Changes in the broadcast market and the impact on PSB

Changes in the broadcast market and the impact on PSB

Managing DirectorHuman Capital, Media Strategy & Research

Managing DirectorHuman Capital, Media Strategy & Research

Simon TerringtonSimon Terrington

The broadcast ecologyThe broadcast ecology

Publicly owned

Publicly funded

BBC

Publicly owned and subsidised

Advertising funded

Channel 4

Privately owned

Advertising funded

ITV

Privately owned

Advertising funded

Five

Privately owned

Advertising and

subscription funded

Sky, NTL Telewest, Flextech,

Discovery, MTV

Drop in share through the Dsat platformDrop in share through the Dsat platform

-84%-81%

-74%-64%

-60%-57%-56%-56%-55%-54%

-49%-47%

-39%-36%

-26%

ReligiousChildren'sArtsNews/WeatherDocumentariesHobbies/LeisureCurrent AffairsDrama:Series/SerialsDrama:Single PlaysFilms:Made for TVFilms:CinemaEntertainmentMusicSportDrama:Soaps

All 5 Channels

Drop in share through the Dsat platformDrop in share through the Dsat platform

Children's

Arts

News/Weather

Documentaries

Hobbies/Leisure

Current Affairs

Drama:Series/Serials

Drama:Single Plays

Films:Cinema

Entertainment

Music

Sport

Drama:Soaps

BBC ONE

-10%

-81%

-73%

-64%

-51%

-49%

-52%

-51%

-53%

-47%

-20%

-32%

-45%

Drop in share through the Dsat platformDrop in share through the Dsat platform

Arts

News/Weather

Documentaries

Hobbies/Leisure

Current Affairs

Drama:Series/Serials

Drama:Single Plays

Films:Cinema

Entertainment

Music

Sport

BBC TWO

-79%

-77%

-72%

-66%

-76%

-67%

-68%

-68%

-66%

-60%

-60%

Drop in share through the Dsat platformDrop in share through the Dsat platform

Arts

News/Weather

Documentaries

Hobbies/Leisure

Current Affairs

Drama:Series/Serials

Drama:Single Plays

Films:Cinema

Entertainment

Sport

Drama:Soaps

ITV 1

-82%

-56%

-48%

-64%

-53%

-55%

-47%

-41%

-38%

-35%

-40%

Drop in share through the Dsat platformDrop in share through the Dsat platform

Religious

Arts

News/Weather

Documentaries

Hobbies/Leisure

Current Affairs

Drama:Series/Serials

Drama:Single Plays

Films:Cinema

Entertainment

Music

Sport

Drama:Soaps

Channel 4

-84%

-70%

-81%

-66%

-59%

-79%

-71%

-74%

-55%

-54%

-75%

-2%

-59%

Drop in share through the Dsat platformDrop in share through the Dsat platform

-63%

-57%

-48%

-45%

-56%

-54%

-47%

-52%

-16%

35%

Arts

News/Weather

Documentaries

Hobbies/Leisure

Drama:Series/Serials

Films:Made for TV

Films:Cinema

Entertainment

Sport

Drama:Soaps

Five

Drop in share through the Dsat platformDrop in share through the Dsat platform

-57%-53%

-50% -48% -49% -50%

Drop in share to main 5 channels when viewing through Sky Digital

under 16 16-24 25-34 35-44 45-54 over 55

Drop in share through the Dsat platformDrop in share through the Dsat platform

Young, well-off men

Young, well-off

Young

Young men

Men

Young, less well-off men

Men

-84%

-81%

-74%

-64%

-60%

-57%

-56%

Religious

Children's

Arts

News/Weather

Documentaries

Hobbies/Leisure

Current Affairs

Drop in share through the Dsat platformDrop in share through the Dsat platform

-91%-85%

-81%-68%-66%

-61%-58%-55%

-49%-49%

-40%-36%

-29%-19%-18%

Channel 4 NewsPanoramaTen O‘Clock NewsITV News At TenTonight With Trevor McDonaldLocation, Location, LocationThe SimpsonsThe AutopsyFriendsChanging RoomsDIY SOSBig BrotherI'm A Celebrity...

My Favourite HymnsSongs Of Praise

Drop in share by digital platformDrop in share by digital platform

-47%

-68%

-45%

-62%

-44%

-88%

-28% -29% -33%-37%

26%

-89%

Change in share to main 5 channels when viewing through digital platforms

BBC ONE BBC TWO ITV1 Channel 4 Five

Source: BARB, peak time in Q1 2003*S4C based on viewing in S4C region only

Sky Digital

S4C*

Freeview