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Challenges faced with online product management & why Pixmania selected CNET as a preferred content provider
Francois Benveniste– Services & Translations Manager, PixmaniaJack Panayi - CNET Director Sales, EMEA
Who We Are
ONE OF EUROPE’S LARGESTONLINE SHOPS
ONE OF WEB’S LARGESTTECH-CONTENT BRANDS
Leading Brand – Founded in 2000, 3rd worldwide consumer electronics website (1st in Europe)
Global Brand – Top 10 largest Internet Property
Customers – Over 7 million customers, 30 millions unique visitors
Standardized Content - World’s leading source of IT/CE Product Information
Reach – Operating in 26 countries, 17 languages, 65 e-commerce sites
Depth - 5 million products
Revenue - €897m, 60% outside of France
Scalable - 35 markets | 18 languages
Powering Leading Brands – Dixons owned Currys, PC World, Dixons.co.uk
“Converting Shoppers into Buyers” Rich content, hosted ecommerce services & channel partnerships
Source: comScore Worldwide (March 2009)
What We Did
Improved Pixmania’s ecommerce product information to support European sales
Improved Pixmania’s ecommerce product information to support European sales
Where It Happened
Pixmania.com
-B2C Websites-26 countries
Pixmania.com
-B2C Websites-26 countries
Pixmania-Pro.com
-B2B Websites-24 countries
Pixmania-Pro.com
-B2B Websites-24 countries
CNET Content Solutions at work
Standard Description
Standard Description
Rich Images M/A ImagesRich Images M/A Images
ClassificationHelps you organize
your taxonomy / navigation tree
ClassificationHelps you organize
your taxonomy / navigation tree
Marketing DescriptionMarketing Description
Searchable Attributes(Supports
Facetted/Parametric Search)
Searchable Attributes(Supports
Facetted/Parametric Search)
Main/Extended Specifications
Detailed product specification information
Main/Extended Specifications
Detailed product specification information
Short Product Description
Short Product Description
Marketing Description (Full version)
Marketing Description (Full version)
How It Works
Buying TeamNew Product
reference
Buying TeamNew Product
reference
Content TeamReceives New
Product Request
Content TeamReceives New
Product Request
Content TeamVerify & Update
Content TeamVerify & Update
CNETCNET
Content TeamVerify & Update
Content TeamVerify & Update
Product Request& Prioritization
CNET Product InfoDelivery in all Languages
Go live on Pixmania.com
What did this mean for usBefore and After
BEFORE AFTER
Manual processCostly and slow to support all markets
Fully AutomatedStructured product information provided for all markets
Partial Product InformationNew product information only partially populated
New products supportedNew products delivered with full product information and images
Team Focus Product CreationContent team solely focused on product creation & translations
Team focused on RevenueRe-focused teams on revenue tasks rather than product creation & translation
Why did Pixmania choose CNET?
Production EngineCNET production supports 100,000’s of products
Data FuelProduct Attributes, Searchable Attributes and Compatibility data, powers typical website features
Locale SupportSupports multiple markets and locales using same integration
+ +
Summary
• Human effort MINIMISED through Automated product maintenance process
• Partial product information reduced• Product catalogue production improved through
prioritization rules• CNET fueling Pixmania catalogue across
European markets• Discussing further services to support other
projects
Thank You
CNET ECommerce Solutions CentreBooth #214
Booth #602
E: [email protected]: +44 (0) 7961 118431
www.CNETContentSolutions.comE: [email protected]
www.Pixmania.com
