M A R C H / A P R I L 2 0 1 6

P R E S I D E N T ’ S C O L U M N

Are YOU a graduate ofthe Walker BroadcastManagement Institute? I’d like to take this opportunity totell you about one of the greatestofferings we provide, the WalkerBroadcast Management Institute!The Institute—the first of its kindto be sponsored by a statebroadcasters association—is nowin its 19th year, having completedits first six, three-year

management education cycles in 2015. It is heldon the campus of the University of Wisconsin-Madison in conjunction with the UW School ofBusiness. The Institute started out in 1997 as theWBA Foundation Broadcast Management Institute.Then, in 2006, the estate of William R. Walkergraciously donated funds to endow the Instituteand it has since been the Walker BroadcastManagement Institute.

This year’s event takes place April 26-28. Whileyou can see this year’s full agenda and registration

form (attached), let me give you a bit of aninsider’s perspective on what a terrific offeringthis is (as I just so happen to be a graduate ofthe Class of 2003). Where else can you get threedays of top-notch instructors, the most timelysession topics, a fabulous venue (it doesn’t getmuch better than the UW-Madison campus inthe spring), and memorable camaraderie (it’sfun to watch how everyone seems to bond withother members of their “class” after spendingthree full days together each year, for a three-year period), at an all-inclusive, amazingly lowprice? Oh, and did I mention that’s without everhaving to leave the state of Wisconsin? Sign upprior to April 1st to get the discounted rate.

The highly interactive sessions take placeduring the day (Tuesday, Wednesday, andThursday) in the state-of-the art Grainger Hall,which houses UW-Madison’s School of Business.Tuesday night features a reception and casualdinner at one of the local restaurants withinwalking distance of State Street and the UWCampus. It also seems to be a bit of a traditionthat after dinner, several will wander over to

No matter what your politicalpersuasion, few of us would havepredicted at the start of this year’spresidential campaign that DonaldTrump and Bernie Sanders would stillbe in the headlines (much lesswinning primaries), at

this point in the 2016 campaign. Whatever you think about the race so far, onething is clear. This certainly isn’t politics as usual.And given the current atmosphere of politicaluncertainty, our efforts to make broadcaster’svoices heard at the state and national level aremore important than ever.

WBA members from across Wisconsin converged on the state capitol inJanuary, and then headed to Washington DC in February for calls withWisconsin’s Congressional and Senate delegations. In both instances,

MichelleVetterkind,CAEWBA President and CEO

Tom AllenWBA Chair

Who’d have thought...?

C O N T E N T S

we blanketed lawmakers with solid and persuasive arguments on anumber of issues vital to both radio and television. It was rewarding towitness first-hand the attention our Association and our issues receivedwhen dozens of local broadcasters met with nearly every statelegislator on the same day in January. And when we headed toWashington in February, the Wisconsin delegation was the largest ofany state association in attendance. Many thanks to all of the Wisconsinbroadcast professionals who joined us in those efforts.

While our collective voice is impressive, ourindividual voices as local broadcasters are alsoessential. That’s why it’s so important that each ofus make an effort to have regular contact with ourlocal, state and federal officials. Let’s make sure thatin this unpredictable election year one thing iscertain: That anyone in elected office will clearlyunderstand the important role that localbroadcasting plays in American life. They will knowit because we will continue to effectively tell our

story. They’ll also know it because, as local broadcasters, we prove itevery day.

Continued on page 2 >

It was rewarding to witness first-hand the attention our Associationand our issues received whendozens of local broadcasters metwith nearly every state legislator onthe same day in January.

C H A I R ’ S C O L U M N

Chair’s Column . . . . . . . . . . . . . . . . . . . . . . . . Front pagePresident’s Column . . . . . . . . . . . . . . . . . . . . Front pageIn Remembrance: Les Leonard . . . . . . . . . . . . . . . . . . . 2Awards Committee:

Here are the Winning #’s/Gala Save The Date . . . 3Malcolm Brett: Pillar of Public Service Award . . . . 5From the Trenches V2 . . . . . . . . . . . . . . . . . . . . . . . . . 5WBA’s DC Trip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 & 7Jacobs Media/WBA Digital Partnership

The Great Disruptor: The Connected Car . . . . . . . . 8Allen Elected Board Chair . . . . . . . . . . . . . . . . . . . . . . 9Young Professionals’ Column . . . . . . . . . . . . . . . . . . . 10WBA Saves the Day! . . . . . . . . . . . . . . . . . . . . . . . . . . 10Live Code Tests – April 14 . . . . . . . . . . . . . . . . . . . . . 11Job/Career Fair & Winter Conference . . . . . . . . . . . 12Joint Board Reception . . . . . . . . . . . . . . . . . . . . . . . . 13Winter Conference . . . . . . . . . . . . . . . . . . . . . . . . 14State Legislative Day . . . . . . . . . . . . . . . . . . . . . . . . . 15Educator’s Column:

WBA Student Seminar Highlights . . . . . . . . . . . . 16Student Awards for Excellence . . . . . . . . . . . . . . . . . 17Webinars for WBA Members . . . . . . . . . . . . . . . . . 18Mid-West Family Broadcasting Gifts Radio

Station to UW-Eau Claire Foundation . . . . . . . . . . 192016 Roster of WBA Members . . . . . . . . . . . . . . . . . 20WBA Foundation Scholarship Recipients . . . . . . . . 22WBA Foundation Educational Support

Grant Program Taking Applications . . . . . . . . . . . 252015 WBA Foundation Contributors/Legacy Club . 252016 Walker Broadcast Management Institute . . . 26Calendar of Events . . . . . . . . . . . . . . . . . . . . . Back pageConclave – July 14 & 15 . . . . . . . . . . . . . . . . . Back page

2 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900

Madison, WI 53703

Phone (608) 255-2600 Toll Free (800) 236-1922

wi-broadcasters.org

Wisconsin Broadcasters Association Officers & Board of Directors

OFFICERS 2015-2016Chair of the BoardTom Allen Quincy Broadcast Group, Madison

Vice Chair - Television/Chair ElectDick RecordFamily Radio, La Crosse

Vice Chair - RadioSteve WexlerE. W. Scripps Company, Milwaukee

TreasurerNancy Douglass WLKG-FM, Lake Geneva

SecretarySteve LavinWBAY-TV, Green Bay

Immediate Past ChairScott Chorski WKBT-TV, La Crosse

President & CEOMichelle Vetterkind, CAE mvetterkind@wi-broadcasters.org

Vice President - AdministrationLinda Baunlbaun@wi-broadcasters.org

BOARD OF DIRECTORSChris Bernier Radio Plus, Marinette/Fond du Lac

Lynn Bieritz Mid-West Family Broadcasting, Eau Claire

Brad Heinkel WAOW-TV, Wausau

JT Koser Koser Radio Group, Rice Lake/Hayward

Lupita Montoto La Movida WLMV Radio, Madison

Gene Purcell Wisconsin ECB, Madison

Chuck Steinmetz WITI-TV, Milwaukee

Don Vesely WMTV-TV, Madison

Jan Wade WISN-TV, Milwaukee

Richard Wood Resonant Results, Cottage Grove

Michael Wright Midwest Communications, Wausau

Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison

WBA Board minutes are always available for members.

Please email Linda Baun at lbaun@wi-broadcasters.org

to request a copy.

P R E S I D E N T ’ S C O L U M N Continued from page 1

nearby Memorial Union and sit out on thelakefront terrace eating Babcock Hall ice cream(or perhaps indulging in a favorite Wisconsinlibation). Wednesday night features a reception,dinner, and speaker on the top floor of thebeautiful UW-Madison Fluno Center. This year’sspeaker will be Darcy Luoma, certified profes-sional life coach, who will speak on “The Myth ofMultitasking: How to Increase your Productivityby Doing Less” (I think we can all benefit fromthat session). A Wednesday night highlight alsoinvolves the “graduation ceremony” (with therest of the attendees belting out an enthusiasticrendition of Pomp and Circumstance, as eachgraduate steps up to the podium to receive thehighly coveted leather briefcase, which one canonly receive as a graduate of the Institute).

The program is designed in three, three-yearmodules for maximum effectiveness. For themost part, topics will repeat every three years(with many of the same instructors comingback, due to popular demand). However, ifyou’re worried about committing to the fullthree years initially, please don’t. While it’s true

that the majority, by far, do attend the full three-year cycle (trust me, you’ll want to), we’ve had afew who have been unable to and have stillbenefitted greatly from the year(s) they havebeen able to attend.

Many of you know Joan Gillman. Joan has beenand continues to be an integral part of theInstitute as she’s worked with us since theprogram’s inception when she was the Directorof the Small Business Development Center atUW-Madison. While Joan has since “retired” (sheis now Director of Industry Relations, Emeritus,School of Business, UW-Madison), fortunatelyfor us—she likes us (she really likes us)—and iswilling to continue to work with us on theprogram, securing top-notch programs andspeakers each year.

If I still haven’t convinced you to sign up for theWalker Broadcast Management Institute, take alook at this list of our 111 esteemed graduates(and…we’re looking to add more graduates tothe list after this year’s event). Wouldn’t YOU liketo see your name on this list? > continued on page 4>

Les LeonardNinety-two-year-oldLes Leonard diedMarch 2, 2016 at ahospice home.

He began his career in1953 broadcasting

market reports for the Milwaukee Stockyards—and two decades later, he became the farmdirector for WISC-TV in Madison, hosting anoon show while creating a statewide radionetwork of market reports for Equity Co-opLivestock Sales.

In 1976, Leonard returned to his nativeMarshfield to serve as a farm director for sixradio stations owned by the former GoetzBroadcasting Corporation, and hisprogramming later aired on more than 40stations in the Goetz Farm Radio Network.

He started an auction of the champion animalsat Marshfield's annual fair, raising thousands ofdollars for Marshfield Clinic's National FarmMedicine Center—and in 1992, Leonard wasinducted into the Wisconsin Broadcasters’ Hallof Fame.

(Story courtesy of Wheeler News Service)

I N R E M E M B R A N C E

Follow us on Twitter where we showcase the great

work being done in broadcast newsrooms statewide.

You never have to guess.

Know where you canand can’t go.

WBA Newsroom

• Pronunciation guide for Wisconsin cities,towns, villages, and elected officials

• Concise summaries regarding Wisconsinlaws including open meetings/records

• Wisconsin laws and regulations regarding media covering crime scenes, fire, and police emergencies

• How Wisconsin government and courts are set up plus rules and regulations about covering meetings

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@WBANewsroom | WBANewsroom.org

Quickly get up to speed on Wisconsin structure.

Know yourrights as a reporter/ photographer.

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 3

This month’s WBA Awards Committeereport starts out sounding a lot likethe Lottery numbers many of yourstations report; “And here are thewinning numbers! 14, 22, 102, 209,1,688 and 10,894. And the Powerballis the letter A!”

America’s largest state-wide broadcast awards program grew again thisyear, setting records left and right. Twenty-two TV stations entered thecontest, an all-time high. One-hundred two radio stations sent inentries; we’ve never had that many before. We topped last year’s all-time record of 1,479 entries by 209, for a grand total of 1,688 entries.The 209 increase year over year is the biggest increase we’ve everrecorded. In an era when “Flat is the new up!” how many organizationsin our business do you know celebrating a 14% increase over their all-time largest year? Amazing numbers, folks.

But, to me at least, all these superlatives fail to convey just how hugeyou’ve made this contest. Conveniently, I DO have a number that mayhelp. This is the eighth year of the revamped, reimagined, reengi-neered WBA Awards for Excellence. Over those eight years, your

stations have submitted 10,894 entries, almost 11,000. 11,000entries…how wonderful!So, now it is high time to begin preparing to celebrate all those awardsyou’re going to win! The biggest night of the WBA year, the WBAAwards Gala will be held on Saturday evening, May 7th, once again atthe Marriot Hotel in Middleton. If you’ve attended before, you knowthat this really is a superb evening with beautiful decorations, terrificfood and lots of whooping and hollering from the well-dressed crowd!You’re going to have a blast! I’d encourage you to make your reserva-tions ASAP; with almost 1,700 entries, there’ll surely be a biggerturnout than ever!

Finally, one last note: Over the last ten years, the WBA AwardsCommittee has been co-chaired by Tom Bier. With his abdication asKing of WISC-TV (to be replaced by our new, old friend Tom Keeler,)Tom Bier has announced that he is also leaving the Awards committee,rearing his horse back on its hind legs, waving his sombrero in the airand riding off into the sunset with his wife Kathy. We miss him already.Wherever you’re reading this, take a moment to mentally thankTom Bier for his great work helping to build America’s largest state-wide broadcast awards program.

Oh, and that letter A? The Powerball? You ALL get an A for yourcontinued support of the WBA Awards of Excellence!

Here are the winning numbersAWA R D S C O M M I T T E E

Lindsay WoodDavis

The Wisconsin Broadcasters Association requests your presence at the

Awards GalaSaturday, May 7, 2016

Madison Marriott West Hotel | Middleton, WisconsinTickets are required!

To purchase your Gala tickets or reserve a room at the Marriott Madison Westrefer to www.wi-broadcasters.org

We Look Forward to Seeing You There!

Save theDate

4 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

WALKER BROADCASTMANAGEMENTINSTITUTE GRADUATES

2015 Lynn Bieritz, Mid-West FamilyBroadcasting

Ryan “Elwood” Bjorn, WoodwardCommunications

Zack East, Mid-West FamilyBroadcasting

Andrew Felix, WEAU-TV

John Kimmons, Mid-West FamilyBroadcasting

Luis Montoto, Mid-West FamilyBroadcasting

Josh Morgan, WREX-TV

Hope Quackenboss, Mid-WestFamily Broadcasting

Joe Radske, WISC-TV

Brian Tyndall, Mid-West FamilyBroadcasting Corp.

2014 Sean Dwyer, WXOW-TV

John Laughrin, WAOW-TV

Mike O’Brien, Bliss Communica-tions

Terry Stevenson, SeehaferBroadcasting Corp.

2013Bruce Briney, WKOW-TV

Cedric Friesen, Family Radio

Mike Kemmeter, WoodwardCommunications

Ed Kral, WSJV-TV

Jill Sommers, WISC-TV

Evan Stanek, WoodwardCommunications

2012Jill Shiroma, WISC-TV

Eric Voight, Results Broadcasting

Dave Edwards, WoodwardCommunications

Steve Fisher, WoodwardCommunications

Pam Jahnke, Mid-West FamilyBroadcasting

Rex Charger, Mid-West FamilyBroadcasting

JD Garfield, Mid-West FamilyBroadcasting

Jim Leach, Mid-West FamilyBroadcasting

Jen O’Brien, Mid-West FamilyBroadcasting

Jean Taylor, Mid-West FamilyBroadcasting

Howard Gloede, Mid-WestFamily Broadcasting

John Huff, KWWL-TV

Bridget Breen, KTIV-TV

Dave Booth, WXOW-TV

Jeff Thelen, WSAW-TV

2011Kevin Ruppert, WISC-TV

Paul Layendecker, Mid-WestRadio - Michigan

Bob Bucholtz, Mid-West Radio –Michigan

2010Mike Kornemann, MadisonMagazine

Colin Benedict, WISC-TV

Susie Taylor, Channel 3000

Ty Shea, WISC-TV

Sandi Schmidt, WoodwardCommunications

Greg Lawrence, WoodwardCommunications

2009Cindy Taerud-Forkes, WKBT-TV,La Crosse

Amy Ziebell, Mid-West FamilyRadio

Ritchie Baumann, Mid-WestFamily Radio

Jason McCutchin, Mid-WestFamily Radio

Len Clark, Learfield Communica-tions

Sue Ramsett, WSAW-TV, Wausau

Scott Huber, WSVX Radio

Theresa Timm, Family Radio

Corri Moran, Family Radio

Linda Baun, WBA, Madison

Mary Anne Drewek, WoodwardCommunications

Don Grassman, ResultsBroadcasting

2008Joe Daguanno, Mid-West FamilyRadio, Stevensville, MI

Dave Doetsch, Mid-West FamilyRadio, Springfield, IL

Glen Gardner, Mid-West FamilyRadio, Madison

Jim Gifford, Mid-West FamilyRadio, St. Joseph, MI

Brian Michaels, Family Radio, LaCrosse

Geoff Shields, WMTV-TV,Madison

Rick Trautschold, Mid-WestFamily Radio, Springfield, MO

2007Nan Blom Roach, WISC-TV,Madison

Tim Bremel, WCLO/WJVL,Janesville

Joe Calgaro, WoodwardCommunications, Appleton

Don Rosen, WRJN/WEZY, Racine

Ken Scott, WCLO/WJVL,Janesville

Jeff Ver Voort, WISC-TV, Madison

Tom Yunt, Woodward Communi-cations, Dubuque, IA

2006Steve Brown, WoodwardCommunications, Appleton

Randy Hawke, Mid-West FamilyRadio, Madison

John Hunt, Mid-West FamilyRadio, Madison

Kevin Kavanaugh, Family Radio,La Crosse

Al Lancaster, WSAW-TV, Wausau

Kristy Nix, Family Radio, LaCrosse

John “Sly” Sylvester, Mid-WestFamily Radio, Madison

John Wanie, WoodwardCommunications, Appleton

2005Scott Chorski, WKBT-TV, La Crosse

Jason Effinger, WMTV-TV,Madison/WEAU-TV, Eau Claire

Steve Scadden, WISC-TV,Madison

2004Dave Black, WSUM-FM, Madison

Carmelyn Daley, WISC-TV,Madison

Tim Etes, WRJN/WEZY, Racine

Steve Lavin, WEAU-TV, EauClaire/WBAY-TV, Green Bay

Scott Lopas, WTKM AM/FM,Hartford

Barb Renbarger, WEAU-TV, EauClaire

2003Greg Bell, Woodward Communi-cations, Appleton

Bob Dailey, WCLO/WJVL,Janesville

James Hodges, WBKV/WBWI,West Bend

Brian Howell, MadisonMagazine, Madison

Dayton Kane, WoodwardCommunications, Appleton

Michelle Vetterkind, WBA,Madison

Jolene Neis, Mid-West FamilyRadio, Madison

Pat O’Neill, Mid-West FamilyRadio, Madison

Kelly Radandt, WoodwardCommunications, Appleton

Scott Robert Shaw, Family Radio,La Crosse

George Smith, WSUP-FM,Platteville

Ted Waldbillig, Mid-West FamilyRadio, Madison

2002Wilfred Tremblay, WSUW-FM,Whitewater

2001Ken Beno, Lake Land College,Mattoon, IL

Leonard Charles, WISC-TV,Madison

2000Mary Jo Berner, WERL/WRJO,Eagle River

Tom Bier, WISC-TV, Madison

John Laabs, WBA, Madison

Bob Miller, WKOW-TV,Madison/Discover Mediaworks,Milwaukee

David Sanks, WISC-TV, Madison

Sandy Shockley, ShockleyCommunications, Madison

Terry Shockley, ShockleyCommunications, Madison

Tom Walker, Mid-West FamilyRadio, Madison

Jen Winiger, Madison Magazine,Madison

P R E S I D E N T ’ S C O L U M N Continued from page 2

Pillar of PublicService AwardThe Association of Public Television Stations(APTS) presented the first-ever Pillar of PublicService Award to Malcolm Brett, Director ofBroadcast and Media Innovations forWisconsin Public Television.

The Pillar of Public Service Awardrecognizes the contributions of an extraor-dinary leader in one of public television'sthree pillars of public service: education,public safety and civic leadership.

“Malcolm Brett has provided innovativeand exemplary services in the area of civicleadership, to both Wisconsin Public

Television and our country as a whole,” said Patrick Butler,president and CEO of APTS. “Malcolm’s remarkableleadership has resulted in several groundbreaking andnovel initiatives about and for veterans, includinghonoring 30,000 veterans at an event which was thelargest gathering of Vietnam veterans in the U.S., as well asa three-hour documentary, Wisconsin Vietnam War Stories,which included never-before-heard stories by VietnamWar veterans. Malcolm’s commitment to civic leadershiphas helped citizens and communities understand theissues veterans face locally and regionally, and enabledthem to develop solutions based on facts and rooted incommunity partnerships. No one is more deserving of thisinaugural Pillar of Public Service Award than MalcolmBrett, and I’m honored to present it to him.”

Malcolm Brett added, “This body of work, and conveningof veterans, veteran support organizations andcommunities around Wisconsin has been a model for howan engaged public broadcaster can work with and for thecommunity we serve. We are gratified by the number ofstations around the country who have taken up this work.We feel privileged to contribute to the recognition andsupport of our veterans, and to contributing to dialoguearound veterans' issues in service to them and to thecommunities they return to.”

Mr. Brett was elected to the to the PBS Board of Directorsin 2008, serving two terms concluding his service as ViceChair of the Board. During the past two decades at WPT,Brett also has served as a Production Manager for thenational program New Tech Times, CorporateDevelopment Manager, Director of Development andExecutive Director of Friends of WPT.

MalcolmBrett

From the Trenches V2On December 4, 2015 the FAA issued anupdated version of the Obstruction Marking andLighting Advisory Circular 70/7460 1L. This newversion supersedes the version 1K issued in2007 and goes into effect immediately. Thesenew standards are provided to reduce theimpact on the migratory bird population. Theserule changes only apply to New tower applica-

tions, or existing towers that apply for a new hazard of determi-nation.

The major points of focus are:

1. Medium intensity strobe lighting has been extended totowers of 700’ AGL. This allows for towers between 500’ and700’ to replace their existing high intercity white strobes withmedium intensity strobes. This would be a considerable costsavings for operation and maintenance.

2. Red steady burning clearance lights (L-810) have beenremoved from being required on towers from 350’ to2,200’ AGL. Flashing beacons (L-864) must flash at rate of 30flashes per minute.

3. Red steady burning clearance lights (L-810) on towersfrom 150' to 350' may be required to add additional levelsof clearance lamps (possibly two or more) and must flash atthe same rate and timing as the beacons referred to in point#2. See points below for FAA notification requirements.Failure of a red flashing obstruction light must be report tothe FAA within 30 minutes of occurrence.

4. Tower light lenses must be inspected every 24 months, orwhen there is a failure, to look for signs of deterioration. Thisinspection should be logged in the tower lighting file.

5. Any proposed construction or alteration of a marking orlighting system must be submitted 45 days in advance,the old requirement was 30 days.

6. Notification of actual start of construction or alteration ofa structure must be provided to the FAA 10 days in advance;2 days was previously required.

For the complete FAA circular see: http://www.faa.gov/documentLibrary/media/Advisory_Circular/AC_70_7460-1L_.pdf

As a final note, the FAA considers the overall height of a towerabove ground (AGL) to include any objects (appurtenances)that protrude above the top of the tower structure.

Richard WoodResonant Results

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 5

2016 Election and LUC Dates

Spring Primary February 16, 2016 LUC Period Begins January 2, 2016

Spring Election April 5, 2016 LUC Period Begins February 5, 2016

Partisan Primary August 9, 2016 LUC Period Begins June 25, 2016

General Election November 8, 2016 LUC Period Begins September 9, 2016

WBA’s DC Trip

6 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

The WBA’s Annual DC Trip was February 23 & 24. WBA Chair TomAllen, Quincy Media, Madison, Wausau, La Crosse, Eau Claire &Duluth/Superior; WBA Federal Legislative Chair Roger Utnehmer,Nicolet Broadcasting, Sturgeon Bay; and WBA President & CEOMichelle Vetterkind attended the LeadershipConference which was held Tuesday, February23. Tuesday afternoon also featured a visit withFCC Commissioner Agit Pai; where we werejoined by Brian Winnekins, WRDN Radio,Durand (Brian is also the current President of theNAFB–National Association of FarmBroadcasting), Bob Goff, WCWI-FM, Adams andJan Wade, WISN-TV, Milwaukee.

To complete our delegation of 31 WBA represen-tatives, an additional 25 Wisconsin broadcasterstraveled to DC in preparation for Tuesday’s Wisconsin delegationbriefing (where we were joined by NAB President & CEO, Gordon

Smith & Shawn Donilon,Government Relations, NAB) andWBA’s Annual CongressionalReception, which was held in

conjunction with NAB at the Newseum. This was followed by ourWBA delegation dinner.

The WBA delegation on the Hill focused on educating ourMembers of Congress on important industry issues such as:

Preventing Harmful Changes to Advertising TaxTreatment; Protecting TV Station Relocation thatCould Leave Viewers in the Dark; Congressionally-Mandated Performance Tax Puts Local Jobs atRisks; and Protecting TV Viewers and AllowingBroadcasters to Continue Negotiating in the FreeMarket.

NAB added a new initiative this year to the end ofthe other DC activities—an FCC Advocacy Day.Kelly Radandt, Woodward Radio Group,Appleton/Green Bay & Scott Chorski, WKBT-TV, La

Crosse, joined WBA President & CEO Michelle Vetterkind, inspending Thursday, February 25 at the FCC talking with FCCCommissioners, their staffs, and the Media Bureau about theimportant value of broadcasters serving their local communities.

All in all—it was an action-packed, successful WBA DC Trip!

WBA Hits The Hill (and the FCC)for an Action-Packed DC Trip!

Mark Your Calendarfor the

2017 WBA DC Trip

February 28 &March 1

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 7

8 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Whether you work ata radio or televisionstation (or even a cardealer or grocerystore), your work lifeis being disruptedby technology.

We are living in a time when the power ofchoice has shifted from the providers to theconsumer, who can now access content andentertainment wherever and whenever theywant.

If you work in television, the DVR has clearlycomplicated things. And the advent ofproviders like Netflix, Hulu, and others havebrought the concept of “cord cutting” intopopular vernacular and are a sign of anuncertain future.

Radio has faced disruption for decades,starting with cassettes, Walkmen, CDs, digitalmusic, and today, thousands of digital offeringsand streams they can access for free or for asmall fee.

Disruption is a major theme of the times welive in, and we don’t see this changing anytime soon.

The one area where we are seeing massivedisruption that impacts both radio andtelevision broadcasters is in the car. Once thebastion of the radio industry since the driverneeded to keep their eyes on the road andhands on the wheel, the entire consumerexperience – from accessing entertainment tomaking purchasing decisions – is up for grabs.

For the past eight years, we have attended theConsumer Electronics Show in Las Vegas(something I recommend that all broadcastersdo). Here you see the present and the future,including all of the new disruptive technologyon the horizon. A few years ago, we beganseeing the auto industry well-represented atCES, as these companies were evolving from“car” companies to technology companies.

The changes occurring in the car’s dashboardare significant for all media, becauseAmericans spend so much time in their carsand are a captive audience for entertainment

and information. In recent years, we havehosted the DASH Conference in Detroit, wherewe’ve brought together leaders from thebroadcast industry and the automotiveindustry to meet and collaborate on ourcollective futures.

We’ve learned a lot from this work that we’dlike to share with you, because the stakes areso high:

1. The car will become a competitor foradvertising dollars. This impacts radioand television broadcasters, as well as allmedia outlets. Realizing that the datacaptured from a driver is invaluable, theauto companies are experimenting with avariety of models that put them in directcontact with advertisers. Ford haspartnered with Dominos, for example, toenable ordering a pizza right from the car.Mapping functions come complete withlinks to restaurants, and the data generatedfrom driving is invaluable to insurancecompanies.

2. Apple and Google are about to becomemajor players. These two smartphonebehemoths realize that there is more brandloyalty to a phone than there is to a carbrand. They also understand that there isno standardization in the screens in cars. Sostarting this year, consumers will be buyingcars that have Apple CarPlay and AndroidAuto, which when the phone is paired,takes over the screen. So instead of seeinga radio, the driver will see a version of theirphone’s screen, featuring just the icons thatApple and Google approve.

So, how does radio fit into this? Right now,the jury is out. Our apps company, jācapps,has developed interface for radio stationapps to work in Android, and we’re negoti-ating with Apple currently. But it’s anotherbarrier that will have to be climbed.

Additionally, Apple and Google are data-oriented companies, and using theconsumer’s data will connect them directlyto sponsors and advertisers. Imaginepulling up Google Maps on your screenand seeing locations highlighted only forthose companies that wrote Google a

check. More competition for the ad dollar.

3. It’s all about data. At the DASHConference, David Dimeo, who is theDirector of Connected Car Innovations atFord Direct (the company that provides co-op dollars for Ford Dealers in your market),said the following: “I don’t pay for ears. I payfor actions.” He was speaking about radio atthe time, but he could have talked abouteyes as well.

What Dimeo was saying is that ratings don’tmatter to him. The car industry is moving to anROI-based model, and they can’t calculate thatbased on reach and frequency. So the only waythat these co-op dollars could be allocated tobroadcast media is if there was a definitive ROIattached.

Radio and television stations do anoutstanding job moving listeners and viewersto digital platforms, but our orientation andvalue-structure remains based in Nielsen. WhatDimeo is telling us (along with other cardealers that were at the conference) is that weneed to add in that digital layer to fulfill theirROI requirements. In other words, instead ofshowing reach and CPM, the sales effort needsto focus on the number of appointments set,or the number of people who watch a video.

The future of broadcasting is dependent ona strong, profitable relationship with theauto industry. Understanding thedisruption that is occurring is the only wayto truly turn this to your advantage. We areavailable to discuss the challenges andopportunities ahead as part of the JacobsMedia/WBA Digital Partnership.

We also have some videos from broadcastersacross the US that have created outstandingsolutions and promotions for car dealers intheir markets. These solutions fit the ROIrequirements placed on them, and havegenerated considerable revenue.

If you’d like copies of the videos, or would liketo talk cars and broadcasting, reach me atpauljacobs@jacobsmedia.com or at 248-353-9030.

The Jacobs Media/WBA Digital Partnership isa free member service of the WisconsinBroadcasters Association.

Paul Jacobs

The Great Disruptor: The Connected Car

FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP

New Officers & Directors Elected At Annual MeetingAccording to WBA bylaws, Tom Allen, Regional Vice President forQuincy Media, Inc. assumed the Chair position at the annualmeeting during the recent WBA Winter Conference.

Tom Allen is currently a Regional Vice President forQuincy Media, Inc., overseeing television stations inseven markets, which includes a number of Wisconsinstations in Madison, Wausau, La Crosse, Eau Claire andSuperior/Duluth. A native of Wisconsin, Tom returned toMadison in 2008 as VP/GM of WKOW TV. Aftergraduating from Loyola University in New Orleanswhere he worked at WWL Television, Tom has held TV

management positions in markets including Nashville TN, Tulsa OK,Cleveland OH and Raleigh NC. Following his time in Raleigh, whereTom also served as Chair of the North Carolina Association ofBroadcasters, he and his wife Patti took a break and hit the road formore than four years, traveling much of North America behind thewheel of an RV. Eventually, he got tired of driving, and Tom returned tobroadcasting, joining Quincy in the summer of 2006.

In the Chair position, Allen succeeds Scott Chorski, Vice President/General Manager of WKBT-TV in La Crosse, who will remain as ex-officioPast Chair.

With Allen now in the leadership position on the Board, Dick Record,Family Radio, La Crosse was elected Vice-Chair Radio and designatedChair-Elect to succeed Allen in 2017. Steve Wexler, E.W. Scripps

Allen Elected Board Chair Company, Milwaukee, was elected Vice-Chair Television; NancyDouglass, WLKG-FM, Lake Geneva, was elected was elected Treasurer;and Steve Lavin, WBAY-TV, Green Bay, was elected Secretary.

Directors elected to two-year terms are:

• Director (SW District), Don Vesely, WMTV, Madison;

• Director (NE District), Chris Bernier, Radio Plus, Marinette/Fond du Lac; and

• Director (NW District), Brad Heinkel, WAOW-TV, Wausau.

Due to an unexpected vacancy in for the SE Director position (formerlyheld by Keith Bratel, Milwaukee Radio Alliance), that seat remains openfor now.

Mid-term Directors who were not facing re-election include:

• (SW) Lupita Montoto, WLMV (LaMovida), Madison;

• (NW) Lynn Bieritz, Mid-West Family Broadcasting, Eau Claire; and

• (SE) Jan Wade, WISN-TV, Milwaukee.

In addition, with Steve Lavin being elected Secretary, Juli Buehler,WLUK-TV, Green Bay was elected to fulfill the remainder of Lavin’sunexpired NE Director term.

At-large Director re-appointed by the Board: Michael Wright, MidwestCommunications, Wausau.

At-large mid-term Directors who were not facing re-election includeChuck Steinmetz, WITI-TV, Milwaukee; J.T. Koser, Koser Radio Group,Rice Lake/Hayward; Richard Wood, Resonant Results, (representingour Associate membership); and Gene Purcell, Educational Communi-cations Board (representing non-commercial broadcasting).

In addition, Tom Walker, Mid-West Family Broadcasting, Madison,remains on the board as an ex-officio member, per his seat on the NABBoard, according to WBA bylaws.

Tom Allen

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 9

Let’s face it, when we signup to be broadcastjournalist, we ask the jobto take a chance on us sowe can uproot our lives. We move wherever that job takesus knowing we most likely won’tbe working in our home market.

Well, at least not right away. Because of that, itpresents a big challenge. You’re in a new city, withnew stories, filled with complete strangers. Youdon’t know them and they don’t know you. It canbe overwhelming, especially to those new to thebusiness. You don’t know the best local coffeeshop, the person who runs the mom and poprestaurant in town or the “secret” spots where tofind the “good” stories.

Don’t fret! Over time, your “Rolodex” will fill up onits own. You’ll make connections with the policechief, the mayor, the local librarian, but what areyou missing? The “real stories.” Having an official orexpert interview is valuable, but the compellingand most memorable stories will come from thepeople who live around you. The viewers, and youfor that matter, don’t remember every story, butthey will remember the characters/people

affected.

During my time in the business, I’ve seen manyyoung anchors, reporters and producers move intoa new community. Their goal: put in the time tomake the next jump as soon as possible. They turnaround and move right out without making asingle connection with the people. Maybe thatshouldn’t be “the goal” if you want to make animpact. Now, if meaningful, high-quality stories arethe goal, here’s a piece of advice, engage with theviewers. Engaging means immersing in thecommunity when the cameras AREN’T rolling.

Social media is a great place to start, but the bestconnections are made when off the clock. Youshould always be in tune with the community.Great stories are found at the most common day-to-day places like the grocery store, coffee shop,and even at the gym. In this day and age, the worldwalks around with eyes glued to cell phone screensand head phones plugged into ears as valuablestories pass by. These are the untold stories thatcan bring a tear to an eye, ignite a call for changeor simply bring a smile to a viewer’s face. Humanemotion is sometimes left out of reporting, butthat’s how to leave an impact with viewers.

The fire chief is always good for a soundbite, andthe local alderperson never turns down the chance

to speak on camera, that’s a fact.However, the feeling you can capturefrom the mother of three, who just losttheir home in a fire is what can helpmake an impact, or better yet, promptaction from viewers. The long-timefactory worker, who was laid off andhas to find a new way to provide forhis family, may be the story that getsthem the help they need. Findingthese people isn’t easy. As anyjournalist knows, reporters are the lastpeople any source wants to talk to in acrisis, but there is a way to connect: behuman.

Connect with them in clubs, churches,fitness centers, hair salons, wherever inthe community. It is possible to reachout to them the day of the story, butmost likely they’ll have reservationsbecause they don’t have a connectionto you. If you’re just a person on TV,you don’t always appear to be human.Let the community know that you’renot just a journalist looking for stories,you’re a human who wants to connect,no matter where you’re from, what youbelieve in or want to be in the future.

To do this, just work at what yousigned up for, to be a journalist, and dowhat journalists do best: share storiesthat matter to others, and to you.

Y O U N G P R O F E S S I O N A L S ’ C O L U M N

AmyPflugshauptNBC15 Reporter/Anchor

Where are the all the “good” stories? WBASaves theDay!WBA Renews AmericanRed Cross PartnershipThe WBA has renewed itsagreement with theAmerican Red Cross to helpraise funds and awarenessfor major Red Cross disasterrelief efforts in the state.

The partnership, called“WBA Saves The Day,” wasformed in 1998 and has beenrenewed every year since.Through the “WBA SavesThe Day” partnership, WBAmember radio and televisionstations agree to provide oneday of public serviceprogramming within threedays of a major state disasterto support Wisconsin RedCross disaster reliefoperations that are expectedto exceed $50,000.

The agreement has beenactivated numerous timesover the years: to supportRed Cross disaster reliefefforts for flooding, tornadodamage, and windstormdamage in Wisconsin.

In addition, the agreementwas activated after theSeptember 11 tragedies whereWBA helped raise $12.5million in total efforts in thestate of Wisconsin.

In 2001, the WBA receivedthe Red Cross’ ExcellenceAward for In-Kind Support.This award is given at thestate level and recognizes theoutstanding work of anorganization in support ofthe mission of the Red Cross.

Also, in 2003, the Red Crosspresented the WBA with anaward that was part of theirDisaster Partners program asa result of our continuedcommitment to the program,as well as the resources weprovide.

10 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 11

In cooperation with Wisconsin EmergencyManagement, the National WeatherService will conduct two tests of the realTornado Warning EAS Code, one in theafternoon and a second one in theevening, on April 14, 2016 as part ofTornado and Severe Weather AwarenessWeek. The State of Wisconsin has received a waiver from the FCC to usethe actual EAS Tornado Warning Code for these statewide tests. Ifthere is a threat of severe weather at the time of the afternoontest, then both the afternoon and evening tests will be postponeduntil April 15, 2016. If there is severe weather on April 15, thetests will be cancelled. If the afternoon test runs on April 14, butthe evening test is cancelled due to the threat of severe weather,the evening test will not be rescheduled to the next day – it willjust be cancelled.

This is the first year a second test is being added in theevening hours, as our neighbors in Minnesota have been doingfor years. Stations are encouraged to carry both of these tests,and forward their opinions on this new testing regime to WBAfollowing the tests.

The audio of these tests will repeat severaltimes in the script “This is a Test”, butbecause the real EAS Tornado WarningCode is being sent, the crawl on TVstations and cable systems will read “ATornado Warning has been issued for…”.Thus we ask that TV broadcasters andcable operators making the decision to airthese tests should display a “This is a Test”graphic behind the crawl.

The tests will be originated on NOAA Weather Radio (NWR), andwill be relayed via the State Relay (SR) and Local Primary (LP)stations. The EAS “TOR” Code will be sent independently by allfive NWS offices serving Wisconsin, following the schedule below.Broadcasters and cable operators that monitor SR or LP stationsfrom multiple EAS Operational Areas or directly monitor NWRfrom another EAS Operational Area may receive more than oneTornado Warning alert for each test; since these alerts are sentindependently from each NWS office they will not be recognized

by EAS units as duplicates if alerts are received from two differentEAS Operational Areas. It is also possible that some NWR stationsmay broadcast more than one TOR Code for each test as someNWR stations serve counties from more than one NWS office.

This will be the schedule for the two tests run on April 14,2016: (or if there is severe weather on April 14, both tests will beconducted on April 15, 2016)

(if the afternoon test runs on April 14, but the evening test iscancelled due to the threat of severe weather, the evening testwill not be rescheduled to the next day – it will just becancelled):

AFTERNOON TEST:

1:00 PM Tornado Watch “TOA” EAS Code issued

1:45 PM Tornado Warning “TOR” EAS Code issued by allNWS offices serving Wisconsin counties*

EVENING TEST:

(The TOA EAS Code will not be sent for the evening test.)

6:55 PM Tornado Warning “TOR” EAS Code issued by allNWS offices serving Wisconsin counties*

EAS Header Code parameters to be used in both tests:

Originator Code: WXR

EAS Code: TOR

EAS Duration: 15 minutes

*These tests are being coordinated with the State of Minnesota.Stations in the border area will receive both Wisconsin andMinnesota counties in the same coordinated TOR TornadoWarning EAS message at both 1:45 PM and 6:55 PM.

Please respond by email to Vice President Linda Baun atlbaun@wi-broadcasters.org toindicate you have received thismessage, have passed thisinformation along to all relevant staff(including station meteorologists),and will participate in the tests andthe public notice prior to the tests.

NOTE: Public Notice on your end will begin one week prior to thetests (PSA’s, mention in your news stories, weather reports, etc).

Afternoon and Evening Statewide Tests ofTornado Warning EAS Code on April 14Please Respond To WBA Office If You Have Not Already

12 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Job/Career Fair & WinterConference

The Wisconsin Broadcasters Association Is Pleased To Offer Omnia Target Reports To Help You

Make Better HiresHow do you know you are hiring the right personfor the job? Omnia Target Reports will help narrow the field when you arefilling sales, engineering, IT or administrative posts. The OmniaTarget Profile offers:

• An easy-to-read graph and a clear, non-clinical discussion of thecandidate’s strengths and challenges with each point.

• The report also focuses on the candidate’s level of assertiveness,communication style, attention to detail, pace, job compatibilityrating and more.

• No training required – comprehensive, easy to read reports.

• Results returned to you within 48 hours.

Each WBA member is eligible to receive theseprofile reports, valued at $75 each, for $20 each.

The results of an Omnia Target profile should not be the sole basis of a hiring decision. Omnia results should be one of many factors whenconsidering a job candidate. Questions? Contact Linda Baun lbaun@wi-broadcasters.org 800-236-1922 or 608-729-1480.

T O G E T S T A R T E D :

Station contact calls WBA to verify membership, pay$20 fee and get web address to set up Omnia testing(205-982-5001)

Station contact completes a drop down form on theOmnia website

Potential employee is sent a link to onlineevaluation for completion

Omnia processes the evaluation in no more than 48hours, often as quickly as 24 hours

Results will be sent to the station contact via email

An Omnia representative will follow up to answerany questions

January 26 & 27, 2016Concourse Hotel, Madison

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 13

Joint Board Reception

Photography by Camera Kisses

PartnerWisconsin Army National Guard

SponsorsGodfrey & Kahn Insight Edge Jacobs MediaLocal Broadcast Sales

WBA Conference CommitteeKelly Radandt, Chair, Woodward Radio GroupKeith BratelTim Etes, iHeartMediaKyle Geissler, Morgan Murphy MediaDon Grassman, Results BroadcastingBrad Heinkel, WAOW-TVSteve Lavin, WBAY-TVRick McCoy, Mid-West Family BroadcastingJill Sommers, WISC-TVBarb Van De Hei, Bay CitiesJan Wade, WISN-TV Linda Baun, WBAMichelle Vetterkind, President & CEO WBA

WBA Young Professionals CommitteeJT Koser, Koser Radio GroupJessica Laszewski, WSAW-TVReid Magnum, Magnum

CommunicationsHannah McClung, WISC-TVAmy Pflugshaupt, WMTV-TVGeoff Shields, WMTV-TVTerry Stevenson, Seehafer Broadcasting

Corp.Heather Storm, Woodward

Radio GroupLinda Baun, WBAMichelle Vetterkind, P

resident & CEO WBA

SpeakersLindsay Wood Davis, Broadcast Management

StrategiesRufino Gaytán, III, Esq., Godfrey & Kahn, S.C.Kyle Geissler, Morgan Murphy MediaM. Scott LeBlanc, Esq., Godfrey & Kahn, S.C.Brandon Scholz, The Capitol GroupDon Stanley, UW-MadisonMichelle Vetterkind, President & CEO WBAGovernor Scott Walker

Service ProvidersAmerican Awards & PromotionsDebbie Borth, Camera Kisses PhotographyBrocach Irish Pub Leader Printing Company, Inc.Lorraine Ortner-BlakeThe Madison Concourse Hotel

Special Thanks To...

WBA Winter Conference

14 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

And to you our members, for your support in making Calls on the Capitol.

We also want to take this opportunity to

Thank You for your support of attendance at the

WBA Winter Conference, Job/Career Fair and Social Media Day.

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 15

State Legislative Meeting/Reception H I G H L I G H T S

16 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Please know how thrilled my studentswere, not just by a super seminar butall charged up about themselves andwhat they want to do!!!Comments were: I’d definitely come back for myremaining years in college; liked it—very helpfuland inspiring; great networking opportunity;can’t wait for next year; very cool experience;Great content! Keep it coming; it is verybeneficial for broadcast students; I think the

Student Seminar was awesome. It really opened my eyes; I wasvery pleased this year with the entire seminar and awardsession; great job everyone!

Those were just a few of the comments from the 146 studentswho attended the 2016 WBA Student Seminar on Saturday,February 27th at the Madison Marriott. Another successfulevent can be attributed to the hard work of the WBA EducationCommittee in putting together an outstanding programfeaturing Steve Boettcher from Boettcher Media Group. Animportant factor is the financial support from the WBAFoundation in helping to pay for hotel rooms for students whotraveled from distant areas around the state. I have the pleasureof being the chair of this active and hard working group ofeducators and commercial broadcast professionals.

Students had their choice of three of ten panels. Topicsincluded: Campus Radio Stations, Social Media,41 Steps To Get A Job, Preparation of a MediaResume, Radio and TV News Anchoring andReporting, The Business of Broadcasting, AudioProduction, TV Production, Difference BetweenPublic and Commercial Broadcasting, andEngineering.

Several students toured the remote truck fromWISC-TV, Madison as part of the engineeringsession. At noon, students chose from twosessions. One featured a discussion about whatformer graduates, who are in broadcasting,would do differently prior to graduation, and theother was “speed networking” which waspatterned after the speed dating concept. Twenty

broadcast professionals met individually in six-minute intervalswith students who could ask questions about any topic.

The afternoon luncheon concluded the seminar and washighlighted by Steve’s keynote address, the presentation of theWBA Foundation Scholarships to four recipients, and thethirteenth annual Student Awards for Excellence. In addition, theLeadership Award was given to Michael Beiermeister fromMarquette University. The award is given to a broadcasting orbroadcast journalism student of junior standing or above at aWisconsin college or university who has most noticeablydeveloped and exercised effective and creative skills in leadership.

In addition to Steve, I would like to thank the following broadcastprofessionals for being panelists: Dave Black UW-Madison,WSUM, Madison; Mike O’Brien, WCLO/WJVL, Janesville; DonVesely, Russ Bruhn, Shawn Rewald, Amy Pflugshaupt, WMTV,Madison; Jay Kruz, WREW, Cinncinati, OH; Marshall Pierce andJesse Garon, WMMM-FM, Madison; Shawn Johnson, WisconsinPublic Radio and Frederica Freyberg, Wisconsin Public TV;Randall Davidson and Justine Stokes, UW-Oshkosh; BillHubbard, Director-Academic Technology Services, UW-Green Bay;Kyle Geissler, Dave Delozier, Susan Siman, Mike Van Susternand Kevin Ruppert, WISC-TV, Madison; Kaitlyn Howe, LaneKimble and Ben Meyer, WJFW-TV, Rhinelander; Dean Maytag;Kent Aschenbrenner and Steve Wexler, E.W. Scripps Company;Herb Cody, WGLR/WPVL, Platteville; Rick McCoy, Mid-West

Family Broadcast Group, Madison; Gene PurcellWisconsin Educational Communications Board;Aaron Rogers, iHeartMedia; Heather Storm,WKSZ-FM, DePere; and Annmarie Topel, SagaCommunications, Inc.

Thanks to the panel moderators: Sandy Ellisand Rick Burgsteiner, UW-River Falls; MikeSchmitt, UW-Green Bay; Brian Lucas, UW-Whitewater; and Nancy Stillwell, MadisonMedia Institute.

On behalf of the Education Committee, I wouldlike to thank Linda, Michelle, Liz, and Mandyfor making the seminar a success.

We look forward to 2017 and anotheroutstanding student seminar!

Ken BenoChair, WBA EducationCommittee

WBA Student Seminar Highlights

E D U C AT O R ’ S C O L U M N

Very coolexperience

Great content!Keep it coming

It is verybeneficial for

broadcast students

I think theStudent Seminarwas awesome.

It really openedmy eyes

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 17

Long Form Production Non-News (Radio)1st Place: UW-River Falls - Asian Culture Fest2nd Place: WRST (UW-Oshkosh) - Video GameAddiction

3rd Place: UW-Stevens Point - Kyle Pieczynski -CRD 'Lun' Interview

Long Form Production Non-News (TV)1st Place: UW-Platteville - PlattevilleSunflower Oil Company2nd Place: Madison Media Institute - TheCheese Shop

3rd Place: UW-Whitewater - The Backup Dream

News Series/Documentary (Radio)1st Place: WRST (UW-Oshkosh) - TheBlacksmith2nd Place: UW-Stevens Point - Water In WI

3rd Place: WRST (UW-Oshkosh) - The Secret Lifeof a 9-1-1 Dispatcher

News Series/Documentary (TV)1st Place: MUTV (Marquette University) -Doomsday Warrior: The Story of GeorgeAndrie2nd Place: SPTV (UW-Stevens Point) - Are YouThe Match?

3rd Place: Madison Media Institute - Madison'sFirst Public Skatepark

Public Affairs/Talk Show (Radio)1st Place: UW-River Falls - The GunnarProject2nd Place: Radio1 Broadcast School - AaronWhite - Talk Radio - Comedians

3rd Place: WSUM (UW-Madison) - Lucien ParkerInterview

Public Affairs (TV) (Only 1 Entry)1st Place: Titan TV (UW-Oshkosh) - Osh theRecord

Newscast (Radio)1st Place: UW-Superior - KUWS News at Nine2nd Place: WSUM (UW-Madison) - 5PMNewscast March 9th

3rd Place: WSUM (UW-Madison) - 6PMNewscast October 16th

Newscast (TV)1st Place: UW-Platteville - University Report- Spring 20152nd Place: SPTV (UW-Stevens Point) - SPTVNews Cast: Thirteen

3rd Place: UW-Platteville - University Report

News Story (Radio)1st Place: UW-Superior - One Aviation landsin Superior2nd Place: WSUM (UW-Madison) - RussFeingold Comments

3rd Place: UW-Superior - Madeline Island wantscontrol over zoning

News Story (TV)1st Place: UW-Madison - Madtown Hopper2nd Place: UWM PantherVision (UW-Milwaukee) - Paris Vigil

3rd Place: MUTV (Marquette University) -Marquette University Runs to Honor JamesFoley

Promotional/Public ServiceAnnouncements/Commercials (Radio)1st Place: WSUM (UW-Madison) - Beatle-mania Promo2nd Place: WSUM (UW-Madison) - MusicInfluences

3rd Place: Radio1 Broadcast School - Autumn'sRock Tenn Fair ad

Promotional/Public ServiceAnnouncements/Commercials (TV)1st Place: Madison Media Institute - BarnFind Fever Sizzle Reel2nd Place: Titan TV (UW-Oshkosh) - Why I LoveVideo Venue

3rd Place: Madison Media Institute - DairylandDare: Promo

Sports Story (Radio)1st Place: WSUM (UW-Madison) - WisconsinSports Update2nd Place: UW-Stevens Point - 90FM SportsUpdate 1

3rd Place: UW-Stevens Point - 90FM SportsUpdate 2

Sports Story (TV)1st Place: UW-La Crosse - Andy AskowSports PAC2nd Place: UW-Madison - From Slovakia to UW

3rd Place: SPTV (UW-Stevens Point) - SportsStory Two: Women's Basketball

Sports Play-by-Play (Radio)1st Place: WRST (UW-Oshkosh) - UW-Oshkosh vs UW-Whitewater WIACBasketball Tournament2nd Place: UW-Stevens Point - 90FM HockeyHighlights

3rd Place: Marquette University - Creighton vs.Marquette - Men’s Basketball

Sports Play-by-Play (TV)1st Place: Titan TV (UW-Oshkosh) - TTVSports UWO vs UWW Football RegularSeason2nd Place: MUTV (Marquette University) -Marquette Club Hockey vs. University ofMichigan-Flint (December 4th, 2015)Broadcast Highlights

3rd Place: SPTV (UW-Stevens Point) - PointersHockey vs. Stout: OT Win

Sports Programming Non-Play-by-Play (Radio)1st Place: Marquette University - GolfLessons on Campus to Help Faculty,Students for Work and Play2nd Place: WRST (UW-Oshkosh) - KareemAbdul-Jabbar Interview

3rd Place: WRST (UW-Oshkosh) - Lauren LaDellSportscast April 23, 2015

Sports Programming Non-Play-by-Play (TV)1st Place: UW-Whitewater - Warhawk SportsSaturday2nd Place: Titan TV (UW-Oshkosh) - TitanPlaybook: Basketball Breakdown

3rd Place: UW-La Crosse - Exploring La Crosse:Globetrotters

Air Check (Radio)1st Place: WSUM (UW-Madison) - CRAzy ForYou2nd Place: UW-Stevens Point, Eli Frieders -12-30-15

3rd Place: Madison Media Institute - BreakingBenjamin Intro

Website (Radio and TV)1st Place: MUTV (Marquette University) -Marquette University - MarquetteWire.org2nd Place: WRST (UW-Oshkosh) - WRST Website

3rd Place: Titan TV (UW-Oshkosh) - Titan TVWebsite

StudentAwards forExcellencePresented Saturday,February 27, 2016

The Big Deal:Advanced Co-opStrategies Presenter: Brandeis C. HallMarch 15 at 10am orMarch 17 at 3pm CST

If you’re ready for a highly-competitive co-op approachthat pays big dividends, DealerGroups and Distributors arewhere the big co-op money lies.Distributors have great flexibilityin spending their vast amountsof co-op accruals and DealerGroups can control the bulk of abrand’s co-op dollars in amarket. For radio managers andsellers who have alreadymastered local-direct retail co-op funding, we invite you todiscover the Big Money by usingadvanced Co-op strategies.

EmbracingIntegration toMaximizeRevenue andResults Guest: Amy LeimbachMay 10 at 10am or May 12 at 3pm CST

Integrating local radio assetsgets you a greater share of yourclient’s advertising dollars. Thissession will present you withcase studies and success storiesof sales campaigns that useddigital marketing, eventmarketing, and on-air marketingtogether to create compre-hensive experiential marketingsolutions. If you want to knowhow to tap into ad dollarsbeyond the broadcast budget,this webinar is for you.

18 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

R A D I O A D V E R T I S I N GB U R E A U W E B I N A R S

Cutting Cable’s RevenueCord Guest: Robert RussoJuly 12 at 10am or July 14 at 3pm CST

Your local cable system is getting moreadvertising revenue out of the market thananyone else. You’ll be amazed at how muchmoney Cable is getting. Rob Russo will showyou how and why, and more importantly, hewill show you how to unplug Cable’s revenuecord and give you specific strategies for moving those dollars to your radio stations.

Control the Creative,Control the Account Guest: Yaman CoskunAugust 16 at 10am or August 18 at 3pm CST

“I tried radio once and it didn’t work.” Ever havea prospect say that? Sadly, if you’ve listened to the radio today, you’ve likely heard a badcommercial. A key ingredient to effective radio advertising is engaging creative. Bettercommercials get better results. Better resultsmean success for your clients. Success results in more spending, more often. Yaman Coskunteaches you how to control the creative processand make a great and effective campaign.

From Surviving toThrivingGuest: Derron SteenbergenNovember 1 at 10am or November 3 at 3pm CST

In this information-packed webinar, learnsimple steps to making magic in your salescareer. You’ll get the 6 most powerful words in sales, how to go from cold call to cash cow,the power of a plan, finding your “appy” place, making money with digital, and muchmore. Turn “getting by” into “getting buys” with these powerful tools.

Note: topics, dates, times andpresenters are subject to change.

INSTANT SALESTRAINING

All Webinars are LIVE andpersonally conducted by ChrisLytle. You will benefit from everyone of these fast-paced, highly-detailed webinars.

Chris Lytle will record andarchive all webinars; you willhave access to all the recordedwebinars throughout 2016.

UPDATED FOR2016

Running Sales Training Sessionsthat REALLY Increase Sales

March 16, 2016• The three training secrets that great sales trainers

embrace

• How to evaluate the five levels of sales trainingimpact

• The “cone of learning” to build better, moreengaging sales meetings

• How to get people to take responsibility for theirown learning

• Seven ways to “shake up” your sales meetings

• When and where you do sales training

• Avoid the mistake of doing symptomatic traininginstead of systematic sales training

• Why short attention span training is trending today

• Startling statistics on how people learn and whythey can no longer know it all

• The driving force of division in sales training: Whatyou need to know now

Register for this webinar at www.wi-broadcasters.org.

More First Meetings: Getting in toSee the Hard-to-see Prospects

May 18, 2016• Your 5-Step Voicemail Blueprint for getting more of

your calls taken

• Why you must avoid promiscuous prospecting andhow to do exactly that

• How to warm up a cold call with a relevant openingline

• Two powerful subject lines that get prospects andclients to open your emails

• Why ideas sell better than salespeople

• The forgotten way to make a powerful firstimpression

F o r W B A M e m b e r s

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 19

The gift of a radio station from Mid-West FamilyBroadcasting, Eau Claire to the University ofWisconsin-Eau Claire Foundation will meanexpanded educational opportunities for UW-EauClaire students and new avenues for universityoutreach to a wider audience.Mid-West Family Broadcasting and the UW-Eau Claire Foundationannounced the gift March 8. The gift includes the radio license,transmitter, tower and related equipment for operation of thecommercial station 99.9 WDRK-FM. Theapproximate value of the gift is $1 million.

“As a part of the community, Mid-WestFamily Broadcasting is honored to workwith the UW-Eau Claire Foundation tofurther the university’s mission to fosterstudents’ active citizenship and lifelonginquiry,” said Lynn Bieritz, GeneralManager of Mid-West Family Broadcasting,Eau Claire. “We are very excited to seestudents develop their talents andpossibly enter the vibrant broadcastindustry in the future. At the same time,we are excited to announce that Mid-WestFamily now owns a new radio station, 98.1WISM. We are excited about what liesahead — for UW-Eau Claire, for our listeners in this market and for thefuture of radio.”

Mid-West Family Broadcasting’s recent acquisition of 98.1 WISM-FMresulted in the opportunity to transfer ownership of 99.9 WDRK-FM,ensuring the company stays within its federally mandated limit onstations it can own in a single market. Mid-West Family Broadcasting,Eau Claire also owns 104.5 WAXX-FM, 94.1 WIAL-FM, 92.9 WECL-FM, 790WAYY-AM and 1150 WEAQ-AM.

The 99.9 WDRK-FM tower and transmitter are located near Bloomer.

“When we were approached about this gift, we took a close look todetermine how this asset could provide value to UW-Eau Clairestudents and the university as a whole,” said Kimera Way, UW-Eau ClaireFoundation president. “We are excited to be a part of this because theradio capacity will enable the university to offer another avenue forstudent engagement and learning as well as provide a venue where wecan better tell the Blugold story. I’m pleased to be able to facilitate theaddition of another resource for the university’s benefit.”

The radio station will be owned and operated by Blugold Radio LLC, asubsidiary of the UW-Eau Claire Foundation. The process of transferringthe station ownership to Blugold Radio, which includes obtainingFederal Communications Commission approvals, is expected to becompleted by July 1. While 99.9 WDRK is currently under a commerciallicense, Blugold Radio is applying for a noncommercial license that willhelp maximize benefits from key partnerships with UW-Eau Claire,Blugold athletics and Wisconsin Public Radio at the outset, Way said.Way added that Blugold Radio is now working on creating theprogramming format and partnerships that will allow the station toestablish a specific brand early on in its operations.

The Mid-West Family Broadcasting gift will increase options forstudents through UW-Eau Claire’s department of communication andjournalism, further expanding the department’s long tradition of

providing students with hands-on learning opportunities through classprojects, student media work experiences and internships.

“This gift will enable us to provide additional high-impact appliedlearning for students in the journalism and integrated strategiccommunication majors and minors, and our multimedia minor,” said Dr.Mary Hoffman, professor and chair of the communication andjournalism department. “Students will have the opportunity to producea wide variety of programming, serve the community by reporting oncommunity news and interests, and assemble extensive portfolios touse as they seek employment following graduation. We are mostgrateful for the opportunities presented by this gift.”

It is Blugold Radio’s intent for 99.9WDRK-FM to be the official radiopresence for Blugold athletics, Way said.Dan Schumacher, UW-Eau Claireathletics director, said the radio stationwill provide an opportunity for Blugoldathletics to merge academic experientiallearning in broadcast journalism andgreater coverage of NCAA Division IIIcollege athletics.

“The 99.9 WDRK-FM signal will giveBlugold athletics a large radio reach inthe Chippewa Valley and a greatenhancement to the Blugold sportsnetwork of digital, web, radio and TVmedia platforms,” Schumacher said.

UW-Eau Claire’s current partnership with Wisconsin Public Radio, whichincludes student-produced programming on 89.7 WUEC-FM, also willbe expanded as Blugold Radio takes ownership of 99.9 WDRK-FM. WPRis proposing a plan to provide programming from its News andClassical Network for periods of the day on 99.9 WDRK, said DeanKallenbach, senior regional manager for Wisconsin Public Radio whoalso has worked for more than a decade with UW-Eau Claire studentprogrammers on 89.7 WUEC-FM.

“Adding WDRK as a News and Classical Network affiliate would help usfill a gap on the signal of that network that we’ve been seeking to fillfor two decades in Barron County and southern Washburn County,”Kallenbach said. “We’re very excited at the prospect of finally providingboth the News and Classical Network and the issues-talk Ideas Network(through 88.3 WHWC-Menomonie/Eau Claire) to listeners in Rice Lake,Chetek, Barron and other communities in that area. I’m a native ofBarron County, and I know a lot of folks in that area who will be thrilledto finally get Wisconsin’s version of the NPR newsmagazines MorningEdition and All Things Considered, as well as midday classical musichosted from WPR.”

“The gift Mid-West Family Broadcasting made to the UW-Eau ClaireFoundation is truly generous,” Kallenbach added. “It will have the effectof being a gift to the Chippewa Valley community as a whole,providing more options for in-depth news, cultural programming anduniversity outreach, while giving students the option to venture intonew areas of broadcasting. We at WPR are excited to be invited to be asignificant part of the UW-Eau Claire Foundation’s development of WDRK.”

For more information, contact Kimera Way, president of the UW-Eau ClaireFoundation, at 715-836-5180 or waykk@uwec.edu, and Lynn Bieritz,General Manager of Mid-West Family Broadcasting, Eau Claire, at 715-832-1530 or lynnbieritz@midwestfamilyec.com.

Mid-West Family Broadcasting Gifts Radio Station to UW-Eau Claire Foundation

Kiri Salinas, a junior journalism major at UW-Eau Claire, works in the radiobroadcast studio in the university’s Communication and Journalism Center.

20 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

RADIOKCLH-FM, La Crosse

KDWZ-FM, Superior

KFIZ-AM, Fond du Lac

KQEG-FM, La Crosse

KQYB-FM, La Crosse

KSPP-FM, Green Bay

KUWS-FM, Superior

WACD-FM, Antigo

WAGN-AM, Marinette

WAPL-FM, Appleton

WAQE-AM, Rice Lake

WAQE-FM, Rice Lake

WATK-AM, Antigo

WATK-FM, Antigo

WATQ-FM, Eau Claire

WATW-AM, Ashland/Iron River

WAUH-FM, Wautoma

WAUN-FM, Green Bay

WAXX-FM, Eau Claire

WAYY-AM, Eau Claire

WBCR-FM, Beloit

WBCV-FM, Wausau/Stevens Point

WBDK-FM, Sturgeon Bay

WBDL-FM, Baraboo

WBFM-FM, Sheboygan

WBGR-FM, Monroe

WBIZ-AM, Eau Claire

WBIZ-FM, Eau Claire

WBKV-AM, West Bend

WBKY-FM, Portage

WBOG-AM, Tomah

WBSZ-FM, Ashland/Iron River

WCCN-AM, Marshfield/Neillsville

WCCN-FM, Marshfield/Neillsville

WCFW-FM, Chippewa Falls

WCLB-AM, Sheboygan

WCLO-AM, Janesville

WCNP-FM, Baraboo

WCOW-FM, La Crosse

WCQM-FM, Park Falls

WCUB-AM, Manitowoc/Two Rivers

WCWI-FM, Adams/Friendship

WCYE-FM, Rhinelander

WDDC-FM, Portage

WDEZ-FM, Wausau/Stevens Point

WDKF-FM, Green Bay

WDLB-AM, Marshfield

WDLS-AM, Wisconsin Dells

WDMP-AM, Dodgeville

WDMP-FM, Dodgeville

WDOR-AM, Sturgeon Bay

WDOR-FM, Sturgeon Bay

WDRK-FM, Eau Claire

WDSM-AM, Superior (Duluth, MN)

WDTX-FM, Wausau

WDUL-AM, Superior (Duluth, MN)

WDUX-AM, Waupaca

WDUX-FM, Waupaca

WDUZ-AM, Green Bay

WDUZ-FM, Green Bay

WDVM-AM, Eau Claire

WEAQ-AM, Eau Claire

WEBC-AM, Superior (Duluth, MN)

WECL-FM, Eau Claire

WEGZ-FM, Washburn

WEKZ-AM, Monroe

WEMI-FM, Appleton/Oshkosh

WEMP-FM, Sheboygan

WEMY-FM, Green Bay

WEQS-FM, La Crosse

WERL-AM, Eagle River

WERN-FM, Madison

WFAW-AM, Fort Atkinson

WFBZ-FM, La Crosse

WFDL-AM, Waupun

WFDL-FM, Fond du Lac

WFHR-AM, Wisconsin Rapids

WFON-FM, Fond du Lac

WGBW-AM, Green Bay

WGEE-FM, Appleton/Oshkosh

WGEZ-AM, Beloit

WGLR-AM, Lancaster

WGLR-FM, Lancaster

WGLX-FM, Wausau/Stevens Point

WGNV-FM, Wausau/Stevens Point

WGTD-FM, Kenosha/Racine

WHAA-FM, Wausau/Rhinelander

WHA-AM, Madison

WHAD-FM, Milwaukee

WHBL-AM, Sheboygan

WHBM-FM, Wausau/Rhinelander

WHBY-AM, Appleton

WHBZ-FM, Sheboygan

WHDG-FM, Rhinelander

WHDI-FM, Superior

WHEM-FM, Eau Claire

WHFA-AM, Madison

WHHI-FM, Highland

WHID-FM, Green Bay/Appleton

WHIT-AM, Madison

WHJL-FM, Merrill

WHLA-FM, La Crosse

WHND-FM, Green Bay/Appleton

WHOH-FM, Rhinelander

WHQG-FM, Milwaukee

WHRM-FM, Wausau/Stevens Point

WHSA-FM, Superior

WHSF-FM, Wausau/Rhinelander

WHSM-AM, Hayward

WHSM-FM, Hayward

WHTL-FM, Whitehall

WHTQ-FM, Wausau/Stevens Point

WHWA-FM, Superior

WHWC-FM, Eau Claire

WHYB-FM, Marinette

WIAL-FM, Eau Claire

WIFC-FM, Wausau/Stevens Point

WIGM-AM, Medford

WIIL-FM, Kenosha

WILW-LP, Waupaca

WISM-FM, Eau Claire

WISS-AM, Berlin

WIXX-FM, Green Bay

WIZM-AM, La Crosse

WIZM-FM, La Crosse

WJBL-FM, Ladysmith

WJJH-FM, Ashland/Iron River

WJJO-FM, Madison

WJJQ-AM, Tomahawk

WJJQ-FM, Tomahawk

WJMC-AM, Rice Lake

WJMC-FM, Rice Lake

WJMQ-FM, Shawano

WJMR-FM, Milwaukee

WJMT-AM, Wausau/Rhinelander

WJOK-AM, Green Bay

WJQM-FM, Madison

WJUB-AM, Plymouth

WJVL-FM, Janesville

WJYI-AM, Milwaukee

WKBH-AM, La Crosse

WKBH-FM, La Crosse

WKCH-FM, Whitewater

WKEB-FM, Medford

WKFX-FM, Rice Lake

WKLH-FM, Milwaukee

WKLJ-AM, La Crosse

WKPO-FM, Viroqua

WKQH-FM, Wausau

WKRU-FM, Green Bay

WKSZ-FM, Green Bay

WKTI-FM, Milwaukee

WKTY-AM, La Crosse

WKZG-FM, Green Bay

WKZY-FM, Appleton

WLBL-AM, Wausau/Stevens Point

WLBL-FM, Wausau/Stevens Point

WLDB-FM, Milwaukee

WLDY-AM, LadysmithWLFN-AM, La CrosseWLGE-FM, Sturgeon BayWLIP-AM, KenoshaWLJY-FM, Wisconsin RapidsWLKD-AM, MinocquaWLKG-FM, Lake GenevaWLKN-FM, SheboyganWLMV-AM, MadisonWLST-FM, MarinetteWLSU-FM, La CrosseWLTU-FM, Manitowoc/Two Rivers

WLUM-FM, Milwaukee

WLXR-FM, La Crosse

WMAM-AM, Marinette

WMBZ-FM, West Bend

WMDC-FM, Mayville

WMEQ-AM, Eau Claire

WMEQ-FM, Eau Claire

WMGN-FM, Madison

WMHX-FM, Madison

WMMA-FM, Wisconsin Rapids

WMMM-FM, Madison

WMNM-LP, Wautoma

WMQA-FM, Minocqua

WMSE-FM, Milwaukee

WMVM-FM, Goodman/IronMountain

WMYX-FM, Milwaukee

WMZK-FM, Wausau/Rhinelander

WNAM-AM, Appleton/Oshkosh

WNCY-FM, Green Bay

WNFL-AM, Green Bay

WNFM-FM, Reedsburg

WNNO-FM, Wisconsin Dells

WNRG-FM, Milwaukee

WNWC-AM, Madison

WNWC-FM, Madison

WNXR-FM, Ashland/Iron River

WOBT-AM, Rhinelander

WOBT-FM, Rhinelander

WOCO-AM, Oconto

WOCO-FM, Oconto

WOCT-LP, Oshkosh

WOGB-FM, Green Bay

WOGO-AM, Eau Claire

WOLX-FM, Madison

WOMT-AM, Manitowoc

WORQ-FM, Green Bay/Appleton

WORT-FM, Madison

WOSH-AM, Appleton/Oshkosh

WOSQ-FM, Marshfield

WOTE-AM, Shawano

WOWN-FM, Shawano

WOZN-AM, Madison

WOZN-FM, Madison

WOZZ-FM, Wausau/Stevens Point

2016 Roster of WBA Members

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 21

WPCA-LP, Amery

WPCK-FM, Green Bay

WPCN-AM, Stevens Point

WPCN-FM, Stevens Point

WPDR-AM, Portage

WPFP-AM, Park Falls

WPKG-FM, Marshfield/Neillsville

WPKR-FM, Appleton/Oshkosh

WPNE-FM, Green Bay/Appleton

WPRE-AM, Prairie du Chien

WPRE-FM, Prairie du Chien

WPVL-AM, Platteville

WPVL-FM, Platteville

WPVM-FM, Sturgeon Bay

WQCC-FM, La Crosse

WQDC-FM, Sturgeon Bay

WQLH-FM, Green Bay

WQPC-FM, Prairie du Chien

WQRB-FM, Eau Claire

WQTC-FM, Manitowoc

WRCO-AM, Richland Center

WRCO-FM, Richland Center

WRDB-AM, Reedsburg

WRDN-AM, Durand

WRFW-FM, River Falls

WRHN-FM, Rhinelander

WRIG-AM, Wausau/Stevens Point

WRIG-FM, Wausau/Stevens Point

WRJC-AM, Mauston

WRJC-FM, Mauston

WRJN-AM, Racine/Kenosha

WRJO-FM, Eagle River

WRKU-FM, Sturgeon Bay

WRLO-FM, Rhinelander

WRLS-FM, Hayward

WRLU-FM, Sturgeon Bay

WRNC-LP-FM, Ashland

WRPQ-AM, Baraboo

WRPQ-FM, Baraboo

WRQT-FM, La Crosse

WRST-FM, Oshkosh

WRVM-FM, Suring

WSAU-AM, Wausau/Stevens Point

WSAU-FM, Wausau/Stevens Point

WSBW-FM, Sturgeon Bay

WSCO-AM, Appleton

WSFQ-FM, Marinette

WSJP-AM, Milwaukee

WSJP-FM, Milwaukee

WSJY-FM, Janesville

WSLD-FM, Whitewater

WSNP-LP, Stevens Point

WSPT-FM, Stevens Point

WSSP-AM, Milwaukee

WSSU-FM, Superior

WSSW-FM, Madison

WSTM-FM, Plymouth

WSUM-FM, Madison

WSUP-FM, Platteville

WSUW-FM, Whitewater

WTAQ-AM, Green Bay

WTAQ-FM, Green Bay

WTCH-AM, Shawano

WTCH-FM, Shawano

WTCX-FM, Fond du Lac

WTKM-AM, Hartford

WTKM-FM, Hartford

WTMB-FM, Tomah

WTMJ-AM, Milwaukee

WTPN-FM, La Crosse

WTSW-LP, Manitowoc

WUEC-FM, Eau Claire

WUWM-FM, Milwaukee

WUWS-FM, Superior

WVBO-FM, Appleton/Oshkosh

WVCF-FM, Eau Claire

WVCS-FM, Owen

WVCX-FM, Tomah

WVCY-AM, Oshkosh

WVCY-FM, Milwaukee

WVFL-FM, Fond du Lac

WVMO-LP-FM, Monona

WVRN-FM, Wausau/Antigo

WVRQ-AM, Viroqua

WVRQ-FM, Viroqua

WVSS-FM, Menomonie

WVTY-FM, Racine/Kenosha

WWHG-FM, Janesville

WWIB-FM, Eau Claire

WWIS-AM, Black River Falls

WWIS-FM, Black River Falls

WWJC-FM, Eau Claire

WWQM-FM, Madison

WWSP-FM, Stevens Point

WWWX-FM, Appleton/Oshkosh

WXCE-AM, Amery

WXCO-AM, Wausau

WXCX-FM, Siren

WXER-FM, Sheboygan

WXPR-FM, Rhinelander

WXPW-FM, Rhinelander

WXSS-FM, MilwaukeeWXYM-FM, TomahWYDR-FM, Appleton/OshkoshWYMS-FM, MilwaukeeWYNW-FM, Wausau

WYRL-LP, Rice Lake

WYTE-FM, Wausau/Stevens Point

WZOR-FM, Green Bay

WZTI-AM, Milwaukee

TELEVISIONKBJR-TV, Superior

KQEG-TV, La Crosse

TVW, Madison

W43BR-TV, Baraboo

WACY-TV, Green Bay/Appleton

WAOW-TV, Wausau

WBAY-TV, Green Bay/Appleton

WBME-TV, Milwaukee

WDJT-TV, Milwaukee

WEAU-TV, Eau Claire

WEUX-TV, Eau Claire

WFRV-TV, Green Bay/Appleton

WGBA-TV, Green Bay/Appleton

WHA-TV, Madison

WHLA-TV, La Crosse/Eau Claire

WHRM-TV, Wausau/Rhinelander

WHWC-TV, Menomonie

WIBU-TV, Tomah

WISC-TV, Madison

WISN-TV, Milwaukee

WITI-TV, Milwaukee

WIWN-TV, Fond du Lac

WJFW-TV, Wausau/Rhinelander

WKBT-TV, La Crosse

WKOW-TV, Madison

WLAX-TV, La Crosse

WLEF-TV, Wausau/Rhinelander

WMLW-TV, Milwaukee

WMOW-TV, Wausau

WMSN-TV, Madison

WMTV-TV, Madison

WMVS-TV, Milwaukee

WMVT-TV, Milwaukee

WPNE-TV, Green Bay/Appleton

WPXE-TV, Milwaukee

WQOW-TV, Eau Claire

WSAW-TV, Wausau

WTMJ-TV, Milwaukee

WTPX-TV, Wausau

WVCY-TV, Milwaukee

WXOW-TV, La Crosse

WYOW-TV, Wausau

WYTU-TV, Milwaukee

WZAW-TV, Wausau

RETIREDTom Bolger

Tommy Lee Bychinski

Dale Ganske

Nathan Goetz

Marty Green

Jack Hackman

Dr. Ruane Hill

Ed Hinshaw

Ed Hutchings

Laurin Jorstad

Perry Kidder

Doug Kiel

Jack Le Duc

Paul LeSage

Joe Loughlin

Roger Mann

Jesse Mix

David Peschau

David Sanks

Jim Schuh

Bernie Strachota

Rod Synnes

Scott M. Trentadue

ASSOCIATEAlpha Video & Audio, Inc.ASCAPBMO Global Asset ManagementBroadcast Management

StrategiesBroadcast Music Inc.Broadcasters General StoreBrownfield

Criterion Broadcast Services

Dielectric, LLC

Discover Mediaworks

Godfrey Kahn

Heartland Video Systems

Holiday Vacations

Lammi Sports Management

Nautel

Pillsbury Winthrop Shaw Pittman LLP

Pritchard Consulting Services

Radio Advertising Bureau

Radio1 Broadcast School

Regional Reps Corp.

Resonant Results

Shockley Group, Inc.

Society of Broadcast Engineers, Inc.

State Bar of Wisconsin

The Capitol Group

The Museum of BroadcastCommunications

Wave Communications

WIPZ-FM/UW-Parkside

Wisconsin Army National Guard

Wisconsin Badger Radio Network

Wisconsin Radio Network

WisconsinEye

WisPolitics

WLKL-FM/Lake Land College

A S O F M A R C H 9 , 2 0 1 6

Jingzhe (Kelly) WangWBA Foundation ScholarshipKelly is a graduate of the Brookfield Academy inBrookfield, Wisconsin. She is currently enrolled inthe University of Wisconsin-Madison majoring inJournalism and International Studies. Kelly willgraduate in May of 2016.

Kelly has been on the Dean’s list twice andreceived the Kettle Moraine Press Association

2011-2012 Student Journalism Award. She is active on campus as avolunteer for UW-Madison International Reach,an Information Guide and Student Ambassadorof UW-Madison Campus and Visitor Relationsand the Vice President of Public Relations of theUW-Madison Assembly of InternationalStudents.

Kelly’s journalism experience spans the globehaving had internships with the SINA EducationChannel and the Blue Ocean Network in Beijing,China, Radio Campus Aix, Aix-en Provence, France and with WPRMilwaukee, WI. She is currently the News Director, an anchor and NewsTeam Broadcaster for WSUM, Madison. Kelly is seeking a career in Interna-tional Broadcast Journalism. She aspires to help bridge different culturesand foster mutual understanding across boundaries through tellingpeople’s stories in a truthful and compelling way.

Sascha MalasMorgan Murphy ScholarshipSascha graduated from Mamaroneck High Schoolin Mamaroneck New York. She is enrolled at theUniversity of Wisconsin–Madison majoring inJournalism and Mass Communications and willgraduate in May of 2017.

Sascha has been on the Dean’s List for threesemesters. She is a member of the Sports Business

Club at the UW, competes as a member of the University Club Waterskiteam and has been ranked within the top 10 in the Division 1 conferencethe past two years. Sascha volunteers for the UW Adaptive FitnessProgram which serves adults with severe disabilities. She is also a memberof the Alpha Chi Omega Sorority.

Sascha loves sports. She was a marketing intern for the Big Ten Networklast spring and her team received the Best Overall Marketing ProjectAward among all Big Ten Interns. During the summer and winter breaksshe has interned in production at the local television station in her hometown. Last summer Sascha was a Development and Communicationsintern for the UW Athletic Department. She is currently a co-host on

WSUM’s the Triple Threat and provides colorcommentary and play-by-play for thestation’s coverage of UW football games. Sheis also a part time employee at ESPNMadison.

Sascha is passionate about sports and hergoal is to become a sideline reporter for amajor sports network or professional team.

Melissa BehlingResults Broadcasting, Inc. ScholarshipMelissa graduated from J.I. Case High Schoolin Racine, WI. She is currently enrolled at theUniversity of Wisconsin-Madison and ismajoring in Journalism and the DigitalStudies Certificate Program. Melissa willgraduate in May of 2017.

Melissa has been on the Dean’s list in Madison for 5 semesters. She iscurrently on the PR Committee and a mentor for the FreshmanMentorship Association and has served asa mentor and tutor for the Boys and GirlsClub of Dane County. Melissa is anaccomplished snare drummer and is asnare drum technician for the Sauk PrairieHigh School. During the last two summersshe has performed with the Colts Drumand Bugle Corps of Iowa and is currently adrummer with the Green Bay PackersTundraline.

Melissa has been a reporter for the Daily Cardinal Multi-Media Team.She has also produced, videotaped and edited as a reporter for theBadger Report, Madison Commons and The Daily Cardinal. She iscurrently a reporter and social media coordinator for MadisonCommons.

Her career goal is to become a producer in a large market. Shewould like to influence the content of broadcast news to ensure it isnewsworthy and to produce educational documentaries that willserve as long form educational programs.

Benjamin KoenigsHoward Gernetzke ScholarshipBen is a graduate of Plymouth High Schoolin Plymouth, WI. He is currently enrolled atthe University of Wisconsin-Green Bay. He ismajoring in Communications with anemphasis on Mass Media, Public Relationsand Journalism. Ben will graduate in May.

Ben is a musician and is the lead singer, bassist and manager of anaward winning band that has played throughout Wisconsin. He wasa finalist for the 2015 “Talking the Talk” contest on the Time WarnerCable Sports Network. Ben has beenthe head of operations for severalcharity events that have raise over$1,000 for local organizations.

Ben has done field work for ESPN andTime Warner Cable Sports. He has beena writer for the independent fantasyfootball website “The FantasyAuthority”. Ben is the host of a podcastfor the UW Green Bay studentnewspaper which is available for download on iTunes everySaturday morning.

He has an undying love for sports and he hopes to become a sports-caster for ESPN.

WBA Foundation

Scholarship Recipients 2016

22 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 23

WBA Foundation

Michael Beiermeister

WBA Student LeadershipAward Recipient

Speakers and ModeratorsKeely Arthur, WISC-TVKent Aschenbrenner,

E.W. Scripps CompanyKen Beno, WBA Education ChairDave Black, WSUM RadioSteve Boettcher,

Boettcher Media GroupRuss Bruhn, WMTV-TVRick Burgsteiner, UW-River FallsHerb Cody, WGLR/WPVLRandall Davidson, UW-OshkoshDave Delozier, WISC-TVSandy Ellis, UW-River FallsFrederica Freyberg, Wisconsin

Public TelevisionJesse Garon, WMMM-FMKyle Geissler, Morgan Murphy

MediaKaitlyn Howe, WJFW-TVBill Hubbard, UW-Green BayShawn Johnson, Wisconsin Public

RadioLane Kimble, WJFW-TV

Jay Kruz, WREWBrian Lucas, UW-WhitewaterDean MaytagRick McCoy, Mid-West Family

Broadcasting Ben Meyer, WJFW-TVMike O'Brien,WCLO/WJVLAmy Pflugshaupt, WMTV-TVMarshall Pierce, WMMM-FMGene Purcell, Wisconsin

Educational CommunicationsBoard

Shawn Rewald, WMTV-TVAaron Rogers, iHeartMediaKevin Ruppert, WISC-TVDavid Sanks, WBA Foundation

ChairMike Schmitt, UW-Green BaySusan Siman, WISC-TVNancy Stillwell, Madison Media

InstituteJustine Stokes, UW-OshkoshHeather Storm, WKSZ-FM

Annmarie Topel, Saga Communications, Inc.

Mike Van Susteren, WISC-TVDon Vesely, WMTV-TVMichelle Vetterkind, WBASteve Wexler, E.W. Scripps

Company

WBA Education CommitteeKen Beno, Committee ChairDave Black, WSUM RadioNella Citino, Madison Media

InstituteRandall Davidson, UW-OshkoshSandy Ellis, UW-River FallsPat Hastings, UW-MadisonTerry Havel, UW-ParksideErik Johnson, UW-River FallsJack Kapfer, UW-Eau ClaireJudy Konkel, UW-Rock CountyMaryann Lazarski, Milwaukee

Public TelevisionBrian Lucas, UW-Whitewater

Dean MaytagMike O'Brien, WCLO/WJVLKevin Pulz, Milwaukee Public

TelevisionArthur Ranney, UW-Platteville Mike Schmitt, UW-Green BayChris Shofner, UW-Stevens PointDr. Robert Snyder, UW-Platteville Chuck Steinmetz, WITI-TVNancy Stillwell, Madison Media

InstituteMichelle Vetterkind, WBA President

& CEOLinda Baun, WBA Vice President

Special Thanks American Awards & PromotionsTerry Baun, WI ECBLiz Boyd, WBA NCSA/PEP

CoordinatorMandy Endicott, WBA

Administrative AssistantMadison Marriott West Hotel StaffGreg Powers, Lake Land College

THANK YOU TO THE FOLLOWING FOR MAKING THE WBA’S 2016 STUDENT SEMINAR A SUCCESS…

24 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

WBA Foundation

OFFICERS Chair of the BoardDavid SanksSanks Communications, MadisonVice ChairLaurin JorstadRetired Wisconsin BroadcasterSecretaryDick RecordFamily Radio, La CrosseTreasurerTom WalkerMid-West Family Broadcasting, Madison

President & CEOMichelle Vetterkind, CAEWisconsin Broadcasters Association Foundation

BOARD OF DIRECTORSChris BernierRadio Plus, Fond du Lac

Scott Chorski WKBT-TV, La Crosse

Nancy DouglassWLKG-FM, Lake Geneva

Bruce GrassmanResults Broadcasting, Shawano

Bill HurwitzRetired Wisconsin Broadcaster

R. Perry KidderRetired Wisconsin Broadcaster

Tom KoserWAQE-AM/FM/WJMC-AM/FM/WKFX-FM Rice Lake

Dean MaytagRetired Wisconsin Broadcaster

Kelly RadandtWoodward Radio GroupAppleton/Green Bay

Jill SommersWISC-TV/TVW, Madison

Chuck SteinmetzWITI-TV, Milwaukee

Scott M. TrentadueRetired Wisconsin Broadcaster

Roger UtnehmerDoorCountyDailyNews.com Sturgeon Bay

Duke WrightMidwest Communications, Green Bay

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org

Making Digital Radio Work.

Tel: 1 902 823 5127jwelton@nautel.com

Jeff WeltonNautel Regional Sales Manager

Central US

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 25

WBA Foundation

In 2010, the Wisconsin BroadcastersAssociation Foundation Board ofDirectors created the Educational SupportGrant Program. This program awards up to$10,000 annually to assist non-profit collegeand technical school broadcast educationprograms to acquire equipment, hardware,software, and/or other teaching materialsnecessary to conduct broadcast educationprograms and promote careers inbroadcasting.

We invite communications educators tosubmit grant proposals for 2016 and weencourage educators to spread the wordabout the WBA Foundation’s EducationalSupport Grant Program.

For 2015, the WBA Foundation Boardapproved five grants totaling $10,607.The program has generated excellentresponse. Since the inception of theprogram, the WBA Foundation Board hasissued $163,358 in Educational SupportGrants.

Below are Guidelines for the 2016 EducationalSupport Grant Program:

2016 WBA FoundationEducational Support Grant

Program

GRANT POOL: Up To $10,000 Annually

NUMBER OF GRANTS: Variable within the$10,000 limit

GRANT RESTRICTIONS: Grants can be usedfor equipment, hardware, software or othermaterials used in teaching in broadcasteducation programs and/or to promotecareers in broadcasting. The supportequipment or materials acquired can beused in either the classroom or in broadcastfacilities. No part of any grant can be used tofund financial support for faculty or supportstaff.

MATCHING & OTHER PARTICIPATIONREQUIREMENTS: There are no require-ments

for matching funds under the program,however, the presence of matching fundingor the integration of grant monies in a largerspending program will be taken into accountby the WBA Foundation.

CONSIDERATION TO THE WBAFOUNDATION: A regular annual report for aperiod of at least two years to the WBAFoundation Board regarding the progress ofstudents for two years after they leave thegrantee’s program is requested. Appropriaterecognition, in an ongoing fashion, of theWBA Foundation grant is requested andgrant applications should include astatement indicating how this will beaccomplished.

2016 DEADLINE: Grant Applications mustbe received in the WBA Foundation Office,44 E. Mifflin Street, Suite 900, Madison, WI53703, by Friday, April 22.

Grants will be awarded by July 25 and grantfunds may be disbursed upon request anytime after the awards are announced.

WBA Foundation Educational Support Grant Program Taking Applications Now!

Bob BarryChris Bernier

Lee Davis Richard Dudley

(1923-2013)Nate Goetz

Bruce GrassmanJack Hackman

Ed HinshawLaurin JorstadPerry KidderJohn LaabsPaul LeSageScott Lopas

Joe Moen (1927-2014)Dick RecordDavid SanksJames SchuhDon Seehafer

Sandy Shockley

Terry ShockleyRoger

UtnehmerMichelle

Vetterkind

2015 Foundation Contributors Albert Broadcasting

Tom AllenBob Barry ProductionsLinda and Terry Baun

Greg BellKen and Donna BenoTom and Kathy Bier

Burlington Area School DistrictDave CarlsonScott Chorski

CTJ Communications Ltd.Lee Davis

Eddie DoucetteNancy Douglass

John DudleyEducational Communications

BoardFruit Broadcasting LLC

Jill GeislerBruce Grassman

Marty GreenTerry HavelJames Hoyt

Ed HutchingsKMB Broadcasting

Al LancasterJack Le DucPaul LeSage

Jonathan Little Productions

Joseph LoughlinMagnum

Communications, Inc.Magnum Radio Inc.

Roger MannDean Maytag

Midwest Communications, Inc.Joseph Moen Estate

Mike and Patty O’BrienGene Purcell

Kelly RadandtRadio Plus Bay Cities

Dick RecordDick Record

(in memory of Rick Jowett)

Dick Record (in memory of Bob Southard)

Bill and Marlys RittmanChuck and LuAnn Roth

David Sanks

Mark SchermerhornJim and Martha Schuh

Seehafer Broadcasting Corp.Don and Jean SeehaferShockley Foundation

Tomsun Media WTKM-AM/FMScott Trentadue

Michelle and Kirk VetterkindWBAY-TVWBSD-FM

WCLO/WJVLWEKZ AM/FMSteve Wexler

WIGM Inc.WKBT-TV

WKOW-TVWMTV-TVWoodward

CommunicationsWRCO AM/FM

WRJCWSAW-TV

WUWM-FMMark Zelich

Legacy Club

26 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Financial Management for Broadcasters Tuesday, April 26, 2016y What are the elements of basic

financial statements?

y Where do you find the most usefulfinancial information?

y How do you evaluate thatinformation?

y How do you create a budget plan?

Presented by Thomas A Walker, presidentof Mid-West Management Inc. Tom Walkerserved as the chief financial officer for morethan 25 radio stations under the Mid-WestFamily Radio umbrella. He has an MBA fromUW-Madison and has served as a lecturerfor the University’s School of Business andas a senior manager for KPMG PeatMarwick. Tom is a graduate of the first three-year sequence of the WalkerBroadcast Management Institute and hasdeveloped this Institute’s financialmanagement module exclusively forbroadcast managers and those preparingfor management-level positions in radioand television broadcasting.

Evening Dinner with group, location to beannounced.

The Walker Broadcast Management Institutewill be held in Madison, April 26–28, 2016. The Walker Broadcast Management Institute is now in its 19th year, having completed itsfirst six, 3-year management education cycle in 2015. The 2016 Institute marks thebeginning of another 3-year cycle and is designed for broadcast managers and thoseseeking or being prepared for broadcast management positions.

How to Work More Effectively with PeopleWednesday, April 27, 2016y What is emotional intelligence?

y Why is it so important for work teams?

y How do you have a conversation that works?

y How to use your influence and handle conflicts?

Presented by Kathryn Jeffers, author and corporatecoach. Kathryn is renowned for teaching people how tointeract effectively. She holds a Master’s Degree in Communications andconsistently rates as one of the top instructors at the UW-Madison School of Business, where she is an adjunctfaculty member in Executive Education.

Evening Dinner with group and speaker, Darcy Luoma,President, Darcy Luoma Coaching & Consulting.

The Myth of Multitasking: How to Increase your Productivity by Doing Less

Do you check email while on a conference call? Do youpride yourself in your ability to juggle two things simulta-neously? While this is normal behavior for many, researchshows it is not effective. Not only is multitasking ineffi-cient, it actually reduces your productivity. Mindfulnessmeans being fully present in the moment focusing only onthe task at hand. Learn the value and importance ofsingle-tasking to improve your creativity, memory,attention, productivity and influence!

Agile Strategy: Design It,Share It, Drive It Thursday, April 28, 2016

y What is agile strategy and do I really need it?

y How to design a winning

broadcasting strategy in complex,

dynamic conditions.

y Getting everyone synched up for

strategic change.

y The secrets of strategic results that last.

Presented by Lori Cross, president ofMindspan Consulting. After leading severalbusinesses using agile techniques (over 30+years), Lori turned her attention to bringingagile thinking and execution to businessleaders in diverse industries. In addition tostrategy consulting, Lori teaches the CapstoneStrategy course in the Executive MBA programat UW-Madison School of Business andcustom Executive Education classes inStrategic Leadership. Lori’s high-energy,practical approach to leadership will inspirenew, actionable approaches that you canimmediately use to build agility and drivestrategic change in your organization.

2016 WalkerBroadcast

ManagementInstitute

APPLIC ATIONThe Walker Broadcast Management Institute will be held in Madison, April 26-28, 2016. Enrollment is limited to the first 35 applicants. The Institutefee is $595 for the first two people from the same company and $400 for the third or more attendee from the same company. A special fee of $525 willapply to all applications received before April 1, 2016. Fees include the classes and evening presentations, all materials, three nights lodging, daytimemeals, and two evening meals.

NAME PHONE NUMBER

ADDRESS E-MAIL

BROADCAST COMPANY/CALL LETTERS

PLEASE MAIL TO:

The Wisconsin BroadcastersAssociation Foundation

44 East Mifflin Street, Suite 900 Madison, WI 53703

OR EMAIL TO:

Liz Boyd at lboyd@wi-broadcasters.org

□ Enclosed is my check for $595 ($525 before April 1, 2016)

□ Enclosed is my check for $400 (I am at least the third person from my company.)

□ Bill me $595 ($525 before April 1, 2016)

□ Bill me $400 (I am at least the third person from my company.)

Foundation Report

The estate of William R. Walker has graciously donated funds to endow the WBA FoundationManagement Institute. The gift is the largest single contribution ever received by the Foundation.

WBA Foundation

W i s c o n s i n B r o a d c a s t e r | M a r c h / A p r i l 2 0 1 6 27

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Start saving your 2016 entries for the WBA Awards for Excellence!Find out more at www.wi-broadcasters.org

Your conscientiousreporting to us of yourdonation of airtime

is critical to the continued

effectiveness of our program.

Thank you.

Thank Youfor YOURStations’

participation in the WBA’s

Public EducationProgram/NCSA

Campaigns!

We couldn’tprovide you, our

valued members,with such a wide

array of WBAmember services

without yoursupport of the

program.

28

April 26–28, 2016Walker

BroadcastManagement

InstituteUW-Madison

May 7, 2016WBA Awards

GalaMadison Marriott

June 20–23, 2016WBA MediaTechnology

Institute Radisson Hotel &

Convention Center, LaCrosse

June 22, 2016WBA

EngineeringDay

In conjunction with ourSummer Conference

June 22 & 23,2016

WBA SummerConference

Radisson Hotel &Convention Center, La

CrosseJuly/August 2016 TBD

WBA DougChickering

SportsWorkshop

TBD

October 11–13,2016

BroadcastersClinic

Madison Marriott

February 28 & March 1, 2017

WBA DC TripEmbassy Row Courtyard

by Marriott

Calendar ofEvents

You may have seen the announcementson various trade sites like All Access or inthe daily e-blasts from Ramp or from TomTaylor and others about this summer’sConclave gathering in Bloomington,Minnesota on July 14th and 15th andthen asked, “What is the Conclave?”The Conclave is a non-profit organization, made up ofradio broadcast professionals whose goal is “Througheducation, to improve the quality of broadcasting andrelated industries so that they may better serve thepublic interest.”

Each year our goal has been to put together a diverseand information filled few days to help anyone inbroadcasting achieve the best they can for boththemselves and the stations they work for. And thiscoming year is going to be as a certain presidentialcandidate might say…”Will Be Huuuuge!”

Wednesday, July 13, 2016The fun will actually begin with a Welcoming Party onWednesday July 13th brought to you by vCreative.Details on this are being worked out as theBroadcaster went to press, so hit the website (thecon-clave.com) for details in a few weeks.

Thursday, July 14, 2016On Thursday morning the 14th, the Conclave startsthings off with the awarding of scholarships tobroadcast students from around the Midwest and then moves right into our morning session featuringGinny Morris, CEO / Hubbard Radio, Jim Ryan, SVP /Programming – CBS Radio, Caroline Beasley, CFO /Executive VP and Tony Coles, SVP / Programming –iHeartMedia.

There will be breakout sessions that day inProgramming, Revenue, Talent and on Digital then forour Luncheon we are very excited to have former CBSRadio President and CEO Dan Mason as guest speaker.

Coleman Insights head Warren Kurtzman along withRCS-Media Monitors-MediaBase President PhilippeGenerali will talk about building your brand with “TheComponents of Tuning Occasions” after which therewill be more breakout sessions in Sales andProgramming, Marketing, Podcasting and Ratings.

Day one will end with our traditional “It’s Five O’ClockSomewhere” reception and then you’ve got the night

free to explore the Mall of America right just a shorthop away or ride the light rail to downtownMinneapolis and take it in!

Friday, July 15, 2016On Friday the 15th, the big hit of last year’s Conclave,the Speed Mentoring Breakfast will return! From8:30 to 10:30, for 10 minutes at a time you can askquestions of some of the top people in the business!The list of industry (and some Wisconsin based)notables is too large to list here so hit up the Conclavewebsite for a look at who will be here that morning!

There will be sessions again on Friday after thebreakfast including subjects like Social Media, VideoConsumption and Talent, and then Conclave willconclude with the presentation of the winner of theRockwell Award. The Rockwell Award was created in1989 as a tribute to longtime Conclave Board memberand Wisconsin radio owner/operator/morning man,Mike Rockwell. This year’s nominees for the Rockwellare:

Duke Wright - President/CEO Midwest CommunicationsBeverlee Brannigan - VP/Radio E.W. ScrippsJohn Gehron - COO AccuRadioMike Kennedy - Steel City Radio, Kansas CityJoe Schwartz - Former President/CEO Cherry Creek Radio

Go online to theconclave.com and follow the link tovote for your choice before the end of March.

After awarding the Rockwell, we’ll close out theConclave with a special Storyteller’s Session with a topname recording artist or group…again watch thewebsite for more.

I have been involved with the Conclave as both anattendee (ask me the story about how I got to go tomy first Conclave) and now as a member of the boardand it is the most fun I have every year…next to acertain Washington D.C. trip that I take with someother Wisconsin friends!

Special RateTeachers! Your students and you can attend Conclave for a very special rate! Email me atbob@wisconsin106.com for more information.

And for the rest of you, use that email if you’d like toask more about what we do, if you’d like to getinvolved or are just plain curious.

Better yet, pick up the phone and call me after 10AM (hey…I gotta do the morning show first!) at 608-339-3221. I’d be happy to chat with you!

Bio for Bob GoffBob Goff has been in radio broadcastingsince 1979 as a high school sophomore at the original WTMB-FM in Tomah. He is a board member and scholarship coordinator for the Conclave, and is theOperations Manager/Morning Host/Music

and Traffic Guy and Professional Problem Solver forWCWI-FM, Wisconsin 106 in Adams, Wisconsin.

Conclave 41is just a short

time away! Get Registered Now!