Ch03 - Demand and Supply -Part 2

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    Chapter 3. DEMAND, SUPPLY, AND

    MARKET EQUILIBRIUM (Part 2)

    Economics 11- UPLBPrepared by T.B.Paris, Jr. 11/28/07

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    Elasticity Concepts

    Meaning of elasticity: If Y=f(X), elasticitymeasures the responsivenessof Y dueto changes in X.

    A given change in X brings about achange in Y. The elasticity measureattempts to compare the relative change in

    Y with to the relative change in X.

    Mathematical formulation:

    % /

    % /

    Y Y Y

    X X X

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    Elasticity Values

    0 Perfectly inelastic

    1 Inelastic

    1 Unit elastic

    1 Elastic

    Perfectly elastic

    The elasticity values (in absolute terms) can range from zero toinfinity; each with definite interpretations.

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    3 Demand Elasticity Concepts

    We shall study 3 demand elasticityconcepts:

    Own price elasticity : responsiveness ofquantity demanded of a good to changes inown-price.

    Cross price elasticity responsiveness of

    quantity demanded of good A to changes inprice of good B (substitute or complement)

    Income elasticity responsiveness of quantitydemanded of a good due to changes in

    income.

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    Own-Price Elasticity

    Own price elasticity of demand()measure of responsiveness of quantitydemanded to changes in price

    %

    %

    inQd

    in P

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    Two ways of measuring elasticity

    Point elasticity elasticity is measuredfor a single point

    More precise since elasticity changes at everypoint on demand curve

    Can be obtained if demand function is known

    Arc elasticity computed for two pointsalong a demand curve Done if we have limited number of

    observations

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    Point Elasticity

    0 Q

    P

    Price

    Quantity

    Q1

    D

    AP1

    % /

    % /

    slope P/Q

    d d dQ Q Q Q P

    P P P P Q

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    Arc Elasticity

    Q20 Q

    P

    Price

    Quantity

    Q1

    D

    AP1

    P2B

    2 1 2 1

    2 1 2 1

    Diff Q Diff P

    Sum Q Sum P

    Q Q P P

    Q Q P P

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    Arc Elasticity: Example

    2000 Q

    P

    Price

    Quantity

    100

    D

    A30

    20B

    200-100 30-20

    200+100 30+20

    100 10 1 55 / 3 1.66

    300 50 3 1

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    Elasticity Along a Linear Demand Curve

    Unit Elastic

    Elastic

    InelasticP

    P1

    Q10 QQ

    P

    Price

    Quantity

    D

    D

    Elasticity goes down asyou move down along alinear demand curve.

    The upper half is elastic,

    the lower half is inelastic.

    At the mid-point of thedemand curve, elasticity isunitary.

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    Geometric derivation of

    B

    O

    Q

    D

    P

    Price

    Quantity

    C

    A

    E

    % /

    % /

    Q Q Q Q P

    P P P P Q

    DC BD DC

    BD OD ODBC

    AB

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    Geometric derivation of

    BC

    AB

    B

    A

    C

    P

    Q0

    Elastic at B

    B

    A

    C

    P

    Q0

    Inelastic at B

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    Demand function: Qd = 20 - 2P

    Price Quantity Slope Elasticity10 0 -2

    9 2 -2 -9.00

    8 4 -2 -4.007 6 -2 -2.33

    6 8 -2 -1.50

    5 10 -2 -1.00

    4 12 -2 -0.673 14 -2 -0.43

    2 16 -2 -0.25

    1 18 -2 -0.11

    0 20 -2 0.00

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    Special Case:

    Perfectly Inelastic Demand Curve:

    0Q

    P

    Price

    Quantity

    D A vertical demand curve

    implies that any change in pricewill not lead to a change inquantity demanded.

    % 00

    %

    dQ

    P

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    Special Case:

    Perfectly Elastic Demand Curve:

    0Q

    P

    Price

    Quantity

    D

    A horizontal demand curveimplies that a very small changein price will lead to an infinitely

    large change in quantitydemanded.

    %

    % 0

    dQ

    P

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    Elasticity and Total Revenue

    Total revenue (from the point of view of aseller) is equal to the quantity soldmultiplied by the price.

    TR = P x Q

    It is of interest to the seller what happensto his TR if he raises or lowers his price,knowing that if he does, consumers willadjust their purchases.

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    What happens to TR when price increases?

    Answer: it depends on the elasticity of demand

    ElasticP Q

    TR decreases

    UnitaryP Q

    TR unchanged

    Inelastic

    P Q

    TR increases

    %

    %

    Q

    P

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    What happens to TR when price decreases?

    Answer: it depends on the elasticity of demand

    ElasticP Q

    TR increases

    UnitaryP Q

    TR unchanged

    Inelastic

    P Q

    TR decreases

    %

    %

    Q

    P

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    Determinants of price elasticity ofdemand

    (1) the availability of good substitutes for thecommodity more substitutes, more elastic

    (2) the number of uses the good can be put into more uses, more elastic

    (3) the price of the good relative to the consumer'spurchasing power if good takes a larger share of budget, likely to be more

    elastic

    (4) the time frame under consideration longer period of time, more elastic

    (5) location along the demand curve. recall ideas on elasticity and the linear demand curve

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    Cross Price Elasticity ofDemand

    Definition: responsiveness of quantitydemand of a good to changes in price ofother goods.

    Formula:

    Sign: + for substitutes,- for complements

    %%

    dxxy

    y

    QeP

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    Income Elasticity of Demand

    Definition: responsiveness of quantitydemanded of a good to changes in income

    Formula:

    Sign: + for normal goods- for inferior goods

    %

    %

    dxxI

    Q

    I

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    Some Applications

    Minimum Price Policy floor prices toprotect producers (price support) orworkers (minimum wage)

    Maximum Price Policy price ceilings toprotect consumers (fares, rice price, LPGprice, etc.

    Tax Incidence who bears the burdenwhen tax is imposed on the producer?

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    Minimum price policies

    prices cannot go below a specifiedprice

    E.g. price support for agriculturalcommodities, minimum wages

    floor price is usually set above theequilibrium price and it causes asurplus

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    Floor Price(minimum price policy)

    Pf

    Q10 QQ*

    P

    Price

    Quantity

    S

    D

    P*

    surplus

    To be effective, a floor price(Pf) must be set above theequilibrium price(P*)

    Examples:

    Minimum wages,price support forrice farmers

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    Maximum price policy(price ceiling)

    price cannot be set above a specifiedprice

    Example: maximum fares allowedpublic transport operators

    Usually set below the equilibrium priceand causes a shortage

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    Price Ceiling(maximum price policy)

    Pf

    Q10 QQ*

    P

    Price

    Quantity

    S

    D

    P*

    shortage

    To be effective, a priceceiling (Pf) must be setbelow the equilibriumprice(P*)

    Pc

    Examples:

    Price control ofrice, rents, LPG

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    Tax incidence

    Concerned with effects of governmenttax policies on consumption andproduction.

    The tax could either be a specific orexcise taxor an ad valorem tax. specific tax or excise tax tax per unit of

    the product

    ad valorem tax

    tax as percentage of theselling price.

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    Tax incidence

    Question: Who bears the greaterportion of tax? Is it the consumer or theproducer?

    Supply and demand analysis of aspecific tax: the tax is likely to be paid for by producers

    and consumers

    the tax is likely to raise the equilibriumprice, but by an amount less than the tax.

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    Tax Incidence

    Q00 Q

    P

    Price

    Quantity

    S0

    D

    P0

    S1

    tax

    P1

    P1+ t

    P0+ t

    Q2Q1

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    Tax Incidence

    Q00 Q

    P

    Price

    Quantity

    S0

    D

    P0

    S1

    tax

    P0+ t

    If demand is PerfectlyInelastic : all of thetax is passed on toconsumers.

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    Tax Incidence: Perfectly Elastic Demand

    Q00 Q

    P

    Price

    Quantity

    S0

    DP0

    S1

    tax

    If demand is PerfectlyElastic : all of the taxburden is borne by the

    producer.

    Q1

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    Consumer Surplus

    0 Q

    P

    Price

    Quantity

    Q1

    D

    P1

    S1Consumer surplus:

    difference betweenwhat a consumer iswilling to pay andwhat he actually paysfor the good.

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    Consumer Surplus

    0 Q

    P

    Price

    Quantity

    Q1

    D

    P1

    S1S2

    When market pricedecreases, consumersurplus becomesbigger

    P2

    Q2

    S2S2

    P2

    S2

    P2

    S2

    P2

    S2

    Q2

    P2

    S2

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    Producer Surplus

    0 Q

    P

    Price

    Quantity

    Q1

    D

    P1

    S1Producer surplus:

    difference between what aproducer receives (marketprice) and the amount that willmotivate him to supply theproduct (marginal costs mustbe recovered).

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    EndChapter 3