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重視意外的發現
Ch.08:
Expect the Unexpected
經濟四 林上閎電機二 王禮康
Inventions & discoveries often result from
random accidents/experiments that went awry.
ser·en·dip·i·ty
/ser-uh n-dip-i-tee/
[noun]
an aptitude for making
desirable discoveries
by accident.
“So pure, it floats.”
Saccharin
Velcro
Successful companies have the agility to turn small failures or anomalies
into big successes. Unfortunately, the reverse can also occur.
1991: Momento Pentop1968: Dynabook
Products that become hits seem to enjoy a balance of features, price,
and that often elusive element of timing.
Simply Samsung Polaroid I-Zone
Companies need to be in touch
with what “quirky” uses consumers have
thought up for their products,
& be ready to restructure
their marketing accordingly.
DuPont Kevlar
When IDEOers talk about thinking outside of the box,
we are not talking about just going beyond
what is typically done in a particular field.
We often begin by wearing the glasses
of totally different disciplines.
Looking cross-eyed
Ponder how products made for only one use
are adapted by clever people or companies for different uses.