Changes and Trends in the Consumer Environment in the U.S.

MarketKelsey Boole, Jennifer Chamblee, Kristin Freeman,

Langley Mills

Demographic related change

● focus on targeting women

● active leisure trend is on the rise

● desire for versatility in clothing (to & from)

Value-Related Change

● Sustainability used in 44% of companies

● Recycling● Workforce Justice● Organic Fibers● Minimal Packaging

Value-Related Change

● Going “green”● Post purchase resentment● Tom’s Shoes

Technology related change: Rise in Digital Age

● more common to have a smartphone● more marketing strategies available via

social media outlets● increase use of online shopping

Consumption related change

● Brands are experiences and lifestyles

● Consumers control brand relationship

● Consumers are brand conscious

https://www.youtube.com/watch?v=iYhCn0jf46U

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