Erika Cher P. PotianPsych 180Sir Eric Manalastas 201020227March 5, 2014

Chapter 7- Attitudes and Attitude ChangeKey Points 1. More often than not we engage is superficial rather than systematic processing. 2. People make use of cognitive, afffective and behavioral information in attitude building. 3. Forming attitudes comes naturally to humans.

Discussion Points 1. How do you resist subliminal influence when you did not know you were influenced? 2. How do we train ourselves to process more systematically? 3. What are some instances wherein persuasion played a major role enough to change history?

Attitude is a little thing that makes a big difference.Winston Churchill