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Social Media Management | Creative Direction | Digital Strategy | Content
Development | Community Management | Influencer Partnerships | Analytics and
Reporting | Millennial Marketing | Photography | Graphic Design | Web
Development | SEO Optimization | Social Listening | Brand and Identity
Clients
Adjusting and redefining social media strategies through informed analytics have helped to develop compelling Facebook content and campaigns, nurturing highly engaged audiences for HUE, Belvedere Vodka, and Caché.
409K fans
1.25M fans
93%
150%April 2011 - December 2012
since December 2013
69K fans 506%since May 2013
at time of retiring from the account
Cultivate strong brand personas, creating compelling visual content.
Instagram (contd)
In-house product shot zooms in on product details
Instagram (contd)
24-hr contest earned ~170 entries
96.84%began work Dec. 2013
5K Followers 95.2% Engagement Rate
39.5K Repins
2,900%launched Aug. 2013
2.9K Followers 88.7% Engagement Rate
17K Repins
2,600%launched Aug. 2013
2.6K Followers 74.1% Engagement Rate
13K Repins
Leveraged Pinterest to articulate and define each brand’s voice and persona.
Launched August 2013 Cultivated engaged millennial
audience of 3,918 followers
382% Follower increase in 1.33yrs2,170 Mentions
Twitter (contd)
Influencer Fall Campaign Partnership• Campaign Strategy • Influencer Partnership/Negotiation • Campaign Budgeting • Graphic Design • Facebook Tab Build (in Offerpop) • Campaign Execution
Influencer Instagram Takeover• Campaign Strategy • Influencer Partnership/Negotiation • Creative Direction • Campaign Budgeting • Campaign Execution
Facebook Impressions
Instagram Followers
Total BlogImpressions
22,860
6,602 (+291)
59,050
Instagram Impressions 264,294
Twitter Impressions 64,737
Total SocialImpressions 351,891
Community Management
Full Article: click here
