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Prove it. Wren Ludlow, Aricka Wilde, Brooke Weenig,Alice Law, Esther Cabrera, Valeria Graves
the problem.our solution.who to target.logistics.questions.
what we learnedQualitative and quantitative research showsthere is tremendous potential for Certiport
the problemCertiport lacks love groups that actively support and advocate MTA exams
our solution
Create love groups that help drive awarenessand expand MTA revenue
campaign goal
objectives1) Increase MTA signups by 10 percent
2) Increase online engagement by 20 percent
3) Create five college partnerships in Utah
4) Increase student awareness by 50 percent
prove it.
phase one
who to target
tech students
tech professors
tech program admin
Your skills make you an ideal candi-date in the workplacenow prove it with Certiport
tech students
How?Motivate students to sign up for MTA certifica-tion courses through social media and peers
Deliverables- student ambassador guerrilla marketing- student ambassador Facebook page- organic social media engagement- paid social media marketing across LinkedIn, Facebook and Twitter
tech students
What you teach has merit in the workplacenow you can help your students prove it with Certiport
tech professors
How?Build MTA awareness among college faculty through the SIGITE industry conference and online competition
Deliverables- brochure- conference MTA sample quiz- YouTube video- organic social
tech professors
Your school produces profes-sion-ready graduatesnow help your students prove it with Certiport
tech program admin
How?Motivate Tech Program administrators to adopt MTA certification through emails and luncheons
Deliverables- infographic- informational email that introduces MTA with contact info- digital letters of recognition - informational luncheons
tech program admin
schedule/budget
schedule
September 2015-April 2016 Phase one:
budgetcollege students $16,860
$4,640
$3,500
$25,000
tech professors
tech program admins
campaign total
questions