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Introduction to Supply ChainIntroduction to Supply Chain Operations Reference‐model (SCOR)
Lim Yeong ChuanLim Yeong ChuanCertified SCOR trainer
What Keeps You Up at Night?
Stock Market Volatility, Oil Prices, Labor, Political Instability, Security, y, y
Reducing Total Supply Reducing Inventory/Working Capital/ Asset
Chain Costs
Supply Chain
Management
Supply Chain Resiliency &
Sustainability:Risk Management
Competing in a Global MarketRisk Management
& GreenProviding Superior & Consistent
Customer Service While Increasing Revenue & Margin
Business As Usual Has Been Cancelled…Now What?
2 AMR 2009 ‐ SCC & SCOR Executive Overview
Superior Supply Chain Management (SCM) has Long Been a Source of Competitive Advantage p g
Total Supply Chain Management Costs (% of Revenue) Best-in-ClassMedian
12.3%
10.7%10.0%
10.7%12.0%
14.0%
e 9.2%%
9.1%
6.6%7.4%
5 5%%%
8.0%
10.0%
Rev
enue
4.8%5.5%5.3%
4.2%3.5% 3.6%
5.4%
3.4%
2 0%
4.0%
6.0%
% o
f R
0.0%
2.0%
Automotive Industrial Chemical &Advanced Materials
Computer Consumer Goods Pharmaceutical Semiconductor TelecommunicationsEquipmentq p
Best-in-class Companies’ Outperform Their Median Competitors with a 50% Cost Advantage
Source: PRTM/The Performance Measurement Group
3 AMR 2009 ‐ SCC & SCOR Executive Overview
But SCM is Paramount in Times of Economic Uncertainty
• In 2007, US business logistics costs rose to an all time high of $1.4 trillion (10.1% of US nominal
Fortune-10 Company Supply-Chain Cost as % of Total Costs 2time high of $1.4 trillion (10.1% of US nominal
Gross Domestic Product ) 3
• Supply‐chain generally accounts for between 60%
GM 94%
Ford 93%
Conoco 90%and 90% of all company costs1
• A 2% improvement in process efficiency for supply‐chain processes has 3000% 5000% the impact of a
Conoco 90%
Wal-Mart 90%
Chevron 88%
IBM 77%chain processes has 3000% ‐ 5000% the impact of a 2% improvement in efficiency for… IT… HR… Finance1… Sales…
IBM 77%
Exxon 75%
GE 63%
1 Exclusive of Financial Services companies2 Source: Hoovers 2006 Financial Data, Supply-Chain Council 2006 SCM Benchmark data on SCM cost for discrete & process industries3 CSCMP 19th Annual State of the Logistics Industry
Citi1 0%
AIG1 0%
Focused initiatives in Supply Chain Management can result in 30-35% cost reductions, liberation of working capital, and revenue increases of 3-5%!
4 AMR 2009 ‐ SCC & SCOR Executive Overview
And SCM Improvement Creates Shareholder Valuep
The Supply Chain The Supply Chain Impacts . . . Impacts . . .
& Shareholder & Shareholder Value Value
All Financial All Financial Metrics . . . Metrics . . .
• Improve customer service and response
• Optimize inventory flow Improve
Liberate Working Capital
• Optimize inventory flow, utilization & productivity
• Best-in-class customer
ImproveCapital
EfficiencyReduce
Fixed CapitalBest in class customer
relationships• Differentiated service
capabilities
Increase
Shareholder Value
Capital
IncreaseRevenue d M i
• Best-in-class strategic supplier partnerships
• Leverage of outsourcing of
Increase
Profit
and Margin
OptimizeLeverage of outsourcing of business processes
• Unique supply chain models
p
Cost Model
Effective Supply Chain Management can increase a Return on Capital Employed by 30% and More!
5 AMR 2009 ‐ SCC & SCOR Executive Overview
SUPPLY CHAIN COUNCIL, INC.
6 AMR 2009 ‐ SCC & SCOR Executive Overview
SCC: An independent, non‐profit global association
• Formed in 1996 to create and evolve a standard industry process reference model of the supply chain for the benefit of helping companies rapidly and pp y p g p p ydramatically improve supply chain operations
• SCC has established the supply chain world’s most widely accepted framework – the SCOR® process reference model – for evaluating and comparing supplythe SCOR process reference model for evaluating and comparing supply chain activities and their performance
– It can be used to describe supply chains that are very simple or very complex using a common set of definitions and enabling a commoncomplex using a common set of definitions and enabling a common understanding
– It lets companies quickly determine and compare the performance of supply chain and related operations within their company or against othersupply chain and related operations within their company or against other companies
• SCC continually advances its tools and educates members about how i it li i th t lcompanies are capitalizing on those tools
– With membership open to all interested organizations
7 AMR 2009 ‐ SCC & SCOR Executive Overview
Global Scope With Over 800 Member Organizations
Member Distribution
China
Australia/New Zealand
South Africa
Latin America
Member Affiliation
AmericaSoutheast
Asia
Japan
North America
SME
GovernmentEurope
Enabling Technology
End User
SME
Also developing chapters in India and the Middle East
0% 10% 20% 30% 40% 50%
Non-Profit/Academic
Consultant
AMR 2009 ‐ SCC & SCOR Executive Overview8
Industry Membership Scope
AMR 2009 ‐ SCC & SCOR Executive Overview9
THE ROLE OF THE SCOR MODEL INTHE ROLE OF THE SCOR MODEL IN OPTIMIZING SUPPLY CHAIN
PERFORMANCE
10 AMR 2009 ‐ SCC & SCOR Executive Overview
What is a Supply Chain?
11 AMR 2009 ‐ SCC & SCOR Executive Overview
What is a Supply‐Chain?
CProduct Management
proc
esse
s
Product DesignDCOR™
Custom
er pSales & SupportCCOR™
Sup
plie
r DCOR™
processes
CCOR™
Supply Chain SCOR™
AMR 2009 ‐ SCC & SCOR Executive Overview12
What is SCOR®?
CC• SCOR is a supply chain process reference model Custom
cess
es Supply Chain
Custom
cess
es Supply ChainPlan
process reference model containing over 200 process elements, 550 metrics, and 500 best practices including
mer proer
pro
c
mer pro
ier
proc
DeliverMakeSource
500 best practices including risk and environmental management
f
ocessesSupp
li
ocessesSupp
liReturnReturn
• Organized around the five primary management processes of Plan, Source, M k D li d R t
ss
Process, arrow indicates material flow directionProcess no material flow Information flow
Make, Deliver and Return
• Developed by the industry for use as an industry open Process, no material flow Information flow y pstandard ‐ Any interested organization can participate in its continual development
13
p
13 AMR 2009 ‐ SCC & SCOR Executive Overview
The SCOR® model – a cross‐industry open standard
• The five integrated processes provide a boundary‐free view of the true end‐to‐end Extended Supply Chainend to end Extended Supply Chain
• Supports intra‐ and cross‐enterprise optimization of arbitrary scale
Plan
Make DeliverSource Make DeliverMakeSourceDeliver SourceDeliverSource
R t R t R t Return Return
Supplier Customer Customer’sCustomerSuppliers’
SupplierYour Company
Return Return Return Return Return Return Return Return
ppInternal or External Internal or External
AMR 2009 ‐ SCC & SCOR Executive Overview14
SCOR Processes – Five Levels of Decomposition
Level 1 Level 2 Level 3 Level 4 Level 5
Scope Configuration Activity Workflow Transactions
S1SourceSupply-Chain S1.2
EDIXML
Differentiates B i
Differentiates C l it
Names Tasks Sequences Steps Links T ti
Source Stocked Product
pp ySource Receive Product XML
Business Complexity Transactions
Defines Scope Differentiates Capabilities
Links, Metrics, Tasks and Practices
Job Details Details of Automation
Sets Strategy First Tier Diagnostics
Second Tier Diagnostics
Industry or Company Specific
Technology Specific
Standard SCOR definitions Company/Industry definitions
15 AMR 2009 ‐ SCC & SCOR Executive Overview
p y y
Supply Chain Balanced SCORcard
Standard Strategic (Level 1) Metrics
Attribute Metric (Strategic)
Reliability Perfect Order Fulfillment
er
Responsiveness Order Fulfillment Cycle Time
Agility Supply Chain Flexibility
Supply Chain Adaptability†Cu
sto
m
Supply Chain Adaptability
Cost Supply Chain Management Cost
Cost of Goods Sold
nal
Assets Cash‐to‐Cash Cycle Time
Return on Supply Chain Fixed AssetsInte
rn
Return on Working Capital
† upside and downside adaptability metrics
16 AMR 2009 ‐ SCC & SCOR Executive Overview
How Does SCOR Help Improve Supply Chains?
SCOR can be used to describe supply chains that are very simple or very complex using a common set of definitions and enabling a common understanding
It helps companies:
•Form an integrated measured strategy which translates overall business objectives clearly and comprehensively to all operational business entities
•Create a common balanced scorecard by which customers can measure their performance and by which SCC members can measure suppliers’ performanceperformance and by which SCC members can measure suppliers performance
•Compare the performance of supply chain and related operations within their company or against other companies
•Determine what processes to improve and by how much to improve them either eliminating waste, or by improving process reliability
•Guide the consolidation of internal supply chains (which results in significant cost reductions from eliminating duplicative assets)
•Create standard processes and common information systems across business units (which generates major cost savings, cycle‐time and quality improvements)g j g y q y p
17 AMR 2009 ‐ SCC & SCOR Executive Overview
How companies benefit from SCOR?
How companies benefit from SCOR?
How companies benefit from SCOR?
SCOR®: CASE IN POINT
21 AMR 2009 ‐ SCC & SCOR Executive Overview
Fonterra Brands ‐ Creating a More Flexible, Responsive and $Marter Supply ChainResponsive and $Marter Supply Chain
Supply-Chain Council SEA Conference 2006
ADVA Optical Networking
The Challenge
• €370.2M Revenue Enterprise1The Solution
• Using SCOR, ADVA identified performance gaps p
• Rapid growth in demand for storage, voice & data transport
• Focus on capturing this growth while maintaining profitability
g p g pin key metrics between current and required to reach parity status
• Also using SCOR, identified process disconnects, drivers of inventory and projectsmaintaining profitability
• Needed to identify inventory drivers and optimize inventory levels to enable ADVA to reach inventory reduction targets whilst i i t ti f ti i O d
disconnects, drivers of inventory and projects required for improvement
• Grouped and prioritized proposed projects based on potential impact and amount of effort/riskimproving customer satisfaction in Order
Fulfillment Cycle Time (OFCT) and On‐time Delivery (OTD)
• Created a transformation plan that would
effort/risk
• Agreed to project list including: – New S&OP Process
– Supplier scorecards and quarterly business i ith liallow ADVA to proactively plan, drive and
manage the inventory levels and better achieve the balance of cost and service
reviews with suppliers,
– Information transparency and others
Benefits Achieved
• Gross inventory reduced from €59 million to €38 million in 10 months
• Inventory days of supply reduced 47% from initial scorecard1Hoovers.com
23 AMR 2009 ‐ SCC & SCOR Executive Overview
SASOL Supply Chain Optimization
The Challenge
• US$16B annual South African Petrochemical
The Solution
• The SASOL Supply Chain Optimization Journey Concern 1
• Embarked on Supply Chain Optimization to identify synergies and improvement opportunities across multiple business units
pp y p y
• Awareness – identified SCOR as a tool (2004)
• Embarked on SCOR pilot project – tackling problem area to show benefits and understand processopportunities across multiple business units
• Complex changing political environment and introduction of substantial Managerial class without deep experience
process
• First in‐house project (to build internal success)
• Approval for permanent Center of Excellence (CoE) competency
• Prioritization of supply chain projects (project demand exceeds supply)
• Project 2, 3, 4…..X
• Embraced “The SCOR Way” (2007)• Embraced The SCOR Way (2007)
Benefits Achieved
• Ongoing CoE for supply chain optimization
• Sample project generated IRR of 139% over the project lifetime
• Estimated US$1B cost improvements over 3 year period
1Hoovers.comyear period
24 AMR 2009 ‐ SCC & SCOR Executive Overview
Even More Companies
$200M Cost Improvements Single$200M Cost Improvements Single Division
US$2.3B Savings supported with Merger
$5B Working Capital
$66M Revenue/Inventory
€2M Improvements Single Division (Peroxides)
25 AMR 2009 ‐ SCC & SCOR Executive Overview
Even More Companies
• Comparison of Fortune‐1000 Council member company share price aggregate growth from 2003 – present to S&P 500 and DOW indices.
• Growth inflected after 2 years, and the spread between SCOR index companies and other industrials has grown to almost 30 points.
• Growth is increasing exponentially: Compound interest on SC performance.interest on SC performance.
• Correlates SCC Membership/SCOR investments with Shareholder value.
S tt id t i FTSE• Same pattern evident in FTSE‐100, DAX, NIKKEI and other indices.
Realtime: www.scorlabs.org/scor/scorindex
26 AMR 2009 ‐ SCC & SCOR Executive Overview
Thank you!
More info:S l Ch iwww.Supply‐Chain.org
Lim Yeong ChuanLim Yeong Chuanylim@supply‐[email protected]