Changing the date of the final! Too man conflicts, so the Registrar is willing

to fix it for us. So… Will 3-5 on Monday May 5th work???

CHAPTER 18

STORE DESIGN OBJECTIVES

Store Design & Retail Strategy Influence Customer Buying Behavior Flexibility Cost Legal Considerations

W Hotels

Accessible?

Check it out, http://wave.webaim.org/

Trade offs

Is accessibility a good “trade off” to make for the sake of a better, more cool design

What about the cost of all the added features?

Do the features add to the shopping experience to the point where it increases sales and/or repeat sales

Maintainability becomes an issue

STORE DESIGN - Layouts

Grid

STORE DESIGN - Layouts

Racetrack

STORE DESIGN - Layouts

Freeform

STORE DESIGN – Signage & Graphics Location Category signage Promotional signage Point of sale Lifestyle images

STORE DESIGN – Feature Areas

Freestanding displays

Cash Wraps (Point of Purchase, or POP)

End Caps Promotional Aisle Walls Windows

SPACE MANAGEMENT

Space Allocation by Merchandise Category Location of Merchandise Categories Location of Merchandise within a Category

VISUAL MERCHANDISING

Fixtures Presentation Techniques

ATMOSPHERICS

Lighting Color Music Scent Excitement

WEB SITE DESIGN

Simplicity Matters Getting Around Let Them See It Blend the Web Site with the Store Prioritize