Ch 03 Attitudes and Job Satisfaction

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    Evaluative statements or judgments concerningobjects, people, or events

    Three components of an attitude:

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    Attitude

    Behavioral

    Cognitive

    Affective

    The emotional

    or feelingsegment of an

    attitudeThe opinion or

    belief segment

    of an attitude An intention to

    behave in a certainway toward someone

    or something

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    Leon Festinger

    No, the reverse is sometimes true!

    Cognitive Dissonance:Any incompatibility betweentwo or more attitudes or between behavior andattitudes

    Individuals seek to reduce this uncomfortable gap, ordissonance, to reach stability and consistency

    Consistency is achieved by changing the attitudes,modifying the behaviors

    Desire to reduce dissonance depends on: Importance of elements

    Degree of individual influence

    Rewards involved in dissonance

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    The most powerful moderators of the attitude-behavior relationship are:

    Importance of the attitude

    Correspondence to behavior

    Accessibility Existence of social pressures

    Personal and direct experience of the attitude

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    BehaviorPredictAttitudes

    Moderating Variables

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    Important attitudes have a strong relationship to

    behavior.

    The closer the match between attitude and

    behavior, the stronger the relationship:

    Specific attitudes predict specific behavior General attitudes predict general behavior

    The more frequently expressed an attitude, the

    better predictor it is.

    High social pressures reduce the relationship and

    may cause dissonance.

    Attitudes based on personal experience are

    stronger predictors.

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    Job Satisfaction

    A positive feeling about the job resulting from an

    evaluation of its characteristics

    Job Involvement

    Degree of psychological identification with the job

    where perceived performance is important to self-

    worth

    Psychological Empowerment

    Belief in the degree of influence over the job,

    competence, job meaningfulness, and autonomy

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    Organizational Commitment

    Identifying with a particular organization and its goals,while wishing to maintain membership in theorganization.

    Three dimensions: Affectiveemotional attachment to organization

    Continuance Commitmenteconomic value of staying

    Normativemoral or ethical obligations

    Has some relation to performance, especially for new

    employees. Less important now than in the past now perhaps

    more of an occupational commitment, loyalty toprofession rather than a given employer.

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    Perceived Organizational Support (POS) Degree to which employees believe the organization

    values their contribution and cares about their well-being.

    Higher when rewards are fair, employees are involvedin decision making, and supervisors are seen assupportive.

    High POS is related to higher OCBs and performance.

    Employee Engagement

    The degree of involvement with, satisfaction with, andenthusiasm for the job.

    Engaged employees are passionate about their workand company.

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    One of the primary job attitudes measured.

    Broad term involving a complex individual summation of

    a number of discrete job elements.

    How to measure?

    Single global rating (one question/one answer)

    Summation score (many questions/one average)

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    Pay influences job satisfaction only to a point.

    Once an individual reaches a comfortable level of

    living, there is no relationship between amount of

    pay and job satisfaction.

    Money may bring happiness, but not necessarily job

    satisfaction.

    Personality can influence job satisfaction.

    Negative people are usually not satisfied with their

    jobs.

    Those with positive core self-evaluationare more

    satisfied with their jobs.

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    Exit

    Behaviordirectedtoward leavingtheorganization

    Voice

    Active andconstructiveattempts toimproveconditions

    Neglect

    Allowing

    conditions toworsen

    Loyalty

    Passively

    waiting forconditions toimprove

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    Active

    Passive

    ConstructiveDestructive

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    Job Performance

    Satisfied workers are more productive AND moreproductive workers are more satisfied!

    The causality may run both ways.

    Organizational Citizenship Behaviors

    Satisfaction influences OCB through perceptions offairness.

    Customer Satisfaction

    Satisfied frontline employees increase customer

    satisfaction and loyalty.Absenteeism

    Satisfied employees are moderately less likely to misswork.

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    Turnover Satisfied employees are less likely to quit.

    Many moderating variables in this relationship.

    Economic environment and tenure

    Organizational actions taken to retain high performers andto weed out lower performers

    Workplace Deviance

    Dissatisfied workers are more likely to unionize,

    abuse substances, steal, be tardy, and withdraw.

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    Are Employees in Some Cultures More Satisfied

    With Their Jobs?

    According to some studies, Western workers appear

    to be more satisfied than those in Eastern cultures.This may be because Westerners emphasize positive

    emotions and individual happiness more than do

    those in Eastern cultures.

    Another study showed that Indian employees rated

    their satisfaction higher than other employees in the

    Asia-Pacific region.

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    Managers should watch employee attitudes:

    They give warnings of potential problems

    They influence behavior

    Managers should try to increase job satisfactionand generate positive job attitudes

    Reduces costs by lowering turnover, absenteeism,

    tardiness, theft, and increasing OCB

    Focus on the intrinsic parts of the job: make workchallenging and interesting

    Pay is not enough

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