Upload
others
View
5
Download
0
Embed Size (px)
Citation preview
R. Shepard, Executive Director – NCCEA [September 2010]
Challenges
Facing Cooperative Extension
Robin Shepard
Executive Director,
North Central Region Cooperative Extension Association
R. Shepard, Executive Director – NCCEA [September 2010]
Cooperative Extension
In The North Central Region
12 INSTITUTIONS
7,601 FTE extension personnel
6,724 experiment station FTEs
$700 million in combined extension budgets and $956 million
in experiment station budgets
141 experiment station locations covering 171,556 acres.
Battelle Institute NCR Study – 2011
R. Shepard, Executive Director – NCCEA [September 2010]
Most Important Issue Percent
The economy 52
The federal budget deficit 8
Education 8
Health care 8
The wars in Iraq and Afghanistan 8
Illegal immigration 8
Terrorism 4
Energy and environmental policies 4
CNN/OPINION RESEARCH POLL [2010]
"Which of the following is the most important issue facing the country today?"
R. Shepard, Executive Director – NCCEA [September 2010]
Have NOT
heard of their
state Extension
Program
Have heard
of their
state
Extension
Program
62% 38%
3%
5%
23%
39%
30%
Major Challenge:
Very few people know about Extension and the service it provides.
Extremely Familiar
Very Familiar
Somewhat Familiar
Slightly Familiar
Not at All Familiar
Copernicus 2/9
N = 1260
R. Shepard, Executive Director – NCCEA [September 2010]
Have EVER Used
Extension
Have used
Extension in the
pasts 12 months 5%
11%
Major Challenge:
Given the low awareness and familiarity with Extension
– few people have used Extension services
Copernicus 2/9
N = 1260
R. Shepard, Executive Director – NCCEA [September 2010]
Personal Health
23%
Major Challenge:
Consumers who
have sought
help
Copernicus 2/9
N = 1260
58%
36%
28%
28%
13%
11%
10%
4%
Personal Finance
The Environment
Gardening & Landscaping
Family
Small Business
Youth Development
Community Improvement
Agriculture
R. Shepard, Executive Director – NCCEA [September 2010]
Institutional
Decentralization
Downsizing
Regionalization
Privatization
Population Dynamics
Consumption
Diversity
Economic Regionalization
Leadership
Transitions and Capacity
Drivers of Change
R. Shepard, Executive Director – NCCEA [September 2010]
$ - REALITY – at the Land Grant University
More attention to accountability and added value.
Greater consideration for recovering program costs.
Increased reliance on competitive grants and contracts.
Pressures toward non-traditional funding sources.
Creative approaches to partnerships
(both programmatic and budgetary).
R. Shepard, Executive Director – NCCEA [September 2010]
Issues Affecting
Federal, State and County Budgets
Federal Budget Issues – The Domino Affect Defense expenditures
Homeland Security
Government Health Care
Smith-Level Support – mostly, flat for 15 years
State Budget Issues General “less tax” atmosphere
Services: Non-Mandated ≠ Non-Essential
Reactions to future state budget cuts Cuts to CES budgets/positions
Further Revenue Requirements
R. Shepard, Executive Director – NCCEA [September 2010]
Federal Support for Extension and Research
National Institutes of Health
National Institute ofFood and Agriculture
NIH 2010 = $31.0 Billion
NIFA 2010 = $1.5 Billion
NIH budget has grown74% from 2000through 2010
($17.8 billion in 2000 to $31 billion in 2010)
NIFA budget has grown36.5% from 2000
through 2010($1 billion in 2000 to $1.5 billion in 2010)
Note: On Oct. 1, 2009 the Cooperative StateResearch , Education and Extension Service (CSREES) became the National Institute for Food and Agriculture (NIFA)
Battelle Institute NCR Study – 2011
R. Shepard, Executive Director – NCCEA [September 2010]
1995 2000 2005 2010$0
$100
$200
$300
$400
$0
Nominal
Real ($2005)
$Millions
FY 2007 "Bump"in Lieu of Earmarks
Smith – Lever 3(b)-(c)
FROM: Cornerstone Government Affairs [March 2010]
R. Shepard, Executive Director – NCCEA [September 2010]
Generalized Budget for Cooperative Extension
R. Shepard, Executive Director – NCCEA [September 2010]
$57
$ M
illio
ns
$49
$41
$36
$18
$44
$49 $51
$59
FY 10
North Central Region - Cooperative Extension
$39
$58
R. Shepard, Executive Director – NCCEA [September 2010]
Decline in federal funding.
Creates pressure in state and local matches.
States seeking to cut “discretionary spending.”
The Federal-Fiscal “trickle down”
The Effect on Extension Economics
R. Shepard, Executive Director – NCCEA [September 2010]
Public Good vs. Private Good
Public Good involves joint or simultaneous consumption
by many, at least more than one, with a community or
societal benefit
Private Good involves the proprietary use by one, or a
small group, over the use by greater society
R. Shepard, Executive Director – NCCEA [September 2010]
The value of a program to those who do not
directly benefit from the program.
Laura Kalambokidis
University of Minnesota Extension
What is Public Value
FROM: Nancy Franz (Iowa State University Extension).
Presentation – Developing and Sharing FCS‟s Public Value. [2010]
R. Shepard, Executive Director – NCCEA [September 2010]
Why Distinctions Such As:
“public good” and “public value?”
Accountability
Push for Non-Traditional Funding Sources
Targeting & Audience Selection
Attention to Outcomes
R. Shepard, Executive Director – NCCEA [September 2010]
Trends – some new – some renewed
Ensuring Added Value – especially in county-level
services.
Partnerships – involving specific issues, needs
and services.
Enhancing the role of Extension in the mission of
higher education.
Mission
R. Shepard, Executive Director – NCCEA [September 2010]
Trends – some new – some renewed
Focus – clarity in needs and audiences.
More electronic educational venues and approaches
(distance education, eXtension and pod-casts).
Social entrepreneurship across all program areas.
Helping our educators say “no” to the appropriate
things.
Programming
R. Shepard, Executive Director – NCCEA [September 2010]
Trends – some new – some renewed
Multi-County (in state regions) for community
education models.
Multi-State regional specialist models of sharing
campus-based expertise.
Structure
R. Shepard, Executive Director – NCCEA [September 2010]
Extension Trends and Strategies Involve
Mission - redefining
Core Programs – tightening
Audiences – prioritizing
Partnerships – expanding
Accountability – impacts
R. Shepard, Executive Director – NCCEA [September 2010]
Discussion Question
What are (three-to-five) challenges
that lie ahead for Cooperative Extension
in the next 10-years?
How do these challenges relate to:
Mission
Program
Structure
R. Shepard, Executive Director – NCCEA [September 2010]
Research
Academic Education
Extension
The Land Grant University Extending – Connecting – Integrating Our Expertise
R. Shepard, Executive Director – NCCEA [September 2010]
The Land Grant University Extending – Connecting – Integrating Our Expertise
Research Addressing knowledge gap
Academic Education Preparing the next generation
Extension Engagement and
applied problem solving
R. Shepard, Executive Director – NCCEA [September 2010]
• Reinforce our program goals AND our core values.
• Build understanding and consensus for not just what
we do – but why we do it.
• Extend the “store front” of science-based knowledge –
we don‟t just give answers we reach-out and apply
problem solving with clients.
• Show the „chain of events‟ from inputs to results.
• Reinforce professionalism by asking the “so what
happened”
Communicating The Value of Our Work
R. Shepard, Executive Director – NCCEA [September 2010]
1. How does Cooperative Extension impact the
citizens of your state in ways that are so valuable
that the public should support it, even in the face
of compelling, and competing issues for the
public dollars?
2. How do we articulate the value of our work in a
convincing manner for the public – and their
elected representatives who make future funding
decisions that affect Cooperative Extension?
The Challenge
R. Shepard, Executive Director – NCCEA [September 2010]
The Challenge
“Wild ducks make a lot of noise, but they also have the sense to benefit from occasionally flying in formation."
Author: unknown
R. Shepard, Executive Director – NCCEA [September 2010]
Robin Shepard
Executive Director,
North Central Region Cooperative Extension Association
(608) 890-2688
nccea.org