcarving/Etching - Decorative .................................................................................726Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................2,952Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ...........1,631Sublimation - Large Format (more than 44”) .............................................................1,389Sublimation - Small Format (44” or less) ....................................................................2,308Vehicle Graphics / Wraps .............................................................................................2,505Wholesale Services to the Trade: Shop-to-Shop; contract ....................................1,384Industry Supplier/Distributor........................................................................................1,041Total Registrants ...........................................................................................................9,982
FUNCTIONOwner/President/CEO ...................................................................................................4,422Management...................................................................................................................1,376Purchasing .........................................................................................................................310Sales....................................................................................................................................674Production ..........................................................................................................................797Art/Design ..........................................................................................................................756Other (please specify) ......................................................................................................310
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................4,7894-10 ...................................................................................................................................2,49911-25 ....................................................................................................................................662More than 25 ......................................................................................................................690
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 70%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Education/Training
Find new suppliers for consumables
75%
36%
33%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 73%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)
CERTIFIED AUDIENCE STATEMENT
THE NBM SHOW • National Business Media, Inc. • PO Box 1416, Broomfield, CO 80038 • (800) 669-0424 • (303) 469-0424 • THENBMSHOW.com • nbm.com
This certified statement details activities specific to THE NBM SHOW and is based on
current data collected from those registering on www.THENBMSHOW.com, paper forms mailed or faxed and/or on-site registration
systems. Data is available to all participating exhibitors and is certified after each event in
accordance with standard reporting protocols.
All demographic and historical data is verified and maintained in accordance with the guidelines set to uphold data integrity in
collection, analysis and reporting.
Registrant: A buyer/attendee; includes exhibitor personnel who registered
for the show.Verified: A buyer/attendee; includes exhibitor
personnel who attended the show.Exhibitor: Exhibiting company is a paid vendor.
about this report
contact informationTHE NBM SHOW
P.O. Box 1416Broomfield, CO 80038THENBMSHOW.com
(800) 669-0424
THE NBM SHOW National Business Media, Inc.
a. certified registrants Total Registrants ..................................................................................................................................................................... 4,347Total Verified ............................................................................................................................................................................ 2,796
b. registrant to exhibitor ratio
c. geographic marketing area and registration breakdownConcentration of major metropolitan and surrounding areas in these states: OH, IN, MI, KY, PA, WV, IL
THE NBM SHOWColumbus, OH • September 12-14, 2019
Total Registrants ..................................................................................................................................................................... 4,347
Total Verified............................................................................................................................................................................ 2,796
Number of Exhibiting Companies ........................................................................................................................................... 104
Total Registrant to Exhibiting Company Ratio ...........................42:1Verified Registrant to Exhibiting Company Ratio ......................27:1
THE NBM SHOW Guarantee: Total Registrant to Exhibitor ratio 19:1
about THE NBM SHOW
International1%
Additional States4%
OH .................................................................................. 67%IN ..................................................................................... 9%MI..................................................................................... 6%KY ..................................................................................... 6%PA..................................................................................... 4%
WV ................................................................................... 2%IL ...................................................................................... 1%Additional States .......................................................... 4%International................................................................... 1%
4%67%
2%6%
9%1%
6%
For producers in the business: THE NBM SHOW combines three synergistic markets
of graphics professionals, entrepreneurs, suppliers and distributors and is a business-
to-business trade show for the following disciplines: sign making, digital printing,
screen printing, embroidery, apparel decorating, sublimation, awards, engraving,
specialty graphics, custom gifts and everything personalized. Media sponsors for the event
are industry trade publications Sign & Digital Graphics, Printwear and Awards & Engraving.
THE NBM SHOW • National Business Media, Inc.
P.O. Box 1416, Broomfield, CO 80038 • (800) 669-0424
(303) 469-0424 • THENBMSHOW.com • nbm.com
I certify that this information is correct and complete. Date: September 2019
Sue HuegVP, NBM Events
Lori FarstadVP, Audience
THE NBM SHOWColumbus, OH • September 12-14, 2019 (cont.)
d. areas of activity*
Apparel - for Decoration/Embellishment ...................................................................2,367Architectural/Wayfinding/Interior Signage ..................................................................482Awards/Trophies/Plaques ...............................................................................................898Channel Letters/Electric Sign Cabinets ........................................................................314Commercial Signs/Banners..........................................................................................1,149Digital Printing - Direct-to-Substrate/Garment .........................................................1,361Digital Printing/Finishing - Wide Format ....................................................................1,073Embroidery/Monogramming/Applique .......................................................................1,435Engraving - Laser ...........................................................................................................1,160Engraving - Rotary ............................................................................................................605Exhibit/Trade Show Display/Retail Display/Point of Sale (Fabricator) .....................434Heat-Applied Graphics/Heat Transfers ......................................................................1,746LED Lighting/LED Signs/LED Components ....................................................................489
Personalized Products/Gifts.........................................................................................1,397Promotional Products (Distributor/Sales/Broker/Retailer) .....................................1,036Rubber Stamps/Marking Devices ..................................................................................364Sandcarving/Etching - Decorative .................................................................................357Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) .........................1,523Specialty Graphics and Printing (Non-Wearable/Industrial/Commercial) ..............744Sublimation - Large Format (more than 44”) ................................................................520Sublimation - Small Format (44” or less) ....................................................................1,403Vehicle Graphics / Wraps ................................................................................................736Wholesale Services to the Trade: Shop-to-Shop; contract .......................................584Industry Supplier/Distributor...........................................................................................375Total Registrants ...........................................................................................................4,347
FUNCTIONOwner/President/CEO ...................................................................................................2,033Management......................................................................................................................491Purchasing ...........................................................................................................................78Sales....................................................................................................................................280Production ..........................................................................................................................370Art/Design ..........................................................................................................................263Other (please specify) ......................................................................................................168
NUMBER OF EMPLOYEES1-3 .....................................................................................................................................2,2204-10 ......................................................................................................................................88411-25 ....................................................................................................................................226More than 25 ......................................................................................................................350
*Registrants may check all that apply; responses may equal more than 100%
*Answers from representative % of those in attendance.
e. post-show survey data*e. post-show survey data*
At the show and within 90 days 77%
ResponsePercent
WHEN YOU ATTEND A TRADE SHOW DO YOU TYPICALLY MAKE A PURCHASE:
Find new products; Research future purchase decisions
Education/Training
To test equipment/supplies prior to buying
88%
42%
39%
ResponsePercent
WHAT ARE THE TOP THREE (3) REASONS YOU ATTEND?
Yes 60%
ResponsePercent
ARE YOU PLANNING TO EXPAND YOUR PRODUCT SERVICE LINE IN THE NEXT 12 MONTHS? (i.e. are you planning to purchase or source equipment or supplies in a crossover market?)