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Ch15 Persuasive presentationMARIA SUBERT
Defining Persuasive Presentation a message strategically designed to introduce change in the audience in some way consistent with your purpose
Goals
Your presentation should have immediate purpose and long-range goal
boomerang effect
If you ask for too much change you might face with boomerang effect
The audience likes you
and your message less
after your presentation
than they did before
Immediate goalsImmediate goals:
o Adoption: the listener start a new behavior as a result of your persuasive presentation
o Discontinuance: convincing listeners to stop some current behavior
Argument
Argument consist of a proposition that asserts some course of action concerning fact, policy or value
Evidence and proof
An evidence becomes proof it is perceived by your audience as proof.
Proof is evidence that the receiver believes.
Forms of proof
Ethos: source credibility
Pathos: emotional means
Logos: logical argument
Inductive and deductive arguments
Logos (logical argument) can be
o Inductive: starts with specific instances and makes an inferential leap to a generalization
o deductive: starts with general proposition and applies it to a specific instance to draw conclusion
RebuttalRebuttal: an argument against someone else’s position questioning the major premise, the application of the minor premise, and the meaning of conclusion
Fear appealFear appeal: eliciting fear to change behavior
Steps of Monroe Motivated sequence•Attention
•Need
•Satisfaction
•Visualization
•Actionhttps://www.youtube.com/watch?v=dy-DGG4ZWpE