Champions Academy

CHAMPIONS ACADEMYMichael DeMarco – Owner/Supervisor

Target Market - Demographics

Target Market - Psychographics

Secondary Research

Growth Potential- 2 Years from now I hope to be able expand my staff to five camp counselors and 100+ kids attending my camp.

2 Major Competitors: Varsity Soccer Camp, YMCA

My competitive advantage is that I have a different sport every day and it is with kids from all around the area.

Secondary Research- ContinuedMore than

12,000 day and resident camps exist in the US

Each year more than 11 million children and adults attend camp

The number of day camps in the US has grown by 90% in the past 20 years

Of the estimated 12,000 camps in the US, approximately 7,000 are resident camps and 5,000 are day camps

Secondary Research - Continued Benefits

• Physical activity and exercise• Ability to build skills not

taught in most schools• Increased sense of

independence and confidence due to being away from home

• Competitive edge for college and future careers

• Enhanced social dexterity as kids get out of the house

Having kids go to camp is a good way to get rid of the kids while you work

and allows them to become independent while having a blast at

summer camp

Market Research

There are plenty of families that can afford a more expensive camp for their kid so I can start with skimming

POPULATION

http://www.google.com/url?sa=i&rct=j&q=derry+nh&source=images&cd=&cad=rja&docid=qyL4QqAkJ_jVvM&tbnid=3aSnOv3q2R1faM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Derry,_New_Hampshire&ei=849lUbObBI2z0QH57YCQDg&bvm=bv.44990110,d.dmQ&psig=AFQjCNH7seWFi1H-3Y61YkD7lU2s14rqHg&ust=1365696855601798

http://www.google.com/url?sa=i&rct=j&q=derry+nh&source=images&cd=&cad=rja&docid=31ejwRUSGD1wuM&tbnid=96MfQfGE9zzvWM:&ved=0CAUQjRw&url=http://www.best-nh-homes-real-estate.com/derry-new-hampshire-community-profile.php&ei=D5BlUfePJ5PF0AHY64G4Bg&bvm=bv.44990110,d.dmQ&psig=AFQjCNH7seWFi1H-3Y61YkD7lU2s14rqHg&ust=1365696855601798

Twitter Poll

Twitter Poll - ContinuedPrimary Research Results1. The information that I

gathered shows me that I will definatly need to lower my prices because they are to high even though I am doing skimming strategy. It shows me I could change my sports a little bit too to have different sports than what I have. Also that I made the right move by having a different sport each day.

2. This will change my marketing strategy because I will need to change my price as well as the sports on specific days.

SWOT

Strengths- I am outgoing and great with kids and have a vast knowledge about sports

Weaknesses- This will be my first business ever and will need to become a stronger leader to own a camp

Opportunities- I have big opportunity to become an entrepreneur in this field and make a big difference in these kids lives.

Threats- I am young and have no experience running a business but I need to start somewhere.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Irea-SRcWkjHWM&tbnid=f4I4RD5lZ7ofGM:&ved=0CAUQjRw&url=http://themodelife.com/2011/09/08/your-job-searching-swot-analysis/swot/&ei=WJ5mUcr6D6XC4AOEtYGYDw&bvm=bv.45107431,d.dmg&psig=AFQjCNGjye97Pp0yhBLFEC5CBKqzf5F7og&ust=1365766100096397

Pricing Strategies

SKIMMING PRICING STRATEGY

Promotional Strategies

Boys and Girls Club, Derry chamber of commerce to market business, PTA school meetings

10% off if registered before July 12th

Business Model

Advisory Board

Attorney: Brian Germaine- Lawyer and has coached kids soccer for 20+ years- Family FriendSteve McDonough- Owner of the Coach Stop Restaurant- Help with starting and keeping a business running Loretta DeMarco- Mom- GM of Fratellos Banquet Facility- Does the books with her boss for Fratellos and is part of the chamber of commerce

Letterhead & Business Cards

Barbara- beauty.about.comJonathan- www.fcas.nova.eduMarried Couple-cnsnews.comCollege Kids- www.latina.com Worker- www.youngadultmoney.com Family- www.frugalcouponliving.com Family 2- www.haleydempsey.comActive Parents- statusfitnessmagazine.comHealthy Kids- ahoramilwaukee.com Interested Parents- www.bettyfordcenter.orgSkim Boarder- blog.al.comPool Skimmer- images.yourdictionary.comSole Proprietorship- business.dnb.comOpen For Business- www.businessmatika.ru Kids Playing Soccer- sports-pictures.feedio.net Varsity Soccer Camp- http://www.pinkertonacademy.net/athletics/summer/documents/soccer_camp.pdfYMCA- nccnews.expressions.syr.edu

PTA- pattonpta.com10% Off- www.123rf.com

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http://www.latina.com/lifestyle/our-issues/college-educated-latinos-struggle-find-high-earning-jobs

http://www.google.com/url?sa=i&rct=j&q=young+full+time+workers&source=images&cd=&cad=rja&docid=k-yWHUj9f3gzdM&tbnid=SVLc32IlpxdRvM:&ved=0CAQQjB0&url=http://www.youngadultmoney.com/2013/01/30/7-perks-of-being-a-full-time-employee-with-benefits/&ei=nTlkUcHTGoHP0wH6pIGwCg&bvm=bv.44990110,d.dmQ&psig=AFQjCNFkQ771VvMKQ2XubA1Xp333sCLSow&ust=1365609241142508

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http://www.google.com/url?sa=i&rct=j&q=active+parents&source=images&cd=&cad=rja&docid=5AntI4h2qE0oEM&tbnid=ZDcm-dOm_f9tlM:&ved=0CAQQjB0&url=http://statusfitnessmagazine.com/active-parents-active-kids&ei=eDxkUfWKO4aT0QG6nIHIBg&bvm=bv.44990110,d.dmQ&psig=AFQjCNEwqDVjby59nbMlfYRVv84HDNLFEg&ust=1365609972422126

http://www.google.com/url?sa=i&rct=j&q=healthy+kids&source=images&cd=&docid=JQC6HW0ygShyBM&tbnid=QJLs2xINmVsmHM:&ved=0CAQQjB0&url=http://ahoramilwaukee.com/&ei=pj1kUYGuN-fI0AGz1YF4&bvm=bv.44990110,d.dmQ&psig=AFQjCNEK1oG2VlA9j52wxQUjsxFHzSObJA&ust=1365610274706368

http://www.google.com/url?sa=i&rct=j&q=interested+parents&source=images&cd=&cad=rja&docid=6g2UypbaYn6LYM&tbnid=OV-GHCM8LAOxfM:&ved=0CAQQjB0&url=http://www.bettyfordcenter.org/recovery/programs/you-are-not-alone-part-i.php&ei=JD5kUZnPAsWq0AHX7oHYCA&bvm=bv.44990110,d.dmQ&psig=AFQjCNF_uKHlu5zRt4UuXqCkdXm1uxFLOQ&ust=1365610387972869

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http://www.google.com/url?sa=i&rct=j&q=sole+proprietorship&source=images&cd=&cad=rja&docid=b1nHSk1oaSmNUM&tbnid=DS2J-u_1k7P5kM:&ved=0CAQQjB0&url=http://business.dnb.com/small-business-accounting/understanding-business-tax-for-the-sole-proprietor/&ei=ZkplUbzKIM_I0gHC2oHIBQ&bvm=bv.44990110,d.dmQ&psig=AFQjCNFC2Fta4XdIW-9JtKQHMfntQx-aXw&ust=1365679073616433

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http://www.pinkertonacademy.net/athletics/summer/documents/soccer_camp.pdf



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Documents

Champions Academy