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CIRRALTO: APPSTABLISHMENT’S SPENDA PLATFORM LAUNCHED IN APP MARKETPLACES Highlights Cirralto Limited (ASX: CRO or the Company) is pleased to announce that its intended merger partner, Appstablishment, has released the Spenda App Platform in both the Apple App store and the Xero App Marketplace. Spenda App Platform launched in the Apple App Store and Xero App Marketplace Beta testing of the Spenda platform with major food distributor is complete New functionality significantly reduces onboarding time for clients, paving the way for large scale adoption of the Spenda platform Marketing activities for the launch of the Spenda platform across the various App marketplaces has commenced Product marketing campaigns are aimed at acquiring customers via a range of online mediums and articles that showcase features and functionality of the Spenda platform New “land and expand”, low cost customer acquisition model Customers can self-install and self-configure Spenda services Introductory offer to customers is a 30-day full featured implementation, with access to support Xero Marketplace listing is now updated to fully support Spenda functionality Apple App Store release is fundamental to the Company’s payment launch strategy The Spenda POS solution replaces previous POS offerings in the SpendaPool offering Spenda Pool Water Testing add-on sales have commenced Initial pricing, POS only, starts at $49/month CORPORATE DIRECTORY Chairman Peter Richards Managing Director Adrian Floate Non-Exec Directors Stephen Dale Howard Digby Company Secretary Justyn Stedwell Registered office Level 13, 333 George Street, Sydney NSW 2000 Telephone: 1300 682 108 Email: [email protected] ASX Code CRO Issued Capital Shares: 823,360,099 Options: 84,500,000 For personal use only

Chairman APP MARKETPLACES For personal use only...2020/02/26  · the Spenda platform and is in the process of receiving its final certification prior to approval for general release

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Page 1: Chairman APP MARKETPLACES For personal use only...2020/02/26  · the Spenda platform and is in the process of receiving its final certification prior to approval for general release

CIRRALTO: APPSTABLISHMENT’S SPENDA PLATFORM LAUNCHED IN APP MARKETPLACES

Highlights

Cirralto Limited (ASX: CRO or the Company) is pleased to announce that its intended merger partner, Appstablishment, has released the Spenda App Platform in both the Apple App store and the Xero App Marketplace.

• Spenda App Platform launched in the Apple App Store and Xero App Marketplace

• Beta testing of the Spenda platform with major food distributor is complete

• New functionality significantly reduces onboarding time for clients, paving the way for large scale adoption of the Spenda platform

• Marketing activities for the launch of the Spenda platform across the various App marketplaces has commenced

• Product marketing campaigns are aimed at acquiring customers via a range of online mediums and articles that showcase features and functionality of the Spenda platform

• New “land and expand”, low cost customer acquisition model

• Customers can self-install and self-configure Spenda services

• Introductory offer to customers is a 30-day full featured implementation, with access to support

• Xero Marketplace listing is now updated to fully support Spenda functionality

• Apple App Store release is fundamental to the Company’s payment launch strategy

• The Spenda POS solution replaces previous POS offerings in the SpendaPool offering

• Spenda Pool Water Testing add-on sales have commenced

• Initial pricing, POS only, starts at $49/month

CORPORATE DIRECTORY Chairman Peter Richards

Managing Director Adrian Floate

Non-Exec Directors Stephen Dale Howard Digby

Company Secretary Justyn Stedwell

Registered office Level 13, 333 George Street, Sydney NSW 2000

Telephone: 1300 682 108

Email: [email protected]

ASX Code CRO

Issued Capital Shares: 823,360,099 Options: 84,500,000

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Page 2: Chairman APP MARKETPLACES For personal use only...2020/02/26  · the Spenda platform and is in the process of receiving its final certification prior to approval for general release

The Board of Cirralto Limited (ASX: CRO) (“CRO” or the “Company”) is pleased to provide the market with the following update on its business.

Spenda Platform The Company is pleased to announce that its intended merger partner, Appstablishment, has released the Spenda App Platform in both the Apple App Store and the Xero App Marketplace. Customer beta testing is complete and the Spenda platform is ready for commercial release.

This release will allow the Company to market the Spenda platform to a much broader audience via the App Marketplaces and allow the marketing team to adopt a customer sales “freemium” model of try, with a transition to buy, and upgrade subscription to unlock additional features.

The availability of Spenda in the Apple App Store represents the achievement of a significant milestone for Appstablishment’s development team in delivering a commercially ready, technically complex platform.

The benefit of the Apple App Store listing is mission critical in delivering the pathway for a streamlined onboarding process so that customers can easily adopt and implement Spenda into their operations.

The integration of Spenda with Xero and other small business accounting platforms such as QuickBooks and MYOB, will help businesses become more productive in carrying out their daily operations by reducing resource heavy administrative tasks associated with manual data entry and reconciliations, thereby reducing the scope for errors across data sets.

Feature Benefits Include:

• User-friendly system with minimal training requirements • Integrated multisite support • Integrated inventory management • Integrated procurement and goods ordering • Integrated goods inwards • Integrated supplier invoice reconciliation • e-Commerce integration • Real-time accounts receivable support for Xero, MYOB ARL and QuickBooks • Integrated payment services – EFTPOS

Fast Moving Consumer Goods (Food Distribution) The Company is pleased to announce that it has completed beta testing of the Spenda platform with a major food distributor and is now ready to go live with this distributor. The distributor is part of a larger group comprising approximately 130 distributors nationally.

Pool Industry: SpendaPool Launched The Company is pleased to announce that it has launched its updated PoolBox platform and has rebranded it as SpendaPool. The Company undertook a marketing campaign during February targeting retail pool businesses across Australia and New Zealand to try, buy, upgrade to SpendaPool with a discounted introductory offer.

The SpendaPool platform includes additional service management capabilities that provide new features and functionality for the pool industry, as well as catering for other service-related industries, such as the automotive sector. Spenda POS will replace all previous POS offerings in the overall platform.

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Page 3: Chairman APP MARKETPLACES For personal use only...2020/02/26  · the Spenda platform and is in the process of receiving its final certification prior to approval for general release

Continued development has resulted in further reductions in implementation timeframes with the average customer capable of being implemented, trained and go-live within 8 hours. The Company expects ongoing development will further reduce implementation timeframes.

Spenda Payments The Company and Appstablishment have completed the integration of its payments product offering with the Spenda platform and is in the process of receiving its final certification prior to approval for general release. The first customers are expected to be onboarded and live by the end of March 2020.

The Apple App Store approval was a significant achievement in integrating the Spenda platform with a payments terminal. The Appstablishment development team had to overcome numerous technical and security requirements to ensure the final product complied with extremely high security standards.

Marketing Activities The Company and Appstablishment have commenced marketing activities for the launch of the Spenda platform across the various App marketplaces such as the Apple App Store and the Xero Apps Marketplace.

In marketing across these app marketplaces, the Company and Appstablishment have adopted a “freemium” model which allows new customers to try Spenda for free. To unlock additional features and functionality that will provide improved workflows that increase productivity and sales, and features that reduce administration overheads, users will be invited to upgrade to a paid subscription via in app upgrade offers.

The marketing campaigns are aimed at acquiring customers via a range of online mediums and articles showcasing features and functionality of the Spenda platform.

The Company and Appstablishment is showcasing its products at retail industry conferences in February and has planned attendance at additional retail industry conferences across Australia during the coming months. These articles and conference showcases will be published on the Company’s product websites and social media platforms at #getSpenda.

Cirralto Managing Director, Adrian Floate, commented:

“Off the back of this launch our Australian customer acquisition capability has increased significantly, we now have a best-of breed product with superior technical capabilities and a compelling pricing offer for us to aggressively pursue market share.”

Authorised by the Board of the Company.

26 February, 2020

<ends>

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Page 4: Chairman APP MARKETPLACES For personal use only...2020/02/26  · the Spenda platform and is in the process of receiving its final certification prior to approval for general release

For Shareholder contact:

Please email: [email protected]

Or

Stuart Craigie at Canary Capital: [email protected]

About Cirralto:

Cirralto Limited (ASX: CRO) is an ASX listed company that owns and licenses technology assets and services that enable modernisation of business IT systems via the conversion, migration and management of server based legacy data and systems to the Cloud.

Cirralto supplies its customers a recipe of integrated software to create a vertical market standard operating environment (SOE) that enable the effective and seamless transfer of data from multiple, disparate software systems in one standardised technology solution, such as SpendaPool. Cirralto has licensing agreements with third party software vendors that enable it to provide integrated SOE solutions to its customers.

For investors seeking information on the Company’s activities that relate to marketing, customer events and other acknowledgement of customer activities, this information will be posted to the Company’s news section of the website and on social media channels with the handle #getSpenda, active on Twitter, LinkedIn, Instagram and FaceBook.

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