Challenges in

Mobile Ticketing

@LISNR

HOW KANYE WESTHELPED US BUILDOUR MOBILETICKETING SOLUTION

Kanye West delivers marathon spectacle

marred by a 2-hour delay

WHY MOBILE TICKETS?

HIGHLY CONFIDENTIAL

PAPER

TICKETS

Increased Cost

Fraudulent Tickets

Reseller Market

Inaccurate Attendee

Data

NFCQR CODE BAR CODE

BAD CONNECTIVITY • LIMITED RANGE • BATTERY DRAINAGE • INSTALLATION TIME

ADDITIONAL HARDWARE • EXPENSIVE IMPLEMENTATION • MANAGEMENT COSTS

DATA CONNECTION NEEDED • PHONE COMPATIBILITY

HIGHLY CONFIDENTIAL

Today’s Mobile Ticket Options

WHY MOBILE TICKETS?

WHAT COULD WE DO?

HOW IT WORKS

1

Guest’s device emits a

Smart Tone with custom

data from device

3

The receiving device

sends a new tone to the

guest’s device to

confirm

2

The receiving device

locally receives and

decodes the toneHIGHLY CONFIDENTIAL

BI-DIRECTIONAL

HIGHLY CONFIDENTIAL

CASE STUDY | RESULTS

2 sec

FASTEST CHECK-IN ………………………………………………

AVG. CHECK-IN ………………..……………………………………

*Due to user error

0.6 sec

LONGEST CHECK-IN* …………………………….……………… 20 sec

PLAYED SMART TONES AUTHENTICATED …………………… 100%

TOTAL CHECK-IN TIME ………………..………………………… < 2 min

NO WAITING LINE BUILDUP • EFFICIENT EVENT ENTRY

HIGHLY CONFIDENTIAL

THE LAUNCH OF SMART TONE TICKETING

WAS A HUGE SUCCESS, WITH 100% OF

TONES AUTHENTICATED IN A FULLY OFFLINE

TEST WITH AN ACTUAL CONCERT CROWD.

CASE STUDY | RESULTS

AUTHENTICATION

HIGHLY CONFIDENTIAL

Use the Smart Tone Ticket for

Any Transaction On-Site

THE LIVING TICKET

Parking

Merchandise

In-seat

Ordering

Seat

Upgrades

Concessions

Contest Entry

HIGHLY CONFIDENTIAL

LET’S BE FRIENDS

Let’s party. Or talk. You

pick.

@LISNR /GETLISNRLISNR.COM