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8/3/2019 Ch03 - Demand and Supply -Part 2
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Chapter 3. DEMAND, SUPPLY, AND
MARKET EQUILIBRIUM (Part 2)
Economics 11- UPLBPrepared by T.B.Paris, Jr. 11/28/07
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Elasticity Concepts
Meaning of elasticity: If Y=f(X), elasticitymeasures the responsivenessof Y dueto changes in X.
A given change in X brings about achange in Y. The elasticity measureattempts to compare the relative change in
Y with to the relative change in X.
Mathematical formulation:
% /
% /
Y Y Y
X X X
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Elasticity Values
0 Perfectly inelastic
1 Inelastic
1 Unit elastic
1 Elastic
Perfectly elastic
The elasticity values (in absolute terms) can range from zero toinfinity; each with definite interpretations.
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3 Demand Elasticity Concepts
We shall study 3 demand elasticityconcepts:
Own price elasticity : responsiveness ofquantity demanded of a good to changes inown-price.
Cross price elasticity responsiveness of
quantity demanded of good A to changes inprice of good B (substitute or complement)
Income elasticity responsiveness of quantitydemanded of a good due to changes in
income.
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Own-Price Elasticity
Own price elasticity of demand()measure of responsiveness of quantitydemanded to changes in price
%
%
inQd
in P
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Two ways of measuring elasticity
Point elasticity elasticity is measuredfor a single point
More precise since elasticity changes at everypoint on demand curve
Can be obtained if demand function is known
Arc elasticity computed for two pointsalong a demand curve Done if we have limited number of
observations
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Point Elasticity
0 Q
P
Price
Quantity
Q1
D
AP1
% /
% /
slope P/Q
d d dQ Q Q Q P
P P P P Q
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Arc Elasticity
Q20 Q
P
Price
Quantity
Q1
D
AP1
P2B
2 1 2 1
2 1 2 1
Diff Q Diff P
Sum Q Sum P
Q Q P P
Q Q P P
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Arc Elasticity: Example
2000 Q
P
Price
Quantity
100
D
A30
20B
200-100 30-20
200+100 30+20
100 10 1 55 / 3 1.66
300 50 3 1
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Elasticity Along a Linear Demand Curve
Unit Elastic
Elastic
InelasticP
P1
Q10 QQ
P
Price
Quantity
D
D
Elasticity goes down asyou move down along alinear demand curve.
The upper half is elastic,
the lower half is inelastic.
At the mid-point of thedemand curve, elasticity isunitary.
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Geometric derivation of
B
O
Q
D
P
Price
Quantity
C
A
E
% /
% /
Q Q Q Q P
P P P P Q
DC BD DC
BD OD ODBC
AB
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Geometric derivation of
BC
AB
B
A
C
P
Q0
Elastic at B
B
A
C
P
Q0
Inelastic at B
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Demand function: Qd = 20 - 2P
Price Quantity Slope Elasticity10 0 -2
9 2 -2 -9.00
8 4 -2 -4.007 6 -2 -2.33
6 8 -2 -1.50
5 10 -2 -1.00
4 12 -2 -0.673 14 -2 -0.43
2 16 -2 -0.25
1 18 -2 -0.11
0 20 -2 0.00
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Special Case:
Perfectly Inelastic Demand Curve:
0Q
P
Price
Quantity
D A vertical demand curve
implies that any change in pricewill not lead to a change inquantity demanded.
% 00
%
dQ
P
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Special Case:
Perfectly Elastic Demand Curve:
0Q
P
Price
Quantity
D
A horizontal demand curveimplies that a very small changein price will lead to an infinitely
large change in quantitydemanded.
%
% 0
dQ
P
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Elasticity and Total Revenue
Total revenue (from the point of view of aseller) is equal to the quantity soldmultiplied by the price.
TR = P x Q
It is of interest to the seller what happensto his TR if he raises or lowers his price,knowing that if he does, consumers willadjust their purchases.
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What happens to TR when price increases?
Answer: it depends on the elasticity of demand
ElasticP Q
TR decreases
UnitaryP Q
TR unchanged
Inelastic
P Q
TR increases
%
%
Q
P
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What happens to TR when price decreases?
Answer: it depends on the elasticity of demand
ElasticP Q
TR increases
UnitaryP Q
TR unchanged
Inelastic
P Q
TR decreases
%
%
Q
P
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Determinants of price elasticity ofdemand
(1) the availability of good substitutes for thecommodity more substitutes, more elastic
(2) the number of uses the good can be put into more uses, more elastic
(3) the price of the good relative to the consumer'spurchasing power if good takes a larger share of budget, likely to be more
elastic
(4) the time frame under consideration longer period of time, more elastic
(5) location along the demand curve. recall ideas on elasticity and the linear demand curve
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Cross Price Elasticity ofDemand
Definition: responsiveness of quantitydemand of a good to changes in price ofother goods.
Formula:
Sign: + for substitutes,- for complements
%%
dxxy
y
QeP
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Income Elasticity of Demand
Definition: responsiveness of quantitydemanded of a good to changes in income
Formula:
Sign: + for normal goods- for inferior goods
%
%
dxxI
Q
I
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Some Applications
Minimum Price Policy floor prices toprotect producers (price support) orworkers (minimum wage)
Maximum Price Policy price ceilings toprotect consumers (fares, rice price, LPGprice, etc.
Tax Incidence who bears the burdenwhen tax is imposed on the producer?
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Minimum price policies
prices cannot go below a specifiedprice
E.g. price support for agriculturalcommodities, minimum wages
floor price is usually set above theequilibrium price and it causes asurplus
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Floor Price(minimum price policy)
Pf
Q10 QQ*
P
Price
Quantity
S
D
P*
surplus
To be effective, a floor price(Pf) must be set above theequilibrium price(P*)
Examples:
Minimum wages,price support forrice farmers
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Maximum price policy(price ceiling)
price cannot be set above a specifiedprice
Example: maximum fares allowedpublic transport operators
Usually set below the equilibrium priceand causes a shortage
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Price Ceiling(maximum price policy)
Pf
Q10 QQ*
P
Price
Quantity
S
D
P*
shortage
To be effective, a priceceiling (Pf) must be setbelow the equilibriumprice(P*)
Pc
Examples:
Price control ofrice, rents, LPG
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Tax incidence
Concerned with effects of governmenttax policies on consumption andproduction.
The tax could either be a specific orexcise taxor an ad valorem tax. specific tax or excise tax tax per unit of
the product
ad valorem tax
tax as percentage of theselling price.
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Tax incidence
Question: Who bears the greaterportion of tax? Is it the consumer or theproducer?
Supply and demand analysis of aspecific tax: the tax is likely to be paid for by producers
and consumers
the tax is likely to raise the equilibriumprice, but by an amount less than the tax.
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Tax Incidence
Q00 Q
P
Price
Quantity
S0
D
P0
S1
tax
P1
P1+ t
P0+ t
Q2Q1
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Tax Incidence
Q00 Q
P
Price
Quantity
S0
D
P0
S1
tax
P0+ t
If demand is PerfectlyInelastic : all of thetax is passed on toconsumers.
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Tax Incidence: Perfectly Elastic Demand
Q00 Q
P
Price
Quantity
S0
DP0
S1
tax
If demand is PerfectlyElastic : all of the taxburden is borne by the
producer.
Q1
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Consumer Surplus
0 Q
P
Price
Quantity
Q1
D
P1
S1Consumer surplus:
difference betweenwhat a consumer iswilling to pay andwhat he actually paysfor the good.
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Consumer Surplus
0 Q
P
Price
Quantity
Q1
D
P1
S1S2
When market pricedecreases, consumersurplus becomesbigger
P2
Q2
S2S2
P2
S2
P2
S2
P2
S2
Q2
P2
S2
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Producer Surplus
0 Q
P
Price
Quantity
Q1
D
P1
S1Producer surplus:
difference between what aproducer receives (marketprice) and the amount that willmotivate him to supply theproduct (marginal costs mustbe recovered).
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EndChapter 3